Broadcasting
HiTV’s “Nigeria Reality Show ” Gets Starcomms Backing
Starcomms, Nigeria’s 4th largest telecommunications operator and leading "triple-play" (mobile, fixed wireless voice, wireless broadband) provider has emerged the lead sponsor of HITV’s reality TV show, Nigeria.
The show hit the screen last weekend and this is coming on the heels of the successful nationwide screening process that produced eighteen Nigerians selected out of the thousands that applied on-line for the context.
Manoj Vashisht, marketing manager Starcomms, disclosed that the company is sponsoring the show because of its convincing belief in the Nigerian state which is greatly endowed with potentials waiting to be tapped as the show will reveal.
‘’We at Starcomms believe strongly that Nigeria is a great country with a huge pool of untapped potentials and whenever the opportunity arises to showcase some of these potentials we grab it. That is what we are doing now and will continue to do.’’ Vashisht added.
The show is expected to showcase 18 ‘’neighbours’’ who would be required to live together in a house for a maximum period of 8 weeks. The reason for their living together in a house is to discover that individual who can be called "The Nigerian".
In order to emerge as the ‘’The Nigerian’’, the contestant must be tolerant and rich in the knowledge of Nigeria’s socio-economic and cultural heritage. The individual must be smart, witty and expresses a deep sense of confidence in his/her heritage.
The neighbours are expected to engage in weekly tasks that will ignite their intellectual capabilities, knowledge of on-going social issues, culture/traditional influences and international relations amongst others. The winner of these weekly tasks becomes the ‘’President’’ for the week.
To pep up the show, there will be a weekly Village Square meeting on Saturdays, where each neighbour has an appointment with the Supreme Council (members of the public). The public will be allowed to call in to ask the neighbours questions based on previous tasks within the week. The Supreme Council is allowed to either bash or praise the neighbours.
The governing body is not heard or seen but only communicates with the neighbours via a TV screen.
Voting for eviction is done by simply sending text message of just the name of the neighbour to be evicted, to certain codes provided by GSM operators. The number of SMS received, determines who is evicted at each point. Survival in Nigeria is primarily by neighbour’s solo efforts, but inter-tribal or intra-tribal solidarity is allowed. Possible bitter disagreement amongst kinsmen is not impossible.
The House where the neighbours would reside would be referred to as Nigeria; the word ‘house’ is never mentioned. Aesthetically, the design of the roof top of the house called Nigeria is the real map of Nigeria.
Nigeria has six bedrooms, [three neighbours to a bedroom], a large kitchen, a large dinning room, a large living room, a small room for the Village Square meeting and a beautiful garden. Apart from the electronic gadgets, bathroom and kitchen wares, all the furniture within and outside the house shall be of rich, exquisite, and esoteric African materials and designs.
Mr. Toyin Subair, managing director and CEO of HiTV reiterating that the show " Nigeria" is a noble idea borne out of the need to enhance and propagate the positive image of Nigeria as a whole, its constituent parts and the togetherness which its various peoples share. More importantly, the show will present world-class television entertainment to Nigerians in the comfort of their homes.
Over the course of just one year, HiTV has recorded remarkable achievements, having over 25 stations spanning across entertainment, sports, religion, kiddies entertainment, lifestyle, and others to its credit. Some of HiTV’s channels include: BBC, Sky News, Hi-Nolly, Primetime Africa, Hi-Mix, Hi-Life, Hi-Kids, Nickelodeon, God Channel, amongst others. HiTV’s major attraction which has endeared it to millions of viewers is the English Premier League which it won the right to broadcast live for three consecutive seasons beginning from the 2007/2008 season.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
Telecom2 days agoAirtel Nigeria Suspends Airtime and Data Credit Services
E-Financial2 days agoCourt Suspends Enforcement of FCCPC’s Reform on Loan Apps
Telecom2 days agoFCCPC Denies Banning Airtime Borrowing, Blames Cartel for Misinformation
E-Financial2 days agoFG Rules Out Borrowing from IMF’s $50Bn Support Fund
E-Financial2 days agoCBN Introduces Overnight Financing Rate to Compete with US, EU
General News2 days agoAfriStakes Unveils Platform to Connect SMEs with Investors
News2 days agoNITDA, CAC Activate Cybersecurity Measures Amid System Concerns
General News2 days agoNigeria’s Human Capital Key to Global Competitiveness – NITDA DG













