E-Business
How Tech and E-Commerce is Redefining Nigeria’s Marketplace

Since its introduction into the Nigerian business scene, e-commerce has become a major driver of the country’s digital economy. It has not only brought about innovative business ideas but is redefining existing businesses for efficiency and growth.
Thriving on increasing internet penetration and smartphone revolution, online sales and shopping is fast becoming a lifestyle for the average Nigerian.
The impact on business activities and contributions to economic development is even more intriguing. Here are a few examples of how e-commerce is transforming Nigeria’s market:
Boosting logistics business: Many would agree that e-commerce ushered in a new normal for Nigerian businesses by making delivery activities commonplace.
The sudden demand for motorcycles, trucks, and vans can be seen on most Nigerian roads in both rural and urban areas, as businesses of all sizes make deliveries on a daily basis. This has a cascading effect on job creation among Nigerian youth that cannot be downplayed.
Cost-effectiveness: Retailers, who make up the SME sector, are arguably the biggest beneficiaries of e-commerce technology. For existing businesses, e-commerce has become a springboard for growth.
Jumia, for example, provides a ready-made marketplace for reaching a larger audience. Furthermore, the availability of e-commerce platforms is helping in the actualisation of business ideas. Prospective entrepreneurs no longer need huge startup capital to get their business up and running.
Access to a wider audience: Geographic barriers are no longer an issue thanks to technological advancements of e-commerce platforms. From the comfort of her home, a Jumia seller can put her items in front of millions of people.
Another advantage is that it contributes to long-term profit growth. “Selling online helps me reach a wider number of people. From my shop I can sell to people in Kaduna, Abuja, Port Harcourt and that has increased my sales,” said Bukola Ogundijo, a seller on the Jumia platform.
Improves productivity: For business owners, e-commerce allows for excellent time management. E-commerce enables effective time management for business owners. Selling online frees up more time for sellers to engage in other productive ventures. “Selling online has been helpful in managing the business side.
“I don’t need to worry about warehousing and delivery. I can be in the house, looking at my phone and attending to other things while taking care of the family,” Bukola added.
Price flexibility: Consumers also benefit by saving more at the best prices. Thanks to e-commerce, consumers have a lot of options. As brands jostle for market share, pricing is a major incentive to get consumers’ attention.
Today, an average Nigerian in need of a product compares costs on many online marketplaces and chooses the platform with the most reasonable price range.
Eliminating gender barriers: With e-commerce, the gender barriers associated with business transactions are eliminated. For example, people might be hesitant to buy electronic products from a woman selling such in a physical store.
However, with e-commerce, the buyer is unaware of the seller’s gender, and what matters is product quality and service delivery. In Nigeria, 51% of Jumia sellers are women as seen in the report by the International Finance Corporation (IFC).
Funding and capacity building: One major impact of e-commerce platforms not often empathized is their contribution to human capital development. “Jumia has taught me how to understand consumer behaviour in e-commerce; how to process orders and how to create products on the e-commerce platform,” said Jumoke Akinsanya, Founder of online store, Deeski.com.
“Jumia’s lending program has helped us grow our business to a larger size than when we first started working with them. We began with two staff and a smaller warehouse but we now have a larger warehouse and fourteen staff,” she added.
E-Business
NIMC Denies Blocking Police Commission from Verification Server

National Identity Management Commission (NIMC) has clarified that all its verification service platforms remain fully functional and accessible to all authorized partners, including security agencies.

Abisoye Coker-Odusote, DG, NIMC
In a statement on Thursday, the Commission firmly denied claims that it had denied the Police Service Commission (PSC) access to its verification server.
Dr. Kayode Adegoke, head of Corporate Communications, NIMC, described the reported “inability of the Police Service Commission to access the NIMC verification server” as misleading and inaccurate.
He suggested that any challenges faced by the PSC may be due to internal issues within the commission itself, not from NIMC’s end.
The statement reads: “To set the record straight, the NIMC granted verification access to all Nigerian Police formations for the verification of the National Identification Number (NIN). The NPF, PSC and other security agencies have been enjoying uninterrupted verification services for over five years.
“NIMC has provided top-notch verification services for recruitment into the Nigeria Police Force, as conducted by the PSC and at no time have there been any complaints or issues regarding NIN Verification by the NPF or PSC.
“The Commission has a robust and harmonious working relationship with the Nigerian Police Force and the Police Service Commission. The Information Communications and Technology (ICT) department of the Nigeria Police Force is actively managing the long-standing verification and integration service between the NIMC and all Nigeria Police formations.Entertainment tourism packages
“NIMC will continue to provide flawless verification services for the purpose of recruitment, security mapping, cybercrime control, and any other security matters.
“The framework by which NIMC provides services to the security agencies was recently restructured for standardization and effective implementation, following consultation with the Office of the National Security Adviser, and NPF has confirmed the verification services have continued to be available. We therefore believe that any service interruption experienced by PSC may be due to internal matters.
“NIMC is committed to providing excellent verification services to the PSC, NPF and all its partners but the terms and conditions inherent must be adhered to for uninterrupted flow of service.”
E-Business
Nigeria Strengthens Cybersecurity, Launches National Cleanup Plan

