Broadcasting
Gulder Ultimate Search 12: Only Those Who Listen Make it to the Top
The mantra from Gulder Ultimate Search season 12 anchor, Toke Makinwa and taskmaster, Kunle Remi to the contenders is ‘Observe, Listen and Apply.
Constantly reminding them, the relevance of understanding instructions before kickstarting a task.
It is a simple skill that has cost some of the contenders their stay in the jungle so far.
Those who have mastered the science of listening have benefitted immensely and seen their stay extended.
When the contenders first made their way into the jungle, they were instructed to pick food items they would be able to carry each. It became a rush that ended with them spilling food. The taskmaster asked them to slow down and listen as it would be a valuable trait in the jungle.
Indeed, this has been the case, from their first task, where the Irin clan came last; evidently, their progress was slowed down when the taskmaster asked them to restart for not adhering to the task instructions.
Gerald’s eviction sums up the cost of not listening. His clan, Iroko, had come last in a task and thus, a member of the clan would be evicted at the Place of the Talking Drum. In the ensuing game to determine who would be evicted from the Iroko clan, Gerald lost out by not following instructions. He seemed not to know when to sit or stand or write and ultimately had to leave.
Rather painful as other contenders already named him the biggest threat and most likely to win for his speed and strength. While both attributes are valuable, the ability to listen first before deploying strength and speed proved to be important.
The Iroko clan bounced back from their loss by winning the next task thanks to their decision to listen carefully to instructions. Damola, who was selected as the engineer to construct the bridge rather than deploy speed, carefully arranged the boards on the frame.
Other clans were focused on rushing to place the boards on the frame without carefully identifying the right section to place them. Ultimately, the Iroko clan came first and even received a commendation from Toke Makinwa for following instructions.
It is yet to be seen how the contenders will fare going forward but one thing is clear: Only those who listen carefully navigate their way to the top either as members of a clan or as individuals.
Don’t miss any episode of Gulder Ultimate Search Season 12 as it airs every Saturday and Sunday at 08:00pm on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153) and Africa Magic Family (DStv channel 154 & GOtv channel 2).
MultiChoice Nigeria has slashed the price of its DStv decoder from N20,000 to N10,000, representing a 50 percent drop, in a aim at attracting attract more customers and curb declining subscriptions.
The campaign, titled “We’ve Got You,” was launched on June 16 and will continue until July 31.
Also, as part of its efforts to ease economic pressure on households and improve access to digital TV services, the campaign offers a free upgrade for both active and returning customers.
Speaking on the campaign, John Ugbe, chief executive officer (CEO) of MultiChoice Nigeria, said the initiative reflects the company’s commitment to rewarding loyalty and enhancing daily viewing experiences.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said.
“The ‘We’veGot You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.
“This means more channels, more shows, and more reasons to tune in every day.”
The development comes amid MultiChoice Nigeria’s legal battle with the Federal Competition and Consumer Protection Commission (FCCPC) over price hike.
Federal Competition and Consumer Protection Commission (FCCPC) will, on Oct. 7, arraigned the Chief Executive Officer (CEO) of Qatar Airways, Mr Temi Birdzell, alongside the company and its top officers, over allegations bordering on breach of FCCPC Act, 2018.
The defendants will be arraigned before Justice James Omotosho of the Federal High Court in Abuja.
Others to be arraigned with Birdzell are Stella Ihediwa, the Account Manager of the airline; Kennedy Chirchir, the Country Manager and Eva Ojeje, who is the Sales Manager of the company.
Although the arraignment was scheduled for Tuesday, the matter could not proceed.
Upon resumed hearing, none of the defendants was in court.
When the matter was called on Tuesday, none of the defendants was in court due to improper service of the court documents, including the hearing notice, on them.
FCCPC.’s lawyer, Chizenum Nsitem, told the court of their inability to serve four of the defendants, although the company was served.
Nsitem then sought an adjournment to enable them do the needful and the judge adjourned the matter until Oct. 7 for the defendants to take their plea.
The News Agency of Nigeria (NAN) reports that the commission, in the charge marked: FHC/ABJ/CR/200/2025, dragged Qatar Airways, Birdzell, Ihediwa, Chirchir and Ojeje to court as 1st to 5th defendants respectively.
FCCPC, in the application dated May 26 but filed May 27, had preferred a two-count charge against the defendants.
The defendants were alleged to have failed to appear before FCCPC in compliance with a lawful summons of the commission dated Sept. 6, 2024, and thereby committed an offence contrary to and punishable under Section 33 (3) of the Federal Competition and Consumer Protection (FCCPC) Act, 2018.
They were also accused to have on Sept. 18, 2024, intentionally withheld the production of documents in compliance wth a lawful summons of the commission, thereby committed an offence contrary to and punishable under Section 111 of FCCP Act, 2018.
In count three, they were alleged to have on Sept. 18, 2024, engaged in the contravention of the consumer rights, thereby committed an offence contrary to Section 124(1) and punishable under Section 155 of the same Act.
Broadcasting
Global recognition for African communications agency as Irvine Partners CEO joins UK PR power list
Irvine Partners (IP) is proud to announce that its CEO, Rachel Irvine, has been named to the prestigious Women in PR 40 over 40 power list in the United Kingdom.
Rachel-Irvine-CEO-Irvine-Partners
This recognition celebrates women in leadership who have demonstrated exceptional leadership, driven change, and championed effective staffing strategies within the industry.
“This list celebrates the vision and lasting impact of women who continue to lead with purpose,” says Rachel Irvine.
The honour not only spotlights Rachel Irvine’s achievements but also underscores the strategic advantage of Irvine Partners’ approach to assembling the most effective teams.
This emphasis on broad perspectives and a range of experiences has propelled the agency from its South African roots to international acclaim, with wholly owned offices now thriving in the UK, Germany, Kenya, Nigeria and Ghana.
The proudly woman-owned and led agency gets that securing the right talent, regardless of background, is a direct business advantage. Three in every four of its employees are women, with people of colour comprising 60% of its global staff.
IP cultivates a workplace where varied expertise is valued. Its talent strategy allows its teams to bring unique insights to complex client challenges that can only be navigated with a nuanced understanding of audiences across its six regions.
IP’s emphasis on its people and culture is crucial to how the agency maintains long-term client relationships with global industry giants such as Google, Spotify, Uber, TikTok and Salesforce.
“Good ideas don’t carry passports,” Irvine adds. “Our global success isn’t just about market expansion; it’s a testament to the power of diverse perspectives and a culture where entrepreneurial spirit thrives, consistent excellence is expected, and everyone’s potential is actively grown.
“As we’ve grown from Woodstock in Cape Town to Westminster, London, we’ve built an environment where every team member is actively coached and cultivated to excel. This ethos isn’t just a moral compass; it’s our strategic asset.”
The Women in PR 40 over 40 power list addresses ageism in the PR industry, a bias that research shows disproportionately affects women from the age of 40 onwards. Rachel Irvine’s inclusion is a strong counter to this trend, highlighting the significant value experienced professionals bring to the industry. “Grumbling about a stacked deck seldom yields results,” advises Irvine.
“If you’re in a place that doesn’t serve or support you, leave. Back yourself and find your tribe.”
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