Telecom
Infobip Identifies Five Frauds Impacting the Messaging Ecosystem
Infobip, global cloud communications platform has identified five common frauds impacting mobile users in the messaging ecosystem. Infobip explains the security challenges enterprises and mobile network operators (MNOs) face in the application-to-person (A2P) messaging ecosystem. Company also explains its role as a co-guardian of the A2P ecosystem with MNOs, helping protect brands and mobile users with its firewall.
With more and more brand-to-consumer interactions moving to digital channels, ensuring the security and privacy of this communication is vital to deliver a great customer experience. But, while the A2P market will grow to $29 billion by 2024, fraud and the revenues lost to fraud are also increasing. So, now more than ever, all organizations in the A2P ecosystem must protect mobile users and consumers by providing secure communication.
Infobip, which operates a state-of-the-art omnichannel firewall, has identified five critical security challenges MNOs and enterprises need to tackle:
- Artificially inflated traffic: Artificial inflation of traffic fraud uses bots to generate one-time PIN requests to generate undue costs and financially benefit the fraudster
- Flubot: spreading like flu, flubot starts with a fraudulent link leading users to a malicious site to download an app or security update, which infects a phone with malware
- Smishing: SMS phishing, or smishing, is where fraudsters deceive consumers into revealing sensitive data which is misused. It costs consumers $10.1bn, according to RoboKiller
- Grey routes: routes that bypass MNO’s charging systems to deliver messages to end users, costing MNOs revenue and leaving mobile users unprotected from security and privacy risks
- Spam: unsolicited messages have been plaguing mobile users and consumers for some time
Cédric Gonin, VP Global Business Support at Orange International Carriers, said: “As a leading connectivity wholesaler catering to the needs of operators and content providers globally, Orange International Carriers has been securing its customers’ and partners’ international voice and messaging traffic for decades.
“And we’ve witnessed a steady increase in the number of attacks over the years, with fraudsters getting smarter and new types of fraud emerging, causing financial and reputational losses to telcos and businesses but also emotional distress for the end-user.
“Orange and Infobip/Anam therefore took advantage of their joint expertise in telecommunications security to develop a robust A2P SMS protect solution, which identifies current and emerging risks, and proactively safeguards telcos, businesses, and end-users on most channels.”
To help protect consumers, Infobip recommends MNOs work with well establish Messaging providers who have direct relationships with the large brands and also introduce technically superior firewall solutions to their networks to protect the A2P ecosystem.
Infobip also calls for regulatory change to remove the restrictions on MNOs using particular modules like content analysis to protect the end users from different fraud scenarios, particularly in Europe. Content analysis is crucial for improving security standards while maintaining high privacy norms.
For Enterprises, Infobip recommends using Messaging providers who have direct connections with MNO’s, protecting consumers security and privacy through established communications platforms with global infrastructure.
Matija Ražem, Vice President of Business Development at Infobip, said: “As the largest player in the SMS firewall market, we take our responsibility to protect MNO, enterprises, and consumers seriously. But we are all co-guardians of the A2P messaging ecosystem.
“While fraudsters are becoming ever more sophisticated, we can reduce AP2 fraud with a combined effort from all involved.
“The system is only as strong as its weakest link, so MNOs and enterprises should invest in their security and adopt the latest technology to combat fraudsters and protect their customers and business.
“That is why we have developed features like data anonymization, where our firewall separates sensitive customer data from the content, so customer’s privacy can’t be compromised.”
Infobip has been voted the number one SMS Firewall for four years straight, as voted by MNOs. Its Anam Protect firewall helps protect some 120 MNO networks and safeguards 1.2 billion mobile users combined with MNOs as co-guardians of the messaging ecosystem.
Infobip processes around 63 billion transactions over its firewall solutions and blocks more than one billion fraudulent messages monthly every month. Infobip has more than 800 direct connections to mobile network operators, enabling higher security and quality connectivity for their customers.
Apart from its SMS Firewall, Infobip have launched officially its Signals as part of its telco security portfolio, which stands out by using advanced technologies like machine learning to detect and blocking fraudulent traffic precisely.
In a recent revelation from the Nigerian Communications Commission (NCC), Airtel Nigeria has emerged as a standout performer in the country’s telecommunications sector, marking significant gains in market share over the past year.
According to the NCC data, by the end of March 2024, Airtel Nigeria has grown its market share over the last year into a remarkable 29%, solidifying its position as a leading telecom provider in the region.
In stark contrast, other mobile network operators such as MTN and 9mobile have faced considerable setbacks, with MTN witnessing a notable 3.19% decline in market share and 9mobile experiencing a 0.5% decrease.
Even Glo, a prominent player in the market, saw a decline, albeit less pronounced, with a 0.58% drop in its share of internet subscribers.
Airtel Nigeria’s success story goes beyond market share gains. The company has also witnessed a substantial surge in its share of internet subscribers, boasting an impressive 165% basis points increase.
This surge correlates with the launch of Airtel 5G, which the company began rolling out in June 2023 and underscores the telco’s continued push to grow its customer base nationwide.
