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IBM’s Cognitive Exploration to Drive Better Business Outcomes

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Stephen Gold, vice president, IBM Watson Group.
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IBM has announced the availability of a cognitive-infused Watson Explorer, a powerful combination of data exploration and content analytics capabilities.

Typical organizations only use 12 percent of their dataˡ, leaving a wealth of untapped information across the enterprise that could be leveraged to make smarter decisions.

Watson Explorer equips users with the information and analytics capabilities which can help them to deliver better performance and real-time results.

Watson Explorer has enabled hundreds of customers to connect with their data, build information-centric applications and helped them to improve the quality and speed of their decision making.

With the  announcement, Watson Explorer advances core cognitive components by providing organizations the ability to quickly use natural language processing capabilities and data exploration to discover valuable business information in both structured and unstructured data.

Watson Explorer advances data exploration by bringing cognitive capabilities, providing users with a 360-degree view of contextually relevant information to offer deeper levels of insight, showing what is happening and why.

Unlike traditional search solutions that fail to provide context, trends and relationships, Watson Explorer can help professionals find and understand the information they need to work more efficiently, gain more insights from their unstructured content and realize their objectives of improving business outcomes.

New Watson Explorer features include advanced content analytics capabilities giving users a view into structured and unstructured data. Watson Explorer provides the bridge between cloud-based services and on-premise proprietary information, making it the logical first step in a Watson journey.

Today’s business environment demands an ability to make high quality decisions more quickly than ever before, against a rapidly expanding set of inputs. Enterprise data and applications are typically siloed and lack the information sharing capacity to facilitate better employee performance. Take, for example, a customer service representative at a global retailer.

Hundreds of billions of customer service calls are handled annually, during which an average customer service representative interfaces with over ten different systems per call, requiring them to move between different applications, run multiple searches, mentally correlate the information and respond to the customer all in real-time – a monumental undertaking.

When a customer calls with questions, representatives face a struggle to create a consistently excellent experience for their customer due to challenges finding, organizing, analyzing and correlating the right information for that specific customer at that moment. 

Cognitive exploration can enhance a user’s ability to use information to make more informed, evidence based decisions. It does this by providing information and understanding from relevant sources, much like a human would.

With Watson Explorer, for example, a representative is able to ask a question in natural language and instantly retrieve relevant content, expertly culled from a variety of data sources, both structured and unstructured.

Watson Explorer’s content analytics feature leverages the power of natural language processing to enable organizations to extract meaning from content such as customer comments, messages, social media, legal documents and research reports

“Exploration of data is part of a journey toward discovery of valuable information to help organizations make critical business decisions,” said Stephen Gold, vice president, IBM Watson Group.

“We are continually looking for ways to provide enterprise customers with tools that will make a difference to their employees and drive results for their bottom line. Watson Explorer brings cognitive capabilities to users at every level, giving them real-time access to the valuable information often locked in structured and unstructured data.”

The Power of Cognitive Exploration

Exploration enables users to uncover new possibilities. But exploration in complex, heterogeneous environments present unique challenges with massive volumes of data spread across a variety of sources and a limited ability to understand the connections that exist in the data.

To speed the time, Watson Explorer connects information from a range of internal and external sources, analyzes that content and looks for underlying relationships or patterns that help interpret information.

Explore – Watson Explorer combines content and data from many different systems throughout the enterprise and public sources and presents it to users based on their role and current activities, which can dramatically reduce the amount of time spent looking for information, and increasing their ability to work smarter.

In today’s information-rich environment, few important tasks can be completed with information from a single source—whether the task is to assist a customer, plan a marketing strategy for a new product or investigate a security breach.

Watson Explorer brings data and analytics from many sources, as well as relevant cognitive insights to a user’s desktop or mobile device, in a context-appropriate manner to enable them work with confidence.

Analyze – For many organizations, the growing volume of unstructured data represents untapped business opportunities.

Documents, e-mail messages, call center transcripts and social media are examples of the kinds of content that may yield a wealth of insights that can help improve business performance if gathered and analyzed by the right tools.

Watson Explorer’s content analytics capabilities enable users to uncover trends, patterns and correlations from unstructured information using natural language processing technology, delivering insights in hours or days rather than or weeks or months. Those insights are then available to users in real-time as a 360-degree view.
Interpret – Watson Explorer provides the ability to integrate a growing list of IBM Watson Developer Cloud services for an enhanced experience leveraging the combined strength of exploration, analytic and cognitive capabilities.

As new capabilities are developed by IBM and exposed in the Watson Developer Cloud, they will be made available to qualified Watson Explorer users who license the Watson Developer Cloud services.

The available services for integration with Watson Explorer at the time of release are: Question Answer, User Modeling, Relationship Extraction, Message Resonance, Concept Expansion, Language Identification and Machine Translation.

