Broadcasting
How Business and Government Can Put Trust at the Centre of Our AI Future

Zuko Mdwaba, Salesforce Area VP / Africa Executive
Generative AI is revolutionising the way we live and work. Across industries, leaders and users alike are experimenting and tapping into the power of these technologies to their advantage.

Photography for SAS in April 2017 by Jeremy Glyn.
Nearly 7 in 10 workers say generative AI will help them better serve customers.
But like any new technology, generative AI is not without risks. Unlike consumer AI, like Apple’s Siri and Amazon Alexa, enterprise customers require higher levels of trust and security, especially in regulated industries.
When working with the world’s leading businesses, it’s critical to explore this technology in an intentional and responsible way so that ethics remain top of mind for customers, addressing concerns around data ethics, privacy and control of their data.
It’s encouraging to see governments begin to take definitive action to ensure trustworthy AI. Businesses are eager for guardrails and guidance and are looking to the government to create policies and standards that will help ensure trustworthy and transparent AI.
Helping users understand when and what AI is recommending, especially for high risk or consequential decisions, is critical to ensuring that end users have access to information about how AI-driven decisions are made.
Creating risk-based frameworks, pushing for commitments to ethical AI design and development, and convening multi-stakeholder groups are just a few key areas where policymakers must help lead the way.
It’s not just about asking more of AI. We need to ask more of each other — our governments, businesses, and civil society — to harness the power of AI in safe, responsible ways.
We don’t have all the answers, but we understand that leading with trust and transparency is the best path forward.
There are numerous ways that business and government can deepen trust in AI, providing us with the technical know-how and muscle memory to handle new risks as they emerge.
Protect people’s privacy
The AI revolution is a data revolution, and we need comprehensive privacy legislation to protect people’s data.
At Salesforce, we believe companies should not use any datasets that fail to respect privacy and consent.
By creating a separation of the data from the Large Language Model (LLM), organisations can be confident that their data is being protected from access via third parties without customer and user consent. When that data is accessed by the LLM, it’s important it is kept safe through a number of methods like secure data retrieval, dynamic grounding, data masking, toxicity detection, and zero retention.
When collecting data to train and evaluate models, it’s important to respect data provenance and ensure that companies have consent to use that data.
For governments, protecting their citizens while encouraging inclusive innovation means creating and giving access to privacy-preserving datasets that are specific to their countries and cultures.
Policy should address AI systems, not just models
A lot of attention is being paid to models, but to address high risk use cases we must take a holistic view: on data, models, and apps. Every entity in the AI value chain must play a role in responsible AI development and use.
A one-size-fits-all approach to regulation may hinder innovation, disrupt healthy competition, and delay the adoption of the technology that consumers and businesses around the world are already using to boost productivity.
Regulation should differentiate the context, control, and uses of the technology and assign guardrails accordingly. Generative AI developers, for instance, should be accountable for how the models are trained and the data they are trained on. At the same time, those deploying the technology and deciding how the tool is being used should establish rules governing that interaction.
When it comes to model sizes, bigger is not always better. Smaller models offer high quality responses and can be better for the planet. Governments should incentivise carbon footprint transparency and help scientists advance carbon efficiency for AI.
Appropriate guardrails will unlock innovation
Trust in AI is as important as functionality. Enterprises increasingly require on-demand availability, highly solid uptime, and reliable security. For example, when companies offer a service, customers expect it to be available most of the time. This powers trust.
Organisations need AI tools that are available, fault-tolerant, secure, and sustainable – this is ultimately how they build trust both within their organisation and with their customers.
Broadcasting
QEDNG Summit 2026 set for August 11 in Lagos

QEDNG Creative Powerhouse Summit will hold its second edition on August 11 in Lagos, bringing together leaders across the creative, business and policy spaces.

