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How Brands Can Stop Product Fraudsters in Today’s Counterfeit Economy

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Emmanuel Asika
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By Emmanuel Asika

Brands all over the world have a big problem on their hands – dealing with the ugly menace of counterfeit products that are continually flooding the marketplace which are undermining original equipment manufacturers’ (OEM) products.

Emmanuel Asika

The activities of these criminals, worsening by the day, undeniably affect the revenue of brands. But more worrisome for these brands, is the issue of lost consumer trust.

In instances, they have been misled into believing that they were buying the original product, only for the product to break down or develop a fault sooner than expected.

In Nigeria, for instance, counterfeiting remains a concern for brands, especially for those in the pharmaceutical industry, with 13% – 15% of drugs in the country said to be fake, according to the National Agency for Food and Drug Administration and Control (NAFDAC).

As of January 2022, the prevalence rate of fake drugs was reportedly higher than the global average of 10% and contributes to a sizable number of deaths annually. In one report, NAFDAC’s director of investigation and enforcement directorate, Kingsley Ejiofor, stated that the agency had seized 2 trillion-naira ($4.8 billion) worth of counterfeit drugs in the past three years.

Aside from pharmaceutical products, other prominent counterfeit items found in Nigeria are: food items, footwear, clothing, leather goods, automotive parts, optical media (CDs and DVDs), cosmetics, alcohol, and jewellery.

The Covid-19 pandemic has also shifted the landscape somewhat, with a greater number of people resorting to online shopping. Unfortunately, as brands embraced e-commerce, so did criminals.

Today, e-commerce platforms offer criminals the anonymity they need to sell products which they present as genuine goods. Where face-to-face retail offers consumers the opportunity to identify fake products at the point of sale, making those selling the products, liable for the products they sell.

With online sales, it becomes easy for illegitimate products to be passed off as original goods to global markets. As a result, brands like HP, renowned for producing print cartridges for customers around the world, must act fast to stop the spread of fake goods universally, both online and offline.

The biggest profit margins for these crooks lie in the commercial market, but they have also been targeting the consumer market. Understanding that consumers like a discount, something that is even more true with the rising cost of living, drives customers to look for cheaper deals. In the end, most of these consumers are tricked into buying counterfeits they thought were genuine.

E-commerce requires new tactics

At HP, our strategy for investigating fake products usually entails looking at the entire commercial and retail supply chain, beginning from physical locations to online platforms. This allows us to be able to trace from stores to a distributor, and upwards to the producer.

This strategy tactic has proven beneficial as we saw that between November 2020 and October 2021, HP seized 3.5 million fake print products, including completed goods and component parts, circulating in several regions including in EMEA, Asia Pacific and the Americas.

The growth of e-commerce means that we will need a wider set of tools, tactics and allies. A great percentage of fake-print products are traded in online marketplaces, and HP has been liaising with these platforms and other third-party groups to help spot counterfeit goods, confiscate them, and find their source.

For instance, HP usually carries out virtual Customer Delivery Inspections (CDIs) and Channel Partner Protection Audits (CPPAs). In FY21 alone, we conducted 1,191 CPPAs, representing an 11% increase on FY20.

These virtual checks and reviews have helped the HP Anti-Counterfeit and Fraud (ACF) team in finding and delisting over 224,000 illegitimate HP online offers globally; and we are doubling down, increasing the number of online delisting’s by 19% every year.

Additionally, HP continues to use dynamic security, which ensures chips within our products are kept updated with information that helps customers verify our product’s authenticity.

Why it is important

The anti-counterfeit war requires collaboration with several parties and joint efforts prove to be very effective. Recently, there has been stronger calls for collaboration amongst relevant stakeholders across all supply chains, to join the fight against counterfeit products in Nigeria.

Indeed, it is in everyone’s best interest to stop the use of counterfeit print products. For instance, HP printers work at their optimal levels when genuine print products are used rather than fake ones.

There are however bigger concerns – where fraudulent businesses are not concerned about the working conditions and welfare of their workers. Patronising genuine goods is an important way of supporting fair working conditions for workers around the world.

Buying original products also shows one’s commitment to protecting the environment. HP has created over 3.9 billion original HP ink and toner cartridges mainly from recycled plastic. Currently, more than 80% of Original HP ink cartridges and 100% of Original HP toner cartridges are made with recycled content.

With the HP Planet Partners, HP’s return and recycling programme, the company has recycled more than 875 million cartridges since the programme began nearly 30 years ago, with expansion to 68 countries around the globe. Patronising genuine products encourages these kinds of efforts and increases the number of sustainable cartridges in circulation.

