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How Virtualization Can Help You Grow Your Business

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If you hang around IT circles a lot, you must have heard the words virtualization and virtual machines thrown around in conversations. You’ve probably even heard that these things can save costs and capacity for organizations, and help them grow.

Perhaps you’re already wondering how your business can enjoy these benefits.

This article explains what virtualization is, and takes you through some of the concepts involved with it. It also shows how your company can gain on multiple fronts from adopting virtualization technology.

What is Virtualization?

Virtualization is the process of creating virtual versions of operating systems, servers, and networks.

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To understand this, let’s remind ourselves what a ‘virtual’ thing is. That word refers to a non-real representation of something real. For instance, there’s Virtual Reality (VR) which is supposed to mirror reality in some way but isn’t real.

So in virtualization, we create virtual copies of operating systems, servers, networks, and other resources. Instead of these items existing within single sets of hardware, we could have multiple virtual resources existing on a single set of hardware.

For instance, you could have two operating systems— Microsoft Windows and a Linux –running on the same computer. Or you could have several applications on just one server.

But how is this possible?

How Virtualization Works

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Today, we operate our computers with very fast CPUs and servers. Typically, we would host a single operating system on one computer, or one application on a server. This often leaves these resources with plenty of unused capacity.

With virtualization, you can make the most of that capacity by running several virtual systems on each of them.

Virtualization happens when a virtualization layer is created to separate the hardware component of a system from the user. This separation allows for the creation of several ‘virtual machines’, or virtual computers each with its operating system and applications. These virtual machines and OS exist on a single physical machine or computer.

Types of Virtualization

There are various types of virtualization, involving different kinds of resources.

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  • OS Virtualization: The creation of one or more virtual operating systems or machines.
  • Server virtualization: This divides a single server into multiple virtual servers.
  • Application virtualization: Here you can run applications that aren’t installed on your computer as though they were. This is possible because you separate them from the hardware on which they are supposed to be running.
  • Network virtualization: In this situation, you reproduce whole network infrastructure— hardware and software –as a software entity, a virtual network.
  • Storage virtualization: Here, you group multiple network storage devices into one large storage unit. You can do this by separating the storage-management software from the supporting hardware component and uniting them virtually.

The Benefits of Virtualization for Your Business

Here’s how virtualization can help your business.

  1. Reduced Costs

With virtualization, you can handle workloads on a single system that would have taken you two or three such systems to get done. Each system can take multiple operating systems, which means you can deal with different tasks on each OS.

If you don’t have to acquire new infrastructure for every new hire or branch that you open, you’ll save a lot of costs. That’s what virtualization helps you achieve. You only use a fraction of your usual expenses, because you’re making the most of existing resources.

  1. Manageability

You will need fewer people and tools to manage your resources. That’s because there’s a lot more you can track and take care of from fewer devices.

  1. Less Energy Use

One problem with running single operating systems and applications on computers and servers is that it consumes a lot of energy. If you had several virtual machines on a single system (with each one running an OS) you would only need to power a single physical system instead of many.

This means your energy bills will be smaller. But it also contributes to environmental sustainability.

  1. Disaster Recovery and Business Continuity

Virtualization plays a big role in Disaster Recovery.

When there’s a network outage, you risk losing important files. Even if you have them backed up in hardware on site it may take days to retrieve.

With Disaster Recovery, you can have virtual versions of your operating systems, servers, and networks come on within minutes of an outage. This saves your files and allows you to carry on with work in a very short while.  Ultimately, it reduces or eliminates downtimes, allowing you to deliver uninterrupted service to your customers.

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Some IT service companies like Layer3 provide Disaster Recovery as a Service (DRaaS) to their clients. It’s an important part of the business continuity strategy for many of these organizations.

  1. Smaller Data Centers

As your resource optimization improves, you’ll find that you don’t need a lot of physical space to host your resources. If you’re able to partition hardware and use virtual servers, you’ll only need a fraction of the data center space you would require if you were going on without deliberate virtualization.

  1. Increased Productivity

Your team will get more work done when they can use multiple resources. They can turn to the ones that work best for each situation, and call on a wider range of applications whenever they need to get things done.

With increased productivity, there’s the prospect of higher revenues. And because you’re also spending less on fewer physical resources, your margins will likely be higher, and your profits could expand (other things held constant).

Where Can You Get the Best Virtualization Service?

Many firms offer virtualization services. They do so directly, or through partner companies that are closer to client businesses. If you’re in Nigeria and you would like to save costs and grow your business with virtualization, you can do this with Layer3.

Layer3 has partnered with VMWare, the world’s leading provider of virtualization services, to deliver the world-class virtual capabilities your business needs. From digital workspaces to virtual cloud networks, our range of solutions will enable you to maximize your resources, and reap more from your IT investments.

