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How Starlink Took over Africa’s Largest Internet Market

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Elon Musk, owner of Starlink
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Starlink has become a major internet service provider in Nigeria, driven by its reliable, high-speed access.

How Starlink Took over Africa’s Largest Internet Market

Its success has led to local internet service providers losing subscribers and raising concerns about unfair competition, according to restofworld.org, which reports global tech stories.

Critical institutions have avoided using Starlink’s network because of national security concerns.

In the sprawling electronic market of Lagos’ Computer Village, an item is flying off the shelves: the Starlink kit.

These satellite dishes, with their distinctive white faces and plug-and-play simplicity, represent more than just easy internet availability in Nigeria. They symbolize a technological coup in Africa’s most populous nation, where terrestrial broadband or wireless options are unreliable or inaccessible.

“I have about 20 pieces in the store, but I’m sure they will go before today ends or at the latest tomorrow morning,” Quadri AbdulFatai, a local electronics vendor who claims to have sold more than a thousand units in just 13 months, told Rest of World. “Starlink is very hot now.”

In January 2023, Nigeria became the first African market that Starlink entered.

Two years later, it now ranks second among internet service providers, which are classified separately from large telecom players by the Nigerian authorities.

With over 65,500 users at the end of the third quarter last year, Starlink is second only to 16-year-old Lagos-based ISP Spectranet, according to data from the Nigerian Communications Commission (NCC), the country’s telecom regulator.

At current growth rates, analysts predict Starlink will become Nigeria’s top internet service provider by mid-2026.

The secret to Starlink’s meteoric rise lies in a simple market reality: Nigerians are desperate for reliable, high-speed internet, which local providers have consistently failed to deliver, according to Temidayo Oniosun, managing director at Space in Africa, a market intelligence company focusing on the continent’s space and satellite industry.

Telecom companies and traditional ISPs in Nigeria suffer from frequent outages, sluggish speeds, and spotty coverage, especially in rural areas where terrestrial infrastructure is limited or nonexistent.

“Nigerians want high-speed and reliable internet, and Starlink’s technology offers that better than anyone else,” Oniosun told Rest of World.

“That’s why it is growing at an incredible speed. While the services aren’t the cheapest, launching with different pricing in different African markets shows that Starlink understands the markets.”

Starlink has made investments in building infrastructure in Nigeria. It has built a base station in Lagos and plans to add facilities in neighboring Abeokuta and Port Harcourt, Nigeria’s oil hub.

These stations will enable the company to beam low-latency internet directly to its rapidly growing user base throughout the country. Low latency is the ability of a network to respond with minimal delay.

Starlink’s success has unsettled competitors. When the company increased subscription prices last October, local operators cried foul, accusing regulator NCC of applying double standards by ignoring their requests for tariff reviews.

The regulator eventually granted local providers a 50% tariff increase in January, but customer perception had been damaged.

The regulator has fostered a fair and enabling environment that empowers all licensed operators, including Starlink, “to compete, innovate, and grow in response to market needs,” an NCC spokesperson told Rest of World.

The regulator has fostered a fair and enabling environment that empowers all licensed operators, including Starlink, “to compete, innovate, and grow in response to market needs,” an NCC spokesperson told Rest of World.

The regulator has licensed over 27 satellite-based communications services providers and issued over 90 landing rights to space segment operators, which include established providers like Eutelsat, SES, Viasat, and YahClick.

“In recent times, the commission has observed growing interest from both established global players and new entrants (especially those providing emerging satellite services) seeking to enter the Nigerian market,” the spokesperson said.

“This level of engagement reflects growing investor confidence in Nigeria’s digital economy and the enabling environment provided by the commission.”

Nigeria has 241 licensed ISPs, of which only 124 had active users as of the third quarter of 2024, collectively serving more than 300,000 subscribers, according to NCC data.

Starlink’s arrival has been nothing short of catastrophic for incumbents. Market leader Spectranet lost 8,428 subscribers between the last quarter of 2023 and the third quarter of 2024, while Tizeti lost about 700 in the same period.

