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IDC Backs NCC Over Ban on Sale of SIM Cards

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While the Nigerian telecommunications sector has witnessed phenomenal growth since the turn of the millennium, the time has come for operators and government agencies alike to act in tandem to stem the unacceptable levels of service quality that continue to plague the industry.

That’s the opinion of global research and advisory services firm International Data Corporation (IDC) as it weighs up the Nigeria Communication Commission’s (NCC) latest strategy for bringing offending operators into line and assesses the deeper issues involved in achieving true quality of service (QoS).

From just 400,000 lines in 2001, Nigeria’s mobile market has grown to total 120 million users today, with mobile phone penetration reaching 87% of the population. But poor QoS remains the bane of the Nigerian telecommunications industry, with all four mobile network operators falling foul of the regulator at various times over the years.

Indeed, in February this year Airtel, Globacom, and MTN were handed month-long bans from selling SIM cards and suspended from engaging in any promotional activity until their QoS levels reached the required standards. But will such stringent measures finally have the desired effect?

“Banning sales of SIM cards is a new hammer for the regulatory body, and one it has introduced in an attempt to compel operators to comply with its stated QoS standards,” said Oluwole Babatope a telecommunications and networking research analyst with IDC West Africa.

“Fines and limitations on marketing activities were the traditional sanctions of choice for the NCC, so this latest action marks a significant shift in thinking. However, IDC believes the ban on selling SIM cards will likely be as ineffective as the previous tactics because there is much more to enabling effective QoS than mere input or effort from the operator side.”

The acquisition of land, together with government taxes, informal levies from various ‘community youth organizations’, and the high cost of generating power, all demand huge capital and operational investments from telecom operators in the country.

They have also consistently invested large amounts into their networks, but such efforts have often been ineffective due to the lack of infrastructure in the country, which is a key reason why the quality of the mobile services they provide has remained so poor.

Another critical factor is security, with numerous reports over the last two years of widespread and persistent vandalism of fiber cables, theft of diesel generators from cell sites, and destruction of fiber cables destruction during road construction.

The way forward is for the government to protect rather than persecute this sector of the economy. “The telecommunications vertical in Nigeria has consistently increased its contribution to GDP over recent years, rising from about 2% in 2006 to 8% in 2013,” said Babatope.

“As such, it is in the government’s interests to create and implement policies that provide an enabling environment for communication service providers. Indeed, laws should be established that protect telecommunications infrastructure and prosecute the vandals and individuals who sabotage telecom operations in the country.”

None of this absolves the operators of all responsibility, however. “IDC is also of the opinion that operators must invest more in hybrid power solutions,” continued Babatope.

“After all, it is common knowledge that the supply of public electricity is unreliable and will likely remain a significant challenge for some time to come. Operators should therefore be proactive in seeking out cost-effective alternatives for power generation. Hybrid power solutions, which combine renewable and non-renewable energy sources, should help reduce operational expenditure on networks, thereby enabling the operators to invest more in their networks across the country and ultimately improve the customer experience.”


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Glo Simplifies Customers’ Access to Company’s Information

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Globacom has demystified what used to be a cumbersome task of getting company’s information from its website, a situation that had in the past, frustrated several customers from getting relevant information from company’s website.

It is now easy for companies and organizations to give their stakeholders free access to their websites through a service called Sponsored Data on the Globacom network.

Through the service, customers and other members of the public will be able to browse the website of the sponsoring company even when the members of public have no active data subscription.

Explaining the service, Globacom said companies would be able to buy data buckets and subsequently allow their existing and prospective customers or any other member of the public to access their websites, apps and other data services without having to expend their own data. The cost of access by the end-user is borne by the sponsoring companies.

Globacom in a statement disclosed that Sponsored Data service is a more targeted and effective method of inducing trial of the sponsoring company’s digital products as well as free trial and free sampling of its content.

The telecom operator said the service would give better return on investment (ROI) to the sponsoring companies, adding that it will facilitate over 70 per cent increase in customer engagement and foster incremental revenue through the engagement of new customers. The company said this service would be particularly beneficial to betting companies, IT and Technology companies, manufacturing concerns, banks, schools and others.

Globacom said staff of the sponsoring companies who are on the Glo network could also benefit from the sponsored data plans.

According to Globacom, there are various options for companies and organisations wishing to use the sponsored service as they are free to choose from sponsored data buckets ranging from 200GB to 50TB, according to their needs.

Globacom said “the plans are already available on the network and are valid for renewable 30 days.”

Globacom said it would continue to come out with solutions that would boost customer’s experience, especially at the period of CoVID-19 that has increased online activities of organisations, since most customers and staff of organisations have shifted to online activities in order to align with the new normal, brought about by COVID-19 pandemic that has negatively impacted on businesses.