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Would you like to find out how virtualization can help you improve your business processes? We can help you. Get in touch with us HERE, and we’ll take things up from there.Layer

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E-Business

Kaspersky Identifies Cyberespionage as a Growing Threat Across Africa, Others

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At the recent Cyber Security Weekend – META event, Kaspersky’s Global Research and Analysis Team (GReAT) experts presented the latest findings on the cyberespionage threat landscape across the Middle East, Turkiye, and Africa (META) region.

While most cyberthreat categories declined over the past year, cyberespionage continued to intensify in the region. Thus, throughout the past year, spyware attacks increased by 40% in Africa, while password stealer attacks grew by 31% in Africa.

The cyberespionage landscape across the META region continues to be driven by geopolitical tensions, regional conflicts and ideological motivations. As intelligence gathering becomes increasingly important for both Advanced Persistent Threat (APT) actors and cybercriminals, organisations and individuals alike are facing a growing number of attacks designed to steal sensitive information and establish long-term access to compromised systems.

If we specifically look at cyberthreats aimed at businesses, organisations in Africa experienced a sharp increase in espionage-related threats over the past year. Spyware detections rose by 16% in Africa, password stealer attacks by 51%, and backdoor detections by 23%.

These types of malware are commonly used to infiltrate corporate environments, steal confidential information, establish persistent access, and facilitate subsequent stages of targeted attacks.

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As geopolitics remains a key driver for APT attacks, such actors remain among the most significant cyber risks in the region for businesses and governmental entities.

To maximise persistence and evade detection, they continuously refine their toolsets, deploying increasingly sophisticated malware capable of maintaining long-term access to compromised systems while collecting valuable intelligence.

In 2026, Kaspersky GReAT is tracking more than 20 APT groups actively targeting organisations across the META region.

Recent research by Kaspersky GReAT found the MuddyWater APT group targeting organisations across the Middle East during the Gulf conflict using previously unseen malware chains.

The campaign employed custom loaders, injectors, previously unknown remote access trojans (RATs), credential stealers, and a modular data exfiltration framework, highlighting the group’s rapid development of new tools to steal sensitive information and evade detection.

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The increase in espionage activity is not limited to organisations. Individuals are also increasingly targeted. Over the past year, attacks involving password stealers increased by 32% in Africa. The stolen information can subsequently be used to hijack accounts, conduct follow-on attacks, extort victims, or sold to third parties on underground marketplaces.

Another rapidly growing trend is mobile cyberespionage. As smartphones increasingly store personal communications, corporate information, authentication credentials, and financial data, they have become high-value targets for attackers.

“Smartphones have become one of the most valuable sources of intelligence for cyberespionage actors. While Android devices continue to be widely targeted by mobile spyware, we are also observing an increasing number of reports of sophisticated campaigns targeting iOS, as demonstrated by Operation Triangulation and, more recently, Coruna attacks.

“These findings show that advanced mobile threats continue to evolve across both major platforms, making mobile security an essential part of cyber resilience for both organisations and individuals,” said Dmitry Galov, Head of Global Research and Analysis Team, Russia and CIS, at Kaspersky.

As cyberespionage threats continue to evolve, Kaspersky recommends that organisations adopt a layered cybersecurity approach, combining continuous vulnerability management, timely patching, employee awareness training, threat intelligence, and advanced security solutions such as Kaspersky Next, which help detect sophisticated targeted attacks and protect organisations from long-term compromise.

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82% of Organizations Concerned about AI Risks Even as Adoption Accelerates – Survey Reveals

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At its recent Cyber Security Weekend for the Middle East, Turkiye and Africa (META) region Kaspersky shared the results of a global study conducted by its internal research center which surveyed 1,800 IT and cybersecurity decision-makers and specialists from organisations across 18 countries and multiple industries.

The report shows that the pace of AI integration across organisations is rapid, despite associated risks. The company’s experts stressed that while AI adoption delivers clear efficiency gains, it must be accompanied by robust cybersecurity solutions, well-defined internal procedures, and comprehensive employee education programmes.

The report highlights a clear organisational preference for AI-enhanced technology: 68% of respondents said they would recommend a solution with AI features built in, while a mere 5% indicated they would prefer to avoid AI-enabled tools. This overwhelming endorsement underscores how deeply AI has embedded itself as a value driver across the modern enterprise.

AI has become a mainstream productivity tool spanning many business functions. The global survey findings confirm that employees across departments are already relying on AI tools for a wide range of everyday tasks, including: data analysis & visualisation (54%), project management (49%), search for information (47%), department-specific tasks (46%), text generation and editing (41%).

