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How MultiChoice Invested $2.1Bn in Nigerian Economy in 5 Years – Accenture Report

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MultiChoice Nigeria, leading video entertainment provider in Nigeria, recently commissioned Accenture, a  top accounting and consulting firm in Nigeria to measure the socio-economic impact of its business in Nigeria between 2015 and 2019.

According to the report, MultiChoice Nigeria had contributed an estimated US$2.1bn to the Nigerian economy within the period under review.

Accenture estimated that the company had specifically spent over $428 million in developing local creative talent, as a result of sourcing and producing local content for DStv, GOtv, M-Net, SuperSport, and Africa Magic, and investing in building local production infrastructure.

This investment has greatly helped to support the Nigerian movie industry, ensuring that Nollywood movies are available across Africa and the rest of the world.

According to Adewunmi Ogunsanya (SAN), chairman, MultiChoice Nigeria, “The report illustrates MultiChoice Nigeria’s total economic impact in Nigeria, including direct, indirect and encouraged influence on the country’s GDP.

“The statistics provide further information on the considerable positive socio-economic impact that our operations have made in the development of the communities in which we operate.”

Also speaking on the report, John Ugbe, ceo, MultiChoice Nigeria said “As Nigeria’s leading video entertainment provider that delivers great entertainment to our customers, we understand that we have a responsibility to provide socio-economic value through our core business activities.

“This Socio-Economic Impact Assessment report aims to quantify and articulate the contribution we have made to the Nigerian economy during the Financial Year 2015/16 to 2018/19.”

Through their business operations, investments in technology, local infrastructure, Corporate Social Investment (CSI) initiatives and local partnerships, MultiChoice Nigeria has enriched an estimated Two million lives each year through initiatives such as MultiChoice Resource Centres, MultiChoice Talent Factory, GOtv Boxing, Sickle Cell Foundation, the Let’s Play initiative, among others. MultiChoice Nigeria has spent US$34.8m in supporting these initiatives.

From its portfolio of grassroot sporting programmes to organising award events that celebrate excellence, and diverse investments in educational and entertaining content, it is evident that MultiChoice Nigeria has evolved from being the small company that opened shop in Lagos with 30 employees in 1993, into being one of the most impactful and admired brands in the country.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

Broadcasting

New Broadcast Code Unworkable and Unenforceable- Okoroji

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Chief Tony Okoroji, chairman, Copyright Society of Nigeria (COSON), has joined the stakeholders in the creative and broadcast industries calling for a revisit of the recently amended 6th edition of the National Broadcasting Code.

New Broadcast Code Unworkable and Unenforceable- Okoroji

Chief Tony Okoroji, chairman, COSON

Okoroji made the call while speaking on both News Scope with Patrick Doyle, Silverbird Television’s flagship public affairs programme; and The Morning Show on Arise News.

According to Okoroji, the code’s stated objective of increasing Nigerians’ participation in the creation and dissemination of broadcast content, is commendable.

However, he stated that the amendments to code have been drafted in a way that makes them unworkable and unenforceable, as they carry the potential for unending litigation and risk for significant divestment from the creative space.

The COSON chief said the drafters of the code may have acted ultra vires, as they appear to be minded to place a subsidiary legislation above the constitution, which implies an attempt to usurp the powers of the National Assembly to make laws.

He noted that some provisions of the code may be unconstitutional, notably those on content exclusivity, advertising and payment of royalties for musical works and sound recordings.

He observed that the drafters seek to treat the rights of parties in to a contract to agree on their terms with indifference.

Okoroji, a reputed intellectual property expert, expressed concern that the NBC did not take input from many key stakeholders, who will be impacted by the code, before or during the amendment process, which he said took place when movement was restricted by the COVID-19 lockdown.

Others who have called for a revisit of the code include Mr. Lolu Akinwunmi, former chairman, Advertising Practitioners Council of Nigeria (APCON), who said many issues the code seeks to address are already adequately covered by the APCON Code. He called on the Minister of Information, Alhaji Lai Mohammed, to reconstitute the APCON Council, which can better deal with the issues related to advertising.

Also, Mr. Chris Ehindero, an independent movie producer, said the code will kill investments in the creative space at a time the industry is about to start enjoying investments in big productions. Similarly, Mr. Richard Akinnola, a renowned journalist and Director, Media Law Centre, said the code cannot withstand legal scrutiny.

The Independent Broadcasters Association of Nigeria (IBAN) has also asked the National Broadcasting Commission (NBC) to suspend the implementation of the amended 6th broadcasting code.

On The Morning Show on Arise News, Okoroji said that he suspects that the hold that MultiChoice has on the English Premiership is driving some of the provisions in the revised code.

