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InnJoo Management Restates Commitment to Nigeria

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l-r: Abdulazeez Dankano, Nigerian Ministry of Foreign Affairs official and Jack Lee  during President Muhammadu Buhari's state visit to China...
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The management of TecSync Technology Co., Ltd., makers of fast-selling smart mobile device brand InnJoo have restated their commitment to the growth of the Nigerian ICT sector and economy in general, with the company keen to revamp the technological landscape in Nigeria by expanding the rapid adoption of smart mobile devices and applications in the country.

With its headquarters in Dubai and supplying in Shenzhen, InnJoo devices which include a wide range of high specifications and cost-effective smart phones, tablets and smart lifestyle devices, among others, have occupied an increasingly prominent share of the Nigerian mobile market, with consumers and end-users won over by their sleek design, smart features and state-of-the-art functionalities.

InnJoo started its internet journey by joining hands with the regional largest e-Commerce platform.

Riding on its success story in parts of the Middle East such as Saudi Arabia, Dubai, Egypt and other GCC countries, among others, the consumer electronics brand is desirous of tapping into the huge, under-penetrated and growing Emerging Markets of Middle East and Africa, with Nigeria in focus, at the right price points.

This, it hopes to achieve, by becoming a key enabler for the migration of millions of Nigerian users from feature phones to smartphones by leveraging on its sustainable lean cost structure and focus on affordable smart devices.

President, TecSync Technology Co. Ltd, Jack Lee affirmed the organization’s recognition of the prime status of the Nigerian market as the biggest in Middle East and Africa, a factor which justifies its focus and permanent residence of the company’s senior executives in the country.

“Nigeria is the biggest economy in Africa, the 7th most populated country in the world and is by far the biggest market for mobile devices in Middle East and Africa.

This fact is not recognized by many investors who would rather opt to focus attention and channel their resources to countries such as Dubai, South Africa and Egypt,” said Lee, President and CSO of the InnJoo brand which has risen quickly from its launch in 2014 to become one of the fastest growing smart device makers in Middle East and Africa.

“For us, we recognize the importance of Nigeria as a regional giant and as a force to be reckoned with in the global economy. This justifies our decision to make Nigeria the focus and centre-piece of our market operations. As the biggest market in Middle East and Africa, we have chosen to make Nigeria the hub of our activities.

In line with this, a lot of our senior management and executives have relocated to Nigeria to direct our expansionary plans out of here and as a result, most of our new products and latest offerings will be unveiled here in the country first before they are received in other countries,” he noted.

Continuing, Lee disclosed that with a team of highly motivated and talented leadership team with experience from both mobile device, software, telecom and internet market leaders; the organization’s over-riding ambition is to build an eco-system with software services and provide access to content for millions of Nigeria’s value-for-money yet tech-savvy users. Lee also restated the commitment of the organization to contribute its quota to the growth of the mobile economy in Nigeria through sound intervention projects and other corporate social responsibility initiatives.

According to him, the state visit of President Muhammadu Buhari to China in April was timely as it has helped to strengthen trade relations and build stronger economic ties between both countries. 

Lee, who was a member of the Chinese delegation that engaged with President Buhari’s team in China, is optimistic that the visit of the Nigerian leader will open doors to areas of greater cooperation, with specific regards to the business terrain and the ease of doing business in the country.

With an ambitious roadmap founded on geographic expansion and capturing the underlying market opportunity in key growth markets, TecSync Technology’s tripartite price, content and distribution strategy has fuelled its rapid growth and strong presence in the Middle East and African markets – a strategy that has seen InnJoo rise to become the fastest-growing smart devices brand in the region.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture

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ARTHUR MBANEFO
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MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.

ARTHUR MBANEFO

Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.

Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.

He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.

Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.

Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.


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PIN to Empower 20 Million Youths with New Digital Rights Board Game

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Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).

The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.

The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.

Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”

‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.

Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.

The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.

Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.

Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.


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Meta Cracks Down on Fake Accounts, Deletes 10m Profiles

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Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.

The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.

In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”

Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.

The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.

To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.

“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.

Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.

As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.

In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”

Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.


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