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GSMA, UN, Project Everyone Collaborate to Drive Sustainable Development Goals

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The GSMA has announced collaboration with the United Nations and Project Everyone, a non-profit global campaign, to increase awareness of and engagement with the United Nations Sustainable Development Goals (SDGs).

Together, the organisations have developed and launched the ‘SDGs in Action’ mobile app, which provides a global forum through which industry, governments and individual citizens can collectively realise the promise of the SDGs.

“The agenda set forth by the Sustainable Development Goals is far-reaching and ambitious, from ensuring healthy lives and promoting well-being for all, to achieving gender equality, to making cities and settlements inclusive, safe, resilient and sustainable, to helping to combat climate change and its impacts,” said Mats Granryd, Director General, GSMA.

“Mobile networks have the power to accelerate this journey in a way that no other technology can. And through the partnership with the United Nations and Project Everyone, we are able to engage industry, governments and individuals in working together to achieve the SDGs.”

“The Goals were adopted by Member States, but it is up to everyone – civil society, businesses and citizens alike – to achieve them. That is why the SDGs in Action mobile app is so timely. The app will bring the Goals closer to people and help make them more understandable and relatable to everyday life,” said Cristina Gallach, the UN Under-Secretary-General for Communications and Public Information.

“So many people and groups around the world are already undertaking innovative projects in support of the Goals. What is special about this app is that it connects people and activists who want to make a difference in this world. I’m looking forward to seeing and reading about all these grassroots projects and achievements.”

“The United Nations is pleased to be working with GSMA on a multi-year road map for cooperation and harnessing the critical role that the mobile industry can play in advancing the Goals,” said Under Secretary General David Nabarro, the Special Adviser on the 2030 Agenda for Sustainable Development.

“This includes a broad range of efforts in support of the SDGs – from inviting leading companies to join hands and support initiatives on women and children’s health, disaster relief, data collection and analysis, to aligning industry-wide sustainability business practices with the Goals.”

“It is critical to the success of the UN Global Goals that all citizens can have their voice heard and actively engage in playing a part towards the Goals being achieved by 2030,” said Richard Curtis, Founder Project Everyone, Filmmaker and Founder of Comic Relief.

“Which is why it has been so exciting to play our own role in creating the first app to give everyone, everywhere, the opportunity to share with both their friends and world leaders, what they want and how they themselves are taking an action to make it happen? This is the year when everyone can start to play a part towards achieving the Global Goals – and the SDGs in Action app really is the place to do it.”

The UN provided detailed information on each of the 17 Goals for the SDGs in Action app, which also includes associated SDG targets, explanatory videos, key data, and suggestions on how people can take action to help achieve them.

Project Everyone has created exciting and fun films in multiple languages, including an introduction to ‘The Global Goals 2016’, created by film writer and director Richard Curtis; a series of original and interactive animations with the world’s most popular fictional character Mr. Bean; the ‘World’s Largest Lesson’, introduced by actress and activist Emma Watson; and ‘The Global Goals Mobile Show – the very best of Goals Week’, presented by YouTubers Estee Lalonde and Akilah Hughes, going out on mobiles globally at 6:00 pm EDT on Saturday, 24th September as a lead-up to the Global Citizen Festival that evening.

The app is a dynamic, collaborative tool that puts a spotlight on how innovation is helping to achieve the SDGs.

The app includes the latest sustainable development news from around the world, as well as case studies that illustrate the mobile industry impact in achieving the goals.

Features such as sharing, likes, scoring and a leader board are designed to drive engagement with the app and increase global activity to achieve the SDGs.

Users can tailor their experience based on the SDGs that are of the greatest interest to them and can sign up to receive notifications about those specific goals.

Further, users can interact with others around the world, find nearby events to join in supporting the goals, and create ‘actions’ in their community and invite others to join.


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Airtel Hosts Interactive Knowledge Session for Secondary School Girls

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As part of its commitment to empowering and mentoring women to become global leaders while breaking stereotypes and closing gender gaps, the Airtel Women Network, a platform comprising female employees of Airtel Nigeria, welcomed girls from Airtel’s adopted school, Alaba Oro Comprehensive Senior High School, Ajegunle, to commemorate International Day of Girls in ICT on Monday.

Led by the telco’s IT Director, Kemi Ariyo, the session emphasized the need for the rise of influential female role models in driving progress within Science, Technology, Engineering, and Mathematics (STEM) careers. It also served as an avenue to inspire young girls about the vast opportunities within the Information and Communication Technology (ICT) field.

During the session, Ogo Ofomata, Director of Enterprise and Airtel Business and President of the Airtel Women Network, shared insights on the significance of the 2024 commemoration with the students.

“Leadership entails leading yourself to do the things you have to do. With regard to the theme of this year’s International Girls in ICT Day, which is Leadership, our goal is to empower young girls and women to become programmers, coders, designers and to pursue careers in the ICT sector, ultimately becoming leaders in the IT sector,” she said.

The highlight of the event was a thought-provoking session led by Kemi Ariyo, IT Director at Airtel Nigeria, emphasizing the importance of technological knowledge in addressing various global challenges.

In her words, “The world revolves around technology and everything we do today has to do with technology. You can get into that space by adopting hard work, smart work, and an active involvement in internship programs. In addition, just as technology can be used in music and other sectors, learning technology can help you achieve your goals of problem- solving in this digital age.”

