Telecom
Here’s Why Plaqad’s New Report Is The Guide Book Every Influencer Needs

The term ‘influencer’ has become quite common among today’s social media users. It is a tag that many people are happy to attach to themselves because of the returns that come with it. When people think about influencers, they think of popular social media users who get famous and earn from creating witty or funny content which generates endless likes and translates into a large number of followers. Unfortunately, this isn’t always the case, and knowing these things, even applying them to the latter doesn’t guarantee to reach influencer status.
Countless times, the Nigerian online community has witnessed people on the strict mission of becoming influencers doing all they can to gather a following, only to get some semblance of popularity without the influence bit coming through.
The first thing a lot of social media users need to understand is that while a large following is a key part of the influencer marketing business, it isn’t the only part, definitely not the most important and targeting it alone might do more harm than good.
Although Nigerian brands seem to be focusing more of their influencer spending on getting awareness and visibility, more of them are switching to focus more on engagement, and people in the space know that large follower numbers don’t immediately translate to high engagement. This is why marketing professionals and brand managers have started to pay closer attention to events within the growing influencer marketing space in Nigeria to ensure it doesn’t remain business as usual.
Before now, the perception people had about the influencer marketing space in Nigeria was that it was a goldmine for anyone who could get their foot through the door, but Plaqad’s recent Influencer Compensation Report shows things as they really are and provides a blueprint for anyone who wants to win in the Nigerian influencer space.
The first thing the report does is to solidify the claim that influencer marketing is growing in Nigeria, by showing that more brands now trust social media influencers over traditional celebrities. The fact that 60% of Nigerian brands now want something to do with influencers proves that there is a viable market for people who become influencers. Unfortunately, not everyone will benefit from this, which makes the report’s breakdown of remuneration structure a key guide to success.
As with many creative industries, pricing is a headache in the influencer marketing space. Many people come into the field with the expectation that they will immediately start earning top dollar, but this is not the case, as the report shows that 80% of influencers in Nigeria earned less than $2000 in 2019. This figure is despite almost 67% of brands spending between 10 – 50 million naira and above on influencer marketing.
A closer look at this shows that not all remuneration is cash-based, which means that new influencers can expect to be paid in products or trips sometimes. Currently, 18% of existing influencers prefer products to cash rewards, a 5% rise from what the number was when Plaqad first did their remuneration survey in 2019. Many of the influencers who pick product rewards do so because they would either naturally patronize the brand or are getting a product that is exclusive or equal in value to what they would have charged. Working with brands they have relationships with is also a point where this comes in, as that relationship makes it possible for products to fill in for cash.
Another interesting angle to influencer earnings is in the timelines. Given the way space is portrayed, people reckon that influencers receive credit alerts every day, or at least every time they make a post. Yes, a good number of influencers still charge per post, but the higher percentage, 59% to be precise, either charge a flat fee or are paid depending on the campaign duration.
Speaking about duration, most current influencers actually want to earn monthly and prefer a 7 – 30-day campaign window, as this creates some form of stable or structured payment plan monthly. This in turn also affects how brands plan their payment schedules to be able to meet their needs, and understanding this will definitely help new influencers manage expectations.
The most revealing thing about the influencer marketing space is that most of the deals still happen through agencies. Only 30% of brands contact and manage influencers in-house, the rest do so through agencies, which implies that aligning with an agency might be a good move for influencers, as these agencies would definitely have a say in fixing earnings as well.
Coming into the influencer marketing space armed with these insights will definitely ensure that an influencer makes fewer mistakes, and is able to build the right systems from the start. While they might not earn big from the get-go, having the right structure most definitely means a greater chance at long-term success.
Telecom
Nigeria Lacks AI-Ready Data Centres, Trails in Capacity – Nnamani

Engr. Ikechukwu Nnamani, chief executive officer, Digital Realty Nigeria, says the country currently has no data centres designed for core Artificial Intelligence (AI) applications despite the presence of over 300 AI firms operating locally.

