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HP, Lenovo & Dell Lead Traditional PC Market Growth in the Second Quarter of 2018

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International Data Corporation’s preliminary result for the second quarter of 2018 (2Q18) has shown that shipments of traditional PCs (desktop, notebook, and workstation) totaled 62.3 million units, recording solid year-on-year growth of 2.7%.

 

The results exceeded IDC’s forecast of 0.3% growth and marks the strongest year-on-year growth rate in more than six years, when the first quarter of 2012 posted growth of 4.2%.

 

Although helped to some extent by a weak second quarter in 2017, which was somewhat impacted by key component issues, the 2Q18 results decidedly bucked the trend from the previous three quarters, which had the market hovering slightly above or below flat growth.

 

Once again business volume appeared to be the key driver with the top three companies reaping benefits across both desktop and notebook.

 

Moreover, the market continued to grow for both premium as well as entry models. Chrome OS-based devices, premium notebooks, and gaming PCs all further fueled the mix in the wake of improved supply and prices of graphic cards.

 

Not surprisingly, the recovery is relegated to the highest echelon of the market as the top 5 companies all posted positive year-on-year growth, collectively growing over 7% and capturing nearly 78% of the overall market.

 

Scale, be it in the form of purchasing power to reduce costs, obtain scarce components, or channel reach, continued to be the catalyst for industry consolidation.

 

From a geographic perspective, all regions exceeded forecast, with both mature and emerging markets seeing good activity.

 

The US market delivered another growth quarter after coming in just below flat in 2017.

 

Jay Chou, research manager with IDC’s Personal Computing Device Tracker, said “Although traditional PCs may not be the default device for many usage scenarios, the market continues to show pockets of resiliency as PC usage experience evolves and improves.

 

“Even certain types of desktops are seeing growth amid this business-driven refresh cycle.

 

Neha Mahajan, senior research analyst, Devices & Displays, said “Results for the first half of 2018 have been encouraging for the US PC market despite market challenges that surfaced including expected slowdown of Chromebooks amid production inhibitors.

 

“And with sentiment looking improved for the second half of the year, the US could deliver a strong market performance for the year.”

 

Regional Highlights shows that in US the traditional PC market registered its second consecutive quarter of year-on-year shipment growth with a total of 17.3 million units.

 

The desktop market saw shipments rising after a long decline with growth being driven by increased commercial purchases and supported by growing consumer demand for gaming systems.

 

The enterprise shift to Windows 10 and an overall positive economic environment also helped maintain momentum on the notebook side.

 

Europe, the Middle East and Africa (EMEA) – The traditional PC market experienced modest growth, owing to a further wave of device renewals in the commercial space.

 

Despite the trend toward mobility, desktops once again played a strong role in driving the overall performance of the market.

 

Asia/Pacific (excluding Japan) (APeJ) – The traditional PC market came close to IDC’s forecast, supported by positive results in India, where better than expected consumer demand and good traction in the commercial market drove shipments.

 

Meanwhile, the Department of Education project contributed to a strong increase in the commercial space in the Philippines.

 

The PC market in China performed above expectations, as better than forecasted sales and the launch of new models during the 618 Festival contributed to higher sell-in of consumer notebooks. On the other hand, the China commercial PC market remained impacted by weak shipments to SMBs and the public sector.

 

Japan – The market came in above expectations as commercial demand helped desktop and notebooks alike to exceed the forecast.

 

While Company Highlights shows that HP Inc continued to see results from its strong portfolio and execution.

 

It extended its streak of consecutive quarters of year-on-year growth, further cementing its hold over all others in the market. HP Inc. grew 7.6% on the year with growth in all regions.

 

Lenovo whose majority stake in its joint venture with Fujitsu took effect in 2Q18, came off with a good start.

 

The company rode the wave of healthy refresh momentum in Japan as well as recovering channel efforts in North America to grow 11.3% year on year (which includes Fujitsu volume beginning in 2Q18). All regions showed year-on-year growth.

