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How 3rd Platform will Bring Disruption, Other Top 10 IDC ICT 2015 Predictions

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International Data Corporation (IDC) has announced its top ten predictions for the worldwide information and telecommunications technology (ICT) industry in 2015.

The driving force behind all of IDC’s predictions is the industry’s accelerating transition to the 3rd Platform for innovation and growth, built on the technology pillars of mobile computing, cloud services, big data and analytics, and social networking.

“IDC first identified the 3rd Platform in 2007 and predicted that it would eventually become the new core of ICT market growth.

In 2015, the 3rd Platform will account for one third of global ICT spending and 100% of spending growth,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “The industry is now entering the most critical period yet in the 3rd Platform era: the ‘Innovation Stage.’ Over the next several years, we expect to see an explosion of innovation and value creation on top of the 3rd Platform’s foundation. This stage will be driven by a new wave of core technologies – Innovation Accelerators – that radically extend the 3rd Platform’s capabilities and applications across all industries.”

IDC’s predictions for 2015, presented by Gens in a Web conference on Tuesday and detailed in an accompanying report, include the following:

1.  Worldwide ICT spending will grow 3.8% in 2015 to more than $3.8 trillion.

Nearly all of this spending growth will be focused on 3rd Platform technologies, with spending on the 2nd Platform expected to slip into recession by the end of the year.

On a geographic basis, ICT spending in emerging markets is forecast to grow 7.1% year over year while mature markets poke along at 1.4% growth.

2.  Telecommunications services will see wireless data emerge as the largest ($536 billion) and fastest growing (13%) segment of telecom spending.

To avoid being marginalized as little more than infrastructure providers, carriers will scramble to develop platform- and API-based services that add value and attract developers to their networks.

They will also seek rapprochement with over-the-top (OTT) cloud services providers through innovative performance and revenue-sharing arrangements.

3.  Mobile devices and apps will continue to charge ahead in 2015, but not at the frenzied pace seen in recent years. Sales of smartphones and tablets will reach $484 billion, accounting for 40% of all IT spending growth (excluding telecom services), while Chinese vendors capture a significant share of the worldwide market. Wearables will see an explosion of innovation, although unit sales will underwhelm.

And mobile app downloads will start to slow in 2015, but enterprise mobile app development will double.

4.  Cloud services will remain a hotbed of activity in 2015 with $118 billion in spending on the greater cloud ecosystem.

Adoption of cloud Infrastructure as a Service (IaaS) will grow briskly (36%) as market leader Amazon comes under attack from all directions as challengers attempt the “Amazoning of Amazon”.

Similarly, look for heightened competition among Platform as a Service (PaaS) providers as competitors engage in death match battles to attract developers and their apps and Software as a Service (SaaS) players accelerate their adoption of PaaS and cloud marketplaces.

“Cloud is also where we expect to see new partnerships forming among ‘strange bedfellows’, such as Facebook with Microsoft and/or IBM or Amazon partnering with HP, to expand market opportunities,” added Gens.

5.  Big data and analytics will see important developments in 2015 as worldwide spending on big data-related software, hardware, and services grows to $125 billion.

Rich media analytics (video, audio, and image) will emerge as an important driver of big data projects.

And big data supply chains (i.e. Data as a Service) will grow in importance as cloud platform and analytics vendors offer clients value-added information from commercial and open data sets.

Elsewhere, IDC expects to see important new developments in cognitive/machine learning and Internet of Things (IoT) analytics.

6.  The Internet of Things is one of the most important Innovation Accelerators for growth and expansion of IT-based value in the 3rd Platform era.

The invention of more and more intelligent and connected “things” will drive the development of thousands of new 3rd Platform solutions.

One third of IoT spending in 2015 will be focused on intelligent embedded devices outside the IT and telecom industries helped by partnerships among leading IT companies seeking to kickstart the market for industry solutions. Predictive maintenance will emerge as an important IoT solutions category.

7.  Datacenters are undergoing a fundamental transformation in the 3rd Platform era as the majority of raw compute capacity and raw storage capacity moves to cloud-, mobile-, and big data-optimized hyperscale datacenters operated by cloud service providers.

This shift will spark a burst of “cloud first” hardware innovations and drive greater consolidation among server, storage, software, and networking vendors.