Airtel Nigeria’s ascendancy in the telecom market comes at a pivotal moment when mobile network operators face challenges of rising operations cost and exchange rates volatility. The company’s recent results solidify its position as a frontrunner in Nigeria’s telecom landscape.
Google Developer Groups Lagos (GDGLagos) has announced a regional edition of the global #BuildWithAI hackathon, in partnership with SeerBit, Africa’s most trusted payment solutions provider and GOMYCODE.
This hackathon, taking place on Saturday, April 27th and Wednesday, May 1st, 2024, will empower participants to explore Google’s AI tools, Gemini and Vertex AI and develop innovative solutions for real-world challenges.
“We are excited to partner with Seerbit and GoMyCode to bring the #BuildWithAI hackathon to Lagos,” says Co-Organizer, GDGLagos, Femi Taiwo. “This event fosters innovation and empowers individuals to use AI to solve real-world problems. We encourage everyone interested in AI to join us for this inspiring event.”
Founder & CEO of SeerBit, Omoniyi Kolade articulated the profound impact of this collaboration, stating, “At SeerBit, we are committed to pioneering innovative solutions that enhance financial security and foster trust in digital transactions. Collaborating with GDG Lagos amplifies our quest to combat fraud effectively. Together, we aim to empower developers to harness the power of technology for the greater good, ultimately benefiting society as a whole.”
“At GOMYCODE, we are committed to unlocking the potential of innovators across Nigeria and beyond through accessible technology education. The ‘Build With AI’ hackathon with Google Developer Groups Lagos offers a hands-on chance for innovators to use AI for real-world solutions. We’re excited to create a space where technology meets creativity, empowering participants to actively shape the future,” Country Head, GOMYCODE Nigeria, Babatunde Olaifa said.
The #BuildWithAI hackathon aligns with Google’s global initiative to democratize access to AI technology. This regional event in Lagos offers a unique opportunity for developers, data scientists, designers, students, and anyone curious about AI to:
- Gain hands-on experience with Google’s cutting-edge AI tools, Gemini and Vertex AI.
- Tackle real-world challenges across various sectors like sustainability, finance, education, healthcare, and social good.
- Leverage SeerBit’s expertise in digital payments to create solutions with tangible applications.
- Develop in-demand skills with the support of GoMyCode’s training resources.
- Collaborate in teams and network with fellow AI enthusiasts.
- Compete for a chance to win a cash prize of NGN 1,000,000, office space to further develop their winning solution, and the opportunity to partner with SeerBit, with NGN 500,000 and NGN 250,000 for second and third place respectively.
The GDGLagos #BuildWithAI hackathon serves as a springboard for the global Google AI Hackathon, taking place online. This international event focuses on pushing the boundaries of what Generative AI apps can do with Gemini. Participants in the Lagos event are highly encouraged to consider entering the global competition as well.
GDGLagos will provide ongoing support and guidance to the regional winner as they prepare to compete on the global stage. This includes access to mentorship, resources and technical expertise to help them refine their solution and showcase their talent to a worldwide audience.
Startup founders, experienced developers, data scientists and expert resources and designated mentors will be available during the hackathon to provide guidance, refine ideas, answer questions and offer technical support to participants. This ensures they receive the necessary guidance to tackle the challenges and bring their innovative ideas to life.
Telecommunications service provider, Airtel Nigeria has collaborated with the Nigeria Institute of Public Relations (NIPR) to provide with unlimited internet access at the institute’s inaugural edition of the Nigeria Public Relations Week.
The trailblazing event themed ‘Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance’ is set to run from Monday, April 22nd to Friday, April 26th, 2024, and will welcome thousands of delegates across Nigeria to the prestigious June 12 Cultural Centre, nestled in the heart of Abeokuta, the Ogun State capital.
Speaking on the strategic collaboration, Femi Adeniran, Director, Corporate Communications and CSR, Airtel Nigeria, expressed enthusiasm about the partnership, stating, “Airtel is proud to support the Nigeria Institute of Public Relations in its endeavor to advance the field of public relations.
“The relevance of public relations practice in Nigeria cannot be overstated, as it plays a vital role in shaping perceptions, managing reputations, and influencing public opinion. Hence, our support is a demonstration of our commitment to empowering individuals and organizations with innovative solutions that drive progress and create an enabling society.”
According to NIPR, through the PRWeek Organizing \Committee Chairman, Mr Yomi Badejo Okusanya, the NPRW will gather over 2,000 experts in the fields of economics, PR, and nation-building to discuss strategies for effectively communicating government policies and initiatives to the public.
Other activities at the NPRW will include conferences, the annual general meeting, workshops, induction of new members, breakout sessions with students as well as traditional rulers and a tour of some legacy projects in Ogun state.
With Airtel’s provision of onsite unlimited data connection, attendees and participants can enjoy unparalleled access to online resources, real-time updates, and interactive engagements throughout the duration of the event. This will significantly support the exchange of ideas, foster networking opportunities, and elevate the overall experience for all stakeholders involved.
Airtel Nigeria remains committed to offering unwavering support for initiatives aimed at driving innovation, collaboration, and nation-building.
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