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Heineken Named Beer of the Decade

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Heineken, world’s premium beer brand, has won a Medal of Gold as Outstanding Premium Lager Brand of the Decade. This decoration is courtesy respected Nigerian business magazine Marketing Edge.

L-R: Aboyowa Ikpobe, Brand Manager, Heineken Lager Beer, Nigerian Breweries Plc; Dr. Ayo Teriba, MD/CEO, Economics Associate; Wasiu Abiola, Head Media, PR, Digital & Sponsorship, Nigerian Breweries Plc, at The Marketing Edge Awards Presentation For Heineken as Lager Brand of the Decade in Lagos last weekend

Heineken is the only Nigerian beer brand so honoured, during an elite event in Lagos on Friday, August 27, 2021.

John Ajayi, publisher, Marketing Edge, said, the award is ‘‘in recognition of the brand’s cumulative strategic initiatives over the years, alongside its unmatched consumer trend forecasting in the country.’’

The bulk of Heineken’s popularity stems from its unique blend of excellent ingredients that impart a distinct flavor, providing beer drinkers across the country with a premium experience. Beyond the sensory pleasure it delivers; it extends its impact on consumers’  lives through its groundbreaking  initiatives.

Heineken asserts a claim to superiority, as evidenced by its campaigns in the last decade, from dominating the lifestyle sector by rebranding the annual Lagos Fashion Week.

The fashion exhibition founded by Omoyemi Akerele showcases the best creatives in Nigeria’s fashion industry and has served as a conduit between local creators and international fashion brands, breathing life into their creative processes through mentoring and masterclasses. One of such initiatives has plunged Heineken into a household name in the fashion world.

The worldwide beer brand didn’t stop at the Lagos Fashion Week; it also signed a ten-year sponsorship deal with the Union of European Football Associations (UEFA).

As a matter of fact, the Heineken-UEFA relationship was birthed in 1994 and its presence in over 190 markets around the world, continues to imprint its impact on the football community.

Kindling the kindred spirit of football lovers in Nigeria, it launched the #NeverWatchingAlone campaign to encourage communal viewing of football matches. For the 2021 UEFA Champions League finals, it convened football lovers in Abuja, with special appearances from Nancy Isime, Uti Nwachukwu, and Samantha Walsh.

Likewise, its UEFA Champions League Trophy Tour, helps fans experience the trophy; touring over 35 cities across the world, including a recent tour to Lagos, Nigeria in April 2019.

Heineken’s topnotch business practices are not left out of its merit for the Beer of the Decade Award as guided by the Heineken Code of Business Conduct (Heicode), positioning it as an unrivaled consumer-focused brand, which at its core is driven by innovation, creativity, and connectivity.

Seeing Heineken initiatives are uniquely tailored to enrich consumers’ lifestyles and uplift values, Heineken’s partnership with the United Nations Industrial Development Organisation (UNIDO) is one of its sustainability initiatives focused on increased water conservation, clean energy production, and local material sourcing, to benefit the immediate community of its operations.

The campaign which commenced in 2015 in the Ibadan region of the Ogun-Oshun catchment area, has had a tremendous impact spanning thousands of homes, local businesses, and communities across the years.

The Heineken brand truly has a midas touch as it has become a symbol of excellence and community in all fields, including sports, fashion, entertainment, environmental sustainability and so much more.

Cheers to a decade of impact!


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Broadcasting

Nigeria Finally Moves Closer to Digital TV as 100 Channels Go Free-to-Air

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More than 100 channels have signed on to broadcast free-to-air digital content under Nigeria’s Digital Switchover (DSO) programme, marking a major milestone in the country’s transition to digital broadcasting.

Nigeria Finally Moves Closer to Digital TV as 100 Channels Go Free-to-Air

The National Broadcasting Commission (NBC) disclosed this in a statement on Wednesday, saying the development followed the unveiling of FreeTV, a free-to-air direct-to-home (DTH) national platform supported by satellite and Internet Protocol (IP) delivery.

According to the commission, the platform offers a broad mix of content targeted at Nigerian households.

It said the channel line-up includes 14 news and current affairs stations, 15 general entertainment channels, six kids and family channels, two lifestyle and talk shows, three music and entertainment channels, one business and finance station, and five movie channels.

The commission added that 57 of the channels are already live and accessible through the FreeTV app and the NigSat satellite platform.

It advised viewers to download the FreeTV application from Google Play Store to access the services.

Director-General of NBC, Charles Ebuebu, said the initiative would improve television access and viewing quality for Nigerians.

“We will deliver digital TV with clearer pictures, more free channels, and opportunities for every family.

“It is one simple change for a better future,” he said.

Ebuebu noted that with over 100 stations onboard and a satellite-led strategy, Nigeria’s digital migration was making significant progress.

The DSO project was launched in 2008 following the Geneva 2006 Agreement (GE06) as part of efforts to modernise the nation’s broadcasting ecosystem.

Its objectives include improving picture and sound quality, freeing up spectrum space for broadband development, and supporting Nigeria’s creative industry.

The commission acknowledged that the project had faced delays despite its official launch in 2016 and an earlier pilot phase in Jos.

It said nationwide implementation had remained slow due to infrastructural and logistical challenges.

