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iConcepts Boosts Mobile Marketing with New Technology

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Imagine Concepts Limited (iConcepts), a mobile marketing and technology company, in its commitment towards expanding the frontier of mobile communication in Nigeria, has introduced a unique product into the mobile communication market space with the launch of Hypertag.

Hypertag is a small electronic device that stores mobile digital content and enables the content to be downloaded into a mobile phone. It is a new global proximity marketing technology which brings the brands and the consumers together, by enabling the brands to reach their consumers with messages.

Ugo Okoye, managing director, iConcepts, said the introduction of Hypertag into the mobile marketing industry will no doubt make a big difference in the way brands reach their consumers with tailor-made messages that suit their purpose.

According to Okoye, for the first time, brands using Hypertag can ensure that they reach their target audience at a time and place that puts their messages in a direct and relevant context to the consumer’s current activity.

"The ability to communicate with consumers based on their presence in a fixed time and place is one of the great features of Hypertag as it makes it possible to access people at various points with tailor-made offers precisely to suit them," he said.

Using ubiquitous short-range mobile technologies such as Bluetooth and infra-red, Hypertag can send content such as video, games, music or vouchers, direct to mobile phones quickly and for free based on their proximity to a fixed physical location.

Consumers can receive the message by simply activating the appropriate technology on their phone and stand near the Hypertag in order to receive the content direct to their handset. Hypertag can be used on outdoor advertising panels, mounted on promotional staff as part of experiential activities and in retail point of sale environments.

Hypertags are compatible with over 500 mobile handsets. As each model has its own set of capabilities, the Hypertag detects the type of phone in use and only sends compatible content, maximizing the reach of each campaign. Most types of digital content supported by mobile phones can be sent from a Hypertag. These include, images, animations, ringtones in various formats, music files, video, Java applications and games.

Arinze Asiegbunam, product manager, iConcept added that the beauty of the product is that consumers simply stand near a Hypertag and activate the relevant technology on their handset to receive multimedia content. The service is free for consumers to interact as it doesn’t use their network connection. This also means it can be used in places where there’s no network reception.

The Hypertag uses a continuous discovery process to make interactions as fast and user friendly as possible. Once an opted in phone is discovered the Hypertag starts to deliver content. The user will then usually receive a message such as "Would you like to receive content from brand X?" On confirmation the transfer will then be completed.

For the discerning brand builder, keen on knowing the number of consumers that have been exposed to the message, Okoye noted that Hypertag can provide a record of the number of interactions from each site, and thus make the assessment of the campaign effective.


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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