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How Airtel’s CSR Initiative in 2013 Turned Cynosure

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Upon being enrolled into the primary school, it didn’t take long before most pupils get accustomed to going to school every morning with at least a litre of water in their water bottles-tucked into their school bag along with writing materials.

It had become mandatory for the kids to take along some water to class every morning since the school lacked pipe-borne water from inception in 1934. Soon, it became a routine most parents and the pupils followed year-in year out.

Community Primary School located in Amumara, Mbaise under Ezinihitte Local Government, Imo State is one of the schools Amumara and other adjoining villages such as Oboama and Akpodun are privileged to have. For some children in these townships, going to school every morning mean walking for about 15 minutes to 25 minutes through thick shrubs along pathways carved by frequent treading by villagers.

Built on an expanse of bare land partly grassy and without a fence to define its  compound, Community Primary School comprises three set of structures  – one with classes for pupils and the adjacent block as offices for teaching staff. The third was built to serve as loo for the teachers and pupils.

Over the years, the facilities in the school had inevitably deteriorated, subjecting the teachers and pupils to hard conditions. Nearly all the classrooms were without windows or doors. Most of the desks and chairs in the classrooms had become wonky and fragile, having seen age.

Even the teachers had to manage their old tables and chairs. The walls cracked gradually, ceilings caved in, colours faded off the structures and many of the facilities became dilapidated.

Heat of the midday sun scorched both teachers and parents while classes went since there was no ceiling under the corrugated iron sheets above their heads.

Break time for the pupils meant fun and play after their meals. But the challenge they often faced was how to get sufficient water to quench their thirst after running freely in the wide playground. Most of them experienced dehydration since the water in their bottles hardly sufficed through the hours in school. To get a bucket of water for use in school required fetching from a well located in another compound which is about 10 minutes walk away.

Thousands of people, despite the deplorable situation in Community Primary School, have passed through the school and many more are still in the school learning.

There is no gainsaying to the fact that when enabling environment is provided for pupils to learn, they learn with the right frame of mind and are well developed. This means providing quality education to raise well-adjusted future leaders.

This is in line with the vision of the leading telecommunications service provider, Airtel Nigeria, as part of its vision to give quality education and opportunity to people in less privilege end areas in Nigeria. The Telco, therefore, had initiated a Corporate Social Responsibility programmed dubbed ‘Adopt-a-School.’

Under this programme, the telecom company in collaboration with some states government adopted schools in less privileged communities in an effort to support the state governments.

Schools adopted by Airtel are assisted by renovating their structures, providing them with notebooks, text books, uniform, desks and chairs, boreholes for potable water, appliances and other learning materials. In addition, the teachers are made more competent and developed through series of training courses.

Community Primary School in Amumara village, Mbaise, Imo State is one of the schools Airtel Nigeria has adopted in Nigeria. From the capital city of Owerri, getting to remote Amumara village takes about one hour drive through very few neatly tarred roads. The common means of transportation for most of the villagers are motorcycles and bicycles.

Commercial transportation is done by buses and taxis that convey people into far villages through clayey undulating roads and many village squares. Very few structures are made of clay while some houses are just like those found in urban cities.

Trees surround almost every house in the villages as pathways can easily be used to determine where villagers walk to and fro. Sign posts indicating some schools and churches dot the roadsides.

Today, a total number of 300 pupils and 16 teachers are in the school, but the situation has changed from an abysmal condition to an enviable state.

Teachers and pupils in the school are delighted to see the turnaround the school has undergone after Airtel Nigeria adopted it.

2 blocks of 10 classrooms were upgraded in the school, with furniture such as whiteboards, desks, tables, ceiling fans and fluorescent tubes. Hundreds of school uniforms, bags, notebooks, exercise books and penswere donated to the school. The offices of the teachers were also renovated, providing them with necessary furniture and appliances.

Pupils no longer have to laboriously weed the grassy compound as Airtel also provided a mowerfor the school.

The Telco in addition, provided a borehole which gives potable water to the teachers and pupils. So, this brings an end to the rigorous task of coming to school with filled water bottles. The pupils and teachers now have sufficient water for use.

Being a rural area not frequently visited by many cars, the Amumara village came alive on the 28th of November when the Community Primary school was commissioned by Airtel Nigeria amidst joy and excitement by teachers, pupils, parents, traditional leaders and members of the community.