 

Dell Inc., following a good 1Q18 result, posted strong growth of 9.0%, buoyed by strong performances in nearly all regions.

 

Apple finished the quarter in the 4th position with nearly flat year-on-year growth.

 

Acer held the 5th position, growing 1.3% year on year. Its focus on gaming and Chrome continues to help, but weakness on the commercial side also deprives it of much of the current market momentum.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Aba to Host MTN’s “The Gathering” with Pitchathon Offering ₦5 Million Prize Pool for Emerging Startup Founders

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MTN’s Youth cultural and lifestyle event “The Gathering” will hold in Aba at the Prime Event Centre from June 14 to 15, 2026, with a high-stakes Pitchathon designed to spotlight and reward the most promising early-stage founders in the city, offering a total prize pool of ₦5 million.

Aba to Host MTN’s “The Gathering” with Pitchathon Offering ₦5 Million Prize Pool for Emerging Startup Founders

The competition will award ₦2.5 million to the winning startup, ₦1.5 million to the first runner-up, and ₦1 million to third place, giving young entrepreneurs not just funding, but a direct platform to validate their ideas in front of investors, consumers, and industry stakeholders.

The Aba Pitchathon follows a highly successful Lagos edition of The Gathering on 100, which took place at the National Stadium, Surulere, from April 22 to 26, where eight startups collectively received ₦45 million in seed funding after pitching solutions across fintech, healthtech, agritech, edtech, and creative technology.

At the Lagos edition, Hurpham Africa emerged as the overall winner with ₦15 million in funding support, followed by Coconoto Ltd with ₦10 million and Rava Send with ₦5 million. Five other startups – URI Social, Dulces Jams, Kindly Book, Africa Medical Marketplace, and MyFund – each received ₦3 million, alongside visibility and MTN business ecosystem support.

Organisers say the goal is to deepen access to opportunity across Nigeria by taking The Gathering on 100 beyond Lagos into high-potential commercial hubs like Aba, where entrepreneurship continues to thrive.

Registration is now open via The Gathering’s official website. Entrepreneurs, builders, and early-stage founders in Aba and surrounding cities are encouraged to apply for a chance to pitch live at the event.


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Meta Unveils AI-Powered Business Agent to Support Customer Engagement

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Meta has unveiled a new artificial intelligence-powered tool, Meta Business Agent, designed to help businesses automate customer interactions, boost sales and improve operational efficiency across its messaging platforms.

Meta Unveils AI-Powered Business Agent to Support Customer Engagement

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The announcement was made at the Conversations 2026 event in London, where the technology company introduced the platform as part of its efforts to expand AI-driven business solutions.

According to Meta, the Business Agent will enable businesses to provide round-the-clock customer support on WhatsApp, Messenger and Instagram, helping them respond to inquiries, recommend products, book appointments and manage sales conversations.

The company said more than one million businesses are already using AI-powered business agents on WhatsApp and Messenger to engage customers.

Meta noted that with over one billion people connecting with businesses daily across its platforms, the new tool would help organisations deliver more personalised and relevant customer experiences.

The company explained that businesses could set up the Business Agent within minutes or integrate it into existing enterprise systems.

Features of the AI assistant include answering business-specific questions, making product recommendations from company catalogues, qualifying sales leads, booking appointments and facilitating transactions.

The platform also allows businesses to determine when human agents should take over conversations requiring additional support.

Meta disclosed that the Business Agent would now be expanded globally to businesses of all sizes and integrated into Instagram, where many companies also engage with customers.

The company said access to the tool would initially be free, while paid subscription plans tailored to different business categories would be introduced in the coming months.

In addition to customer engagement functions, Meta said the Business Agent could serve as an operational assistant by providing business owners with daily briefings, summaries of customer interactions and insights from conversations conducted overnight.

The technology firm added that future updates would enable the platform to perform more advanced functions, including market research, product insight generation, calendar management and competitive intelligence analysis.

Meta also announced the launch of the Meta Business Agent Platform, a new infrastructure designed to help businesses build, customise and deploy AI agents at scale.