According to NBC, a major turnaround came after President Bola Tinubu approved a N10 billion intervention fund in August 2024 to accelerate the project.

The commission said the funding enabled the adoption of a new satellite-first model under a partnership between NBC and the Nigerian Communications Satellite Limited (NIGCOMSAT).

The strategy replaces the earlier terrestrial tower-heavy rollout with direct satellite broadcasting using the NigComSat-1R satellite.

“This technological leap is expected to accelerate nationwide rollout by over 65 per cent while avoiding infrastructure bottlenecks,” Ebuebu said.

He added that about 10 million Nigerian households already own satellite-ready televisions or DVB-S2 set-top boxes and can immediately access the channels.

For households without compatible devices, NBC said hybrid set-top boxes combining satellite reception and internet streaming would be introduced.

The commission added that the DSO initiative would also support local content creation, with 40 per cent of channel slots allocated to independent and regional producers.

It said plans were also underway for local production of five million set-top boxes annually, a move expected to generate more than 20,000 jobs.


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SERAP, NGE Sue NBC over Threat to Sanction Broadcasters

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Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE) have jointly sued the National Broadcasting Commission (NBC) over what they described as an “arbitrary, unconstitutional, and unlawful” threat to sanction broadcast stations and presenters.

SERAP, NGE Sue NBC over Threat to Sanction Broadcasters

The development was disclosed in a Sunday statement signed by Kolawole Oluwadare, deputy director, and Onuoha Ukeh, general secretary of the Nigerian Guild of Editors.

According to the statement, SERAP and NGE challenged a recent directive by NBC, warning presenters and journalists against “expressing personal opinions as facts,” “bullying or intimidating guests,” and failing to maintain neutrality.

The statement reads, “SERAP and the Nigerian Guild of Editors (NGE) have filed a lawsuit against the National Broadcasting Commission (NBC) over the arbitrary, unconstitutional, and unlawful ‘Formal Notice’, which threatens to sanction broadcast stations and presenters for allegedly ‘expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality.’

“The NBC had recently threatened to sanction broadcast stations and presenters who ‘express personal opinions as facts’ or ‘bully and intimidate guests,’ claiming it had ‘identified a sustained increase in breaches of the 6th Edition of the Nigeria Broadcasting Code across news, current affairs, and political programmes.’”

In the suit marked FHC/L/CS/854/2026 filed last Friday at the Federal High Court in Lagos State, SERAP and NGE asked the court to determine whether the various provisions of the Nigeria Broadcasting Code relied upon by the NBC in the directive are inconsistent with the Nigerian Constitution 1999 (as amended) and the country’s international human rights obligations.

According to the statement, the groups disclosed that Femi Falana (SAN), human rights lawyer, would lead a team of senior lawyers to represent SERAP and NGE in the lawsuit.

SERAP and NGE asked the court to declare that the provisions of the 6th Edition of the Broadcasting Code used by the NBC are vague and constitute a fundamental breach of press freedom guaranteed by the Nigerian Constitution and international human rights standards.

The statement added, “SERAP and NGE are asking the court for a declaration that the provisions of the 6th Edition of the Broadcasting Code used by the NBC are vague and overly broad and constitute a fundamental breach of freedom of expression and media freedom guaranteed by the Nigerian Constitution and international human rights standards.”

The groups also sought an interim injunction to restrain the NBC, its agents and other authorities from imposing sanctions on broadcast stations and presenters based on what they described as “unlawful provisions of the 6th Edition of the Broadcasting Code”, pending the hearing and determination of the motion.

“SERAP and NGE are also seeking an order of interim injunction restraining the NBC, its agents or privies, whether jointly or severally or any other authority, from imposing sanctions on broadcast stations and presenters based on the patently unlawful provisions of the 6th Edition of the Broadcasting Code, pending the hearing and determination of the motion on notice filed simultaneously in this suit,” the statement concluded.

 


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Glo-sponsored African Voices Spotlights Ejatu Shaw

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Globacom continues to celebrate African creativity as its sponsored programme African Voices on CNN International features London based photographer and multidisciplinary artist Ejatu Shaw this week. The episode highlights her journey, her art, and the stories behind her work.

Ejatu Shaw’s journey into photography began in 2013 during a family trip to Sierra Leone, a moment that sparked a passion which has since shaped her creative path. Born in 1996, the British Sierra Leonean artist later went on to earn a master’s degree in photography arts from the University of Westminster in 2020.

Her work explores identity in a personal and expressive way, drawing from her Islamic faith and African heritage. She is inspired by classic African studio photographers such as Malick Sidibé, Sory Sanlé, and Omar Yahia Barram. Through self-portraits and visual storytelling, she brings her memories and experiences to life.

Shaw’s talent continues to gain global recognition. In 2025, the British Fashion Council named her a New Wave Creative.

She has also photographed top names including Angela Bassett, Cynthia Erivo, and Usain Bolt, and worked on projects for major platforms like EBONY, The Guardian, The Sunday Times, and Vogue. She also designed the album cover for Craig David.

The programme will air on Saturday at 7:30 a.m. and 11:00 a.m. On Sunday, it will show at 3:30 a.m. and 6:00 p.m., with repeats on Monday at 3:00 a.m. and 5:45 p.m.


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