General News
iCyrus is Furniture & Joinery Revolutionary Online Market- Imo

Mrs. Alero Imo is the Managing Director of iCyrus Online Merchants Limited. She is also the Managing Director of Cyrus Kingdom Development Company (‘Cyrus’ for short, a furniture and joinery company).
She is an architect by profession, and worked briefly at the elite architectural practice of JamesCubitt (Architects) before taking up the role of MD at Cyrus, a role she has held on to for over 20 years.
She is a regular speaker at programmes geared towards youth empowerment and mentors an average of 15/20 young boys and girls on a yearly basis. She spoke to peter oluka on the launch of iCyrus.com.ng
The Concept: iCyrus.com.ng
iCyrus is an online store, especially for ‘Do It Yourself’ (DIY) enthusiasts, project managers, contractors and supplied/produced materials for other businesses.
We are a rapidly growing business with the primary aim of supplying our customers with products and services for home improvement. We are committed to Creating a platform for DIY supplies where everything you need to improve your home or complete your building project will be found.
We stock an extensive variety of products which include tools and safety equipment, furniture and joinery products, bathroom and laundry, adhesives and sealants as well as other affiliated products servicing the construction industry in Nigeria.
With our increasing range, you’ll find anything you need to complete your home or building project at a competitive price!
Online Market Mission
Our mission in the online market space is simply to be the foremost home improvement supply store in Nigeria; selling tools and safety equipment, furniture and joinery products, bathroom and laundry, adhesives and sealants as well as other affiliated products servicing the construction industry in Nigeria whilst providing our clients with the best quality at a fair price. This is summed up in our slogan: ‘One Stop Shop for Home Improvement’.
What Informed iCyrus Online Market Presence
We have been in the manufacturing sector producing furniture and joinery products. But, I have always wanted to have vendor platform which is not going to be our products alone, rather any company/body in the distribution chain. iCyrus is that platform.
iCyrus to business model entails that you do have to be a ‘great’ contractor to come and put your goods on iCyrus.
We serve small manufacturing, but you must get the procedure right such as having NAFDAC, SONCAP or SON registration.
Then, leave the product to us to vendor for you. There are a lot of suppliers that do not have the capacity to enlarge their business because they can’t go online and capture the wider market. iCyrus to customer model also depicts you need not send somebody to, probably, Mushin, whereas you reside in Surulere, to get such material.
Overseas, they have stores for DIY products. It is a luxury to pay somebody to change your electric bulb; you should be able to do that! You should be able to screw something that has gone off; assemble your table. You can decide to do your kitchen yourself; all you need is to go on iCyrus.com.ng and buy a completely knocked down material with the manual, you can do it. Everybody can have beautiful home. It is not just when you travel abroad that you seem ‘wowed’ by the furniture or joinery. You do not even need to spend so much on it.
Expansion Plans
Eventually, as we expand, we are looking at a fully automated platform which will incorporate franchises like warehousing in different States.
That is one good thing about online; you know exactly where the market is coming and create warehouses in different States to serve that niche for easier accessibility by the mass market.
Assessment Nigeria’s e-Commerce Space
I don’t think we have enough. They are not like physical stores; though it is still a new area at its rudimental stage. However, we need more because that is the place to be in the nearest future. As people are returning from work, tired, the next and closest place for them to shop is online.
As a country we need to catch on to the internet community and position ourselves as part of the growth.
iCyrus Launched in Period of Economic Recession:
There are two business models to iCyrus: Business to Business (B2B) and the Business to Customers (B2C). The B2B of iCyrus is going to create jobs for suppliers/manufacturers because what happens is that most of people do not have platforms to sell their goods.
Therefore, iCyrus is an open store to anybody/company who can manufacture quality products and less expensive, thereby, reaching the mass market.
For instance, there is a manufacturer in Surulere who is producing paint; a quality one for that matter, but this manufacturer is limited in sells.
The company would search for buyers, but online you have a catchment area of minimum of 93 million (according to Nigeria Communications Commission statistics). All you need to occupy yourself with is manufacturing and allow iCyrus to do the sales for you.
Quality Assurance
We have been in furniture and joinery business for about two decades. We manufacture and have access to the market, knowing the paths to quality products and raw materials areas.
Sometimes, we have to import the material; we know where they are, different producers. So, we hope that will help us as benchmark to good quality control.
We have people on ground in our team who are able to verify. As members of associations such as MANCAP, we can also check the quality of products before they are listed on the site.
How Furniture & Joinery Market Will Benefit
iCyrus is such a market place for the Furniture & Joinery market in Nigeria and beyond. Like I said earlier, whatever you bring to sell, we will charge only 10 per cent of the sales. The charge is just for administration and to enable site be up and running.
Plans for Delivery & Timing
It depends on the purchases. iCyrus has things like doors; you can order. But there are doors that are custom-made for you. In other words, it cannot be immediate.
We have a minimum of 14 days for certain products be produced; because it is being done to your taste. For others that are readily available, immediately the payment is made we inform you about the delivery plans.
Merchants Registration/Accreditation
To become a merchant, we have a form you have to fill; though not an online, but we can mail it to you.
The form serves as a contract agreement which we issue to vendors, because we have to be sure you have certain amount of raw material or you can be able to execute a job/an order.
There is no point listing that you have 10 units of a certain door and when about 100 people place orders you fail to deliver.
Meanwhile, on our part, we are checking the specifications for standards. The specifications are not our thinking, but as specified by Nigeria. If SONCAP decides this is how something should be, we are going to follow that format to the last.
General News
Airtel Africa Foundation Calls for Applications for “DigiLeap” Tech Training for Young Women