He suggested that some Nigerian broadcasting stations should pull their resources together and challenge MultiChoice rather than going it alone.

He complained about the recent penchant of Nigerians to attack Nigerian companies with foreign origins, saying that such may lead to serious divestment in Nigeria and massive loss of jobs held by Nigerians.

“MultiChoice may have originated from South Africa, but Multichoice Nigeria is a Nigerian company. The Chairman of the company, Mr. Adewumi Ogunsanya, is a Nigerian; the CEO, Mr. John Ugbe, is a Nigerian.

“Thousands of Nigerians make their living through MultiChoice. What do we gain by hounding the company?


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Pay-as-You-Go not Applicable to Pay TV – FCCPC

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Mr. Babatunde Irukera,chief executive, Federal Competition and Consumer Protection Commission (FCCPC), has stated that the pay-as-you-go billing model in telecommunications is not necessarily applicable to pay television.

Pay-as-You-Go not Applicable to Pay TV – FCCPC

Irukera said this on Friday while appearing on Sunrise Daily, Channels Television’s flagship public affairs programme.

Responding to a question on the subject, Irukera said many pay television subscribers confuse the operations of telecommunications with those of the pay television industry.

He explained that it what obtains in telecoms is not necessarily applicable in pay television, as broadcast content must have been paid for and customers only pay for access unlike in telecommunications where the subscriber only pays when the timer starts.

He added that that what consumers mean to ask for is actually pay-per-view and went further to differentiate the two terms.

“My challenge with what sometimes is the discussion around pay-as-you-go in pay TV is that there is a disconnection and we’ve been through this.

“We have conducted some investigations and we have done some surveys in different parts of the world.

“The pay-as-you-go model in telecommunications is not necessarily applicable and so we confuse it sometimes with pay-per-view.

“Pay-per-view is not that you pay for what you view from the point of when you turn your television on.

“It is primarily that there are certain programmes, maybe a boxing match, a soccer match or some movies that are still in the cinemas that some of the pay TV operators have bought and you can literally request instead of going to a stadium or going to a cinema to watch, you can watch it in your home and pay for that view.

“That is pay-per-view, but we confuse it with pay-as-you-go.

“What people are asking for in pay-as-you-go is when you turn on your television and you are watching, you pay. When you turn off your television and you are not watching, you don’t pay.

“It is difficult because the content has been created, what you are paying for is access.

“How you use the access is entirely discretionary and up to you.

“Unlike the telephone where the clock starts and the airtime goes down, you have paid for content,” he said.

The agitation for the implementation of pay-as-you-go in Nigeria is a loud one. An Ad-hoc Committee of the House of Representatives is currently investigating the non-implementation of pay-as-you-go by pay television service providers.

In a presentation to the committee on June 30, Alhaji Lai Mohammed, minister, Information and Culture, said the adoption of pay-as-you-go will allow consumers to select channels for themselves, pay daily, weekly or bi-monthly for packages.

 

 


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StarTimes Hikes Subscription Prices, Introduces New Channels

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StarTimes, leading pay- tv operator, on Friday marginally adjusted its subscription prices taking effect from August 1 just as the company deepened its content offering with new channels.

StarTimes Hikes Subscription Prices, Introduces New Channels

With the price increase, basic bouquet now goes for N1,700 as against N1,300 monthly to enjoy close to 80 channels; Classic Bouquet subscribers will pay N2,500 as against N1,900 monthly with close to 100 channels while Nova bouquet remains unchanged at N900 with over 43 channels.

At a virtual press conference on Friday, Viki Liu, brand and marketing executive of StarTimes, said for dish users: smart bouquet subscribers will pay N2,200 as against N1,900 monthly; Super Bouquet subscribers will pay N4,200 as against N3,800 monthly while Nova bouquet remains unchanged at N900.

She stated that StarTimes was not known for incessant price increase, recalling how the firm slashed prices on two occasions in 2017 and 2018 in its drive to make digital TV available to every home.

So far the company has expanded the scope of its offerings, introducing 15 new channels in the last six months as well as the pay as you go which enables subscribers to daily or weekly.

The price increase was said to have been effected in other African countries since the first quarter of this year.

The new pricing took effect in Democratic Republic of Congo, Burundi, Guinea and Madagascar from March 1st, while it took effect in Rwanda and Zambia on June 1st 2020.

The company said the recent increment in the Value Added Tax (VAT) from 5 % to 7.5 % as well as the foreign exchange rate had impacted on the cost of operation.

“All of our foreign content is bought in dollars and to continually serve our subscribers the best content, the subscription price has to be reviewed upwards.

“Dollar was about N360 in 2017; today, it’s above N450 in the parallel market. Unfortunately, certain external factors are beyond our control; we are forced to adjust to realities before us,” Liu added.


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