“We’ve put Watson Explorer in the hands of our call center agents to equip them with a 360-degree view of the information they need, including self-performance reports and other analytics,” said Farouk Ferchichi, Corporate Manger, Toyota Financial Services.

 “With over four million customers, we recognize the importance of top-notch service and are committed to actively maintaining customer satisfaction. Watson Explorer gives agents the ability to get detailed metrics on their performance to identify strengths and focus areas to improve.”

Watson Explorer will enable customers like Toyota Financial Services to maximize business opportunities by providing frontline workers with a more holistic view of their information landscape.

Watson Explorer is currently available as two principal offerings:

 Enterprise Edition provides search and 360-degree information applications across multiple sources, as well as the ability of qualified customers to license cognitive services from the Watson Developer Cloud to help enhance, scale, and accelerate human expertise.

 Advanced Edition includes all of the capabilities of Enterprise Edition plus advanced content mining and content analytics to help organizations take the next step with advanced content mining and analytics capabilities to aggregate, analyze and visualize massive amounts of unstructured content to expose new insights.

IBM Watson: Pioneering a New Era of Computing

IBM Watson represents a new era of computing in which apps and systems interact with human users more naturally, augment our knowledge with Big Data insights, and learn to improve how they assist us.

Fueled by innovation from a mission to transform industries and professions, Watson is uniquely positioned at the forefront of the new era of computing, evidenced by an unmatched demonstration of what cognitive systems can bring to transform decision-making. IBM is delivering a range of cloud-based products and services to clients in industries such as banking, healthcare, insurance, retail and education.

In January, 2014, IBM launched the IBM Watson Group, a new business unit dedicated to developing and commercializing cloud-delivered cognitive advisors. The move signifies a strategic shift by IBM to deliver a new class of software, services and apps that think, improve by learning, and discover insights from massive amounts of Big Data.

IBM is investing $1 billion into the Watson Group, focusing on development and research and bringing cloud-delivered cognitive applications and services to market. This includes $100 million available for venture investments to support IBM’s ecosystem of start-ups and businesses building cognitive apps made with Watson

 


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Over 7m Streaming Accounts’ Credentials were Leaked in 2024 – Report

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In a new report, Kaspersky identified over 7 million compromised accounts belonging to streaming services like Netflix, Disney+, Amazon Prime Video and others. For millions of Gen Z users, these streaming platforms play a central role in how this generation socialises and connects with global culture.

To raise their awareness and build digital resilience, Kaspersky has launched “Case 404” — an interactive cyber-detective game that helps Gen Z recognise hidden dangers and learn how to protect their digital lives.

Streaming platforms have become digital sanctuaries for Gen Z. According to recent studies, Gen Z not only spends more on streaming platforms than any other generation but also actively participates in online fandoms, sharing clips, memes and fan theories across social media: episodes become memes, quotes turn into tweets, and characters live on through edits, debates, and TikTok trends.

Yet this always-online, highly engaged behaviour comes with hidden risks. The very devices Gen Z uses to stream their favourite shows can become entry points for cybercriminals through malware infections. These threats often hide in unofficial downloads, pirated content, browser extensions, or compromised apps, silently collecting login credentials, session data, and other personal information.

Kaspersky Digital Footprint Intelligence team analysed compromised credentials linked to the major streaming services (Netflix, Disney+, Amazon Prime Video, Apple TV+ and Max) and uncovered 7,035,236 cases in 2024. These weren’t stolen directly from the platforms themselves but were collected as part of broader credential theft campaigns.

Netflix: A major target for cybercriminals

It’s no surprise that Netflix is the defining streaming brand for Gen Z. Netflix leads both in popularity and in exposure, with 5,632,694 compromised accounts detected. Brazil had the highest number of exposed Netflix credentials in 2024, followed by Mexico and India.

Disney+

Kaspersky experts detected 680,850 Disney+ accounts in leaked datasets. Again, Brazil stood out as the country with the most breached accounts, followed by Mexico and Germany.

Amazon Prime Video

Amazon Prime Video, though smaller in volume with 1,607 compromised accounts, still plays a significant role, especially among Gen Z viewers looking for more subversive or edgy narratives. In 2024, Mexico, Brazil, and France were the top countries with leaked Prime Video accounts.

Once a device is infected, cybercriminals don’t stop at the streaming app. Malware collects sensitive data — account credentials, cookies, bank card details — which are then sold or leaked on underground forums. Sometimes, attackers give this data away just to build their reputation.

These forums are active, fast-moving, and accessible to a wide range of malicious actors. What begins as a compromised Netflix password can quickly snowball into broader digital intrusion, identity theft, or financial fraud, especially if the same credentials are reused across services.

