In a world often dominated by corporate profit margins and bottom-line thinking, it’s easy to overlook the quieter revolutions happening behind the scenes.

In Nigeria, one such movement is being quietly driven not by executives in boardrooms, but by employees armed with a powerful sense of purpose to go make a difference.

Each year, MTN Nigeria’s staff volunteers set aside their day jobs to participate in Y’ello Care, the company’s corporate social responsibility initiative. But in 2024, they did more than volunteer — they raised over NGN20 million from their own pockets to renovate a crumbling school block at Iwerekun Community High School, Lakowe.

Iwerekun Community High School, before the intervention, was a picture of broken promise: dilapidated classrooms, leaking roofs, and a lack of basic facilities. Students struggled to learn in an environment that failed to inspire hope. Today, thanks to the hands-on efforts of MTN employees, the school boasts refurbished classrooms, a steady water supply, and even an inverter system to ensure stable electricity. More importantly, it offers a renewed sense of possibility.

Speaking about the 2024 edition, Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said, “Y’ello Care is the MTN Nigeria ecosystem giving back and contributing time, money, and resources to make a positive impact. Last year, we focused on education in remote areas, supporting three projects that will provide access to quality education for young Nigerians. And we are eager for the 2025 edition.”

Beyond renovations, previous editions of Y’ello Care have touched lives across Nigeria. Employees have organised vocational skill workshops, distributed learning materials through the KNOSK Charity Education Initiative, and mentored students to equip them for the future. From building digital libraries to delivering healthcare services through mobile clinics, MTN’s staff-led projects focus on long-term empowerment rather than short-term charity.

For many MTN volunteers, Y’ello Care is personal. Christiana Agyei, a participant in one of MTN’s earlier vocational training programmes, went from an unemployed single mother to a thriving entrepreneur. Today, she employs others in her soap-making business, a ripple effect that began with one employee-led workshop.

Over the past 18 years, Y’ello Care has grown into more than a CSR programme; it has become a culture within MTN, a living, breathing part of the company’s identity. Each initiative is not just a project, but a commitment to building the kind of Nigeria where opportunity isn’t determined by postcode or privilege.

At the commissioning of the Lakowe project, Honourable Jamiu Tolani Alli-Balogun, Commissioner of the Lagos State Ministry of Basic and Secondary Education, summed it up simply: “The education sector worldwide thrives on collaboration and commitment between public and private partners.

“MTN’s generous contribution is truly recognised, and I express my deepest gratitude for its unwavering commitment to supporting education in Lagos State.

“This new facility will provide a conducive environment for teaching and learning, enabling our students to reach their full potential.”

As Nigeria faces ever-evolving economic and social challenges, initiatives like Y’ello Care offer a template for how corporations can genuinely transform the communities they serve, not with slogans, but with sleeves rolled up and boots on the ground.

In the end, it’s not about NGN20 million or refurbished buildings. It’s about faith restored, dreams reignited, and the simple, radical idea that change begins with care.

Beyond Y’ello Care: MTN’s has had Broader Impact through its Foundation

Beyond Y’ello Care MTN Foundation has impacted the society through critical initiatives such as:

Healthcare Interventions: Through the Y’ello Doctor Mobile Medical Intervention Scheme, MTN provided free primary healthcare services to individuals across communities. Since its inception, the initiative has impacted thousands of Nigerians.

Vocational Training & Entrepreneurship Support: In collaboration with partners, MTN facilitated skill acquisition workshops that enabled over 500 Nigerians—including women and persons with disabilities—to launch small businesses. Over 65% of participants actively applied their new skills, and 50% successfully started businesses.

Scholarships & Digital Libraries: MTN Y’ello Care has established digital libraries and awarded scholarships to students, ensuring that quality education is accessible to as many young Nigerians as possible.

As Y’ello Care continues to grow, MTN remains dedicated to expanding its impact, especially in underserved areas. By investing in education, healthcare, and economic empowerment, the initiative is building a brighter future for Nigeria, one project at a time.