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How FirstBank is Making Customers Stay-Connected Through Its e-Channels

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Folarin is a smart entrepreneur who is in touch with technological advancement and the digital age. He has different apps on his mobile phone which he uses to organise both his business and private lives. He has a food app which he uses to order for his breakfast and lunch, he has another one that takes care of his love for music and another which he uses to manage his transactions online without stepping into a bank. He tells me, his bank is forward looking and futuristic enough to make banking easy for him and his clients.

 

“I have been banking with FirstBank since I was in school as an undergraduate, says Folarin. My mum opened the account for me. That was where she sent my monthly allowance. After school, I didn’t close the account I simply continued with the tradition.”

 

It was not difficult for Folarin to decide he would open his corporate account with FirstBank when he started his business a few years ago. He says the ease at which he gets his transactions done on FirstBank’s application, FirstMobile, endears him to the bank.

 

“I can do many transactions with FirstMobile. I can do bank transfers, check my balance, receive alerts on any transaction I do. There is also a beneficiary section that enables me save the account numbers of people close to me for future transactions.”

 

The FirstMobile App has over the years offered succour to FirstBank customers.

 

Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, FirstBank says “FirstBank wanted a truly branchless experience for its customers and thus enhanced the app to deliver an instant, remote, self-enrolment feature. Hence, in 2015, onboarding process on FirstMobile was improved with self-service feature; empowering customers to remotely complete their onboarding process on the App without visiting a branch.”

 

In addition, Chuma Ezirim, Group Head, e-Business, First Bank of Nigeria Limited said the soft token was also launched to satisfy the needs of customers who did not want to carry the hard token about. “It serves the same purpose as the hard token but provides the advantage of convenience and mobility as it is installed in the customer’s mobile phone,” he noted.

 

Another interesting digital service platform by FirstBank is the FirstBillsPay, a biller aggregator platform. It aggregates various billers through a secured connection to the bank, to avail its customers a single payment point for all bills from their accounts.

 

“In addition to FirstMobile and FirstBillsPay is FirstCheckOut. This is an additional payment option that can be integrated to merchant website that will allow customers pay bills directly from their bank accounts as a substitute to cards. We also have the 894 USSD Quick Banking service as part of our financial inclusion drive. The *894# USSD service makes banking services available across all GSM networks, on any type of device, anywhere and at any time; this gives it a unique selling point,” explained Ezirim.

 

There are also the Emerging Channels (USSD Collections, mCash, MVISA). These platforms are to ensure FirstBank gets its customers connected in a seamless way in the digital driven age.

 

“Our FirstBank mVisa is an innovative mobile payment solution that allows consumers to pay for goods and services via FirstMobile by scanning a QR code using a smart phone or by dialing a USSD number on a phone. Payment goes directly from the consumer’s account into the merchant’s account and both parties get real-time notification. The USSD Collections allow merchants to receive payments from customers simply by using 894 USSD string for FirstBank customers. The focus segments for USSD Collections are Manufacturing/FMCGs/ Value Chain Businesses, Petrol Stations, Network Marketing Companies, Transporting Companies, Churches, Schools and others,” says Ezirim.

 

Furthermore, FirstBank Agent banking was launched towards the end of 2017. The bank recruited Firstmonie Agents and empowered them to carry out basic financial services within their vicinity. Firstmonie Agents are literally human extensions of almost all the banking activities, they are strategically positioned within communities with large population of unbanked and underbanked individuals. With the large network of Firstmonie Agents spread across the length and breadth of the country, financial inclusion is significantly promoted by FirstBank.

 

Now, the new kid on the block for FirstBank is the chat banking on WhatsApp. With this, FirstBank’s customers can leverage on the real-time messaging capabilities of the WhatsApp Business solution to check their account balances as well as perform simple banking queries.

 

“Customers’ expectations are constantly changing and it’s our duty as a customer focused bank to ensure that our customers are provided with the means to carry out banking services through any channel they desire,” says Ezirim. “We are constantly seeking new ways and opportunities to meet customers at their preferred touch points and we understand our customers are actively engaged on WhatsApp.”

 

With FirstBank chatbanking on WhatsApp, it is not just about staying connected with friends and loved ones, but also keeping in touch with FirstBank anytime and anywhere you are.


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E-Financial

Nigerians Trust Bitcoin for Financial Security than Sanks – Report

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Nigerians have more trust in Bitcoin-based systems than in traditional alternatives such as banks and government, a new report by Elastos, an open-source blockchain website, has stated.

Nigerians Trust Bitcoin for Financial Security than Sanks – Report

According to its inaugural BIT Index (Bitcoin; Innovation & Trust), emerging markets are driving the adoption of Bitcoin, with Nigeria and the UAE leading the charge.

The report revealed that 66 per cent of Nigerian respondents and 35 per cent from Brazil had more confidence in Bitcoin-based systems than alternatives like banks or national governments, compared to just 16 per cent in Germany and 21 per cent in the UK.

The survey also revealed that 20 per cent of Nigerian consumers use Bitcoin to conduct transactions at least once a day, while 67 per cent would have more trust in Bitcoin to protect their life savings than traditional services like banks, local governments, and cash.

According to the platform, the research was compiled from online interviews conducted with 1,407 self-defined ‘tech savvy’ respondents in Brazil, Germany, Nigeria, South Korea, the UAE, the UK, and the US.

It stated that the interviews were completed by a third party, a registered market research company, between March 30 and April 4, 2024.

“When it comes to ensuring the integrity of online transactions, emerging market respondents also revealed their relative confidence in Bitcoin compared to alternatives,” it indicated.

According to the report, 66 per cent of Nigerian respondents and 35 per cent of Brazil have more confidence in Bitcoin-based systems than alternatives, such as banks or national governments, compared to figures of just 16 per cent (Germany) and 21 per cent (UK) who feel the same.