For us at HP, we are encouraged and remain committed to halt the manufacturing of counterfeit products at source. We are also on a drive to educate consumers, the main victim in all this, about the need to report any fake products they come across.

It is a collective responsibility that involves all, from manufacturers all the way to the consumers themselves – to discourage the cycle of counterfeit goods and manipulative criminal activities. We encourage all HP customers to always look out for the holographic security label on their product box, scan the QR code to check if it’s a genuine or not– and report if it’s a counterfeit.

  Emmanuel Asika is Country Head, HP Nigeria

 


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E-Business

Report Reveals More than Half of Users Encountered Fraud or Scams Online

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More than half (56%) of Internet users faced fraud over the past year, and 45% became victims of attacks on their devices, accounts or data (social media accounts hacking, data leakage, malware infection etc.), according to a new global survey* by Kaspersky.

Scams are now more sophisticated than ever, and Kaspersky’s AI- and ML-powered technologies help users stay protected against fraudulent schemes. For greater confidence and clarity, these capabilities are now grouped into a dedicated block inside Windows and macOS apps.

The scam landscape continues to evolve rapidly, becoming more sophisticated and targeted, and attacks are increasingly powered by AI. Users can face potential threats in almost any type of online interaction: emails, messengers, social media, online shops or apps.

In Q1 2026 only, Kaspersky anti-phishing technologies blocked over 140M phishing and scam attempts, underscoring how pervasive this web threat has become.

Kaspersky experts highlight that scams are becoming more widespread, as almost every emerging trend or global event quickly becomes a foothold for fraudsters.

In March 2026, Kaspersky’s anti-phishing technologies detected rising scam activity around the 2026 World Cup, uncovering fraudulent resources that mimicked official tournament websites or exploited the event to lure users into unsafe interactions.

The same underlying approach, combining machine learning, pattern recognition and real-time threat analysis, also helps Kaspersky technologies detect a broader range of scam scenarios, from classic phishing pages to fake shops, crypto scams and other schemes that may lead to financial loss.

Scam campaigns now may be even fuelled by personal data stolen from breaches, infostealer malware, compromised accounts and other online exposures.

Fraudsters combine this information to craft targeted messages, impersonate trusted contacts or make their scams more convincing. Kaspersky Premium protects customers from various digital threats, reducing these risks across all devices, including smartphones, with protection technologies tailored to each platform and reinforced by AI- and ML-based detection.

These include Data Leak and Identity Theft checkers that warn users about potential exposure of personal information, Kaspersky Password Manager that helps keep credentials secure and unique, and behaviour-based protection technologies such as System Watcher, which uses advanced app behaviour monitoring and pattern recognition to detect signs of misuse or malicious activity in real time.

In Kaspersky apps for Windows and macOS, these capabilities are now brought together in a dedicated AI-powered Scam Protection block, making them easier for users to find and understand, while in mobile apps they continue to work in the background.

“AI-powered scams are a new reality. AI-generated, constantly increasing in volume and lurking everywhere, from fake ticket sites to impersonating friends on messengers, they can trick even the most experienced user. Relying on your own ability to spot a scam is not enough. That’s why we’ve integrated advanced AI detection directly into our products – so our technology can spot what the human eye can’t, and protect users in real time,” commented Marina Titova, Vice President for Consumer Business at Kaspersky.

New AI-labels mark the group of features that provides comprehensive protection from various web threats, allowing Windows and macOS users to find out how the solution secures every aspect of their digital interactions.


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Kaspersky Warns of The Gentlemen Ransomware Group Expanding Operations with New Malware

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New Kaspersky Global Research and Analysis Team (GReAT) research into the rapidly growing ransomware group known as The Gentlemen has showed that the attackers have evolved their tactics through new custom-built tools – a backdoor designed to facilitate information gathering before ransomware deployment and control over compromised systems, and a ransomware executable file.

The group has been active worldwide across industries including manufacturing, IT services, healthcare, financial services, construction, and logistics.

In its recent report Kaspersky shared an overview of ransomware trends: according to Kaspersky Security Network, in 2025 Latin America had the highest share of organisations with ransomware attacks detected (8.13%), followed by the Asia-Pacific region (7.89%), Africa (7.62%), Middle East (7.27%), the Commonwealth of Independent States (CIS, 5.91%) and Europe (3.82%).

The Gentlemen is a rapidly expanding Ransomware-as-a-Service (RaaS) operation believed to have emerged around mid-2025. The Gentlemen and its affiliates primarily gain initial access to victim systems through the exploitation of Internet-facing services and compromised credentials.