Among those present were Mr. Segun Ogunsanya, managing director and chief executive officer, Airtel Nigeria, Dr. UcheEjiogu, cCommissioner of Education, Imo State, Sole Administrator, Ezinihitte Local Government,  Dr. Kelechi Osuagwu; His Royal Highness, Eze Ositadinma Beneth Nwokocha; Chairman, Imo State Universal Basic Education Board, Mrs. Getrude Oduka; executives of Imo State National Union of Teachers (NUT); Dipo Jolaosho, Regional Marketing Manager, South, Airtel Nigeria; Chinda Manjor, CSR Manager, Airtel Nigeria and Erhumu Bayagbon, Media Relations Manager, Airtel Nigeria.

The Airtel boss who was represented by Godfrey Efeurhobo, regional operations director, South Region, said, Airtel was “extremely delighted to partner with the government and people of Imo State in our quest to chart a new course for the development of education sector in Nigeria in general and Imo State in particular.

“As we make progress towards achieving Education for All, attention is being given to those children who are still out of school, who are particularly hard to reach and who are at risk of being excluded, marginalized or otherwise disadvantaged in relation to education. Even when children attend school, they may not complete the full cycle of primary education and may not experience or achieve learning of good quality.

“There is no gainsaying the fact that quality education offers children the best opportunity in life to realise their dreams and become the leaders of tomorrow. It is also important to note that a good environment is crucial to the development of a sound mind.

“It is therefore, in recognition of the importance of education and as part of our corporate Social Responsibility and vision; that we have committed to the adoption of public primary schools across Nigeria called Adopt-a-School programme.

“Under the programme, we are adopting government-owned primary schools located in underserved rural and semi-urban, providing them with requisite infrastructure including classrooms, textbooks, furniture, school uniforms and school bags. Training the teachers is also part of the programme.

“Let me state categorically that for us this is a long-term commitment as we will remain part of this school well into the future providing the necessary support and care. As a matter of fact, some of our employees have volunteered to come in occasionally to support the teachers with teaching, mentoring and other academic and physical development programmes.

“Today, in Imo State, we commence the journey to start giving back to the people of Nigeria through sustained support for education at the most important level.

“I want to specially thank the Governor of Imo State, OwelleRochasOkorocha, for his visionary leadership and commitment to transforming the living conditions of the people of Imo State. The strides being made by the government in the area of education are second to none and we are proud to be associated with them.

“May I use this opportunity to congratulate the indefatigable Commissioner for Primary, Secondary, Adult and Non-formal education in the state Dr. Mrs. UcheEjiogu, who has been exhibiting high level of commitment in ensuring effective institutionalization of qualitative and comprehensive education in the state. Dr. Mrs. Uche Ejiogu`s unflinching support dates back to her days as Imo SUBEB Chairperson, during which the success we are witnessing today started.

“Also special thanks go to the Imo State Universal Basic Education Board which is championing the development of primary education in the state. The Board has been very wonderful in its support for our initiative. We also thank the authorities of Ezinihitte-Mbaise Local Government Council for its hospitality and support.

“Distinguished guests, ladies and gentlemen, permit me to appreciate your unalloyed support for this programme, both physical and moral, most importantly for your presence in spite of your busy schedule.  Let me reiterate the point I made earlier that we are not just here to build a physical structure but we are here to stay in full support of this school and others which we are going to adopt in other parts of the country. The good people of this great Community and the pupils of Community Primary School, Amumara will remain ever green in our heart. This is our School. We will continue to look after the school and our children.”

In her address, the Commissioner of Education, Imo State, commended Airtel for its “high powered show of patriotism” which has brought development to the school.  She said the government has therefore opened the doors to Airtel more than ever before “for more business relations geared towards expanding your reach to the benefit of Imo people.

“More so, like Oliver Twist, we are asking that you extend your ‘Adopt-a-School’ project to other schools in the remote villages and communities in Imo State.’ She said.

Commenting on the Adopt-a-School initiative of the telecom operator, Mrs. Felly Wulotu, head teacher of Community Primary School, said the teachers and pupils are very happy to see the impact of Airtel on the school. She praised Airtel for transforming the school and providing the pupils with needed learning materials, borehole and furnished classrooms.

“Parents now feel happy to bring their children to this school because of the development they see here. There are good classrooms, text books, note books, uniforms, school bags and borehole for clean water. We appreciate Airtel for this generous contribution to our school,’ she said.

Some members of Amumara community who also attended the commissioning praised Airtel for transforming the school to an enviable state, providing borehole for clean water, good classrooms with furniture, text books, uniform, school bags and other educational materials to pupils of the school.

