Broadcasting
Here’s Why the Next Wager Task Will Be Fire

Big Brother Naija Level Up has been anything but predictable this season with different houses, different levels, and a weekly abundance of twists. Only about two weeks into the 72-day-long season, the housemates have surpassed expectations and awakened an excited buzz across social media among viewers.
During the first wager task, just 24 hours after a previous twist concerning parties and winning HOH games, Biggie landed viewers and housemates one more surprise.
He announced that the housemates in the different levels would have to compete against each other to decide which house gets to earn pocket Naira for weekly shopping.
The level 1 housemates, whom netizens have nicknamed Islanders, lost badly to the Level 2housemates (nicknamed mainlanders). This loss started several small arguments and fights in the Level 1 house but also awakened a fire in them to win. They won the second wager and retained a winning streak until they lost the Knorr task to Level 2.
Both teams now know for a fact that they have a lot riding on whether or not they win the third wager task this Friday. It will determine their week and whether or not they’ll have enough to live their best lives until the next wager task. All these paint a clear picture of what the next wager on Friday will look like, and the painting is FIRE. Here’s why:
1. The housemates now understand Big Brother’s game a little better (or do they?):
After playing the game and living in Big Brother’s house for two weeks, the housemates are familiar with the game’s rules. Even though Big brother can change those rules as he wills, they now have more of a sense of what the game is about, especially since there is always a reward/punishment for losing.
2. The wins, losses, and crossed ships have created a little rivalry among both camps:
Over the past few days, both levels have lost to each other. Level 2 has lost three HOH games, the right to nominate twice, and several branded tasks. Level 1 has lost one wager task, Pocket Naira, and the Showmax and Knorr task. They have also struck up affection with housemates on other levels. All these seemingly minor issues have morphed together to build irritation about one another and created an intense atmosphere of rivalry.
3. No Level wants to go hungry for a week:
After both losing the first two wager tasks of the season (Level 1 in week 1 and Level 2 in week 2), the housemates are understandably feeling very competitive. Their disappointment in their performance has caused them to fight, regroup, hate on, and strategize, forcing them to focus on the task this week. The last thing they want is to go hungry for another week while the other Level claims another victory. Whoever wins the wager task this week will bring the tally to ‘2-1’, and neither of the houses wants to be on the losing side.
4. Both Levels are over-competitive and would do everything to win:
Even though each level has won a wager task, neither is showing any signs of slowing down this week. The season is filled with super-competitive people who hate losing. Fans expect each level to bring a great show again this Friday, and they won’t disappoint them.
5. The housemates realize they cannot predict Big Brother’s game, and the losers this week may be in more significant trouble than the losers last week:
The housemates have been trying to unravel Biggie’s game plan for the past few days, and they’ve been met with new twists at every turn. Even though they are nowhere close to genuinely understanding Biggie’s plan for the season, they seem to have some clear understanding about a few things. One of those includes that there’s always a punishment for losing, and Biggie can always change what it is.
None of the house levels wants to be at the receiving end of Biggie’s wrath, so they will work hard to win. What this means for viewers is that they will get to enjoy premium entertainment from the actual task. Above that, they’ll see the housemates work hard at perfecting their acts, and if the task is anything like last week’s was, learn some new things.
However, now that the pressure is on, it will mean that there will be more fights, make up and seeking comfort in the safety of ships. The show is about to get more interesting, and the wager task is at the centre. Once again, it’s a man-eat-man world, and only the fittest will survive. Catch the wager task on DStv channel 198 and GOtv channel 29 every Friday at 9 pm.
BBNaija Season 7 is headline sponsored by Pocket by Piggyvest (formerly Abeg) and associate sponsored by Flutterwave.
Broadcasting
More Woes for MultiChoice as Ghana Orders 30% Price Cut

The government of Ghana has ordered MultiChoice Ghana to reduce DSTV subscription costs by 30%, noting the significant appreciation of local currency and growing dissatisfaction with current rates.
This comes as Nigeria Data Protection Commission (NDPC) has fined MultiChoice Nigeria ₦766,242,500 for breaching the Nigeria Data Protection Act (NDPA).
According to Mr Babatunde Bamigboye, head Legal, Enforcement & Regulations, NDPC, the investigation, which commenced in the second quarter of 2024, was triggered by suspected breach of privacy rights of Multichoice subscribers and illegal cross-border transfer of personal data of Nigerians.
MultiChoice, which operates across Africa, continues to lose revenue and subscribers.
Ghana’s minister of communication, digital technology, and innovation, Samuel Nartey George, made the call last week during a meeting with a DSTV team led by Dr. Keabetswe Modimoeng, group executive for regulatory and corporate affairs.
According to a ministry statement, George said the government’s responsibility is to respond to Ghanaians’ concerns over high DSTV pricing and outdated content offers.
The Minister pointed out that despite a 30% increase in the cedi’s value over the past five months; DSTV prices have not reflected the positive economic trend.
The statement went on to say the minister is therefore calling for a 30% price reduction to match the cedi’s appreciation and to pass on economic benefits to consumers.
According to the statement, while MultiChoice has implemented promotional packages, people prefer a direct price reduction over temporary discounts.
George said feedback from public engagements revealed that many users are dissatisfied with DSTV’s content, describing it as outdated save for Premier League football. They also believe that the current cost is not justified.
”To address the concerns, he said MultiChoice Ghana has until July 21 to formally respond to the government’s request. The Minister expects a concrete proposal by this date, allowing time for further engagement before the end of July,” the statement said.
In response, Dr. Modimoeng acknowledged the government’s concerns and expressed gratitude for the opportunity to dialogue.
The MultiChoice team reacted positively to the minister’s request and committed to provide input by July 21st. They emphasised the need of balancing public interest and business sustainability.
This is the continent’s latest pricing conundrum for the pan-African pay-TV business, following fee disputes with Nigerian and Malawian authorities.
In Ghana, the demand for price cuts comes as MultiChoice is under pressure, having lost revenue and subscribers in the financial year that ended March 31, 2025. Last month, the company announced its financial year-end results.
In a statement to shareholders last month on the Stock Exchange News Service, the company said the past two financial years have been a period of significant financial disruption for economies, corporates and consumers across Sub-Saharan Africa due to challenging macro-economic factors.
Combined with the impact of structural industry changes in video entertainment, such as the rise of piracy, streaming services and social media, this has materially affected the overall performance of the MultiChoice Group, it noted.
Over this period, MultiChoice said the group lost 2.8 million active linear subscribers and had to absorb a R10.2 billion negative impact on its top line due to local currency depreciation against the US dollar.
For the year, the company reveals that linear subscribers were down 1.2 million, or 8% year-on-year, to 14.5 million active subscribers, with the loss evenly split between South African (600 000) and rest of Africa (600 000).
Broadcasting
NDPC Slaps Multichoice with ₦766M Fine for Data Privacy Violations