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Samsung Galaxy S20 FE: Inspired by Fans for the Fans

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Samsung Electronics Co., Ltd. has revealed the Galaxy S20 Fan Edition (FE), the newest member of the Galaxy S20 series. Galaxy S20 FE is a premium flagship smartphone that includes innovations Galaxy fans told us they love most, and it is also made available at an accessible price point.

COVID-19 disrupted the world as we knew it and technology is now playing a more crucial role in our lives and that is why we created Galaxy S20 FE; to deliver flagship experiences to more consumers.

Samsung took select features of the Galaxy S20 series, such as the super smooth scrolling display, an AI-powered camera, advanced chipset, hyper-fast connectivity, all day battery, expandable storage, with a streamlined premium design, in order to create the all-new Galaxy S20 FE.

“The S20 FE is an extension of the Galaxy S20 family and is the start of a new way to bring meaningful innovation to even more people to let them do the things they love with the best of Galaxy.” Says Mr. Caden Yu, the Managing Director, Samsung Electronics West Africa

All you want, to do what you love

Express the best of yourself when out on a day trip or at night catching fun with a pop of color that reflects your personal style, attitude and personality. The S20 FE comes in variant colors of Cloud Red, Cloud Lavender, Cloud Mint and Cloud Navy.

With the S20 FE, the fun never stops. The pro grade camera and 30X Space zoom help you capture memorable moments whether near or far at day time.

Plus, the night mode multi-frame and powerful performance gets you through the fun nights and the 4500mAH battery keeps you on all day with little in between time to recharge using the 15W fast charging.

And since life can be unpredictable, the Galaxy S20 FE is water and dust resistant; IP68 rated. Better yet, when accidents happens, one can rest easy knowing the 24 months warranty and Screen repair offer that comes with Pre order has got your back.

Pre order

The S20 FE is available for pre order from the 9th of October with a Wireless Bluetooth earphones, Clear Standing cover and Screen repair offer. You also get a 4 month Free Subscription on YouTube premium. Trade In Discount Offer also available from Pre order. Trade in your old phones and enjoy discount on the S20 FE

Launch

The S20 FE would be officially available in the market from the 23rd of October. Visit any of our Samsung Experience Store nationwide for an amazing and pleasurable experience.

Device Specifications

With its variants of colors, S20 FE comes with a 6GB RAM/128GB ROM, a long lasting battery of 4500mAh with 15W fast charging, a 32MP selfie camera and a 120Hz Super-Amoled display.


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MTN Revv Programme: Experts Train SMEs on Customer Experience and Data Analytics

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Experts at the latest edition of the Revv Programme masterclass have trained SME owners how to improve customer experience and maximise data analytics to scale their business growth.

 

The virtual conference themed: “Redefining customer experience through effective customer relationship management and data analytics” which was held on Wednesday, September 23, 2020.

 

Panelists at the conference included the Olubayo Adekanmbi, Chief Transformation Officer, MTN Nigeria,  Ugonwa Nwoye, Chief Customer Relations Officer, MTN Nigeria, Adenike Ogunlesi, founder and Chief Responsibility Officer, Ruff N’ Tumble,  Chairman, Fasmi CRO Group, Prof. Ndubuisi Ekekwe and Principal consultant, Niche Customer Experience Consulting Firm, Debbie Akwara.

 

Olubayo Adekanmbi, who is an astute business leader and recognised data scientist, shared insights on the customer mindset in a post-COVID economy.

 

According to him, “Even though we are in a new normal, we are still dealing with a person who has the capacity to adjust to every environment.

 

“As SMEs we have to observe the environment, learn from it and take actions accordingly”.

 

Ugonwa Nwoye brings over 25 years of management experience across industries including Oil and Gas.

 

She advised the participating SMEs to pay attention to diverse customer channels as they arise.

 

“You need to meet the customers where they are. To achieve this, a good customer database is essential. You need to know the kind of channels your customer wants to be reached.”

 

While sharing her experience as an entrepreneur of over three decades, Adenike Ogunlesi emphasized that customers want to feel good where they spend their money.

 

“The most important thing is that regardless of the technological tools you deploy today, it is all about the experiential economy which is the way you make people feel.”

 

While thanking MTN for the Revv initiative she noted, “This sort of platform allows SMEs to learn much quicker than the opportunity we got thirty years ago, well done to MTN”.

 

The Revv Programme was launched in August by MTN Nigeria as an initiative to train over 10,000 SMEs by adopting a four-pronged approach that includes masterclass sessions, support with productivity tools, access to market and advisory initiatives.

 

The programme seeks to help SMEs relearn, readjust, and retool their businesses in a post-COVID economy.

 

Since inception, over 5,000 entrepreneurs have attended the Revv masterclasses with more than thirty business leaders and industry experts across different sectors facilitating the sessions.

 

Participants at the masterclasses have been enjoined to take full advantage of the programme for a chance to join Y’ello 200, an accelerator programme by MTN Nigeria where select small business owners will access a broad range of technology and productivity support tools in addition to expert advisory.

 


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