As streaming platforms, fandom culture, and social media become deeply woven into Gen Z’s everyday experience, cyberthreats are adapting to target the spaces they trust most. To respond to this shift, Kaspersky has created “Case 404” — an interactive cybersecurity game explicitly tailored for Gen Z users.

In this digital quest, players step into the role of AI-powered cyber-detectives, investigating realistic online crimes inspired by current threats. Upon completing all cases, users receive a discount on Kaspersky Premium, turning new knowledge into actionable protection.

“For Generation Z, streaming is more than entertainment; it’s a daily habit, a source of identity and community. But that emotional connection also creates a blind spot. Malware hidden in unofficial downloads or third-party tools silently steals login credentials and personal data, which are then traded or sold on cybercriminal forums.

Protecting your streaming account today means thinking beyond passwords — it means securing your devices, avoiding suspicious downloads, and being mindful of where your clicks lead you,” comments Polina Tretyak, digital footprint analyst at Kaspersky.

 


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NITDA Ignites a Revolution for Gender Inclusion in Nigeria’s AI and Digital Economy

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In a powerful stride towards an inclusive digital future, the National Information Technology Development Agency (NITDA) is spearheading a transformative drive to empower Nigerian women in the Artificial Intelligence (AI) and digital economy.

This commitment was resoundingly reiterated by NITDA’s Director General, Kashifu Inuwa CCIE, at the “Innovate Her 25” conference, the 10th National Conference and 11th Annual Meeting of Nigerian Women in Information Technology.

Speaking at the event themed “Women in AI: Unlocking Resilience, Fostering Innovation and Leadership,” Inuwa, represented by Dr. Aristotle Onumo, Director of Stakeholder Management and Partnerships, emphasised that true innovation blossoms not in isolation, but through synergistic partnerships and collective endeavor – principles deeply embedded in NITDA’s operational ethos.

Highlighting Nigeria’s Artificial Intelligence (AI) Strategy, Inuwa added that inclusivity is embedded as a core objective: “Our strategic roadmap mandates that at least 40% of our programmes directly benefit women and underserved groups. We have also developed a Gender Inclusion Strategy to guide interventions in areas such as training and infrastructure,” he explained.

Further underscoring Nigeria’s leadership in the digital space, Inuwa excitingly announced that in September 2025, NITDA will proudly host a Leadership Summit on AI. This landmark event will convene stakeholders from across the African continent, fostering a collaborative environment to forge a unified AI vision for Africa.

In alignment with the conference’s focus on empowering women in technology, the DG detailed NITDA’s diverse capacity-building initiatives spanning AI, cloud computing, and cybersecurity. “We work with partners such as the Renew Hope Initiative to train thousands of women across Nigeria’s six geopolitical zones,” he revealed, highlighting the agency’s broad reach.

NITDA stands ready to collaborate with organisations like the Nigerian Women in Information Technology (NIWIT), actively encouraging proposals for bespoke programmes that cater to specific community needs. “We focus on targeted training with measurable outcomes, rather than generic approaches,” Inuwa affirmed, emphasising a results-oriented methodology.

He further spotlighted NITDA’s “Digital Literacy for All Initiative,” which seeks to equip 70% of Nigerians with digital literacy by 2027. Through strategic partnerships with the NYSC and the integration of digital literacy into national school curricula, the agency plans to train over 30 million Nigerians — with a dedicated focus on underserved communities and public servants.

Addressing critical concerns surrounding ethical AI, Inuwa emphasised the importance of developing indigenous datasets and large language models reflective of Nigeria’s unique realities: “We are working closely with stakeholders to build local datasets that safeguard Nigerians’ digital rights and ensure ethical AI use,” he assured.

NITDA is also championing mentorship for women in technology through impactful initiatives such as Women Innovate. The agency warmly welcomes collaboration with NIWIT to design structured mentorship programmes and is open to formalising such partnerships through Memoranda of Understanding (MoUs).

“NITDA is committed to fostering inclusive economic growth through innovation. Partnership and collaboration remain the way forward,” Inuwa declared.

The session concluded with a resounding call to action, urging women-focused organisations to leverage NITDA’s open-door policy and unite in advancing digital inclusion across Nigeria. The future of Nigeria’s digital economy is inclusive, and women are at its forefront.


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Amazon CEO Says AI will Reduce Number of Workers Needed

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Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Amazon CEO Says AI will Reduce Number of Workers Needed

Andy Jassy, chief executive, Amazon

“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon  wrote in an email to employees.

He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.

According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.

The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.

Instead, it expects that vacant positions will not be refilled.

However, layoffs are not ruled out, according to sources familiar with the matter.

“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.

“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.

The impact of AI on the job market has been a concern for many years.

Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.

The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.

 

 

 

 


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