Engr.Nnamani
Nnamani made the disclosure at the Nigeria Information Technology Reporters Association (NITRA) Breakfast with CEOs in Lagos, stressing that AI is driving the next phase of digital evolution but Nigeria’s facilities remain unprepared for its intensive demands.
“There’s no data centre in Nigeria that is AI ready. None,” he said, noting that while cloud services exist, core AI infrastructure is absent, forcing local companies to rely on foreign resources.
He projected that AI-enabled data centres could emerge in two to three years through global players such as Digital Realty, citing its South African subsidiary, Teraco, which operates Africa’s largest facility.
He explained that one Teraco site exceeds the combined capacity of all Nigerian data centres and has already implemented liquid-cooled AI-ready infrastructure.
On national capacity, Nnamani revealed that Nigeria lags behind cities such as Toronto, Cape Town and London, with most facilities concentrated in Lagos. He said active IT loads in Nigeria are often just one to two megawatts despite larger design claims.
According to him, true metrics should be based on “active IT load” figures, not potential capacity. He estimated construction costs at between 10 and 15 million dollars per megawatt, noting that private firms rarely disclose totals.
Current installed capacity stands at 56.1 megawatts in 2025, projected to reach 218 megawatts by 2030, but distribution remains skewed.
Nnamani warned that the imbalance risks latency, uptime failures and poor user experience for non-Lagos users due to fibre vulnerabilities.
He advocated at least two data centres per state capital — about 72 to 74 nationwide — alongside transmission networks and content growth to support digital economy goals.
He described power shortages as opportunities, despite dedicated plants costing about one million dollars per megawatt.
Highlighting Digital Realty’s milestones since acquiring Medallion Communications in 2021 and rebranding in 2023, Nnamani said the company had invested in roads and power feeds for the 2Africa submarine cable site in Lekki.
He added that the project had created jobs, training opportunities and housing growth in the area, with hyper-scale AI facilities planned ahead.
Speaking at the event, Mr. Chike Onwuegbuchi, Chairman, Nigeria Information Technology Reporters Association (NITRA) has lauded Engr. Ikechukwu Nnamani for his transformative contributions to Nigeria’s ICT sector, describing him as a beacon of innovation and digital excellence.
He praised Nnamani’s pioneering work in data center infrastructure, noting that his initiatives have significantly elevated the country’s technological framework.
Onwuegbuchi highlighted Nnamani’s recent recognition as Data Center Leader of the Year, calling it a testament to his unwavering commitment to advancing Nigeria’s digital economy.
Nnamani, who served as the keynote guest at the event, delivered a pre-recorded video presentation before engaging participants in a dynamic question-and-answer session.
His appearance, according to Onwuegbuchi, is set to become an annual tradition, underscoring his dedication to mentoring and guiding the ICT community.
“This is the kind of leadership that inspires confidence in Nigeria’s digital future,” Onwuegbuchi remarked, urging stakeholders to emulate Nnamani’s innovative spirit and commitment to excellence.
The event marked another milestone in NITRA’s ongoing efforts to foster collaboration and strategic development among ICT professionals nationwide, reinforcing the association’s role as a catalyst for growth in Nigeria’s technology ecosystem.
Telecom
Anambra Leads Southeast in Digital Governance Under Soludo’s ICT Agenda

Anambra State is quietly engineering one of Nigeria’s most ambitious transformations in public governance, one powered by artificial intelligence, expanded broadband infrastructure and deep data analytics.

Mr. Chukwuemeka Fred Agbata (CFA), Managing Director, Anambra State ICT Agency, in a group photograph with media executives during a media parley in Lagos.
At the centre of this shift is Governor Prof. Chukwuma Charles Soludo, CFR, whose administration is redefining how government interfaces with citizens.
Speaking during an interactive session with media executives in Lagos, Chukwuemeka Fred Agbata (CFA), the Managing Director, Anambra State ICT Agency, explained that the administration’s digital-first approach is reshaping how government engages citizens and delivers services.
Agbata said the Soludo administration is intentional about embedding technology into governance at scale.
“Governor Soludo’s vision is clear, a smarter, faster, more efficient government driven by data, innovation and citizen-focused digital tools,” he said.
Agbata noted that the state has adopted extensive data analytics to improve planning, service delivery and overall decision-making.
He explained that AI-driven analytics are now helping the government understand citizen needs, plan interventions and monitor impact more effectively.
He mentioned that the state’s previous use of data modelling in political engagement demonstrated the power of structured data but stressed that the real goal is institutionalising data culture across government, not just elections.
“We sit on rich datasets today; from demographic insights to service requests, and we are using them to build a more responsive government,” he said.
The ICT boss highlighted the state’s work on conversational AI systems that will allow citizens to interact with government easily, even in local languages.
“Whether literate or illiterate, people should soon be able to speak to AI in an indigenous language and have their requests processed,” he said.
“That’s where governance is going, and Anambra intends to lead.”
Highlighting Broadband Expansion as one of the biggest wins of Governor Soludo’s administration, Agbata emphasised that broadband penetration remains central to achieving the state’s digital agenda.
He credited Governor Soludo’s progressive Right-of-Way policy and proactive industry engagement for accelerating fibre deployment across communities.
“When ISPs begin travelling to Anambra on their own, it shows they see good policy and a viable market,” he said.
Today, more households in semi-urban communities are enjoying reliable fibre connections something CFA said was almost impossible in previous years..
CFA also disclosed that Anambra continues to pursue the establishment of an Internet Exchange Point to localise traffic and reduce cost while improving speed.
“Localising traffic means your data won’t travel to Lagos or Amsterdam before returning,” he explained.
He noted that although technical requirements have caused delays, significant progress is expected in 2026.
Agbata added that national assessments have recognised Anambra’s advancement in digitisation and reforms.
“According to BudgIT and other national bodies, Anambra ranks number one in the Southeast in ease of doing business and transparency,” he said.
He attributed the growth to healthy inter-state competition and measurable reforms championed by Governor Soludo.
Agbata praised the young professionals powering the state’s digital work, particularly in data analytics and infrastructure mapping.
He also highlighted the vital role of industry partnerships:
“Relationships matter. If we fully deploy just 20% of the relationships we have within and outside the country, Anambra would be on another level.”
He cited instances where collaboration with telecom executives led to quick fixes and infrastructure deployment in the state.
Agbata thanked the Lagos media community for their continuous support in making the Anambra’s digital revolution seen and appreciated by all.
“We don’t take your support for granted. You have helped amplify Anambra’s digital transformation story,” he said.
As Anambra deepens investments in digital infrastructure, AI systems and data-driven governance, Agbata said the state is positioning itself as the emerging technology and innovation hub of the Southeast.
“There is a generation coming that is digital-first. Our responsibility is to build systems ready for them,” he said.
Telecom
Africa Must Build Its Own Cybersecurity Intelligence, Says Tizel CEO At AfriTech 5.0