Nigeria Data Protection Commission (NDPC) has fined MultiChoice Nigeria ₦766,242,500 for breaching the Nigeria Data Protection Act (NDPA).
NDPC is a public institution that processes data in furtherance of its mandate as Nigeria’s data protection authority and relies on recognised lawful bases for data processing, such as consent, legal obligation, and contract.
The fine was contained in a statement signed by Mr Babatunde Bamigboye, head Legal, Enforcement & Regulations, NDPC.
According to him, the investigation, which commenced in the second quarter of 2024, was triggered by suspected breach of privacy rights of Multichoice subscribers and illegal cross-border transfer of personal data of Nigerians.
“The NDPC found, among others, that Multichoice violated the data privacy rights of subscribers and their friends who are not necessarily subscribers.
The Commission also found that Multichoice carries out illegal cross-border transfer of personal data relating to data subjects in Nigeria.
The depth of data processing by Multichoice is patently intrusive, unfair, unnecessary, and disproportionate.
This is a grave affront to fundamental right to privacy as enshrined in Section 37 of the 1999 Constitution of the Federal Republic of Nigeria.
In line with its standard remediation procedure, the Commission directed Multichoice to carry out appropriate remedial measures.
However, the Commission found the measures undertaken by Multichoice in this regard unsatisfactory.
For want of cooperation, the Commission has directed Multichoice to pay ₦766,242,500 for violating the Nigerian Data Protection Act.
“Nigeria is entitled to protect her citizens and data sovereignty under both international and extant municipal laws, as these have far-reaching implication for rule of law, national security, and economic growth.” the statement said.
Babatunde also revealed that, Vincent Olatunji, national Commissioner, NDPC, has directed that all outlets through which Multichoice is collecting personal data of Nigerian citizens should be investigated for non-compliance.
He added that any outlet that processes personal data in violation of the NDP Act is liable to penalty under the Act.
Broadcasting
IFC, AfDB Collaborate with EbonyLife Media to Explore Supporting the African Film Industry to Drive Job Creation

As part of their ongoing efforts to support the growth of Africa’s creative industries and drive job creation in the region, IFC and the African Development Bank have announced a collaboration with EbonyLife Media, Nigeria’s leading media company, to explore the conditions for the creation of a pan-African investment vehicle targeted at the region’s film sector.
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
The company has produced some of the highest-grossing movies in the region and enjoys strategic collaborations with global media companies, including Sony Pictures Television, Westbrook Studios, Starz, Macro Film Studios and Idris Elba’s 22 Summers.
This effort is in line with IFC’s strategy to expand Africa’s creative industries, recognizing the sector’s potential to drive job creation – especially for youth – promote inclusive narratives, and stimulate economic growth across emerging markets.
Despite the growth of film production across the continent over the last few years, Africa’s film sector remains untapped. According to UNESCO, the sector currently supports approximately 5 million jobs and contributes $5 billion to the continent’s GDP.
However, the industry faces significant challenges that inhibit its growth potential, including persistent financing gaps, policy barriers and lack of a robust intellectual property regulatory framework and implementation, which results in up to 50 percent revenue loss to piracy by film producers in the region.
In this context, IFC, AfDB and Ebony Life are exploring ways in which they can crowd in more capital into African film productions and support the expansion of the film industry at scale in the continent, while working with governments to introduce protection of intellectual property and film incentives, essential to strengthen the economics of film production in the continent.
“Africa’s creative economy is a cultural asset and an engine for inclusive growth, youth employment, and global influence. Through this partnership, we aim to unlock new capital for the continent’s storytellers, helping them bring authentic African voices to international platforms while boosting job creation in one of the most dynamic sectors of the future,” said Dahlia Khalifa, Regional Director for Central Africa and Anglophone West Africa at IFC.
Ousmane Fall, The African Development Bank Group’s Director for Private Sector Operations, said: “This collaboration reflects the African Development Bank Group’s growing interest in creative industries as a growth sector supporting entrepreneurship and job creation for young people and women in Africa.
“By joining forces with EbonyLife, Nigeria’s premium media conglomerate, and IFC, a like-minded DFI institution, we are seeking to support the creation of a sustainable investment vehicle for film production in Africa”.
“This has been a long time coming. For nearly two years, I’ve been quietly laying the groundwork—defining and building an ecosystem designed to scale, to unlock opportunity, and to provide the vital capital African filmmakers need to create stories that resonate across borders and generations.
“Today, I am thrilled and deeply proud to welcome the IFC and AfDB on this journey. Together, we will identify ways in which we can catalyze a new era of African storytelling that can thrive on the global stage” said Mo Abudu, CEO, EbonyLife Media.
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