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HASG Rejects FG’s Order on Adverts on Foreign Media Channels

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Lai Mohammed
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Heads of Advertising Sectoral Groups (HASG) have rejected the federal government’s fine for advertisements placed on foreign owned media channels and production of content abroad by advertisers.

HASG Rejects FG’s Order on Adverts on Foreign Media Channels

Lai Mohammed

This was stated via a press release signed by the HASG on Wednesday.

The statement on the fine was attributed to Alhaji Lai Mohammed, minister of Information and Culture, , which was reported widely on many leading newspaper channels on Monday.

In the minister’s comment during discussions on the NTA Good Morning Nigeria show, he stated that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.

The minister also stated that brands that produce their advertising materials abroad will pay a fine of N100, 000, each time such adverts are run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.

In response to the minister’s statement, the HASG explained that advertisers put their advertising investment where the eyeballs of Nigerians are.

“The media decisions are driven by the consumers’ interest, passion, inspiration and aspirations. CNN and other international news channels are watched by Nigerians locally and internationally, the world is now a global village and Nigerians do not only live within our physical boundaries. Nigeria based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them” they stated.

While understanding the merits of supporting the local industries, the HASG still urged the Minister to allow the support for locally produced content develop organically sighting the example of the Nigerian music and entertainment industry, as well as the movie industry, which only developed through organic growth and creativity of the practitioners and not by forced legislative fiats.

They stated that the government can support the growth of the industry by funding it in the areas of technical infrastructure, content development grants, and investment in tools of measurement of advertising effectiveness and efficiency.

The HASG further urged the Minister as well as the National Assembly to engage and involve the industry players and practitioners more, especially in formulation and development of policies that will affect the industry.

The HASG as a body is made up of Advertisers: Advertising Agencies, Media Agencies, Marketing Activation Agencies, Out-of-home Media Agencies and Broadcasting Company groups.


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Idris, Information Minister Says Only NBC can Suspend Broadcast Licences

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Mohammed Idris, minister of information, has reacted to the closure of Badeggi FM radio station in Niger state.

Idris, Information Minister Says Only NBC can Suspend Broadcast Licences

Mohammed Idris, minister of information,

On Friday, Umar Bago, governor of Niger state, ordered the commissioner of police to seal off Badeggi FM radio station over alleged incitement of violence.

A statement by Bologi Ibrahim, chief press secretary to the Niger governor, said the “daily activities of the radio station have been unethical”.

“Governor Bago also accused the owner of the station of incitement of the people against the government and directed that the license of the radio station be revoked,” the statement reads in part.

Reacting in a statement at the weekend, Rabiu Ibrahim, special assistant (media) to Idris, said the ministry has noted concerns raised by stakeholders in the media industry over the governor’s directive.

Idris said the National Broadcasting Commission (NBC) has the legal authority to suspend or revoke broadcast licences.

“While acknowledging the concerns raised, the Ministry notes that the suspension of broadcasting licenses falls within the purview of the National Broadcasting Commission (NBC), as stipulated by law,” he said.

“In light of this, the Ministry welcomes the decision of the Niger State Government to formally report the perceived “unethical behavior” of Badegi FM to the NBC for resolution.

“The Minister appeals to all parties to remain calm, assuring that the NBC has the necessary mechanisms to resolve the issue in a fair and impartial manner.”

According to the information posted on its website, Badeggi Radio 90.1 FM, Minna, is a private radio station established in 2020 by Shuaibu Badeggi.


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Government of Ghana Slams MultiChoice, Insists on DStv Price Cut

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Samuel Nartey George, minister for Communications, Digital Technology and Innovation, Government of Ghana, has accused MultiChoice Ghana of showing disregard for Ghanaians by refusing to reduce its DStv subscription fees despite favourable economic indicators.

Government of Ghana Slams MultiChoice, Insists on DStv Price Cut

In a social media post on Sunday, August 3, the minister said the company’s latest statement vindicates his long-held view that it does not take Ghanaians seriously.

“I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough,” he wrote.

The minister had earlier given MultiChoice Ghana a seven-day ultimatum, ending August 7, to review its bouquet prices downward or face the suspension of its operating licence by the National Communications Authority (NCA).

He cited the cedi’s appreciation, dropping inflation, and reduced fuel prices as justification for the directive.

But MultiChoice, in a statement dated August 3 and signed by its Alex Okyere, managing director, said while it acknowledges the recent economic gains, it finds the demand to reduce prices untenable.

“While we appreciate the recent appreciation of the Cedi (which we have never referred to as a ‘fluke’), it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement said.

The company said it had engaged the Ministry and the NCA in good faith and remained committed to resolving the matter through constructive dialogue for the interest of its stakeholders and staff.

Sam George, however, dismissed these claims, noting that the company responded differently when it was faced with similar pressure in Nigeria.

“The same group operating in Nigeria reversed price increases when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied,” he said.

He also revealed details of an alternative proposal by the company, which he rejected.

According to him, MultiChoice had suggested maintaining the current prices while halting the transfer of revenue to their headquarters.

“In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?” he asked.

I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.

The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them.

The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied.

This year, in April, at a time the Ghanaian cedi had seen a ~10% appreciation against all major currencies, inflation had dropped by over 5% and fuel prices had also dropped, DStv announced and implemented a 15% increase.

I believe in the interest of transparency, I make public the alternate proposal that DStv offered to me that I flatly rejected.

They proposed that I allow them maintain the collection of the exorbitant bouquet prices as they stand but order them not to send the revenue to their headquarters.

In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?

For far too long, corporations have fleeced the Ghanaian people.

There has been a RESET and it demands a new style of public service that is fiercely protective of the Ghanaian people.

I remain empathetic to the Ghanaian staff of DStv but I believe that they should stand with the rest of us as we demand what is right for us.

I remain open to “constructive engagements” that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence.


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SERAP Issues 48-Hour Ultimatum to Niger Governor Over Badeggi FM Closure

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Socio-Economic Rights and Accountability Project (SERAP) has given Governor Umar Bago of Niger State a 48-hour ultimatum to reverse the decision to shut down Badeggi FM 90.1, a privately owned radio station located in Minna, the state capital.

Governor Umar Bago

SERAP made the demand in a letter dated August 2, signed by its Deputy Director, Mr. Kolawole Oluwadare. The organisation described the governor’s directive as arbitrary and unlawful, urging immediate reinstatement of the station’s licence and withdrawal of the alleged threat to demolish the premises.

The group also called for the protection of the station’s owner, Mr. Shuaibu Badeggi, and staff members, citing rising concerns over media repression. It warned that the government’s actions risk violating Nigeria’s constitutional provisions and international obligations on press freedom and human rights.

Gov. Bago had, on August 1, ordered the immediate closure of Badeggi FM, citing unethical journalism, incitement, and opposition to his administration’s New Niger Development Agenda.

He directed the state’s Commissioner of Homeland Security to profile the owner and also threatened demolition of the station’s facility.

Reacting to the development, the Nigerian Bar Association (NBA) described the action as executive rascality, stating that only the National Broadcasting Commission (NBC) has the authority to revoke a broadcast licence.

NBA President, Mr. Afam Osigwe, urged security agencies to disregard unlawful orders that undermine constitutional rights.

SERAP warned that failure to comply within the specified timeframe would prompt legal action to uphold the public’s right to access information and protect media freedom in the state.


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