Nigerian government, through the Office of the National Security Adviser (ONSA) and the National Information Technology Development Agency (NITDA), has announced a strategic collaboration to strengthen cybersecurity and clean up the nation’s cyberspace.
Recognizing that cybercrime knows no borders, Nigeria also reaffirmed its commitment to fostering stronger global partnerships within the cybersecurity ecosystem.
This announcement was made during a press conference before the inaugural National Cybersecurity Conference, which is scheduled to take place in Abuja from July 9th to 11th, 2025.
Sa’ad Abubakar, national cybersecurity coordinator from the Office of National Security Advisor, said fighting cybercrime must take the whole of society and the whole of the government approach.
According to him, “Apart from the deterrent approach whereby government agencies such as Economic and Financial Crimes Commission (EFCC) arrest individuals, take them to court and prosecute them, the youth can be nurtured into better citizens who can showcase their capacity in better ways and be useful to the country.”
Similarly, Kashifu Abdullahi, director-general, NITDA, also stressed the need for collaborative efforts in fighting cybercrimes.
According to him “Then, in addition to that, we also want to build a stronger global collaboration with the global cyber security ecosystem, because when you look at cybercrime in general, it doesn’t respect the borders.
“Someone can commit a crime from Ghana using a Nigerian ID in the US. So you can look at him physically in a different jurisdiction, pretending to be in another jurisdiction, committing the crime in another jurisdiction.
“So without that kind of synergy and working together, it will be difficult to address these challenges. The third one is challenge. The third one is getting an alternative to cybercrime for our kids in Nigeria. We have this as a major challenge.”
Inuwa further highlighted the upcoming conference’s importance, noting that it would tackle key issues through workshops, discussions on emerging threats, cross-border cybersecurity collaboration strategies, and training programmes.
He also announced that the National Cybersecurity Conference 2025 would feature the Cybersecurity Excellence Awards, recognising top contributions in the field.
The DG extended an invitation to global partners to collaborate with Nigeria in building a safer digital future.
The press conference was attended by notable figures, including Ahmad Sa’ad Abubakar, National Coordinator of, the National Cybersecurity Coordination Centre (NCCC); Hanniel Jafar, Representative of the President, of Cyber Security Experts Association of Nigeria (CSEAN); Ankit Shukla, Managing Director, QNA Marketing Management LLC and members of the press and other stakeholders.
E-Business
AXIAN Telecom Invests in Jumia Post-MTN Era

XIAN Telecom has acquired an 8% stake in pan-African e-commerce company Jumia Technologies, citing the platform’s fintech and logistics strengths as key drivers of its backing.
This marks the first major telecom investment in Jumia since MTN Group’s exit in 2020.
AXIAN, a fast-growing telecom and digital services provider with operations across Africa, disclosed the purchase in a Schedule 13D filing with the U.S. Securities and Exchange Commission.
While the financial terms were not disclosed, AXIAN Telecom CEO, Hassan Jaber, described the move as a strategic alignment with Jumia’s growth trajectory and digital ecosystem.
“Jumia’s achievements in digital retail and fintech, particularly through JumiaPay and its logistics network, make it a very attractive investment for us. We believe in Jumia’s potential to promote financial and economic inclusion, which aligns with our core values,” said Jaber.
Once dubbed the “Amazon of Africa,” Jumia became the first African-founded tech company to list on the New York Stock Exchange in 2019.
But years of underperformance, leadership changes, and competitive pressures dented investor confidence.
In October 2020, South Africa’s MTN Group offloaded its 18.9% stake for $138 million, well below the $698 million value it once held post-IPO.
Since then, Jumia has undergone a significant transformation. Under CEO Francis Dufay, appointed in 2022, the company exited low-performing markets like South Africa and Tunisia, cut costs, and doubled down on core markets – Nigeria, Kenya, Egypt, and Morocco.
The firm is now focused on high-growth verticals, including everyday essentials and digital financial services.
Jumia’s regional CEO for East Africa, Vinod Goel, recently revealed plans to scale up international brand offerings and open its logistics network to third-party businesses.
Jaber underscored that AXIAN Telecom’s investment signals renewed confidence in Jumia’s long-term potential.
The telecom firm’s CEO said the company views Jumia as a key player in advancing Africa’s digital economy, aligning with AXIAN’s mission through its fintech and digital infrastructure brands such as Yas and Mixx by Yas.
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