Also speaking at the event, Phanindra Nichanametla, Chief Financial Officer, Airtel Nigeria, restated Airtel’s tagline ‘A Reason to Imagine’, reassuring the students of Airtel’s commitment to encouraging positive imagination. “A very important note to take home from this event is that Airtel is here to change your imagination and give you opportunities to imagine more,” he said.

Airtel remains committed to promoting initiatives that promote gender equality and diversity in the workplace. By investing in the education and empowerment of young girls in ICT, Airtel Nigeria continues to pave the way for a more inclusive and prosperous future in the world of technology.


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Mastercard Women SME Leaders Awards to celebrate success of women business leaders in EEMEA region

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Mastercard announces the return of Women SME Leaders Awards for its third edition, shining a spotlight on the remarkable achievements of women-owned and led businesses across Eastern Europe, Middle East, and Africa (EEMEA).

Black and white portraits of different people

Nominations are now open for the awards, inviting entries from women-owned and operated SMEs with a turnover of less than US$13.6 million (AED50 million) and a workforce of six to 50 employees. All women executives or business owners who have their headquarters or offices in EEMEA or offer their services to these markets can submit their nominations by 20 May 2024*.

“Women-owned and led businesses are vital contributors to the global economy, fostering economic growth and stability. By empowering women entrepreneurs and business leaders, we unlock the boundless potential they have and drive inclusive prosperity. The Mastercard Women SME Leaders Awards aim to recognize and celebrate their remarkable contributions,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA for Mastercard.

Winners will be announced on 6 June 2024, during an in-person event in Dubai, emphasizing Mastercard’s commitment to fostering connections and collaboration among women business leaders in the region.

The awards will feature 15 categories*, ranging from creative leadership to social impact and a lifetime achievement award. Shortlisted candidates will be evaluated by an esteemed judging committee of industry leaders dedicated to recognizing excellence and innovation in women-owned and led businesses.

Launched in 2022 to uplift female entrepreneurs and business leaders, these awards serve as a platform to honor and elevate women who are forging the path for future generations of business leaders in the region. Building upon the success of previous editions, this year’s event promises to extend its reach and recognition to even more exceptional women leaders.

Aligned with Mastercard’s global initiative to connect 25 million women entrepreneurs to the digital economy by 2025, these awards underscore the company’s dedication to building a more sustainable and inclusive world even though this global goal was achieved by Mastercard last year, two years before the target date.

With last year’s awards attracting over 4,500 nominations from across EEMEA, this year promises to be even more impactful, amplifying the voices and accomplishments of women leaders in business.


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Infobip, Nokia Partner to Enable Developers to Build Wider Array of Telco Network Powered Applications Faster

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Infobip, the global cloud communications platform, and Nokia today announced a partnering agreement that will enable the global developer community to leverage both companies’ Application Programmable Interface (API) platforms in order to build a wider array of telco network powered applications faster for consumer, enterprise, and industrial customers.

Matija Ražem, VP of Business Development, at Infobip

Infobip’s market-leading cloud Communications Platform as a Service (CPaaS) provides developers with APIs for integrating real-time omnichannel communications features such as SMS, voice, video, chat apps, and network APIs into their applications. Nokia’s Network as Code platform with developer portal offers developers APIs for tapping into 5G network capabilities like quality of service (QoS) on demand, device location precision and network slicing, as well as 4G capabilities.

Developers will be able to utilize all of those capabilities more easily, giving them complete coverage of Network and CPaaS APIs in the development of new use cases and the capacity to enhance application performance.

Nokia’s Network as Code platform with developer portal brings together networks from around the world, along with systems integrators and software developers, into a unified ecosystem; using technical standards produced through industry initiatives such as the GSMA Open Gateway initiative and the Linux Foundation CAMARA. Nokia and Infobip contribute to both initiatives.

Infobip’s customer engagement use cases include CAMARA-compliant Number Verify and SIM Swap APIs, which are already live. The firm is also working to bring further use cases to market including Device Location and Quality on Demand APIs, having now signed 12 API collaboration agreements. The CPaaS platform was recently named a finalist in the inaugural Global Mobile Awards GSMA Open Gateway Challenge for its anti-fraud intelligence collaboration.

The joint work between Infobip and Nokia will offer a simplified developer experience without the burden of navigating the complex underlying network technologies, allowing developers to integrate capabilities into their applications faster, relative to working separately with the two companies’ platforms.

Nokia has signed collaboration agreements with 11 network operators and ecosystem partners to use the Network as Code platform with developer portal since its launch in September 2023.

Matija Ražem, VP of Business Development, at Infobip said: “This agreement with Nokia further demonstrates how Infobip is helping telcos deliver new services and gain new revenue. We will continue to build and offer additional CAMARA-compliant APIs worldwide, working closely with our telco partners to expose customer experience friendly APIs to developers It is testament to our global market-leading CPaaS position, strong developer relations and history of strategic telco collaborations. These are essential to increase the potential for a successful collaboration and faster time to revenue.”

Shkumbin Hamiti, Head of Network Monetization Platform, Cloud and Network Services at Nokia, said: “This partnering agreement reflects our ongoing commitment to work closely with the developer community. It is about expanding choice and scale and giving developers a one-stop shop for extracting value from Infobip’s and Nokia’s platforms. We look forward to working with Infobip and maximizing our respective technologies.”


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