HiTV, Nigeria’s Pay TV, said that it start airing Naija, the much awaited reality TV show already touted as the mother of reality shows.
Excited Miss Morayo Aka Bashorun, business Development Manager of the company said that “The weeks to come will redefine the reality show turf not only in Nigeria but in the African continent, because television viewers especially our valued HiTV subscribers will witness what they have never seen in reality television in the history of this great nation, Nigeria, and who else will champion this revolution other than a proudly Nigerian company like HiTV?”
She said that after Naija show, “those who witnessed our Koko Mansion reality show last year, a show that shook the entire country and the UK, will know that we were just testing the waters. Naija will blow the entire country away for eight weeks because not only that the show will show our ability to live together as one in a diverse country like Nigeria, it will show the inner strength of the Nigerian, that is the Naija strength and character,” she said.
Naija, Aka Bashorun explained, is a reality TV show conceptualized by HiTV, a proudly Nigerian Company with the fastest growing pay TV subscriber base in Africa. “It is a creative show geared towards projecting Nigeria’s socio-cultural values, mutual tolerance, promotion of self actualization, national development and unity. The show would be broadcast pan-Nigeria, in Europe, North America and some parts of Africa for eight weeks.”
There would be weekly highlights shows on local stations such as LTV, TVC, STV and NTA.
A Prize money of N5 million and a brand new car is at stake for the winner and unlike most reality shows, Aka Bashorun said 18 young Nigerians will display their green passports in the show. “Eighteen Citizens (housemates) would be selected from the six geo-political zones in Nigeria. Each participant would be an indigene of their various communities, who have limited interest to Western lifestyle. They are very passionate about their culture and confidently express their views on topical issues. These individuals would live together in one house for eight weeks! Unlike most reality shows, there wouldn’t be specific daily tasks or judges. Activities would be initiated to foster competition. Viewers would be encouraged to vote for their favorite citizens to help them acquire points. The most interesting part of it all is that, there would be no evictions. Every week, there is a show where the accumulated points are announced and the dweller with the most points gets something worthwhile. Celebrities and notable Nigerians would be invited as guests in the house to engage in various activities,” she submitted.
For one to be eligible for the show, Aka Bashorun said he/she must be a Nigerian between 18 and 35 years old; must be able to communicate fluently in his/her mother tongue, though English is the official language in the house; must be an indigene of the zone that he/she represents; must parade a ‘proudly Nigeria’ lifestyle; must be rich in the socio-cultural ethics of the tribe claimed; must be willing to learn and integrate other cultures and languages.
A contestant’s ability would be tested in areas of sports, culture, music, democracy, the Nigerian Constitution, food, health, education, movie industry, our people, youth development, fashion, women and rights, managing corruption, leadership, law and compliance, comedy and drama.
The Naija show according to Aka Bashorun is aimed at “portraying the evolution of a patriotic, responsible, productive, and unprejudiced Nigerian. It is also to celebrate the richness in the diversity and the complexity of the Nigerian society. For us at HiTV, as a proudly Nigerian company, we hope to use Naija to promote the spirit of togetherness, mutual respect, mutual tolerance and neighborliness among Nigerians while also projecting Nigeria’s socio-cultural values to the world as well as boldly identifying our lines of discord and offer soothing measures of accord, for all strata.”
Why is HiTV producing Naija? She speaks: “HiTV is a 100 per cent Nigerian; therefore there is no better platform to showcase such an indigenous programme as this. The need to identify with that Nigerian who is proud of his fatherland and has an undying innate passion for his country. We want to offer the public a reality show that is different, original and which offers great didactic values as well as to present world-class reality TV entertainment to HiTV’s teeming subscribers across the country.”
Free open auditions have been scheduled to hold in all six geo political zones across the country this month, she reveals even as she calls on corporate Nigeria to support the initiative. “We are glad to announce that Aero Contractors has proudly announced its backing for Naija show 100 per cent, so we are calling on other responsible corporate bodies to throw their weight behind this unifying show that will sure make a difference in the country. The budget is quite huge, so naturally, HiTV would need a helping hand to achieve this goal that will help Nigeria achieve more tolerance and learn to leave together peacefully.
NCC DG Calls for National Book Policy to Address New Challenges
Mr. John O. Asein, director-general of Nigerian Copyright Commission (NCC), has called on stakeholders in the book sector to work towards the formulation and adoption of a National Book Policy that would address the emerging issues in the sector.
He made the call in his remarks at a copyright webinar organised by the Commission as part of the Virtual Nigerian International Book Fair, 2020 over the weekend with the theme: “Information Technology as a Panacea for the Book Industry Sustainability Amidst the Covid-19 Pandemic”.
Mr. Asein noted that the COVID-19 pandemic presented practitioners in the book industry with an opportunity to redesign their business models, stressing that it was imperative for all those concerned to go back to the drawing board and address the new realities of today in order to guarantee a better tomorrow.