IDC expects to see two or three major mergers, acquisitions, or restructurings among the top-tier IT vendors in 2015.

8.  The 3rd Platform is transforming not just the technology industry; but every industry on the planet. IDC believes a number of industry disruptions, driven by 3rd Platform developments, will emerge in 2015.

Examples include alternative payment networks in financial services, expansion of IoT technologies into city safety, public works and transportation systems, and the expansion of location-based services in the retail industry.

The number of industry platforms – industry-specialized cloud-based data and services platforms, usually created by leaders within the industry – will expand rapidly, easily doubling in 2015.

9.  In addition to the Internet of Things and cognitive/machine learning systems, two other Innovation Accelerators will become important growth drivers in 2015.

“3rd Platform-optimized” security solutions will help to secure the edge of the cloud (i.e. biometric security on mobile devices) and the core (i.e., encryption in the cloud will become the default practice).

And threat intelligence will emerge as a killer Data as a Service category with a rapidly growing number of enterprises receiving tailored threat intelligence information.

Elsewhere, 3D printing will see significant activity among conventional document printing companies as they lay the groundwork for a looming battle for commercial and industrial markets in 2016.

10.  China will experience skyrocketing influence on the global ICT market in 2015 with spending that will account for 43% of all industry growth, one third of all smartphone purchases, and about one third of all online shoppers.

With a huge domestic market, China’s cloud and ecommerce leaders (Alibaba in ecommerce, Tencent in social, and Baidu in search) will rise to prominence in the global marketplace.

Similarly, Chinese branded smartphone makers will capture more than a third of the worldwide smartphone market.

“To say that 2015 will be a pivotal year in the ICT industry is a gross understatement,” said Gens. “We’ll see the 3rd Platform finally reach massive scale, along with lots of vendor consolidation and drop outs, ‘strange bedfellow’ partnerships, death match battles for developers (and their apps), expanding cognitive/machine learning and IoT offerings, a growing focus on data supply chains, and skyrocketing influence for China.”‎


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Firm Reviews the Evolution of Phishing Threats in 2025

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A new Kaspersky review reveals how cybercriminals revived and refined phishing techniques to target individuals and businesses in 2025, including calendar-based attacks, voice message deceptions and sophisticated multi-factor authentication (MFA) bypass schemes.

The findings emphasise the critical need for user vigilance, employee training and advanced email protection solutions to counter these persistent threats moving forward.

Calendar-based phishing targets office workers

A tactic originally from the late 2010s, calendar-based phishing, has reemerged with a focus on B2B environments. Attackers send emails with calendar event invitations, often containing no body text, hiding malicious links in the event description.

When opened, the event auto-adds to the user’s calendar, with reminders urging them to click links leading to fake login pages, such as those mimicking Microsoft.

Previously aimed at Google Calendar users in mass campaigns, this method now targets office employees. Organisations should conduct regular phishing awareness training, such as simulated attack workshops, to teach employees to verify unexpected calendar invites.

Voice message phishing with CAPTCHA evasion

Phishers are deploying minimalist emails posing as voice message notifications, containing sparse text and a link to a basic landing page. Clicking the link triggers a chain of CAPTCHA verifications to bypass security bots, ultimately directing users to a fraudulent Google login page that validates email addresses and captures credentials.

This multi-layered deception highlights the need for employee training programmes, such as interactive modules on recognising suspicious links and advanced email server protection solutions like Kaspersky SecureMail, which detect and block such covert tactics.

MFA bypass via fake cloud service logins

These sophisticated phishing campaigns are targeting multi-factor authentication (MFA) by mimicking services like pCloud (a cloud storage provider that offers encrypted file storage, sharing and backup services).

These emails, disguised as neutral support follow-ups, lead to fake login pages on lookalike domains (e.g., pcloud.online). The pages interact with the real pCloud service via API, validating emails and prompting for OTP codes and passwords, granting attackers account access upon successful login.

To counter this, organisations should implement mandatory cybersecurity training and deploy email security solutions like Kaspersky Security for Mail Servers, which flags fraudulent domains and API-driven attacks.

“With phishing schemes growing more deceptive, Kaspersky urges users to treat unusual email attachments, like password-protected PDFs or QR codes, with caution and verify website URLs before entering any credentials.