As Africa edges toward an estimated 750 million internet users by the end of 2025, the continent’s expanding digital footprint is increasingly matched by vulnerabilities that threaten its economic and national security.

Happiness Obioha, Managing Director and Chief Executive Officer of Tizel Cybersecurity
This concern took centre stage at the Africa Tech Alliance Forum (AfriTech 5.0), where Happiness Obioha, the Managing Director and Chief Executive Officer of Tizel Cybersecurity, delivered one of the event’s most compelling arguments for a new cybersecurity paradigm rooted in African intelligence rather than foreign technology.
Speaking on the theme “Beyond Firewalls: The Case for Homegrown Cybersecurity Intelligence in Africa,” Obioha maintained that Africa’s cybersecurity risks cannot be effectively mitigated with imported solutions that were never designed for the continent’s distinct digital realities.
She described Africa’s cyber landscape as one defined by unique threat actors, infrastructural limitations, cultural nuances, and business patterns that global security platforms often fail to understand.
According to her, relying solely on perimeter-based defenses such as firewalls is no longer adequate in a world where cyberattacks grow more adaptive, persistent, and sophisticated.
Obioha argued that Africa’s dependence on generic global tools has created a critical gap in the continent’s ability to detect, interpret, and respond to emerging threats, and explained that foreign cybersecurity systems frequently misread local attack patterns or fail to anticipate region-specific vulnerabilities.
As a result, many African organizations operate with a false sense of safety while facing increasingly complex threats ranging from ransomware and financial fraud to targeted breaches on government infrastructure.
The Tizel CEO emphasised that Africa’s long-term security lies in adopting intelligence-led approaches that draw from local insights, indigenous expertise, and continental research, and noted that such solutions allow faster and more precise threat detection because they are built with an understanding of local behaviour patterns and digital environments.
Beyond security improvements, she stressed that homegrown cybersecurity also strengthens national sovereignty, reduces capital flight, expands technical capacity, and creates jobs in one of the world’s fastest-growing sectors.
Obioha cited Tizel Cybersecurity as an example of what locally grounded innovation can achieve, explaining that the company’s model integrates contextual intelligence, real-time monitoring, rapid incident response, and strict adherence to regulatory frameworks.
According to her, Tizel’s work with banks, telecom operators, government agencies, and SMEs demonstrates the measurable impact of Africa-specific cybersecurity architecture.
Among the results she highlighted were the prevention of a major ransomware attack in the financial sector, a significant reduction in network downtime for a telecom operator, and the deployment of effective real-time monitoring systems for a government agency.
She reinforced that Tizel’s success is built on its deep understanding of the African digital ecosystem, a familiarity she described as indispensable for delivering cybersecurity that genuinely protects African institutions.
The region’s business culture, infrastructural diversity, and evolving digital habits, she said, can only be accurately interpreted by experts who operate within the same environment.
Obioha urged African enterprises and governments to take a more deliberate approach toward securing their digital future, and encouraged them to re-examine their cybersecurity posture, invest in indigenous intelligence-driven solutions, and build internal teams equipped to respond to emerging threats.
The survival and competitiveness of African businesses, she noted, will increasingly depend on their ability to align security strategies with the realities of the continent’s rapidly evolving digital economy.
“Africa’s digital future is promising,” she concluded, “but it must be secured with intelligence and innovation that come from within the continent.”
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