The attackers may be seeking collaboration with Initial Access Brokers (IABs) to acquire access to organisations with valuable intellectual property with minimal effort. Kaspersky found that access to some victim systems, using techniques the group does not typically employ, occurred long before the ransomware infection. This may mean that the initial access was not carried out by The Gentlemen, but rather by another threat actor, possibly an IAB.

Unlike many RaaS groups, The Gentlemen demonstrates a high level of sophistication, employing custom tooling and flexible intrusion tactics. Kaspersky researchers identified a previously unknown, custom-developed backdoor written in Go deployed by the attackers one day before ransomware execution.

The implant gathers host and network information and hides its console window to avoid detection. Its capabilities include bidirectional communications with the attackers, server-controlled command execution, and reconnaissance, enabling attackers to extend and adapt their activity within a compromised environment.

Kaspersky also found a new ransomware variant written in C affecting a limited number of corporate victims. While The Gentlemen has primarily used a ransomware implant written in Go that was designed for cross-platform use, the new C-based variant appears to be Windows-focused. The group may be testing the malware in real victim environments as it expands its technical arsenal.

Notably, in their attacks the Gentlemen attempted to remove the Kaspersky security solution by utilising kavrmvr.exe (a tool designed to remove Kaspersky products). However, the Kaspersky solution remained active, and the move by the attackers was blocked and flagged as malicious.

“Despite being a relatively recent entrant to the ransomware threat landscape, The Gentlemen group is rapidly gaining a reputation among threat actors, attracting affiliates and executing high-profile attacks.

“The testing of the new C-based ransomware variants suggests that the group is actively refining its capabilities, which may translate into more stable and scalable attack chains in the near future.

“Organisations should anticipate further malicious ransomware activity and are strongly advised to prioritise vulnerability management and system hardening processes to mitigate the risk of compromise,” said Fatih Sensoy, security expert at Kaspersky GReAT.


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Kaspersky Reveals Malware Attacks on SMBs Disguised as AI Services Surged by Five Times in 2026

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From January to April 2026, Kaspersky security solutions detected more than 33,300 attacks on small and medium-sized businesses (SMBs), in which malicious or unwanted software for PCs were disguised as popular artificial intelligence (AI) services. This number has surged by almost five times when compared to the same period in 2025.

A new Kaspersky report reveals threat analysis and mitigation strategies to help SMBs protect themselves against the evolving threat landscape.

Kaspersky experts explored the extent to which threat actors target small and medium-sized businesses with malware disguised as legitimate AI services, considering the growing popularity of such tools for the business workflow. At the beginning of 2026 the most common lures in cyberattacks involved malware posing as ChatGPT (42%), Claude (24%), and DeepSeek (20%).

Among unique malicious files detected in the SMB sector and masqueraded as AI services, Kaspersky experts observed mainly different Trojware (Trojans and Trojan-like malware), including those capable of downloading and running other malware on compromised devices.

Trojware disguises itself as harmless files to trick users into installing them. Their functionality may vary depending on the type of the malware. It may include stealing, deleting, blocking, modifying or copying users’ data, as well as other malicious capabilities. Given this, Trojware represents a highly dangerous cyberthreat to entrepreneurs and businesses.

However, in 2026 Kaspersky telemetry detected even more attacks on SMBs, in which malicious or unwanted software for PCs were disguised as messenger apps and video conferencing software: Telegram, WhatsApp, Zoom and Microsoft Teams. From January to April Kaspersky solutions blocked almost 415,000 such attacks.

The number of attacks changed marginally compared to the previous year’s figures. Thus, Kaspersky experts note that the lure of fake communication apps remains a widespread cyberthreat.

“The threat landscape is evolving with new lures constantly appearing. For example, for the first four months of this year our solutions for small and medium-sized businesses detected hundreds of attacks, in which malicious or unwanted software were disguised as OpenClaw – an AI tool that rapidly gains popularity in 2026.

Corporate employees are increasingly using various AI services and other tools in their workflows, including those that are publicly available. Thus, to be on the safe side, SMB employees – as well as all users – should exercise caution when looking for software on the Internet. Always check the correct spelling of the website and links in suspicious emails, and use robust security solutions,” says Vasily Kolesnikov, security expert at Kaspersky.

“As adversaries constantly refine their methods to exploit human error, the need for up-to-date security awareness training for businesses of all kinds and sizes is undeniable. However, the reality is that micro-organisations often struggle to allocate time and budget to regularly update their staff on the latest threats and malicious trends.

“We believe this issue can be largely addressed through solutions tailored for small businesses which deliver robust core protection while also providing accessible security education,” adds Rodion Pyanov, product manager, Kaspersky Small Office Security.

 


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