The platform supports integration with hundreds of business systems, including e-commerce and customer service tools, allowing AI agents to perform tasks on behalf of organisations.

According to Meta, the platform offers enterprise-grade controls, governance mechanisms and measurement tools to ensure businesses can manage customer interactions securely and effectively.

The company said the initiative reflects its commitment to helping businesses leverage artificial intelligence to improve customer service, increase productivity and drive growth in an increasingly digital economy.


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Digital Encode Calls for Immediate Action as Cyber Threats Escalate Nationwide

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Digital Encode Limited, a leading information security and governance, risk, and compliance (GRC) advisory firm, has issued an urgent cybersecurity advisory following a surge in security breaches affecting financial institutions, government agencies, fintechs, and other organizations across Nigeria.

Digital Encode Calls for Immediate Action as Cyber Threats Escalate Nationwide

Digital Encode

Cyber threat actors have recently exposed data purportedly from both private and public institutions in Nigeria, underscoring the growing need for stronger cybersecurity frameworks, proactive threat monitoring, and coordinated incident response measures.

But Digital Encode’s advisory highlights a troubling pattern: most recent cyber incidents are not driven by sophisticated zero-day exploits, but by preventable weaknesses in basic security configurations, credential management, and operational controls.

According to the advisory signed by Professor Obadare Adewale Peter, Chief Visionary Officer of Digital Encode Limited, attackers are increasingly exploiting misconfigured systems and publicly exposed assets, such as unsecured databases, open cloud storage buckets, leaked API keys, and critical servers exposed to the internet, many of which are easily discoverable through open repositories, cloud indexing tools, and even dark web marketplaces.

The advisory outlines critical areas of concern, including publicly accessible cloud storage exposing sensitive customer and operational data; hardcoded secrets in web and mobile applications, including API keys and tokens; leaked credentials in repositories and deployment artifacts; weak internal access controls and over-reliance on single authentication layers; exposure of administrative endpoints, API documentation, and development environments in production; uncontrolled use of Third-Party Hosting platforms such as Vercel, Netlify, and Render; poor token lifecycle management and weak authentication, inadequate vendor risk management and monitoring controls

Digital Encode noted that these vulnerabilities are widespread across organizations, particularly in financial institutions, payment service providers, Fintech companies and public sector platforms, where similar exposure patterns continue to recur.

Not a Technology Problem, But an Execution Gap

“Organizations affected in recent breaches were not compromised due to highly advanced attacks, but due to lapses in enforcing existing security controls, like, ensuring that no cloud resources linked to organizations whether AWS S3, Azure Blob, Google Cloud Storage, or Firebase allow anonymous access, Verify that no cloud credentials or API tokens are exposed in public or private repositories, container registries or deployed applications, and all external and internal APIs must enforce authentication and authorization controls at all times” Prof. Obadare stated.

The advisory stresses that most of these risks can be mitigated with readily available tools and best practices, underscoring a critical gap between security policy and implementation.

Urgent Actions Recommended

Digital Encode has called on organizations to act immediately by conducting a comprehensive audit of all internet-facing assets, including third-party systems; revoking and rotating all exposed or potentially compromised credentials including passwords, API keys, and access tokens; reviewing historical logs to assess the extent of any prior exploitation; engaging vendors to address third-party security exposures; fixing identified misconfigurations and validating remediation efforts; strengthening monitoring, logging, and threat detection systems; and documenting remediation steps and residual risks for governance and compliance.

The firm also emphasized the need for improved visibility into shadow IT and unauthorized deployments tied to employees’ accounts, which increasingly serve as entry points for attackers.

Call for Proactive Security Posture

Digital Encode reiterated its commitment to supporting organizations through enterprise-wide security assessments and independent validation of implemented controls.

“We strongly advise that this advisory be actioned without delay,” Prof Obadare warned, adding that proactive security hygiene, not reactive response, will determine resilience in Nigeria’s evolving threat landscape.


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