While the losses appear modest, they are significant in the context of the small size of the market served by Nigeria’s ISPs.

The internet landscape is more dominated by mobile network operators MTN, Airtel, Globacom, and 9mobile, which collectively serve 132.4 million subscribers, providing both internet access as well as traditional phone services.

The playing field is fundamentally uneven, said Temitope Osunrinde, chief marketing officer at Tizeti.

The challenges for local operators include buying spectrum and building local capacity, hiring talent, and paying multiple taxes. If digging for fiber, they have to contend with multiple local government right-of-way permits and also area goons.

“You can’t compare Starlink with local companies because they don’t have to set up local capacity, nor hire and set up an office,” Osunrinde told Rest of World.

Gbenga Adebayo, chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), believes Starlink’s success reflects not a failure of local providers but “a challenging operating environment, which includes issues such as multiple taxes, multiple regulations, high right-of-way charges, infrastructure vandalism, and the rising cost of foreign exchange.”

Yet for ordinary Nigerians, these industry complaints hold little water compared with the tangible benefits of reliable connectivity. “For me, it was less speed and more concern about constant internet blackouts during meetings,” Olumide Lewis, a Lagos-based tech worker who recently installed Starlink, told Rest of World. “Since we bought our Starlink, we have had some peace of mind. We don’t spend our time thinking about the bad internet again because everything just works.”


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Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

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Elon Musk’s X (formerly Twitter) has launched a new stand-alone messaging app on iOS devices, called XChat.

Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

Elon Musk

This app will help users connect their existing X contacts for calling, chatting, and sharing files. This move shows how Musk’s previous idea of creating a single ‘everything app’ seems to shift to a different strategy now.

This newly launched app comes with features such as audio and video calling, text messaging, group chats, and file sharing.

Moreover, it features privacy-focused tools like disappearing messages, the option to delete and edit messages for everyone, and a feature that blocks screenshots.

Looking at these features, the XChat seems to take on WhatsApp and Messenger.

However, the tech firm said that the app has no tracking or ads.

In terms of privacy, X claimed that the instant messaging app is end-to-end encrypted and comes with a PIN.

This app is currently available to iOS users only, and more updates are expected in the near future, as teased by Benji Taylor, the X’s lead designer. The launch of this app reflects a shift in Musk’s strategy about turning X into an ‘everything’ app that will include payments, shopping, messaging, and more combined in one place.

However, the focus of xAI seems to be different now as the company seems to be developing several different apps instead of combining everything into one.

This approach may help X to reach users through their various services rather than a single platform.

While XChat focused on messaging currently, the tech firm is also reportedly testing a separate payments system, which is not available to the public so far.

More features and updates to the instant messaging app are likely to be arriving in the coming months as X continues to grow its ecosystem with more apps.

 

 


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Globacom Unveils Two New TVCs Showcasing the Future of Connectivity

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Technology Company, ​Globacom has unveiled two vibrant television commercials, “Road Trip” and “Department of Imagination,” reinforcing the telecommunications giant’s dedication to providing seamless, reliable connectivity for every lifestyle.

​These engaging campaigns illustrate how Glo remains an essential partner in both our daily routines and our boldest future aspirations.

​​“Road Trip” captures a relatable family adventure filled with laughter and authentic moments. The story follows Toyin Abraham Ajeyemi as she experiences the frustration of poor signal—only to find that switching to Glo transforms the experience instantly. Whether it’s navigation, downloading content, or staying entertained, the difference is clear with Glo, which ensures you stay connected no matter where the road takes you.

Starring alongside Toyin Abraham Ajeyemi, the commercial featured Bolaji Ogunmola and others and their combination brought the best out of the TVC.

​Users can easily access data plans by dialling *312#, ensuring smooth, uninterrupted service on the go.

​Department, on the other hand transports viewers to a futuristic landscape where technology bridges the gap between creativity and reality.

Guided by the renowned Richard Mofe-Damijo (The Professor), the story explores how powerful ideas turn into extraordinary experiences. It showcases a smarter, more dynamic world—from real-time gaming to advanced culinary processes demonstrated by Hilda Baci and creative tech integration by Bamike Adenibuyan (Bam-Bam).