The Airtel Africa Foundation, through Airtel Nigeria, has officially opened the application portal for the DigiLeap Tech Drive, a core initiative in the Foundation’s digital inclusion agenda. The application portal will be open until 8th May 2026.

Targeting 200 underserved young women in the Ikorodu Local Government Area of Lagos State, the programme is designed to bridge the gender divide in the digital economy by providing intensive, industry-standard technical and digital literacy training at no cost to the beneficiaries.
The DigiLeap Tech Drive is a strategic collaboration between the Airtel Africa Foundation, the ISHK Tolaram Foundation, and Co-Creation Hub (CcHub), with implementation carried out by the SAIL Innovation Lab, a leading centre for digital talent development in Nigeria.
Strategically engineered to transform high-potential individuals into workforce-ready professionals, this high-impact project will provide technical instruction, mentorship, and job-placement linkages, directly tackling regional unemployment and the systemic underrepresentation of women in the global technology sector.
Commenting on the project, Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, emphasised that the partnership between the Foundation, Ishk Tolaram, and CcHub is central to the Foundation’s holistic mission of advancing both digital and gender inclusion across the continent.
“Our mission at the Airtel Africa Foundation is to accelerate digital inclusion across the continent,” he said. “By bringing the DigiLeap Tech Drive to the women of Ikorodu alongside Ishk Tolaram and CcHub, we are providing 200 young women with a definitive competitive advantage in the modern economy. This initiative ensures the digital revolution is truly inclusive; it isn’t merely a training session, but a professional pipeline designed to transition these women directly into internships and sustainable careers.”
In his remarks on the flag-off, Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria, highlighted Airtel’s dedication to ensuring that women are integrated into the country’s rapidly evolving digital economy.
“At Airtel Nigeria, we believe that empowering women with digital skills is a fundamental catalyst for national economic growth. With the DigiLeap tech training, we are creating a sustainable pathway for young women in underserved communities to move from the sidelines of the digital economy into the heart of the tech workforce. This initiative reflects our deep-rooted commitment to social impact and our belief that when women lead in technology, entire communities thrive,” he said.
Focusing on industry-standard competencies that enhance both employability and entrepreneurship readiness, application entry into the programme is now live and open to women aged 18–35 living in Ikorodu.
General News
Cross River State Isolates 10 More Persons with COVID Symptoms

Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.
But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.
“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.
She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.
The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.
Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.
She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.
But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”
In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.
Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health, confirmed the first case and assured residents that all necessary containment protocols had been activated.
According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.
He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.
“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.
“We are, however, happy to report that he is doing well,” he added.
The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.
He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.
“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.
Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.
“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.
General News
The Visibility Trap

By Ememobong Udofot
There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.
Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.
Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.
A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”
In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.
Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.
These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.
When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.
On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.
This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.
Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.
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