Broadcasting
How MultiChoice Nigeria Promotes Balance for Better

Last month, Nigeria joined the rest of the world to celebrate the annual International Women’s Day. Today, we take a look at the history of this celebration, the gains and how MultiChoice Nigeria promotes gender equality in its workspace.
How the International Women’s Day Started
International Women’s Day is a worldwide event dedicated to the celebration of women’s achievements- from business, politics to social endeavours- while at the same time reminding the world that more still needs to be done for gender equality.
Its roots can be traced to the 20th-century march by over 15,000 women through New York City demanding voting rights, better pay, and shorter working hours. In 1910, Clara Zetkin suggested the idea of an international women day during an International Conference for Working Women in Copenhagen. The idea was unanimously accepted by the over 100 women who attended the conference from 17 countries.
This day has been observed since the 1900s but was made official in 1975 when the United Nations (UN) started celebrating the day with an annual theme. The theme ‘Celebrating the past, Planning for the Future’ was the first annual theme and was used in 1996. The theme for 2019 is BalanceForBetter.
Why the Day is Still Being Celebrated after a Hundred Years
The world as it is today has not deviated much from the past hundred years. Certainly, there has been some progress in achieving gender equality, but the original aim of the day- to achieve full gender equality for women across the globe in all human endeavours- has not been accomplished. The issue of gender pay gap is still commonplace, especially in organisations that are seen as progressive by society. Some years back, the spotlight was on the BBC’s wide pay gap between men and women doing the same job for the corporation.
In politics, women may have succeeded in leading big democracies like Germany and Britain, but there still aren’t equal numbers of women in politics and business. After a hundred years of the march in New York City, global figures show that violence against women, women’s health and education are still worse compared to men.
Statistics from the World Economic Forum show that, based on current realities, it will take 168 years to bridge the gender gap. But the process is on to close that gap as many women across the globe are overcoming the barriers to their dreams.
The Importance of this Year’s Theme
This year’s theme, BalanceForBetter, is in recognition of the growing global movement for professional and social equality. Also described as a ‘business issue’ the theme is at once a call for and an encouragement of gender balance in boardrooms, in the media and in wealth for the promotion of growth of the global economy. It echoes the aims of MultiChoice Nigeria’s equal opportunity workplace.
How MultiChoice Nigeria Promotes BalanceForBetter
On this occasion of the International Women’s Day, it is important that we remember and celebrate the wonderful and intelligent and highly resourceful women at MultiChoice Nigeria who have contributed immensely to the growth of this enterprise. At MultiChoice Nigeria, we are proud to say we have women who have shattered the business glass ceiling throughout their careers, and they continue to be the backbones of our enterprise and an inspiration to us all. Let’s unveil some of our gems:
Wangi Mba-Uzokwu, who is the Channel Director, Africa Magic, has been instrumental to the growth of MultiChoice Nigeria. With 24 years’ experience under her belt, spanning renowned institutions such as Coca-Cola, Airtel Nigeria and British American Tobacco, Wangi has shown that she is the kind of professional everyone would want in their team. As Regional Manager of Africa Magic, she superintended the growth of content and actualization of initiatives such as Africa Magic GO, the Africa Magic Video on Demand service, Africa Magic Igbo channel and the Africa Magic Original Films project.
As Channel Director of Africa Magic, she has ensured a more robust and exciting range of content for customers that satisfy a variety of entertainment interest.
Wangi
Hasiya Abdu Currently the Executive Head, Customer Experience and Care, Hasiya has been in the corporate world for 13 years. She began her career in financial services as a Banker, traversing various roles in Marketing as well as Banking operations. She made a career change when she joined MultiChoice Nigeria, as Head of Operations where she spearheaded the successful migration of Key Customer Management Systems. She also holds a Master’s in Development Studies and has attended leadership courses the Senior Management Program from London Business School and Lagos Business school.
Hasiya has been and still is, at the forefront of driving the customer-centric experience in MultiChoice Nigeria. She’s instrumental in managing diverse projects and platforms that are crucial to customer satisfaction, which includes; the digital platforms as well as the national contact centre that gives our customers access to our services.
Hasiya
Busola Tejumola (PhD) Busola is the Executive Head, Content MultiChoice Nigeria. She has experience in diverse business fields from technical support, service delivery, business development, insights, strategy, content and production. Before joining MultiChoice Nigeria, she was Head of Technical Support and Chief Relationship and Business Development at MWeb and iWay Africa respectively.
In 2014, Busola had the responsibility of utilizing business insights to chart Multichoice Nigeria’s strategy as Head of Strategy and Insights after which she became the GM Content and was instrumental to the rebirth of Big Brother Naija.
She has provided MultiChoice Nigeria with detailed strategies and insights, building high performing teams with successful outcomes.
Busola
Kholeka Maringa Kholeka is the Executive Head, DStv Media Sales. She was the General Manager, DStv Media Sales and has also worked as Deputy GM Africa for DStv Media Sales where she displayed great skill in forging strategic partnerships for big-ticket events like AMVCA’s.
Kholeka
Caroline Oghuma Caroline is the Executive Head, Corporate Affairs. For over a decade and a half, she has been instrumental in shaping the reputation of organisations. Prior to joining Multichoice, she had worked at MTN and Stanbic IBTC. She joined MultiChoice in 2014 and has proven to be a ‘people person’ always.
Caroline
Seun Ikekhua Seun is the Head, Customer Value Management. She started her career in MultiChoice Nigeria as a call centre representative and has grown through the ranks. She has built a reputation for innovation over the years which led her on a skills transfer course as she trained MultiChoice Malawi Retention team.
Seun
Broadcasting
Even Messi Needed Trophies. Nigerians Demand Results, not Dribbling

