Broadcasting
Harassment of Multichoice Spells Trouble for Other Investors

Nigeria is gradually turning from a market darling to a risky land in the eyes of many investors.

Policies somersaults; regulatory instability; large scale distractions from lawmakers as well as opinions of ill-informed experts are conspiring to hobble Nigeria’s fledgling broadcasting industry,
And the National Broadcasting Commission (NBC) has also opened itself to a needless controversy in current bid to regulate the broadcast industry.
Elsewhere, either by ignorance or mischief, the House of Representatives is hounding Multichoice, operators of DStv and GOtv over current pricing model.
The House ad-hoc committee is convinced that the pay-TV operator is ripping Nigerians off with its current pricing model and has resolved to force change by compelling cable service providers to switch to a pay-per-view (PPV) or pay-as-you-go (PAYG) pricing model.
According to weetracker.com, the PPV/PAYG option might prove a bigger problem because pay-TV companies like Multichoice Group expend hundreds of millions of dollars acquiring broadcasting/licensing rights all over the world.
Some companies acquire broadcasting rights for years at a time with upfront payment.
“For instance, Multichoice’s popular DStv sports channel, SuperSport, paid EUR 296 Mn (USD 332.05 Mn, at today’s rates) for the 2016-19 Barclays Premier League broadcast rights in Sub-Saharan Africa.” weetracker.com reported.
After paying so much to acquire these rights, companies like Multichoice recoup this money from subscriptions while targeting profits.
But sometimes the margins are quite narrow.
According to weetracker.com, if Multichoice gets strong-armed into going the PAYG or PPV route in Nigeria, there is hardly a doubt that the company will adjust its pricing to offset the difference and make their money back; such that the PPV/PAYG option might prove even more costly for subscribers after all checks and balances are done.
But even this point is moot as Multichoice has previously made it clear that it is incapable of implementing the PPV model.
Nico Meyer, CEO of MultiChoice Africa, told an entertainment content conference that was held in Mauritius in 2014 that his company has no capacity to put in place such a facility.
“We procure content on a monthly basis, we don’t procure it based on the time the consumer will be using it, but on an entire month,” said Meyer.
The MultiChoice Africa boss added that, unlike mobile operators and electricity companies, they were unable to detect when their subscribers are actually using their service.
“If you buy airtime and you consume it, they will deduct it because they can tell. But we cannot tell when someone is traveling or not using it.
“All I know is that someone pays on a monthly basis and we make that service available but I cannot tell if you are consuming the service,” he said.
By the admission of Armstrong Idachaba, acting director-general, NBC, the agency has on many occasions compared the tariffs in Nigeria with those of other African countries and found out that Nigeria’s rates are much lower in some cases, including the company’s home country, South Africa, where it actually has a far greater number of subscribers.
As of November 2019, the group’s overall subscriber base stood at 18.9 million households with South Africa single-handedly accounting for 8.2 million of those.
The remaining 49 countries where Multichoice broadcasts, including Nigeria, collectively make up 10.7 million.
Of DSTV’s 13.5 million subscribers in Sub-Saharan, Nigeria accounts for barely 1.5 million.
This should put to bed any talk of Nigeria’s being Multichoice’s largest market, as South Africa actually has nearly 5-times Nigeria’s total DStv subscriptions.
Another misconception that is common among Nigerians is the unfounded idea that the group offers the PPV option in South Africa.
According to weetracker.com, this s is a bogus and untrue claim as Multichoice is not known to offer such anywhere.
Indeed, DStv and GOtv bouquet prices increased significantly recently but this may not be unconnected to the revised taxing regime that came into effect this year.
Earlier this year, Nigeria had implemented a new Value-Added Tax (VAT) regime which was a 50 percent climb from the previous figure.
The move by NBC to upend the existing right of broadcasters to exclusivity of their content indicates a descent to feudalism–a dominant social and economic system in medieval Europe where ownership of land and other factors of production is by privilege of birth and not on the basis of innovation and hard work.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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