General News
How Tech Companies Can Help Reverse Talent Erosion in Rural Communities
By Andrew Bourne, Regional Manager, Africa, Zoho Corporation
For decades, companies, especially tech providers, have followed a certain operational pattern. They start out in a major city, raise funding from investors, attract talent from nearby towns and villages, and then repeat the model in another major city as they expand. However, the events of the last 12 months have shown us that this workforce model may actually be inefficient and detrimental to the world at large, in that it’s causing talent erosion in rural communities. Youth emigration, encouraged by scarcity of choice and opportunity in remote areas, is rendering these communities unstable and helpless in the long run.
One of the countermeasures to address rural decline is for tech companies to recognise that talent can operate from anywhere and provide employees the option of working from anywhere. By allowing skilled tech workers to work from their rural home towns, we can help previously struggling communities to become self-sufficient economic clusters and reduce many of the inequalities that have caused so much societal unrest over the past few years.
At Zoho, we refer to this approach as ‘transnational localism,’ which is all about the organisation’s growth being rooted in closely working with and serving the local communities around the world, all while staying globally connected through shared knowledge, capabilities, and culture. In line with this vision, when it comes to building human capital with a community-level impact, we believe that it’s important for tech companies to take the jobs right where the majority of the talent is – rural towns and villages.
The problem with concentrated resources in the urban landscape
Today, the majority of the resources and opportunities are concentrated in urban areas across the world. That’s why it’s common for tech graduates and entrepreneurial minds to flock to San Francisco, Tel-Aviv, Cape Town, Nairobi and other urban capitals to get a high-paying job or build their startups. The cities are home to top universities (providing the best tech talent), large reserves of capital (needed for investment), established entrepreneurial communities (having the much-needed support networks), and bustling tech hubs. The same holds true for other industries in other cities as well (finance in London, New York, and Johannesburg, for example).
Reversing the impact with rural tech offices, with the help of cloud connectivity
Over the past year or so, however, the uptick in digital adoption (owing to the pandemic) has shown us that remoteness does not limit exposure any more. Even as other supply chains were shut down or disrupted by COVID-19, businesses were able to carry on operating because connectivity and collaboration were unaffected by the pandemic.
Thanks to digital technologies like the cloud, pervasive broadband and virtual networking services, many employees who moved to their native locales (either to be closer to family or for a more relaxed pace of living owing to uncertain times) were able to continue working remotely without any interruptions.
This was also the time when Zoho decided to open small satellite offices to provide our employees, who had returned to their home towns, with an official working space nearby. The rural offices, which we first established in India, received such positive feedback from our employees that we accelerated our plans and opened many offices over the last year.
As of now, there are more than 30 Zoho offices in rural and non-urban areas around the world (most of them are in India; other regions include the US and Mexico). We will continue to build more of these offices across the world, to enable willing employees to relocate to their home towns and villages.
When skilled professionals return to their home towns, it results in a cross-pollination of ideas. Deep knowledge sharing networks slowly emerge and skill transfers become easier, leading to continual upskilling of the rural youth. This, coupled with new job opportunities created by rural tech offices, can contribute towards a better future for smaller communities and also promote holistic economic growth.
Embracing a better way
Today, we are clearly past the times when the only way for tech companies to maintain their corporate culture and build globally-competitive solutions was through city-centre monolithic office towers with sleeping pods and ping pong tables. There’s a better, more sustainable option now, facilitated by digital connectivity – a remotely distributed workforce strategy underpinned by a ‘hub-and-spoke’ model, with hub offices in secondary cities/towns and smaller ‘hubs’ in neighbouring villages that are instrumental in local community development and wealth creation.
A new MasterCard report has predicted that Africa’s AI economy will more than triple in five years, reaching $16.5 billion by 2030 from $4.5 billion in 2025.
The whitepaper by the global payments technology company, with a presence in over 50 African countries, identifies responsible adoption, stronger data infrastructure, and aggressive skills development as the three pillars that will determine who benefits.
Mark Elliott, division president for Africa at MasterCard, emphasised that Africa stands at an inflection point, where smart technologies have the potential to make a real difference in people’s lives.
He likened AI’s potential to the continent’s leap into mobile money, which bypassed traditional banking infrastructure and brought millions into the financial system.
“Digital innovation, particularly AI, can drive real change on the ground by empowering communities and building a future where everyone participates in the new economy,” Elliott said.
The in-depth study flags several African frontrunners in AI adoption. South Africa tops the list, blending advanced infrastructure with strong research capabilities. It points out that Kenya is making strides with practical AI solutions, from credit scoring to healthcare services in local languages.
Nigeria’s vibrant start-up scene also gets a strong mention for attracting significant venture capital, while Morocco’s strong push in healthcare, agriculture, and energy, underpinned by bold national digital strategies, is another key driver.