Meanwhile, Jonathan Hargreaves,  Elastos’ global head, Business Development & ESG, described the BIT Index’s inaugural findings as indicative of the role the ‘global south’ was playing in the adoption of decentralised currencies such as Bitcoin.

“The BIT Index offers a fascinating and sobering insight into the industry. The fact that over two-thirds of Nigerian consumers and a third of their counterparts from the UAE and Brazil would feel more confident entrusting their life savings to Bitcoin rather than traditional financial instruments speaks volumes about the protagonism these regions are already playing.

“In many instances, the driving factor is the absence of viable, accessible alternatives to, for instance, conduct cross-border transactions or mitigate the impact of inflation,” he said.

According to Chainalysis, a cryptocurrency research firm, Nigeria’s crypto transaction volume grew year-over-year to $56.7bn in 2023.

It stated that the country’s crypto economy continued to grow despite market turmoil in the space.

On the contrary, the government has been taking strong measures to restrict and clamp down on cryptocurrency exchanges and platforms operating in the country.

 

 


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CBN Licenses Unified Payments as Second Provider for PTSA Services for Nigeria

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Central Bank of Nigeria (CBN) has awarded the country’s second Payment Terminal Service Aggregator (PTSA) license to Unified Payments, Nigeria’s premier financial technology company, following a rigorous and transparent process,

CBN Licenses Unified Payments as Second Provider for PTSA Services for Nigeria

The move is targeted at enforcing existing requirement that all transactions from point-of-sale channels in Nigeria must go through a licensed Payment Terminal Service Aggregator (PTSA).

The CBN is enforcing the laws to clamp down on financial crimes and other market misconducts and it aligns with the CBN’s objectives to fully track all electronic transactions in Nigeria, given the propensity of using such transactions to fund insecurity, violent crimes, banditry, kidnapping as well as other vices.

According to one analyst, “By awarding a second PTSA license, the apex bank has proactively responded to industry operators who had expressed serious concerns about channelling all transactions through a single aggregator, the Nigeria Interbank Settlement System PLC (NIBBS), as has been the case for some years.

“With the new policy direction, payments service providers would henceforth route all transactions through either of the two licensed Companies.”

Other financial analysts and industry players have commended the Central Bank, affirming that “the move can be a massive step in the right direction. They also commended the open, transparent, and inclusive manner via which the selection process was managed, and the license awarded.

“The selection process, which lasted for months, began with an invitation for qualified organisations within the payment industry to submit an Expression of Interest document, alongside other requisite documentation and additional capital requirement of N1 billion.”

 

The new management of CBN decided not to give the license out without going through an open process – and for the first time in licensing a payment service provider – the apex bank went through a public bid process outlined in its publication of Friday, January 5, 2024, in different national newspapers. At the end of the process, Unified Payments emerged as the most preferred service provider.

Unified Payment Services Limited, also called Unified Payments or UP, is a shared service provider within Nigeria’s financial technology sector owned by a consortium of Nigerian banks. For over 26 years, the firm has provided payment technology to banks and other industry operators. The first and only non-bank entity that is a principal member and licensed acquirer of all of American Express, Mastercard, Visa, UnionPay and Payattitude. Unified Payments facilitates both local and international transactions.

Formerly known as ValuCard Nigeria Plc, Unified Payments led the way to introduce POS payments in Nigeria under its card scheme known as ValuCard which is the first payment card to be issued in Nigeria. The company later transformed into a scheme-neutral and option-neutral service provider enabling transactions under different schemes.

The company has continued to provide leading payment technologies and services, enabling different operators to leverage its capabilities and licenses, enabling prompt and seamless transactions.

Among the shareholders of Unified Payments are First Bank, Access Bank, United Bank for Africa (UBA), Guaranty Trust Bank Plc, Zenith Bank and Fidelity Bank. Other shareholders are Citibank Nigeria Limited, Ecobank of Nigeria Plc, First City Monument Bank Plc, Keystone Bank Ltd, Polaris Bank Ltd, Stanbic IBTC Bank Plc, Sterling Bank Plc and Wema Bank Plc.


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CIBN says Recapitalization will Empower Banks to Lend more to Economy

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Chartered Institute of Bankers of Nigeria, CIBN, has expressed support for the ongoing banking recapitalization exercise saying it will empower banks to lend more to the economy.

CIBN President, Dr. Ken Opara stated this yesterday while speaking at the annual lecture of the institute in Lagos, with the theme “Improving Availability of Credit in the Nigerian Real Economy: The Critical Importance of Liquidity.”

Okpara noted that the volume of credit to the real sector activities namely agriculture, manufacturing and services is low compared to their critical role in driving economic growth.

Consequently, he called for more credit to the real sector, saying, “I   propose that we consider offering more credit to these key sectors and particularly the agriculture sector. It is for this reason that the Recapitalization exercise is a welcome development.

“The recently announced upward review of the Minimum Capital Requirements of Nigeria by the Central Bank of Nigeria would further empower banks to extend more credit to the economy’s productive sectors.”

To address these factors impeding credit to the real sector, Okpara suggested that, “The government needs to improve further the ease of doing business and infrastructural development, such as power, roads, rail networks, etc.

“Setting up industrial centres where these companies can co-habit and share common infrastructure. Harmonize and reduce the various taxes and levies, including locating them in a single hub.

“Banks need to be deliberate in de-risking these companies via Capacity building programmes, and Advisory services.

Specialised Financial Institutions can be created in addition to the Bank of Industry (BOI), especially credit guarantee agencies and risk-sharing institutions, to further facilitate the deepening of credit as practiced in countries such as China which significantly transformed its economy.


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