​The unique feature of the story is each scene serving as a testament to how Glo is actively shaping a future where technological possibilities are infinite.

​The Glo’s latest commercials carry a unified, powerful message: The future is here, and it is powered by Glo.


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MTN-Backed Pitchathon Awards ₦45m to Startups @‘Gathering on 100’ in Lagos

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Young innovators and entrepreneurs from across Nigeria converged at the “Gathering on 100,” a 100-hour non-stop youth-focused experience powered by MTN, to showcase ideas, build networks, and compete for funding in a major startup pitch competition.

Pitchathon Awards ₦45m to Startups at ‘Gathering on 100’ in Lagos

Pitchathon

The event, described by organisers as a convergence of creators, founders, and culture shapers, featured a Pitchathon segment that awarded a total of ₦45 million to eight outstanding startups selected from 30 participants spanning sectors such as Artificial Intelligence, FinTech, HealthTech, EdTech, Internet of Things (IoT), AgriTech, DefenceTech, and CreativeTech.

The competition underscored what participants called a “Gen Z approach to business,” combining innovation, speed, and community-driven growth models.

At the end of the contest, Hurpham Africa, led by Sesan Kareem, emerged overall winner, securing ₦15 million alongside enterprise partnership and co-development access from MTN.

Coconoto Ltd, founded by Jacob Oluwayannife, clinched the second runner-up position with a prize of ₦10 million, while Rava Send, represented by Emmanuel Isaka, emerged third runner-up, receiving ₦5 million.

Five other startups — URI Social, Dulces Jams, Kindly Book, Africa Medical Marketplace, and MyFund — each received ₦3 million in recognition of their innovative solutions and growth potential.

Organisers said the initiative was designed not only to reward innovation but also to equip young founders with critical business skills through mentorship and real-time engagement with industry leaders.

The Pitchathon formed part of a broader industry showcase where emerging technology startups presented solutions aimed at deepening financial inclusion and accelerating e-commerce growth across Africa.

Among the presenters was a fintech platform led by Charles Dairo, which is focused on simplifying cross-border transactions. According to Dairo, the platform has recorded more than 10,000 user registrations, with about 30 per cent actively transacting.

He said the company is deploying a localized incentive system to drive user engagement and convert inactive users, noting that a referral programme already contributes roughly 15 per cent of organic growth.

The platform operates a 0.5 per cent transaction fee model and leverages strategic banking partnerships to ensure liquidity. It also integrates stablecoins such as USD Coin to enhance cross-border payment efficiency and expand interoperability across mobile money ecosystems.

Stakeholders noted that such innovations could help address long-standing challenges in Africa’s payments landscape, including high transaction costs and limited system integration.

In the e-commerce space, startups like Jakuta demonstrated the use of artificial intelligence to simplify purchasing decisions and improve operational efficiency.

The platform combines voice technology with mobile messaging tools such as WhatsApp to guide users through transactions, while also enabling device trade-ins through automated video analysis.

Developers said the system currently supports operations in about 20 countries and is capable of handling high volumes of daily interactions, including automated customer engagement processes.

They added that the solution automates routine merchant tasks such as inventory management and customer follow-ups, even in low-connectivity environments, thereby expanding access for small and medium-sized enterprises.

Founders also disclosed ongoing efforts to partner with telecommunications providers to reduce communication costs and scale adoption of their platforms.

Industry analysts at the event observed that many startups are increasingly prioritising customer lifetime value, reinvesting revenues into marketing, user acquisition, and product optimisation to build resilient and scalable business models.

They noted that such strategies are essential for navigating challenges including exchange rate volatility, infrastructure gaps, and regulatory complexities across African markets.

The “Gathering on 100” highlighted the growing influence of youth-led innovation in shaping Nigeria’s digital economy, with stakeholders expressing optimism that sustained collaboration between startups, financial institutions, and telecom operators would accelerate digital inclusion and unlock new economic opportunities.


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