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Huawei set Sights on Africa’s Mid-to-Low Range Device Market

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Huawei has launched the mid-range P smart device as part of its new 2018 strategy that emphasises Africa’s mid-to-low range smartphone market.

Likun Zhao, General Manager for Huawei Consumer Business, said the latest smart device (and others to be launched over the next 12 months in the mid-to-low range segment) will bring user experience, camera quality and operating system technology associated with high-end smartphones to a broader group of consumers.

“The P smart consumer target group is mainly younger people who will be attracted to the beautiful design, beautiful photos and cost effectiveness. This year we will bring more mid-tier and low tier smartphones with high technology and better experience. P smart is only a start,” said Zhao.

The P smart has a full view display, dual camera and an Android 8 operating system for the recommended retail price of R3999 in what Zhao says is a first for the industry in the mid- level price range.

According to Zhao the company has decided to broaden its focus to the lower and middle segments, mainly because of its solid performance within the high-end market in 2017.

“Last year we paid more attention to the flagships and the high-end market, but for Africa maybe mid-tier and low-tier is more important for the consumer. Our performance in the high-end market was very good because at the end of last year our market share (for prices exceeding US$600) was 15.5%.

At the beginning of last year it was only 7%, which means we doubled it and that is a good performance. We want to make progress within the high-end, but for the mid-tier we want to enlarge that market by bringing (in) more low-end consumers. At the same time we want to catch up on market share in the mid-tier. For the low-end we will come back and play an important role.”

Zhao, who has been at the helm of Huawei Consumer Business Group in the Sub Saharan Africa region for just over a year, says only South Africa has large volumes for high-end smartphones, while the difference is marginal for the middle and low-end segments for the entire region.

“For the middle level we will select some important countries like Kenya, Zambia, Nigeria and Ghana, but for the low-end we will distribute them across the entire region.”

He adds that while cooperation with African operators is an important part of the strategy, the intention is to establish closer working relationships with retailers.

“For the low-end and middle-end in Africa the retailers play a more important role. That is why we want to enhance that relationship.”

Dominique Friedl, Head of Corporate Sales for South and Sub Saharan Africa at fabless semiconductor company MediaTek agrees that the way Africans use their smartphones has evolved.

“Today, end-users expect innovation and invention from every smartphone, regardless of price. Call it the new premium – the expectation that every device will deliver flagship-quality technology, performance and experiences in an affordable package. Mid-tier smartphones are recognised as the new premium, meaning exciting technology growth is happening here and not at the high-end.”

The GSMA Mobile Economy report for Sub-Saharan Africa, published in July 2017, found that the region accounts for nearly a tenth of the global mobile subscriber base and is expected to grow faster than every other region over the next five years.


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NASENI Launches Inter-Agency Innovation Competition for MDAs

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National Agency for Science and Engineering Infrastructure (NASENI) has announced the launch of an Inter-Agency Innovation Competition and Awards to stimulate creativity and technological advancement among Ministries, Departments and Agencies (MDAs) of the Federal Government.

NASENI Launches Inter-Agency Innovation Competition for MDAs

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In a statement issued on Wednesday in Abuja, NASENI said the initiative was designed to harness innovative ideas from public servants that can drive indigenous industrialization, job creation and national progress.

According to the agency, the competition will provide a platform for MDAs to propose solutions in critical sectors such as health, agriculture, education and infrastructure, leveraging science and technology to improve public service delivery and enhance the quality of life for Nigerians.

“The competition seeks to promote collaboration and creativity among MDAs while addressing pressing national challenges through innovation,” the statement said.

NASENI urged interested MDAs to submit their entries through its innovation portal at naseni.gov.ng/innovation.

The agency reiterated its statutory mission “to develop and maintain a dynamic infrastructure to drive Nigeria’s indigenous industrialization, job creation and national progress,” adding that the competition would further strengthen efforts to unlock the nation’s potential through science and technology.


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Mandatory Biometric Verification for Starlink Users in Nigeria Begins

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Users of satellite internet service provider Starlink in Nigeria are being required to complete a biometric Know Your Customer (KYC) process as a precondition to continue enjoying their services, according to .biometricupdate.

Mandatory Biometric Verification for Starlink Users in Nigeria Begins

According to local reports, more than 66,000 Starlink subscribers in the country had a December 31 ultimatum from the Nigerian Communications Commission (NCC) to complete the biometric verification or have their connection discontinued.

The process essentially entails linking a Starlkink account with the subscriber’s national digital ID.

The NCC, which is Nigeria’s telecoms industry regulator, is said to have first issued the directive in August last year, setting a three-month deadline which was to elapse on November 19, TechCabal reports.

The body however later extended it to December 31 after consultations with industry stakeholders. The internet account-NIN linkage, the NCC said, is to enhance identity verification and strengthen security within the country’s telecoms space.

Just a few days to the December 31 deadline, Starlink’s Nigeria office sent an email to its subscribers reminding them of the KYC requirement, and warned that all those who fail to comply would be disconnected.

And that once disconnected, reconnection would depend on network capacity in the concerned area.

The service provider said in its email that the process takes less than two minutes and users can complete it by logging in to their account via an app.

One user, quoted by TechCabal, said one needs to upload their selfie biometrics, provide their national identification number (NIN) and then give their consent for the account to be linked to their ID information.

Starlink’s internet service is present in about 155 countries with nine million users, as of 2025. Its growth in Nigeria is said to be rapid, making it the second largest internet service provider in the country, according to The Traffic.

Biometric identification for Starlink subscribers could become a continent-wide trend given that some countries have expressed reservations in opening up their internet space to the company over security concerns.

There’ve been fears that jihadists in countries like Mali and Nigeria may have exploited Starlink terminals to coordinate terror operations, and cybersecurity experts have also warned of risks related to weak regulation, digital sovereignty and data breaches.

The requirement for Starlink internet users to have their accounts linked with the NIN is similar to the SIM-NIN linkage policy which the Nigerian government battled to implement for many years, with many deadline extensions.

In October last year, the NCC, which is was at the forefront of the policy implementation, announced that all active SIM cards across all network providers had complied with the directive which was issued in 2020.

The idea, the federal government argued, was to strengthen security and curb criminality such as kidnappings which are aided and abetted by improperly identified mobile phone numbers.


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NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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