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How Brands Should Leverage Digital Marketing to Capture Africa’s Future Customers

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By Ebun Ikenze, Client Relations Director, Ad Dynamo by Aleph

Unless they cater specifically to an older niche, most brands want to grab the attention of young people. That makes sense too. Young people are tastemakers and the guardians of what’s cool and what isn’t. And, if you grab their attention while they’re still young, there’s a good chance they’ll stay loyal for a very long time. It is no wonder, then, that so many brands are showing an interest in Africa.

As other major population centres age out and face stagnant (or even decreasing) birth rates, Africa remains home to a young and growing population. In fact, as of 2022, around 40% of the population was aged 15 years and younger. Its overall population, meanwhile, currently sits at around 1.4 billion and is expected to grow to 2.5 billion people by 2050. And by 2030, young Africans are expected to constitute 42% of global youth.

But attracting all those young people to your brand is more complex than launching it and hoping they’ll come. You also have to market it actively. And the best way of doing so is through targeted, relevant messages on the digital platforms that most young Africans spend the majority of their time on.

Connected, savvy, and cool

That focus on digital platforms might seem strange given that overall levels of internet access in Africa (currently at 43%) remain below the global average (66%), but internet connectivity is growing rapidly across Africa. Thanks to the increasing number of undersea cables linking African countries with each other and the rest of the world, connectivity has become faster, more ubiquitous, and more affordable. That impact can be seen in the fact that, by 2022, the continent had more than doubled the number of internet users it had in 2015.

Internet traffic has grown too. In fact, between 2018 and 2022, Africa saw the most rapid growth in international internet bandwidth. While global average bandwidth growth during that period was 28%, Africa saw 44% growth in the same period. Young people are a major driving force behind that growth in internet adoption and traffic. While not an exact proxy for internet connectivity, it’s illuminating that in 2019, sub-Saharan Africa was expected to add more than 160 million mobile subscribers by 2025, driven primarily by the youth population.

With those improvements in connectivity come increased levels of consumer savviness. That means that consumers increasingly want the same kinds of brand experiences as their counterparts in other countries and will actively seek out those experiences.

Being where they are

Therefore, brands must do everything they can to be where those young people are when they’re seeking out those experiences.

That means those brands must have presences on major digital platforms, including those owned by Meta (Facebook, WhatsApp, and Instagram), as well as on the likes of Snap and Spotify. It’s also telling how invested those platforms are in the continent. Spotify, for example, views Africa as crucial to its ambitions of doubling its global user base by 2030.

They clearly see the potential in Africa’s young and increasingly connected population, so shouldn’t you too?

Partner with the experts

Of course, as much as those platforms have made it as easy as possible to advertise on them, brands can’t simply launch a campaign and hope for the best. They should instead partner with experts who can help ensure that their campaigns are as effective as possible.

Such a partner will have expertise in each of the most important platforms as well as extensive experience in the markets your brand is trying to break into. That on-the-ground knowledge in particular should never be underestimated. It can be the difference between a successful campaign and a total flop.

The right partner will also help you deliver creative excellence at a transparent price, maximising the impact of your digital campaigns.

Embracing Africa’s big digital shifts

There is no doubt that Africa is undergoing massive shifts and that its growing, youthful population represents a massive opportunity for the brands willing to take advantage of it. And if they’re to take advantage of that opportunity, they also need to ride the continent’s growing levels of connectivity. Crucially, they shouldn’t do it alone and should instead partner with people who understand both the continent and the most relevant online platforms used across it.

The brands that get that right stand to see serious and lasting gains.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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How to Turbo-charge Your Productivity as a Backend Engineer!

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By Seye Folajimi

I start each day with one goal: to be as efficient and focused as possible. A developer’s life is full of interruptions, and without good time management, it’s easy to fall behind. As a Backend Engineer at Moniepoint, I’ve assembled the toolkit that helps me and I believe by extension any technical professional to deliver results consistently.

