E-Business
iConcepts Boosts Mobile Marketing with New Technology
Imagine Concepts Limited (iConcepts), a mobile marketing and technology company, in its commitment towards expanding the frontier of mobile communication in Nigeria, has introduced a unique product into the mobile communication market space with the launch of Hypertag.
Hypertag is a small electronic device that stores mobile digital content and enables the content to be downloaded into a mobile phone. It is a new global proximity marketing technology which brings the brands and the consumers together, by enabling the brands to reach their consumers with messages.
Ugo Okoye, managing director, iConcepts, said the introduction of Hypertag into the mobile marketing industry will no doubt make a big difference in the way brands reach their consumers with tailor-made messages that suit their purpose.
According to Okoye, for the first time, brands using Hypertag can ensure that they reach their target audience at a time and place that puts their messages in a direct and relevant context to the consumer’s current activity.
"The ability to communicate with consumers based on their presence in a fixed time and place is one of the great features of Hypertag as it makes it possible to access people at various points with tailor-made offers precisely to suit them," he said.
Using ubiquitous short-range mobile technologies such as Bluetooth and infra-red, Hypertag can send content such as video, games, music or vouchers, direct to mobile phones quickly and for free based on their proximity to a fixed physical location.
Consumers can receive the message by simply activating the appropriate technology on their phone and stand near the Hypertag in order to receive the content direct to their handset. Hypertag can be used on outdoor advertising panels, mounted on promotional staff as part of experiential activities and in retail point of sale environments.
Hypertags are compatible with over 500 mobile handsets. As each model has its own set of capabilities, the Hypertag detects the type of phone in use and only sends compatible content, maximizing the reach of each campaign. Most types of digital content supported by mobile phones can be sent from a Hypertag. These include, images, animations, ringtones in various formats, music files, video, Java applications and games.
Arinze Asiegbunam, product manager, iConcept added that the beauty of the product is that consumers simply stand near a Hypertag and activate the relevant technology on their handset to receive multimedia content. The service is free for consumers to interact as it doesn’t use their network connection. This also means it can be used in places where there’s no network reception.
The Hypertag uses a continuous discovery process to make interactions as fast and user friendly as possible. Once an opted in phone is discovered the Hypertag starts to deliver content. The user will then usually receive a message such as "Would you like to receive content from brand X?" On confirmation the transfer will then be completed.
For the discerning brand builder, keen on knowing the number of consumers that have been exposed to the message, Okoye noted that Hypertag can provide a record of the number of interactions from each site, and thus make the assessment of the campaign effective.
E-Business
Nigeria Leads Africa in Online Gambling Regulation – GCI

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
E-Business
Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
E-Business
NITDA, NAWOJ Partner to Advance Women’s Digital Inclusion, Digital Literacy

In a strategic push to bridge the gender digital divide, the National Information Technology Development Agency (NITDA) has partnered with the Nigeria Association of Women Journalists (NAWOJ) to advance women’s digital inclusion and drive the nation’s transformation agenda.

Dr Aristotle Onumo and some NITDA staff, pose for a group photograph with the President of the National Association of Women Journalists (NAWOJ), Comrade Aisha Ibrahim, and members of the delegation following a strategic engagement at the Agency’s Headquarters in Abuja.
The partnership was cemented during a courtesy visit to NITDA Director General, Kashifu Inuwa, CCIE, by a NAWOJ delegation led by National President Comrade Aishatu Ibrahim, who introduced the agency to the forthcoming Women in Security (WINSEC) Summit & Awards 2026.
Inuwa, represented by Dr. Aristotle Onumo, the Director of the Stakeholders Management and Partnerships Department, assured the association that NITDA would not only participate in the conference, but also support the success of the conference.
Inuwa hailed the NAWOJ for creating a platform for peacebuilding, dialogue on security and women’s inclusion, which he described as one of the critical areas NITDA is focused on to ensure that more women obtain digital literacy and skills under the National Gender Inclusive Strategy.
Beyond NITDA’s plan to participate in the conference, the DG noted that a robust partnership between the organisations would engender meaningful opportunities and initiatives through which many more women can access digital literacy.
“Inclusivity is the key to everything we do at NITDA. We clearly defined that 40 per cent of our programmes must recognise the issue of gender. We ensure that women are adequately represented and positioned to benefit greatly from the programmes that we organise in the agency.
“We graciously accept to participate actively in that conference. Apart from acquiring skills among journalists themselves, partnership with NAWOJ will also serve as a platform through which we can also reach out to various women’s groups across the federation,” Inuwa said.
Earlier, Comrade Ibrahim commended the DG for his visionary and transformational leadership which has continued to position NITDA as the catalyst for Nigeria’s digital economy through its various programmes.
She explained that the Women in Security (WINSEC) Summit and Awards 2026 is an initiative of NAWOJ designed to promote collaboration among government institutions, security agencies, technology experts, the media, and other stakeholders to address contemporary security challenges.
According to Comrade Ibrahim, the association also aims to recognise outstanding individuals and institutions that have demonstrated excellence in security, governance, and innovation while fostering meaningful dialogue on the role of technology in building a safer and more resilient Nigeria.
“We deeply appreciate your exemplary leadership, passion for innovation, and unwavering commitment to building a digitally empowered Nigeria. We respectfully invite the agency to partner with NAWOJ in making this landmark initiative a success.
“We look forward to establishing a long-term partnership with NITDA that will empower women journalists with cutting-edge digital skills, support digital inclusion and contribute to innovation, digital literacy, and human capital development,” the NAWOJ president added.
Both organisations expressed optimism that the meeting would lay a solid foundation for a rewarding partnership agreement with specific and clearly defined objectives that will support digital inclusion and contribute to innovation, digital literacy, and human capital development.
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