Uncategorized
How COVID-19 Awareness Campaign Earned ID Africa Global SABRE Recognition
ID Africa, a pan-African communications advisory firm, has made its debut on the global public relations and communications awards table, with a prestigious nomination at the forthcoming SABRE Awards EMEA as well as a certificate of recognition at the SABRE Awards Africa.
The acknowledgements were earned for the firm’s work on the 2021 CSR campaign, Project SafeUp, executed for My World of Bags (MWOB) in partnership with the Mastercard Foundation.
ID Africa was awarded a Certificate of Excellence in the ‘Not for Profit/Charities’ category alongside four other nominees from Kenya, South Africa and Uganda at the SABRE Awards Africa.
It also received its first SABRE Awards EMEA nomination in the category ‘Africa’ in the company’s first-ever EMEA SABRE entry.
Project SafeUp, an initiative of luxury design and manufacturing company, My World of Bags (MWOB) in partnership with the Mastercard Foundation, provided 1.5 million PPE materials across South-West Nigeria between 2020 and 2021. ID Africa provided communications strategy, and execution support building awareness and interest through creative storytelling at community level, as well as using local advocates and electronic mass media.
Femi Falodun, CEO, ID Africa, said, “The SABRE Awards puts a spotlight on the industry’s most compelling work, especially communication programmes that drive real social and business impact. So, it is an honour to be recognised for the work we do at ID Africa.
“We have spent the past seven years developing a unique approach to communications, and we are truly delighted to be taking this model to new markets as we expand across Africa. Our mission remains to help individuals, brands, businesses, and governments understand and connect better with the people they care about.”
The campaign achieved over 300 mentions in 60 days on print, online, social media and radio platforms across the country. And had a staggering online readership of over 100 million users, with 26 indigenous radio content and presenter sessions reaching an estimated 2 million in Lagos and Osun state over the course of a month.
The SABRE Awards Africa, which recognises Superior Achievement in Branding, Reputation, and Engagement, will be announced at the Africa SABRE award ceremony on May 25, as part of the 2022 African Public Relations Conference.
While the 2022 SABRE Awards EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year’s competition and are evaluated by a jury of industry leaders. The 18th edition of the SABRE Awards EMEA will take place at The Guildhall in London on May 27th.
Uncategorized
MultiChoice Introduces New Channel, Renames Three others on DStv, GOtv
Pay-TV operator, Multichoice Group, has rebranded its SuperSport variety channels on both DStv and GOtv platforms.
In a statement on Thursday by the Executive Head of Marketing at MultiChoice West Africa, Tope Oshunkeye, MultiChoice announced that the changes took effect from Wednesday, October 9, 2024.
Changes on DStv, GOtv
As part of the rebranding, the current SuperSport Select Channel has been renamed SuperSport Africa.
A new channel, SuperSport Action, has also been introduced, featuring a broader range of sports content, including UFC matches and additional Champions League games.
GOtv packages will see the following changes:
- On the GOtv Jinja and GOtv Jolli packages, SuperSport Africa will replace Select 2 (Channel 64).
- On the GOtv Max package, SuperSport Africa and SuperSport Africa 2 will replace Select 1 and Select 2 (Channels 63 and 64).
- SuperSport Action will replace Select 3 (Channel 69) on the GOtv Supa and SupaPlus bouquets.
Oshunkeye explained the reason for the updates, stating, “The channel revamp is part of our ongoing efforts to enhance our sports offering and provide customers with more unbeatable sports content that resonates with them.”
He added that the new channels would deliver top sports action from around the world, including local boxing, UFC events, comprehensive analysis, and other engaging content curated for the African audience.
Oshunkeye reiterated MultiChoice’s commitment to offering premium services, saying, “We remain dedicated to delivering the best sporting action to our customers and continuously exploring ways to delight them with more choices, exciting live content, and great value.”
Subscribers are encouraged to subscribe, reconnect, or upgrade their packages through the MyGOtv App or by dialing *288#. They can also watch their favourite sports on the go using the GOtv Stream app.