By Blaise Udunze
From a general observation, comparisons are powerful political tools. They simplify complex realities, inspire supporters and shape public perception. Another side of this is that they can also become misleading when symbolism replaces substance.

The latter appears to be the objective behind two recent interventions in defense of his excellency, President Bola Ahmed Tinubu. Respectfully, it was observed that veteran journalist Martin Oloja likened Tinubu’s political journey to that of football icon Lionel Messi. He portrayed him as a resilient strategist whose patience and tactical brilliance eventually produced victory. As this now appears to be a trend, Imo State Governor Hope Uzodimma further elevated the narrative, comparing Tinubu to Singapore’s founding Prime Minister, Lee Kuan Yew. He didn’t stop at that; rather further argued that today’s painful reforms would eventually transform Nigeria just as Lee transformed Singapore. They are compelling analogies.
Unfortunately, it was observed that both began to unravel once governance, not politics, was used as the standard of measurement.
It is a known fact to the world that Lionel Messi is celebrated not because he endured criticism or finally lifted the World Cup after years of disappointment. He is celebrated because his greatness is measurable. His goals are counted. His assists are recorded. His trophies are displayed and not just that, his records speak louder than the opinions of his admirers, which may have taken a different turn now after the outcome of the 2026 FIFA World Cup.
The same is also true of Lee Kuan Yew. History has shown that he is not revered because he introduced difficult reforms or enjoyed the support of loyal political allies. Governor Hope should be reminded that Lee is remembered because he fundamentally transformed Singapore. Amongst his achievements were transforming a poor trading port into one of the world’s richest, cleanest, safest and most efficiently governed nations.
Lee’s records speak for him because under his leadership, Singapore built world-class infrastructure, an incorruptible public service, globally competitive education, affordable housing, investor confidence and one of the highest standards of living anywhere in the world.
Neither Messi nor Lee Kuan Yew became legends through carefully crafted narratives. Yes, they became legends because the evidence became impossible to dispute. That is precisely where comparisons with President Tinubu become difficult.
It is an error to assume that winning elections is the same as winning governance and at the same time, political brilliance may secure power, but only effective leadership secures history’s approval.
For millions of Nigerians, governance is not measured by campaign strategy or political resilience. It is measured by the realities they confront every morning.
Can they afford food? Can they pay transport fares? Can they pay rent with the current landlords’ economy? Can they keep their businesses open? Can they sleep or travel freely without fear of kidnapping? Can they find jobs after graduation? Can they access reliable electricity and healthcare? These are the scoreboards by which governments are judged.
Supporters of the Tinubu administration frequently point to encouraging macroeconomic indicators. Foreign reserves have improved. Government revenues have risen. States now receive significantly larger allocations through the Federation Account Allocation Committee (FAAC). Well, these ‘achievements’ will be reviewed soon through the lens of news narratives. International financial institutions have welcomed several policy reforms. The removal of fuel subsidy and exchange-rate liberalisation are presented as courageous decisions that previous administrations avoided.
These developments deserve acknowledgement. Yet macroeconomic improvements are not the same as improvements in citizens’ welfare.
In reality, an economy cannot be declared successful merely because government revenues have increased while household purchasing power continues to deteriorate, as this would be a complete aberration.
Again, it is considered an anomaly that Nigeria reports stronger fiscal numbers, but millions of families continue to struggle with soaring food prices, rising transport costs, expensive housing, high electricity tariffs and shrinking disposable incomes.
Statistics may comfort policymakers. They rarely comfort hungry citizens. Messi never celebrated possession statistics after losing a match; rather, he cried and cried over losing the opportunity of winning the trophy at the concluded 2026 FIFA World Cup. To him, results mattered.
The reality is that governments should be judged by the same principle. This is open to dispute, but of a truth, Governor Uzodimma’s comparison to Lee Kuan Yew deserves even closer scrutiny because it raises an important question, though it may appear hard to answer.
If Tinubu is Nigeria’s Lee Kuan Yew, where is Nigeria’s Singapore? What exactly made Lee Kuan Yew exceptional? Was it simply his willingness to implement painful reforms? Certainly not.
Many leaders across the developing world have introduced painful reforms. Very few transformed their countries.