Mr. Patrick Chukwuma, an elder in the community, noted that conditions in Community Primary School which was founded in 1934 had worsen over time, but “ we thank God today that immediately Airtel adopted it things have changed for the better.”

Another parent pointed out the School has suddenly become one of the schools that parents now want to enroll their children due to the development going on. “There are now good classrooms, available text books, note books, uniforms and clean water. All of these attract pupils to the school.”

As part of its Adopt-a-School programme, Airtel has renovated and commissioned schools in Lagos, Ogun and Cross Rivers states and also donated educational materials and other facilities such as borehole and generating sets.

At the handing over of borehole and donation of educational materials to St. John’s Primary School, Oke-Agbo, Ijebu-Igbo, Ogun State, on 21st of November, the Commissioner of Education, Ogun State, Barr. John OlusegunOdubela, said the gesture by Airtel made an indelible impression on the school, pupils and the community.

He said, “The Ogun State Government cannot but continue to appreciate Airtel for the adoption of one of the schools in the state under her CSR initiatives. This shows the degree of love Airtel has for Ogun State. This complimentary effort of Airtel in the field of education will indeed go a long way to assist in the delivery of a qualitative education in this community.”

The commissioner commended Airtel in bringing public and primary school, especially those in remote locations at par with the best run private schools in terms of infrastructure and academic performance, for the benefit of the less privileged children.

Odubela had said, “I sincerely appreciate the management of Airtel for deeming it fit to provide a borehole for the school and also presenting book, writing materials and uniforms to the pupils of St John’s Anglican Primary School, OkeAgbo, Ijebi- Igbo under its CSR programme.”

He also implored the pupils to justify the huge financial investment by making the best use of the opportunity afforded them through this unique gesture and by aspiring to greater academic excellence and good behaviour.

He also implored all stakeholders to team up in ensuring that the school is taken to higher pedestal thus becoming a pride to the community and the state.

Airtel’s Adopt-a-School programme is a robust initiative that offers underprivileged children access to quality education in a conducive environment.

It also provides them with all the materials for learning and study. As part of the programme, Airtel organizes trainings for teachers of its adopted schools to ensure that a high teaching quality is always maintained.

Other schools adopted under the Airtel’s CSR-driven initiative include Oremeji Primary School, Ajegunle, Lagos; St. John’s Primary School, Ijebu-Igbo, Ogun State and Presbyterian Primary School, Ediba, Cross River State. All the schools equally received materials such as school uniforms, furniture, text books, school bags etc.

Indeed, the support Airtel Nigeria is rendering to state governments by collaborating with them to provide adequate facilities for schools in less privileged areas has contributed significantly to the development of education in Nigeria.

Some of the Airtel adopted schools were hitherto considered by parents as unworthy to enroll their kids, but now they have become schools parents yearn to put their wards in due to the huge support Airtel is giving to its adopted schools.

Apart from turning the despair of these children to bright hopes and giving them encouragement to study hard, parents are also relived of the cost of some learning materials.

 


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Telecom

Airtel Nigeria Leads Telecom Market Surge

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In a recent revelation from the Nigerian Communications Commission (NCC), Airtel Nigeria has emerged as a standout performer in the country’s telecommunications sector, marking significant gains in market share over the past year.

According to the NCC data, by the end of March 2024, Airtel Nigeria has grown its market share over the last year into a remarkable 29%, solidifying its position as a leading telecom provider in the region.

In stark contrast, other mobile network operators such as MTN and 9mobile have faced considerable setbacks, with MTN witnessing a notable 3.19% decline in market share and 9mobile experiencing a 0.5% decrease.

Even Glo, a prominent player in the market, saw a decline, albeit less pronounced, with a 0.58% drop in its share of internet subscribers.

Airtel Nigeria’s success story goes beyond market share gains. The company has also witnessed a substantial surge in its share of internet subscribers, boasting an impressive 165% basis points increase.

This surge correlates with the launch of Airtel 5G, which the company began rolling out in June 2023 and underscores the telco’s continued push to grow its customer base nationwide.

Airtel Nigeria’s ascendancy in the telecom market comes at a pivotal moment when mobile network operators face challenges of rising operations cost and exchange rates volatility. The company’s recent results solidify its position as a frontrunner in Nigeria’s telecom landscape.