He tasked authors, publishers, printers, booksellers and others in the value chain to leverage on emerging Information and Communication Technology (ICT) tools to sustain their relevance in the industry.
According to him, the Commission has harmonised its regulatory and enforcement framework for a balanced, responsive and sustainable copyright ecosystem that would continue to meet the needs of the wider creative sector.
The Director-General disclosed that in partnership with accredited bodies, the Commission would soon roll out measures to monitor the production, importation, warehousing, distribution and sale of books, lamenting the reckless abuse by pirates.
“The Commission will also activate all provisions of the Copyright Act, including the obligation on publishers, printers, producers and manufacturers of copyright works to keep a register of works.
“Our primary objective is to provide a more congenial business environment for copyright business, check book piracy and promote effective management and enforcement of rights”, he added.
He indicated that the proposed measures followed discussions between NCC and stakeholders like the Association of Nigerian Authors (ANA), the Nigerian Publishers Association (NPA), the Booksellers Association of Nigeria (BAN); and the Chartered Institute of Professional Printers of Nigeria (CIPPON), to develop appropriate technology-based solutions to some of the lingering problems in the industry.
Noting that Nigeria ratified the Marrakesh Treaty in October 2017 to enable persons who were blind, visually impaired, or otherwise print disabled have access to published works, the Director-General also urged publishers to deploy information technology to ensure that more books were made accessible to such persons.
“We urge relevant Government agencies at Federal and State levels to adopt a policy requiring all government funded book production or procurement agreements to include an obligation that the books should also be made available in formats that blind and visually impaired persons can access”, he stated.
He assured that the Commission would partner with the Nigeria Association of the Blind to follow-up on its collaboration with the Accessible Book Consortium (ABC) of the World Intellectual Property Organization (WIPO) for the training of publishers and braille production centres to promote the production of school books in accessible formats.
He condemned the rising incidence of illicit book sharing on WhatsApp groups, rogue e-libraries and fraudulent online bookstores, especially in the wake of the pandemic and e-learning solutions that it has forced on the education system.
To this end, he assured right owners that the Commission would continue to monitor the online space and respond speedily to reports of copyright abuses.
“In the meantime, the newly established Online Inspectors Unit in the Commission’s Enforcement Department will also be taking preemptive actions to disrupt online infringements”, he said.
Speaking on the “Challenges of Copyright Enforcement in the Digital Environment”, the Commission’s Director of Enforcement, Mr. Obi Ezeilo identified outdated laws, need to collaborate with different agencies responsible for aspects of online dealings, the difficulty in identifying true copyright owners and the reluctance of online service providers to take down infringing works, as some of the problems militating against effective enforcement of copyright online.
Other challenges identified included the problem of gathering evidence to prosecute online offender; territorial nature of copyright law making it difficult to go against offenders domiciled outside Nigeria; and the frequent changes in technology in the digital environment.
Other resource persons at the webinar were the Deputy Director, Regulatory Department of NCC, Mrs. Susan Bashorun, who made a presentation on “Practical Guidelines for Copyright e-Registration System” and a Chief Copyright Officer, Mr. Kunle Olatunji, who presented a paper on “Management of Rights in Literary Works: Imperatives for the Digital Environment”.
The webinar, moderated by NCC Director of Regulatory Department, Mr. Augustine Amodu, drew participants from across different copyright related sectors.
Lagos Traffic Radio Launches Live Report Motorcycles
The Lagos Traffic Radio 96.1FM has launched a Pilot Scheme for Live Traffic Report system to aid Lagosians with information while commuting around the State.
The motorcycles would enable the number one traffic station in Nigeria have on-the-spot reporting of traffic situations in the State.
Gbenga Omotosho, Lagos commissioner for Information and Strategy, who launched the motorcycles at the station’s office in Ikeja, said the development represented a symbol of creative thinking of the agency.
According to him, the State is moving towards a transportation system driven by technology, while stating that it is going to play a key role in traffic management across Lagos.
The commissioner stated that the Pilot Scheme was a key step towards using technology to revolutionise the management of traffic in Lagos, adding that the problems of traffic in the State, was a source of concern challenging the creativity of the present administration.
Omotosho said it was a fact that information was necessary to efficiently commute in the State without being stranded, speaks to the significance of the scheme.
In his words: “If you look at the T.H.E.M.E.S Agenda of the Babajide Sanwo-Olu administration, transportation is a very big pillar and in fact the very first one, and because it is the very first one, we are not joking about it.
“We are looking forward to the day that we are going to be reporting from the skies. I am also looking forward to the day that every thing that we do about Transportation is driven by technology.
“It high time we got this kind of thing all over Lagos; the drone monitoring traffic and everything. All I want to assure you is that that first pillar of the T.H.E.M.E.S Agenda is so important that whatever idea anyone body brings that can ease transportation in Lagos and make us look forward like all other big cities in the world, Mr. Governor is ready to accept such ideas.”
He said he was excited because of the symbolism of it all and because of the creativity that this had brought.