Uncategorized
XA Network Expands Footprint to Africa with Launch of XA Africa
XA Network, a leading investment network founded by tech alumni in Southeast Asia, on Thursday announced its expansion into Africa with the launch of XA Africa.
The move underscores the network’s vision and commitment to fostering innovation and supporting promising startups globally.
XA Africa is founded by a trio of experienced tech professionals:
● Nitin Gajria, former MD of Google Sub-Saharan Africa
● Jason Scott, venture capitalist and an architect of the Black Founders Fund at Google
● Marek Dawidowicz, current Marketing Director at YouTube and South African native
“Founders of technology startups in Africa are uniquely placed to solve some of Africa’s most profound challenges and unlock its greatest opportunities.
“We see the foray of XA Network into Africa as a natural progression, allowing us to connect amazing founders to experienced and expert operators from the tech industry”, says Nitin Gajria, Co-Founder of XA Africa.
XA Africa aims to connect exceptional African tech founders with seasoned investors and industry experts, primarily from global and regional technology companies, to provide not just capital but also the guidance and support needed to scale their ventures.
The newly established XA Africa has already made notable investments in promising African startups, including:
● Crop2Cash (Nigeria)
● BuuPass (Kenya)
● Kaya (South Africa)
● Talamus Health (Ghana)
“We are excited to have XA network on board because of their strong network of experts who are open to listening and helping.
“They’ve introduced us to advisors from Expedia and truly understand the dynamics of emerging markets, making them a valuable investor.” – Sonia Kabra & Wyclife Omondi – Founders of BuuPass
“Partnering with XA Network has been a game-changer for our company. Their strategic guidance and network have opened doors to new opportunities, and we’re excited to see the impact of our collaboration continue to unfold.
“We’re grateful for their trust in our vision.” – Michael Ogundare – CEO of Crop2Cash
Since its inception six years ago, XA Network has established itself as a significant player in the Southeast Asian startup ecosystem, making nearly 100 investments in the region, and consistent ranked as #1 investment network in the region.
XA Network comprises senior leaders from prominent global and regional technology companies and notable company founders.
This approach distinguishes XA Network, enabling it to offer portfolio companies unparalleled guidance and support from experienced industry operators.
“We also see an opportunity to build a stronger bridge between ecosystems in Africa and Southeast Asia along the way.
“In fact, this investment hypothesis has already been proven across some of the African founders we are currently supporting.”, Mr Gajria added
The XA Africa team will be hosting their first public Demo Day webinar on Thursday November 7, 1-2pm GMT+1, where Africa focused investors can meet and invest in four founding companies and learn more about XA Africa. Click here to register for the event.
Uncategorized
Sophos Unveils New XGS Desktop Firewalls & Software Series
Sophos, a global leader of innovative security solutions for defeating cyberattacks, on Wednesday introduced nine new XGS Series desktop firewall appliances for midmarket and smaller-sized businesses, as well as branch offices of larger organizations.
The new XGS appliances feature a streamlined architecture to deliver double the performance of previous models, but with 50% lower energy consumption.
All of the new Sophos XGS appliances are available with multiple high-speed connectivity options, and four models are fanless, making them ideal for noise-sensitive environments.
Sophos has also announced updated Sophos Firewall software that provides enhanced protection against cyberattacks, including the ability to integrate third-party threat intelligence feeds.
This allows organizations with specific regional or vertical market requirements to customize and apply additional information to strengthen their firewall security.
The new software also enhances distributed network scalability and provides a seamless transition for customers on legacy firewalls to upgrade to the latest Sophos XGS appliances.
By leveraging the improved acceleration capabilities of the virtual FastPath in the new Sophos Firewall software, along with the new streamlined architecture, the new Sophos XGS firewall appliances can deliver up to three times the performance in IPsec VPN throughput compared to previous models.
“The new Sophos XGS appliances and Sophos Firewall software launches are all about providing users with world-class ‘performance and protection’ at competitive pricing.