While organisations recognise the tangible benefits AI tools bring – including improved process efficiency and enhanced quality of deliverables – they also see the associated dangers. 82% of respondents voiced concerns about the risks AI poses to their organisation. These concerns are grounded in real-world experience.

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Among the 87% of organisations worldwide that faced a cyber incident in the past year, 13% reported that they had experienced threats stemming specifically from AI-related vulnerabilities.

Notably, 74% of respondents believe that these risks can be effectively mitigated through employees’ responsible behaviour — pointing to the critical importance of security awareness and training in the AI era.

“The speed at which organisations are embracing AI is remarkable, but it must be matched with an equally strong commitment to security. We are already seeing a growing range of threats directly tied to AI adoption – whether it’s malware camouflaged as popular AI tools, vulnerabilities introduced through unsecure vibecoding, or leaked access credentials to corporate AI platforms and malicious skills by AI agents.

Managing these risks requires a holistic approach: the right technology, well-defined procedures, and a security-aware workforce,” comments Brandon Muller, senior security consultant for the META region at Kaspersky.

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How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

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Malagasy Vanilla has transformed its decades-old wholesale business by embracing direct-to-consumer sales through Temu, enabling the family-run company to reach customers in 14 European markets while significantly reducing logistics costs.

How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

For years, premium Madagascan vanilla supplier Malagasy Vanilla sold exclusively to restaurants, bakeries and wholesalers because the cost of shipping a single pack to individual customers often equalled the value of the product itself. That changed after the company joined Temu’s Local Seller Program in November 2025.

The Belgian-based business, which sources high-quality vanilla from Madagascar, has leveraged Temu’s logistics network to cut domestic shipping costs by nearly half through a partnership with Belgian postal operator Bnode. The move has enabled the company to enter the retail market for the first time and quadruple its sales within four months.

According to Belinda Rabenandrasana, co-Chief Executive Officer of Malagasy Vanilla, Temu has opened up an entirely new customer segment for the company.

“Temu opened a new avenue for us,” she said. “We were finally able to explore selling to individuals.”

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The platform now contributes between five and 10 per cent of the company’s overall revenue.

Expansion into 14 European Markets

Malagasy Vanilla is among businesses participating in Temu’s Local Seller Program, launched in Europe in 2024 to help local merchants expand beyond their domestic markets.

Through partnerships with more than 150 logistics providers across Europe—including Bnode in Belgium, La Poste in France and DHL Group in Germany—Temu offers sellers access to affordable shipping and delivery infrastructure without requiring major investment in logistics.

After successfully establishing direct-to-consumer sales in Belgium, Malagasy Vanilla expanded into 14 European countries, including Germany, France, Spain and Poland.

Rabenandrasana said the logistics support, competitive shipping rates and seller assistance provided by Temu made the expansion possible.

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“Without Temu and its partnership with Bnode, it would have been very difficult for a small business like ours to start selling directly to consumers,” she said.

She added that Temu also assists sellers in managing regulatory requirements such as the European Union’s Extended Producer Responsibility (EPR) compliance, making cross-border operations easier for small businesses.

Three Generations of Vanilla Expertise

Malagasy Vanilla traces its roots to three generations of the Rabenandrasana family in Madagascar’s vanilla industry.

Belinda’s grandfather began trading vanilla locally, while her father expanded operations across Madagascar. She launched the company’s international business in 2017, supplying premium Madagascan vanilla to European restaurants, pastry shops and food wholesalers before establishing operations in Belgium in 2023.

The company partners with growers and producer associations in Madagascar, where between 20 and 40 workers oversee the six- to 10-month curing process that transforms green vanilla pods into premium black vanilla.

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Operations in Belgium focus on packaging, quality assurance and distribution.

Customer Reviews Drive Growth

Under its Lavani brand, Malagasy Vanilla sells gourmet-grade whole vanilla pods targeted at both professional chefs and home baking enthusiasts.

Rather than relying heavily on paid advertising, the company has benefited from Temu’s product discovery tools and customer reviews, helping the niche brand gain visibility organically.

According to Rabenandrasana, strong customer feedback has played a significant role in increasing traffic and boosting sales.

The brand currently maintains a customer review rating exceeding 99 per cent on the platform.

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Future Plans

Looking ahead, Malagasy Vanilla plans to expand its European footprint further by establishing a warehouse in France and increasing sales across the continent.

The company is also developing new products, including vanilla extract and vanilla sugar, while planning to open a physical retail and production facility in Belgium later this year.

In addition, it intends to launch a social-impact initiative aimed at supporting vanilla-growing communities in Madagascar.

Reflecting on the company’s evolution, Rabenandrasana said the business continues to build on her family’s legacy.

“My grandfather worked locally, my father expanded nationally, and now we are building internationally,” she said.

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