“Organisations should adopt comprehensive training programmes, which includes real-world simulations and best practices for spotting phishing attempts. Additionally, deploying robust email server protection solutions ensures real-time detection and blocking of advanced phishing tactics,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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NDPC Commits to Balancing Data Privacy, Protection Information

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Nigerian Data Protection Commission (NDPC), has expressed its commitment to balance information around data privacy and protection.

NDPC Commits to Balancing Data Privacy, Protection Information

Dr. Vincent Olatunji, national commissioner, NDPC, stated this in Abuja, at the National Data Privacy Summit with the theme, “Privacy in the Era of Emerging Technologies,” organised by the commission.

Olatunji said the NDPC, at the moment, was looking at balancing information around data privacy and protection.

“What we are doing is just to look at how to balance information around privacy and protection, which is really important, because as we are innovating, at the same time, we have to consider issues around privacy and protection,” he stated.

He added that the commission has been very bold in taking risks that would bring about growth.

“Our starting point is growing at a very alarming rate, and we are not afraid of anything. We can take risks. And that is why a lot is happening in Nigeria, and this is the level of clarity,” he explained.

In his address, Dr. Aminu Maida, executive vice chairman (EVC) of the Nigerian Communications Commission (NCC),  stated that Internet of Things holds promise for Nigeria’s economy.

The EVC, who was represented by Abraham Oshadami, executive commissioner, Technical Services (ECTS), noted that, “in an era in which digital assets, Internet of Things, future digital computing and other transformative technologies are key, and both a cornerstone of building trust for the adoption and a prerequisite for sustainable progress.

“Emerging technologies hold immense promise for Nigeria’s grand economy, but they also introduce complex risks to personal and individual rights.

“So, balancing innovation through post-ethical safeguards and public trust is the first step to ensuring that global digital advancement benefits all Nigerians without compromising their privacy or their security,” he added.

“As we just heard from the Nigeria Police, telecom operators have a vast amount of sensitive historical information daily, including connectivity apps and collaboration on privacy, security, and number protection, both to their and their inheritors,” he said.

Dr. Bako Shurkuk, commissioner for Science, Technology and Innovation, Plateau State, who represented Caleb Mutfwang, Governor of Plateau State, said, emerging technologies can be harnessed to attain sustainable growth.

 


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OADC Lagos Reinforces Commitment to Local Data Hosting and Digital Transformation @ NDPC’s National Privacy Week Summit

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Open Access Data Centres (OADC) Lagos has reaffirmed its commitment to Nigeria’s data protection and digital transformation agenda through its sponsorship and active participation in the Nigeria Data Protection Commission’s (NDPC) National Privacy Week Summit.

The National Privacy Week Summit, organised by the NDPC, convened policymakers, regulators, technology providers, and industry stakeholders to promote data privacy awareness, strengthen compliance with the Nigeria Data Protection Act (NDPA), and advance conversations around data security, sovereignty, and responsible data governance.

As a sponsor of the event, OADC Lagos demonstrated its continued support for the Federal Government’s drive toward local data hosting and data domiciliation, which are increasingly critical to safeguarding sensitive information, enhancing regulatory compliance, and building trust in Nigeria’s digital economy.

Through its carrier-neutral, Tier III Design certified data centre in Lekki, Lagos, OADC provides secure, resilient, and compliant infrastructure that enables government institutions and private sector organisations to host and manage data locally while meeting international best practices.

Commenting on the engagement, Adesola Adesugba, Country Marketing Manager, Open Access Data Centres Nigeria, said: “We are proud to have supported the Nigeria Data Protection Commission through the National Privacy Week Summit and to stand alongside the government in advancing Nigeria’s digital transformation objectives.

“Strengthening local data hosting and domiciliation is fundamental to national data sovereignty, improved security, and sustainable digital growth, and OADC Lagos remains committed to enabling this future.”

OADC’s participation at National Privacy Week Summit underscores its role as a trusted digital infrastructure partner to government and enterprise, supporting secure cloud connectivity, regulatory compliance, and the long-term development of Nigeria’s digital ecosystem.

Open Access Data Centres is part of the WIOCC Group and operates open-access, world-class data centres across Africa, serving cloud providers, network operators, enterprises, and public sector institutions.


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