Broadcasting
HiTV Unwraps Naija, New Reality TV Show
HiTV, Nigeria’s Pay TV, said that it start airing Naija, the much awaited reality TV show already touted as the mother of reality shows.
Excited Miss Morayo Aka Bashorun, business Development Manager of the company said that “The weeks to come will redefine the reality show turf not only in Nigeria but in the African continent, because television viewers especially our valued HiTV subscribers will witness what they have never seen in reality television in the history of this great nation, Nigeria, and who else will champion this revolution other than a proudly Nigerian company like HiTV?”
She said that after Naija show, “those who witnessed our Koko Mansion reality show last year, a show that shook the entire country and the UK, will know that we were just testing the waters. Naija will blow the entire country away for eight weeks because not only that the show will show our ability to live together as one in a diverse country like Nigeria, it will show the inner strength of the Nigerian, that is the Naija strength and character,” she said.
Naija, Aka Bashorun explained, is a reality TV show conceptualized by HiTV, a proudly Nigerian Company with the fastest growing pay TV subscriber base in Africa. “It is a creative show geared towards projecting Nigeria’s socio-cultural values, mutual tolerance, promotion of self actualization, national development and unity. The show would be broadcast pan-Nigeria, in Europe, North America and some parts of Africa for eight weeks.”
There would be weekly highlights shows on local stations such as LTV, TVC, STV and NTA.
A Prize money of N5 million and a brand new car is at stake for the winner and unlike most reality shows, Aka Bashorun said 18 young Nigerians will display their green passports in the show. “Eighteen Citizens (housemates) would be selected from the six geo-political zones in Nigeria. Each participant would be an indigene of their various communities, who have limited interest to Western lifestyle. They are very passionate about their culture and confidently express their views on topical issues. These individuals would live together in one house for eight weeks! Unlike most reality shows, there wouldn’t be specific daily tasks or judges. Activities would be initiated to foster competition. Viewers would be encouraged to vote for their favorite citizens to help them acquire points. The most interesting part of it all is that, there would be no evictions. Every week, there is a show where the accumulated points are announced and the dweller with the most points gets something worthwhile. Celebrities and notable Nigerians would be invited as guests in the house to engage in various activities,” she submitted.
For one to be eligible for the show, Aka Bashorun said he/she must be a Nigerian between 18 and 35 years old; must be able to communicate fluently in his/her mother tongue, though English is the official language in the house; must be an indigene of the zone that he/she represents; must parade a ‘proudly Nigeria’ lifestyle; must be rich in the socio-cultural ethics of the tribe claimed; must be willing to learn and integrate other cultures and languages.
A contestant’s ability would be tested in areas of sports, culture, music, democracy, the Nigerian Constitution, food, health, education, movie industry, our people, youth development, fashion, women and rights, managing corruption, leadership, law and compliance, comedy and drama.
The Naija show according to Aka Bashorun is aimed at “portraying the evolution of a patriotic, responsible, productive, and unprejudiced Nigerian. It is also to celebrate the richness in the diversity and the complexity of the Nigerian society. For us at HiTV, as a proudly Nigerian company, we hope to use Naija to promote the spirit of togetherness, mutual respect, mutual tolerance and neighborliness among Nigerians while also projecting Nigeria’s socio-cultural values to the world as well as boldly identifying our lines of discord and offer soothing measures of accord, for all strata.”
Why is HiTV producing Naija? She speaks: “HiTV is a 100 per cent Nigerian; therefore there is no better platform to showcase such an indigenous programme as this. The need to identify with that Nigerian who is proud of his fatherland and has an undying innate passion for his country. We want to offer the public a reality show that is different, original and which offers great didactic values as well as to present world-class reality TV entertainment to HiTV’s teeming subscribers across the country.”
Free open auditions have been scheduled to hold in all six geo political zones across the country this month, she reveals even as she calls on corporate Nigeria to support the initiative. “We are glad to announce that Aero Contractors has proudly announced its backing for Naija show 100 per cent, so we are calling on other responsible corporate bodies to throw their weight behind this unifying show that will sure make a difference in the country. The budget is quite huge, so naturally, HiTV would need a helping hand to achieve this goal that will help Nigeria achieve more tolerance and learn to leave together peacefully.
National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.
Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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