One thing stands out here: Lee’s legacy rests on outcomes, not intentions. Judging from all indications, it is obvious that his reforms dramatically reduced corruption, attracted investment, strengthened institutions, expanded industrialisation, improved education, guaranteed affordable public housing and steadily raised incomes across generations. Unlike Nigeria’s ongoing experience, Singapore’s rise was not a promise repeatedly postponed to the future. Citizens experienced tangible improvements in their daily lives. That is why history celebrates Lee Kuan Yew. Nigeria’s present reality tells a different story.
It is glaring and ironic that despite improved fiscal revenues, many Nigerians continue to grapple with rising inflation, worsening poverty, declining purchasing power, youth unemployment, struggling businesses and persistent insecurity. If they must know, these are not merely economic statistics; they are the lived realities by which citizens judge any government.
The Lee Kuan Yew comparison also overlooks perhaps the most important ingredient behind Singapore’s success, which is primarily the institutions.
It is obvious and practically doubtful if Governor Uzodinma’s kind of Singapore is the same as the one on which its transformation was built upon an efficient bureaucracy, disciplined public institutions, predictable regulation, meritocracy, uncompromising anti-corruption enforcement and consistent long-term planning as championed by Lee Kuan Yew. An honest question here is, can the same be said of Nigeria today?
The truth is not far-fetched; Nigeria is nothing close to it because the realities and lived experiences of Nigerians are that the country continues to grapple with weak institutions, policy inconsistency, bureaucratic inefficiency, corruption concerns and widespread insecurity.
His impeccable achievements are built on the institutions; hence, without institutional transformation, every effort to invoke Lee Kuan Yew risks confusing aspiration with achievement.
One common trend witnessed lately is that the supporters of the administration often argue that Nigerians must be patient because meaningful reforms require time. That argument deserves consideration.
Let it also be made known that patience should never become an endless substitute for accountability. Citizens are also entitled to ask whether the sacrifices demanded today are producing measurable improvements tomorrow.
History remembers leaders not because they prescribed hardship, but because that hardship ultimately produced prosperity for those alive and not for the dead.
Another weakness in both comparisons is the tendency to confuse political mastery with administrative excellence. These are totally two different things, because when it comes to winning elections, it requires coalition building, negotiation and political calculation. Whilst, running a nation demands competent institutions, sound economic management, transparency, public trust and measurable improvements in living standards.
Again, the two are not the same, and for this reason, many exceptional politicians have governed poorly. Many successful administrators never became political giants. Democracy ultimately rewards governance, not political mythology.
This is not to suggest that President Tinubu’s administration has achieved nothing. Tax reforms, infrastructure investments, fiscal restructuring and efforts to stabilise public finances represent important policy initiatives whose long-term impact remains to be seen. Well, acknowledging those initiatives is consistent with honest public discourse.
Equally important, however, is recognising that millions of Nigerians continue to judge the administration through the realities and their lived experiences rather than the promises they hear.
Football supporters judged Lionel Messi by the trophies in the cabinet. In like manner, history judges Lee Kuan Yew by the Singapore he built. The same measure should be applied in this nation, as Nigerians will judge President Tinubu by the Nigeria he leaves behind.
The key metric here is that if inflation falls sustainably, poverty declines significantly, insecurity is substantially reduced, electricity becomes more reliable, industries expand, jobs multiply and citizens regain confidence in the future, history will acknowledge those achievements without requiring comparisons to Messi or Lee Kuan Yew.
Neither Messi nor Lee Kuan Yew needed political allies to persuade the world of their greatness and that distinguishes both as the greatest of all time (GOAT).
Their records spoke for themselves. Political endorsements may dominate today’s headlines. History, however, listens only to evidence. Even Messi needed trophies. Lee Kuan Yew needed results. Nigerian leaders should be judged by no lesser standard.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
Broadcasting
NBC, INEC, Plan Joint Broadcast Monitoring Framework ahead of 2027 Elections

National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.

Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Broadcasting
NBC Tasks Broadcasting Stations over 2028 DSO Global Deadline

Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.

She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
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