In this feature article, I’ll share the tools and habits that have practically multiplied my productivity and sharpened my focus on the job.

My Daily Toolbox

I rely on a handful of core tools every day. IntelliJ IDEA and Visual Studio Code are my primary editors: IntelliJ for heavy backend work (it’s packed with features) and VS Code for quick edits or scripting. When testing APIs or debugging endpoints, Postman is indispensable for sending requests and saving environments. For spotting code or configuration differences, I often paste text into Diffchecker.com and let it highlight the changes. And for database work, MySQL Workbench provides a visual SQL editor and schema designer that saves me a ton of time. Dear professional, using the right tool for each task means fewer context switches and a smoother workflow.

Productivity Strategies That Power My Workflow
Beyond raw tools, I use structured habits to stay on track. I break the day into focused blocks and assign each chunk to an activity (coding, reviews, meetings, etc.). This time-blocking approach improves focus by letting me give my full attention to one task at a time. I also apply the Eisenhower Matrix to categorize tasks by urgency and importance; this ensures I tackle critical work first. Rather than flitting between emails, calls, and code, I batch similar tasks into dedicated slots. Some of my core techniques include:

  • Time Blocking: I assign specific blocks of time for coding, meetings, code reviews, and so on. This means I can dive deep into one task without switching contexts. (For example, I often use 25-minute sprints followed by a 5-minute break – the classic Pomodoro cycle – to keep my mind sharp.)

  • Prioritization (Eisenhower Matrix): Each morning I list my tasks and sort them by urgency vs importance. The Matrix helps me “do first” what truly matters and “delegate or drop” low-value items. This clarity prevents me from getting bogged down by busywork.

  • Automation: Whenever I catch myself doing something repetitive, I stop and ask, “Can I script this?” Whether it’s a shell script for routine commands or a CI/CD pipeline for deployment, automation frees up hours. Reducing manual repetition lets me focus on more critical work. Even simple automations (backups, report generation, test harnesses) add up to big time savings.

  • Notification Discipline: I turn off unnecessary notifications and check email/Slack only at scheduled times. By minimizing interruptions, I stay “in the zone” longer and preserve my cognitive energy.

Building My Custom Focus Extension: The Hot Gate

I even took matters into my own hands by coding a productivity tool from scratch, i called it “THE HOT GATE” .

 The “Hot Gate” refers to the ancient Battle of Thermopylae in 480 BCE, a famous event in Greek history. It’s where King Leonidas of Sparta and a small force of Greeks (famously 300 Spartans) held off the vast Persian army of Xerxes I for several days.

The extension:

  • Blocks distracting websites during deep work sessions.

  • Organizes tabs to reduce clutter.

  • Unlocks distractions only during breaks.

I built it using JavaScript and browser APIs. One limitation: I can still turn it off manually. I’m considering adding a restriction to prevent that—but it’s still a local extension. Maybe someday I’ll publish it.

Breaks and Rewards
I’ve learned that smart breaks actually boost productivity. I take 2–4 minute strolls every hour, prompted by reminders from our infrastructure team. It’s refreshing and clears my head.

After big wins (like deploying a major feature or solving a tough bug), I reward myself—whether it’s a nice meal, a movie night, or just a chat with friends. These rewards keep me motivated and prevent burnout.

Wrapping Up

In my experience, combining the right tools with disciplined habits is what unlocks consistent high performance.

I’m constantly refining my setup—automating repetitive tasks, organizing my schedule better, and building systems that help me stay in the zone.

At Moniepoint and beyond, delivering quickly and reliably takes more than just code. It takes systems thinking, self-awareness, and the discipline to evolve your workflow over time.

By adopting these practices, I’ve become both more productive and more fulfilled. And I’m hoping the story is same or at least similar for you after reading this.

Seye Folajimi is a backend engineer with Africa’s fastest growing financial institution, Moniepoint Inc.  


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African Craftsmanship Takes Center Stage at TALES 2025 in London

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This summer, London’s West End will transform into a vibrant showcase of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious edition yet: Reimagine 2025.