“We’re innovating and advancing how organizations should use firewall technology to defend against persistent, modern-day cyberattacks targeting the midmarket and smaller businesses,” said Dan Cole, senior vice president, Network and Content Security at Sophos.
“This includes designing our firewall software to now also leverage threat intelligence feeds from third-party sources, in addition to Sophos’ native threat intelligence, for faster, real-time response to a broader scope of suspicious activity.
“The support also gives defenders greater control over their risk profile.”
Specifically, users can now configure Sophos Firewall software to ingest paid and free feeds published by security vendors, Managed Service Providers (MSPs), specific industry consortiums and Information Sharing and Analysis Centers (ISACs), or other threat intelligence platforms.
The third-party data augments Sophos’ proprietary threat intelligence, which derives from Sophos X-Ops and includes telemetry from SophosLabs, Sophos Managed Detection and Response (MDR) and Sophos Extended Detection and Response (XDR) technology.
In conjunction with Sophos Active Threat Response, a feature built into Sophos-managed endpoints and the intelligence feeds, Sophos Firewall software will initiate a synchronized response that automatically walls off potential attacks, giving defenders critical time to assess, respond and remediate.
Additional Sophos Firewall software enhancements include:
· Enhanced performance and scalability: Triple the IPsec VPN performance boost on the new XGS Series desktop appliances, as well as faster authentication burst performance and optimizations to reduce downtime and increase resiliency during failovers for SD-RED tunnels, dynamic routes and Active Directory interactions for distributed enterprise environments
· Streamlined management: Refreshed user experiences; support for Let’s Encrypt certificates; integrated support for Google Workspace authentication; and expanded network object visibility that simplifies firewall management
· Seamless device upgrades: A new configuration backup assistant and port mapping support, backed by free license overlap for Sophos XG firewall customers, that enables added flexibility and easy upgrading from previous hardware generations
“This release of new desktop models as part of the Sophos XGS Series of hardware appliances sets a new high bar for performance and efficiency.
“The update enhances value at every price-point, with a three-fold increase in IPsec VPN throughput and up to two times better overall performance, all while cutting energy consumption in half,” said Christopher Rodriguez, research director for Security and Trust at IDC.
“Combined with enhancements in protection, scalability and ease-of-use from their latest OS release, Sophos Firewall provides significant value to organizations of all sizes, without raising its prices.”
“Sophos makes firewall deployment, integration and management straightforward,” said Benjamin Schwarzbauer, team lead, Network and Security at Luithle + Luithle, a Sophos partner in Germany.
“Its tight integration with the broader Sophos ecosystem allows us to efficiently manage security for our customers.
“The firewall’s comprehensive features not only strengthen security, but also ensure reliable performance and regulatory compliance. This allows our customers to focus on their business.”
Availability
Sophos’ new XGS desktop firewall appliances and Sophos Firewall software are available exclusively through Sophos’ global channel of partners and Managed Service Providers (MSPs).
Defenders can easily manage the solutions in the cloud-native Sophos Central platform alongside Sophos’ portfolio of endpoint, email and cloud solutions and oversee installations, respond to alerts and track licenses and upcoming renewal dates via a single, intuitive interface.
- E-Financial2 days ago
Court Orders CBN to Pay Kasmal N579Bn for Role in Stamp Duty
- E-Financial3 days ago
Zenith Bank Restores Full Access to Digital-Channels After Infrastructure Upgrade
- E-Business2 days ago
NITDA says JICA Partnership Lifts Startup Ecosystem on Global Map
- Telecom2 days ago
Huawei Plans Data Centre in Nigeria to Boost Local Cloud Capabilities
- E-Financial2 days ago
New Bill Proposes Tax ID Requirement for Bank Account Opening
- Telecom2 days ago
Samsung Unveils New Galaxy A06 dubbed ‘Galaxy Wey Sabi’ Nigeria – Nigeria
- News2 days ago
Experts @ NFW24 Urge Africa to Be Involved in Formulating AI Governance
- Uncategorized2 days ago
MultiChoice Introduces New Channel, Renames Three others on DStv, GOtv