“The symbolism of it is that they are not just sitting down there, they are thinking about how to improve what they are doing.
“They are going to fasten the movement of our Traffic Radio officials to accidents and every other thing disturbing traffic, so that people can get accurate information. There is nothing you spend on information management and gathering that is too much.
“I see this as a first step. It will get to a stage that Traffic Radio will acquire its own helicopter and get its officers all over the place to do their job based on the fastest technology.
“It will get to a time that we are going to be reporting from everywhere, because there is nothing left for us; the population is there, the traffic is there. So everything is challenging us, challenging our creativity, and ability to manage the little resources that we have,” he said.
Omotosho added that “You are not looking at the this as just mere inauguration of motorcycles but the symbolism behind it; that it’s going to ease reporting, and enhance the fact that of all the things that we do, either in government or private affairs, information is key. if you don’t have information, you are dead. You need to know where you are going to, you need to know what has happened where you are coming from.”
The commissioner urged the management of the Radio “not to rest on their oars” but rather “continue to think on your feet on how to do better as a Radio station.”
In his opening address, Tayo Akanle, general manager, Lagos Traffic Radio, said the initiative was borne out of the occurrence of incidents on highways coupled with little or no comprehensive live reports.
He said the pilot scheme was designed to change the travel experience of commuters as they usually under-go harrowing experiences whenever there was a major incident on the road.
Akanle stated that the development would aid on-the-spot report of traffic situation in the State, saying that professional, comprehensive, real time and accurate information would be shared through the radio station and social media platform of the Agency.
According to him, the motorcycles would aid the station’s operations by allowing it to arrive timely at the particular incident spots towards providing on-the-spot live and accurate reports that would assist commuters make informed decisions, especially knowing the root cause of the traffic gridlock they were experiencing at that particular time.
He said the reports disseminated would now be more professional, comprehensive, real time and accurate, as it would be handled by trained journalists from the Station, adding that the information would now be shared through the airwaves and on social media platforms for a wider reach.
“You will all agree with me that the speed and manoeuvring ability of these motorcycles would be apt for this operation, just as it is a clear departure from the past where our reporters arrive late at these incident spots thereby hindering the provision of live and accurate reports for commuters,” he said.
The General Manager said the live reports at the incident spot would serve as a major boost to the delivery of information on traffic flow, while providing available alternate routes that would reduce convergence of vehicles leading to gridlock situation on highways.
He added that it could also be used as a veritable database for future projections on traffic management and transportation systems design for the State.
According to him, “the whole idea however, is inspired by the need to enhance road traffic movement and add value to the travel experience of motorists and commuters in Lagos State.”
Akanle commended Governor Babajide Sanwo-Olu for the support towards the actualization of the Pilot Scheme, which was borne by the desire to vitalise the traffic management system of the State as captured in the Administration’s policy thrust, tagged the T.H.E.M.E.S. Agenda.
He added that the Pilot Scheme was complementary to the efforts of other stakeholders in the management of traffic in the State.
“This Pilot Scheme, is the contribution of the Lagos Traffic Radio to the actualization of the Traffic Management and Transportation component of the T.H.E.M.E.S Agenda for the socio-economic development and empowerment opportunities for all residents in Lagos State,” he said
Dr. Frederic Oladeinde, commissioner for Transportation, who was represented by the Permanent Secretary, Ministry of Transportation, Mr. Oluseyi Wenu, hailed the initiative, stating that the importance of such on-the-spot reporting could not be over emphasized.
He said the effort was key to the actualization of the administration’s traffic management vision, a pillar of the T.H.E.M.E.S Agenda.
Engr. Olajide Oduyoye, general manager, Lagos State Traffic Management Authority (LASTMA), said the initiative was an improvement on the profile of traffic management in the State, saying that the development was a welcomed one as it would complement efforts of LASTMA officials.
Olusegun Ogungbemide, sector commander, Federal Road Safety Corps, Lagos, who was represented by Mrs. Olabisi Sonusi, said the development was timely and highly commendable, particularly with the congestion of traffic during the “ember months.”
FG Commends Igbokwe on Promotion to Chair of Universal Studio
Federal Government has congratulated Nigerian-born Pearlena Igbokwe on her recent promotion to Chairman of the Universal Studio Group, a division of NBCUniversal, one of the world’s leading media and entertainment companies.
In a statement issued in Abuja Alhaji Lai Mohammed, minister of Information and Culture, said the Federal Government is very delighted at the news of the promotion, which is the latest in a string of successes that have been recorded by Igbokwe.
”The fact that, in her new role, Igbokwe will lead the American company’s growing global television studio business, which includes Universal Television, Universal Content Productions (UCP) and NBCUniversal International Studios, is a pointer to the huge responsibility that comes with the promotion and a testimony to her capability.
”Igbokwe is an inspiration to millions of youths around the world and, in particular, those in our country’s burgeoning Creative Industry. We wish her success in her new role,” he said.
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