A Luxury Cultural Experience

Hosted at Luxury Promise, 28 Cavendish Square, just off Oxford Street, the event will run from July 25 to August 3, 2025, offering ten days of curated experiences, fashion-forward storytelling, and cultural immersion.

With over 70 curated brands spanning fashion, beauty, art, music, and home décor, TALES 2025 will spotlight Africa’s brightest creative talents and celebrate craftsmanship across the diaspora.

Key Highlights

  • Exclusive African Fashion & Craftsmanship Discover one-of-a-kind pieces, from bold fashion in traditional textiles like Aso Oke, Adinkra, and Bantu, to luxury handmade beauty products and bespoke interiors.
  • Fireside Chats with Industry Icons Intimate conversations with trailblazers and tastemakers exploring the future of African entrepreneurship, culture, and design.
  • Kidpreneur x The Veteran A standout feature returns, bridging generations of innovation by spotlighting rising Gen Z entrepreneurs alongside industry legends like Gloria Ije Anyaehie-Coker, founder of GIA1 Fashion.
  • Exclusive Travel Offer with Air Peace TALES is partnering with Air Peace to offer a 15% flight base fare discount for brands and attendees flying to London, strengthening connections within the diaspora.

A Global Movement Powered by Bellafricana

Backed by Bellafricana, a platform empowering African creative entrepreneurs across 18+ countries, TALES champions authentic African stories, craftsmanship, and visibility on the world stage.

Supported by the City of Westminster

The City of Westminster proudly supports TALES 2025, reinforcing London’s commitment to diversity, innovation, and inclusive cultural celebration. The event will be featured across Oxford Street’s Instagram and website, ensuring maximum visibility.

Why It Matters

Following the runaway success of TALES 2024, which featured 40 brands and attracted a global audience, Reimagine 2025 raises the bar. As London’s fashion and cultural scene increasingly embraces diversity and authenticity, TALES 2025 is a timely and necessary celebration of African brilliance.

Whether you’re a fashion enthusiast, culture lover, or global tastemaker, TALES 2025 is where Africa’s future-forward creativity meets London’s cultural heartbeat.

Event Details

Venue: Luxury Promise, The Corner Showroom, 28 Cavendish Square, London W1G 0DB 📅 Dates: July 25 – August 3, 2025 🎟 Admission: FREE — Registration required at

 


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Bolt Rewards Loyalty and Expands Branding at Lagos Family Fest

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Bolt, Africa’s leading ride-hailing platform, hosted its Bolt Family Fest in Lagos to honour driver loyalty, reward top performers, and strengthen community ties within its driver network.

As Bolt’s largest market in Nigeria, Lagos served as the ideal location for this vibrant celebration of excellence and shared growth.

The event recognised and rewarded some of Bolt’s longest-serving and still-active drivers, who have been with the platform for 7 to 8 years since the early days when Bolt was known as Taxify.

These veteran drivers were specially recognized and rewarded, each receiving a cash award of ₦200,000 in appreciation of their commitment to the platform and consistent service delivery.

In addition to honouring loyalty, the Bolt Family Fest provided a platform to scale up vehicle branding efforts in the city.

The on-site branding process was made easy and accessible for drivers, while attractive incentives including branded merchandise, gift bags, and raffle entries encouraged participation.

A key highlight of the day was a lucky dip giveaway, where two lucky drivers, one newly branded and one previously branded each walked away with a brand-new SmartTV.

Osi Oguah, General Manager, Bolt Nigeria said: “Our drivers are the heart of everything we do at Bolt, and this event is our way of saying thank you for their dedication and professionalism. We’re not just building a platform, we’re building a family.

“The Bolt Family Fest is about creating moments of connection and showing our drivers they are seen, appreciated, and celebrated.”

The event delivered multiple wins for Bolt including increased the number of branded vehicles in Lagos, enhanced Bolt’s street-level visibility across the city and strengthened the sense of unity and pride within the driver community.


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