Elliott stressed that success depends on powering electricity access, digitisation, and ensuring AI is fuelled by diverse, high-quality local data.
He added that inclusive transformation needs everyone involved, from small businesses to large corporations, policymakers, and communities. “The only good AI is responsible AI,” said Elliot.
Greg Ulrich, MasterCard’s chief AI and data officer, said Africa’s relationship with technology is one of active innovation, pointing to mobile payments as a homegrown success.
“AI is accelerating this transformation, reshaping how people live, work, and connect,” he said. Ulrich described MasterCard’s fraud detection systems, trained in cities like Lagos, Nairobi, and Johannesburg, as proof that global expertise and local talent can combine to deliver secure, real-time services.
He also cautioned that with scale comes responsibility. “Trust is earned, one transaction at a time,” Ulrich said.
He believes that with one of the world’s youngest populations, Africa’s next challenge is turning strategy into delivery, building infrastructure, nurturing talent, and ensuring AI lifts all communities.
The fellows of MTN Media Innovation Programme (MIP) Cohort 4 recently embarked on an immersive tour of Huawei’s Innovation Center, Cloud Service Centre, and Network Support Centre in Lagos, as part of their ongoing industry exposure sessions.
L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.
At the Huawei Innovation Center, the fellows were introduced to a wide array of next-generation technologies. Demonstrations covered Huawei’s smart city solutions, advanced power technologies, cloud systems, and upgraded router and antenna designs. These solutions represent the core of Huawei’s contributions as a strategic partner in MTN’s journey from a connectivity provider to a digital enabler.
One of the highlights of the tour was a live demo of an AI-powered video generator, which transformed selfies into high-definition 30-second avatar-based videos. The videos, created and delivered within seconds via Bluetooth, showcased the real-time capabilities of 5G.
Speaking on how 5G is transforming digital lifestyle globally, the Deputy Managing Director, Marketing and Solutions at Huawei Nigeria, Gavin Geng, noted that “Huawei’s goal is to bridge the gap between global innovation and local demand by tailoring technology to meet Nigeria’s specific challenges. From delivering Nigeria’s first digital village alongside our partners, to launching Nigeria’s first local cloud service, we are committed to working with our customers to build infrastructure that serve both urban and underserved communities.”
He emphasised Huawei’s commitment to security and cutting-edge innovation, adding that “as an employee-owned company adhering to strict global security standards, we ensure that customers’ data and connectivity remain secure while they benefit from next-gen solutions such as 5G, AI, smart city technologies.”
The session underscored MTN’s readiness to meet the increasing demands of Nigeria’s data-driven population and support the country’s digital transformation goals.
Afterwards, the fellows received certificates to commemorate the visit and proceeded to the Huawei Service Centre. Spanning 4,000 square metres, the facility supports operations in telecoms, finance, transportation, power, and public service.
With a dedicated DevOps team, the centre customises its monitoring systems for different clients. It is ISO27001 certified, and all employees hold security certifications, reflecting its emphasis on data protection and operational excellence.
To wrap up the day, the MIP cohort was hosted to a dinner attended by MTN’s Chief Services and Sustainability Officer, Tobechukwu Okigbo. He encouraged the delegates to maximise the opportunity the programme offers and shared personal insights during an experience-sharing moment.
The National Identity Management Commission (NIMC) has given its Diaspora Front-End Partners (FEPs) 48 hours to obtain and activate their National Identification Number (NIN) enrolment licences on its newly upgraded diaspora enrolment platform.
The commission said the deadline followed the successful completion of a major upgrade aimed at improving the security, efficiency and reliability of NIN registration for Nigerians living abroad.
According to NIMC, the upgraded platform will offer a more seamless and robust service to diaspora applicants, ensuring faster processing and better data protection. To prepare for the transition, all FEPs have been onboarded onto the new system and taken through intensive training to equip them with the knowledge needed for effective management of the platform.
Once compliant partners activate their licences, Nigerians abroad will be able to access NIN enrolment services through them without disruption.
“The Commission apologises for any inconvenience the upgrade process might have caused and has set up a dedicated service team to resolve all issues related to diaspora enrolment,” NIMC said in a statement signed by Dr. Kayode Adegoke, its head of corporate communications.
Diaspora applicants experiencing difficulties have been advised to contact the commission for prompt assistance.
While the new system rolls out overseas, NIN enrolment continues across all centres in Nigeria, with applicants able to locate their nearest centres on the NIMC website. Nigerians at home or abroad can also modify their NIN data via the online self-service portal.
NIMC further encouraged NIN holders to download the NIMC NINAuth App on iOS or Google Play to instantly verify their NIN, control who can access their information, and enjoy secure authentication services.
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