Convened by Mighty Media Plus, publishers of online newspaper QEDNG, the summit brings together conversations at the intersection of creativity, enterprise and influence, with a focus on strengthening Nigeria’s creative economy.
Reflecting on the inaugural edition, Iyanda said the summit drew participation from respected figures across sectors, including group managing director of SO&U Udeme Ufot as chairman and founder of The Africa Soft Power Group Dr Nkiru Balonwu as keynote speaker, alongside panellists such as filmmaker Kunle Afolayan, All Africa Music Awards (AFRIMA) founder Mike Dada and executive director of the National Film and Video Censors Board (NFVCB) Dr Shaibu Husseini who contributed to discussions on the direction of the creative economy.
“The first edition showed that there is a strong interest in serious engagement around the creative economy. We had contributions from experienced voices who helped set the tone for the kind of platform we are building,” Iyanda said.
Building on the success of its inaugural edition, the summit continues to expand its scope, attracting a diverse mix of industry leaders, entrepreneurs, policymakers and emerging talents.
“This summit is designed as a meeting point for ideas, influence and execution. It is not just about conversations, but about outcomes that strengthen the creative economy,” Iyanda added.
He noted that the timing of the summit is significant as the country’s creative sector continues to evolve.
“Nigeria’s creative sector has grown in visibility, but the structures that support it are still evolving. The QEDNG Creative Powerhouse Summit is part of the effort to bring clarity, direction and serious engagement to that growth,” he said.
The 2026 edition will feature keynote addresses, panel discussions and curated sessions addressing themes around innovation, growth, funding and the global positioning of Nigerian creative talent.
According to Iyanda, the long-term goal is to build a platform that remains relevant across generations.
“Our goal is to build a platform that remains useful over time, one that documents progress, connects stakeholders and contributes meaningfully to policy and practice,” he said.
Further details on speakers, partners and the full programme will be announced in the coming weeks.
Broadcasting
NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

Nigeria Union of Journalists (NUJ) has criticised the National Broadcasting Commission (NBC) over a recent directive to broadcast stations, describing it as a threat to free speech and press freedom.

In a press release signed by Achike Chude, national secretary, the union said it viewed the NBC’s notice released on 17th April with “grave concern and utter disappointment.”
It said the directive, which warned broadcasters to ensure “strict and uncompromised compliance,” was “nothing short of a veiled attempt to gag the media and institutionalise censorship.”
The union argued that the NBC’s warning against anchors expressing “personal opinions” interferes with newsroom decisions.
“Journalism, particularly in the realm of current affairs and political analysis, requires robust engagement,” the NUJ said.
It added, “To strip presenters of their right to analyze and contextualise news is to reduce the Nigerian media to a mere mouthpiece.”
The NUJ also faulted what it called vague rules and harsh penalties.
It said classifying such actions as offenses punishable by fines or suspension creates “a chilling effect.”
According to the statement, “This regime of fear encourages self-censorship, where journalists are too afraid to ask tough questions.”
Citing Section 39 of the 1999 Constitution, the union stressed that freedom of expression includes “the freedom to hold opinions and to receive and impart ideas and information without interference.”
It added, “The NBC Code cannot and must not be used to override the supreme law of the land.”
The NUJ called for dialogue instead of threats and urged journalists to remain “resolute, professional, and fearless.”
It said, “The media is the watchdog of society, not the lapdog of the government.”
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
E-Business2 days agoCIBN Allegedly Hit by 250GB Data Breach
E-Financial2 days agoFlutterwave Dismisses Reported $75m Investment by FG
E-Business2 days agoNigeria @ Risks Losing Digital Control- NiRA
Telecom2 days agoNigeria Moves to Curb Fraud as NCC, CBN Seal Consumer Protection Pact
E-Business2 days agoKaspersky MDR Introduces Major Updates, Strengthening Detection and Investigation Capabilities
Telecom2 days agoFCCPC Denies Banning Airtime, Data Borrowing Services in Nigeria
News2 days agoBOI, RMRDC Seal MoU to Address Agric Value Chain Challenges, Boost Nigeria’s GDP
Broadcasting2 days agoNUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue



