 


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Airtel Boosts NIPR Public Relations Week with Onsite Unlimited Data Connection

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Telecommunications service provider, Airtel Nigeria has collaborated with the Nigeria Institute of Public Relations (NIPR) to provide with unlimited internet access at the institute’s inaugural edition of the Nigeria Public Relations Week.

The trailblazing event themed ‘Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance’ is set to run from Monday, April 22nd to Friday, April 26th, 2024, and will welcome thousands of delegates across Nigeria to the prestigious June 12 Cultural Centre, nestled in the heart of Abeokuta, the Ogun State capital.

Speaking on the strategic collaboration, Femi Adeniran, Director, Corporate Communications and CSR, Airtel Nigeria, expressed enthusiasm about the partnership, stating, “Airtel is proud to support the Nigeria Institute of Public Relations in its endeavor to advance the field of public relations.

“The relevance of public relations practice in Nigeria cannot be overstated, as it plays a vital role in shaping perceptions, managing reputations, and influencing public opinion. Hence, our support is a demonstration of our commitment to empowering individuals and organizations with innovative solutions that drive progress and create an enabling society.”

According to NIPR, through the PRWeek Organizing \Committee Chairman, Mr Yomi Badejo Okusanya, the NPRW will gather over 2,000 experts in the fields of economics, PR, and nation-building to discuss strategies for effectively communicating government policies and initiatives to the public.

Other activities at the NPRW will include conferences, the annual general meeting, workshops, induction of new members, breakout sessions with students as well as traditional rulers and a tour of some legacy projects in Ogun state.

With Airtel’s provision of onsite unlimited data connection, attendees and participants can enjoy unparalleled access to online resources, real-time updates, and interactive engagements throughout the duration of the event. This will significantly support the exchange of ideas, foster networking opportunities, and elevate the overall experience for all stakeholders involved.

Airtel Nigeria remains committed to offering unwavering support for initiatives aimed at driving innovation, collaboration, and nation-building.


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World Earth Day: Kuda Partners with Wecyclers to Clean up Communities in Lagos

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In a landmark partnership aimed at promoting sustainable waste management practices, Kuda Microfinance Bank and Wecyclers collaborated to commemorate World Earth Day on April 22, 2024. The collaboration featured a series of impactful activities designed to raise awareness and foster environmental stewardship.

The activities on the day included a webinar session facilitated by renowned expert in environmental management and head of ESG at Wecyclers, Omobolanle Olowu, during which she shared startling data on plastic pollution in Nigeria. She also discussed the importance of proper waste management and its significance in preserving the planet for future generations, providing valuable insights and practical tips on reducing, reusing, and recycling waste.

In a published study on plastic pollution in Nigeria, the country ranked ninth globally for plastic pollution with an estimated 2.5 million tons of plastic waste generated annually and less than 12% of those waste materials recycled.

Also on the day, Kuda staff volunteered for an environmental cleanup exercise, during which they took to parts of Apapa Road, Ebute Metta to empty gutters and collect plastics and other recyclable materials for recycling.

In addition, volunteers from Kuda gained firsthand knowledge of innovative waste management solutions during a guided tour of Wecyclers’ facility in Ebute Metta. The tour showcased Wecyclers’ pioneering efforts in recycling and waste upcycling, demonstrating how technology can be leveraged to address environmental challenges effectively.

Speaking about the collaboration, Emmanuel Femi-Adejobi, Senior Brand Manager at Kuda, expressed enthusiasm for the partnership’s potential to drive positive change. “We [Kuda] are committed to promoting sustainability and environmental consciousness. We also believe that our responsibility is not only to our customers and other stakeholders but also the environment that we all share. Partnering with Wecyclers allows us to inspire communities to adopt eco-friendly practices,” he said.

“Our initiatives towards achieving a sustainable environment and achieving a green earth goes beyond just recycling. We aim to inspire a broader commitment to waste minimization, reusing materials and proper sustainable waste management. As we commemorate World Earth Day, we encourage our staff, customers and general public as a whole to embrace actions that promote a green, safe earth for all,” he added.

Likewise, Esther Chibueyin Fagbo, Head, Human Resources and Partnerships at Wecyclers, emphasised the importance of collective action in addressing environmental issues. “It is very important for organisations to collaborate on initiatives that help save the environment. We are excited about this partnership because such partnerships are crucial to creating awareness and educating people about the impact of plastic waste on the planet and how they can contribute to a change that we all deserve.”

Kuda’s collaboration with Wecyclers emphasises its commitment to sustainability and championing proactive efforts through education, engagement and action to create an environmentally conscious population and a sustainable tomorrow.


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