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InMobi Reaches over 1Bn Mobile Devices

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InMobi, the world’s most powerful mobile advertising platform, has disclosed it reached over one billion unique mobile devices on its network in Q4 2014, making it the only mobile-first advertising platform to reach this landmark milestone.

Reaching over a billion mobile devices significantly impacts the scale InMobi is able to provide to advertisers, brands and app developers.

InMobi in a statement said that, app developers in need of users in their preferred markets can now choose from one billion mobile devices to install campaigns.

Brands looking to access broader mobile audiences can tap into InMobi’s highly engaged, global network.

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43% of unique mobile devices on InMobi’s network come from advanced mobile markets in North America and Western Europe. Asia Pacific, which accounts for 38% of InMobi’s audience, is the second largest contributor, while Latin America makes up a further 10%.

Machine Zone, the developer of Game of War – Fire Age, a top-ranking game on the App Store with nearly 19,000 new users every day, has endorsed the global scale and reach that InMobi provides its advertisers.

“Working with InMobi team has been an absolute pleasure. InMobi has helped us acquire quality users at scale for Game of War – Fire Age, in all our key markets,” said Deepak Gupta, chief revenue officer, Machine Zone.

InMobi supports Machine Zone in its User Acquisition efforts across 26 countries including US, UK, Russia, Japan and Korea.

“Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone,” said Naveen Tewari, Founder and CEO, InMobi . “We are reimagining advertising at its core, and now, with over one billion devices on our network, we are well-positioned to deliver on that promise.”

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A typical consumer on the InMobi network has six or more touch points with InMobi on any given day.

A touch point is an interaction that a consumer has with the InMobi network through a mobile app or mobile site.

Likewise, 33% of messaging app users and 16.5% of gaming users, respectively, has four or more touch points with the InMobi network on a day.

Key InMobi Network Statistics

-Global reach: Over 1 billion active unique mobile devices

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-Leading app categories consumed by devices : Entertainment (36%), Games (27%), News & Lifestyle (24%) and Social & Messaging (13%)

-Android devices outnumber iOS devices by 30%

-Distribution of consumers: APAC 38%; Europe 24%, North America 19%, LATAM 10%

-Ad requests (per day): 6 billion

InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally.

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Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1 billion mobile uniques across 200 countries.

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Atte, Nigerian Develops AI Algorithm for Hair Transplants

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Atte Ayodeji, a Nigerian computer scientist,has developed an artificial intelligence algorithm capable of detecting, counting, grouping and generating healthy hair follicles during hair transplant procedures, an innovation that earned him the Best Innovative Technology award.

Atte, Nigerian Develops AI Algorithm for Hair Transplants

Atte Ayodeji

Ayodeji also graduated with a Distinction in his Master of Science (MSc) in Computer Science from Birmingham City University on Friday, adding another milestone to an impressive academic year.

Beyond his award-winning hair transplant innovation, the Nigerian researcher developed a system and framework on Explainable Artificial Intelligence (XAI) as a professional responsibility in the diagnosis of lung cancer.

His dissertation received a silver award at the PGXPO2026 Winter, further highlighting the impact of his research in applying artificial intelligence to healthcare.

Sunday Dare, special adviser on Media and Public Communication to President Tinubu,  celebrated Ayodeji’s achievements in a post on X, recalling how he first met him in 2019 during his National Youth Service.

“In 2019 when I became a Minister of the Republic, I met a young man of medium height, genteel with penetrating eyes: Atte Ayodeji. His words rarely come out and he could easily be passed by unnoticed. But I noticed him especially when my SA Kemi Areola brought him to me asking my approval for him to do his Youth Service in my office. I approved. From then on he was unstoppable. His brilliance shown and he developed skills beyond his frame.”

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Highlighting Ayodeji’s recent accomplishments, Dare congratulated him saying, “Congratulations Atte. I am proud of you!”

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FG to Abolish Subsidies in Power Sector in 2027 – Minister

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Mr. Joseph Tegbe, minister of Power, has said that the federal government plans to end power sector subsidies from 2027 and that there are no immediate plans for tariff increases.

FG to Abolish Subsidies in Power Sector in 2027 – Minister

Mr. Joseph Tegbe, minister of Power

The minister told journalists during the media interactive session at the weekend that the government has announced plans to phase out electricity subsidy payments from 2027 as part of efforts to address mounting liabilities in the power sector.

He explained that the planned removal forms part of the broader reforms aimed at ensuring the long-term sustainability of the electricity sector, while tackling the financial challenges confronting the industry.

According to the minister, despite the planned subsidy withdrawal, there are no immediate plans to increase electricity tariffs, reassuring consumers that the government is not considering a tariff hike in the short term.


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AfCFTA Urges Africa to Stop Exporting Raw Materials

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Patience Okala, the National Coordinator and Chief Executive Officer of the Nigeria AfCFTA Coordination Office has urged African countries to stop exporting raw materials and instead focus on adding value to its natural resources if it is to fully harness the opportunities offered by the African Continental Free Trade Area.

She stated this on Thursday at the Streamsowers & Köhn 20th Anniversary Business Forum, where she stressed that value addition and beneficiation are essential to Africa’s industrialisation and long-term economic growth.

According to a statement issued on Friday by the Nigeria AfCFTA Coordination Office, she said the AfCFTA goes beyond the elimination of tariffs, serving as a framework for industrialisation, value addition, and job creation across the continent.

“AfCFTA is not only about tariffs; it is also about value addition. Africa has to stop exporting raw materials. We need to add value and ensure that beneficiation is done on the continent,” she said.

Okala also said Africa’s economic transformation would depend on the effective implementation of the AfCFTA rather than on the signing of trade agreements alone.

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“We have moved beyond negotiations. The success of AfCFTA will be measured by the extent to which businesses can access new markets, trade seamlessly across borders, and benefit from the opportunities created by the agreement,” she said.

She noted that Nigeria had intensified efforts to implement the agreement under the leadership of the Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, including the development of simplified AfCFTA guides in six languages to help businesses understand and take advantage of opportunities under the trade pact.

Okala called for stronger collaboration among governments, regulators, and the private sector to eliminate barriers to trade and investment and build a truly integrated African market.

“As we move from policy to implementation, our collective responsibility is to ensure that the opportunities created by AfCFTA become practical realities for businesses, particularly MSMEs, women-owned enterprises, and young entrepreneurs across the continent,” she said.

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