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IP System Key to Unlocking Scientific Potential of Traditional Knowledge for Humanity – DG NCC

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As the world commemorates this year’s Intellectual Property (IP) Day, Mr. John O. Asein, Director-General of Nigerian Copyright Commission (NCC), has declared that effective application of intellectual property could assist Nigeria to unlock the vast potentials of its traditional knowledge to empower more communities to become global players in the fields of science and medicine.

In a statement marking the World IP Day 2020 on 26th April, the NCC Director-General called on academics and researchers to explore and provide empirical, IP driven support to help refine, validate and propagate our traditional knowledge for the benefit of humanity.

X-raying the theme of the Day, “Innovate for a Green Future”, Mr. Asein stated: “The world can no longer ignore the consequences of unwholesome practices and innovations that threaten ecosystems, distort climatic conditions, deplete farm yields and foist untold hardship on people. The way out is to subscribe to environment-friendly innovation. This should be complemented by increased investment in green technology to achieve a low-carbon future for our world”.

He observed that the COVID-19 pandemic that has crippled virtually all sectors and industries has exposed the fragile ecosystem of the world in which we live, “and reminds us of the need to use technology, creativity and innovation in a balanced, responsible, human-friendly and sustainable manner”.

“It shows the vulnerability of developed and developing countries alike and how the choices made in one part of the world today could affect and shape our common destiny tomorrow”, he added.

According to him, “Despite the apocalyptic prognosis about the ongoing pandemic, the global response to it has been reassuring that humanity is able to use its collective power of creativity and innovation to overcome the challenge.

Here in Nigeria we are proud of the early indications of possible solutions in our traditional knowledge systems.”

The Director-General emphasised that Nigeria must harness its rich diversity of traditional knowledge, and through a careful infusion of the modern intellectual property system, provide both positive and defensive protection for its traditional knowledge.

He stressed that, with intellectual property, it could unlock its vast potentials and empower more communities to become global players in the fields of science and medicine.

The NCC DG indicated that the World Intellectual Property Organisation (WIPO) proclaimed 26 April yearly as a Day to raise awareness on the importance of IP – copyright, trademarks, patents and designs – and celebrate the contributions of creators and innovators.

He added that while humanity has benefited immensely from the advancements, it has also faced mounting challenges brought about as a by-product of those advancements.

“The depletion of the ozone layer, increasing global warming, acid rain, ocean plastic waste, water pollution, are some of these by-products that threaten humans, animals and the planet on which we coexist.

On the social spectrum, one may also worry about the ease with which fake and malicious news are digitally manipulated and circulated at the touch of a button. Such abuse of images and social media postings poses a threat to the integrity of traditional knowledge dissemination channels”, he remarked.

Observing that there was no better time than now for the world to appreciate the consequences of the daily choices we make in different areas of human life, Mr. Asein stated: “A green future should be one that also guarantees the protection of the nation’s biodiversity and the sustainable use of appropriate innovation, including traditional knowledge, to find simple, safe and sustainable solutions for daily challenges in health, wellbeing, food, shelter and environmental safety.

This would complement Government’s ongoing efforts at self-sufficiency and the vision for Nigerians to “grow what we eat and consume what we make”.

According to him, “The 2018 Global Innovation Index released by WIPO forecasts that by 2050, 85 percent of the world’s primary energy needs would be derived from renewables, such as solar, wind, and geothermal power.

“Countries are therefore encouraged to develop policies that support renewable energy. Fortunately, Nigeria is well endowed and it is already taking steps towards boosting the country’s performance index in the field of green technology.”

The Director-General urged everyone to embrace the campaign for a green future, adding that the Commission would continue to give institutional support as part of a national strategy for a balanced and robust intellectual property system that works for the wellbeing of the earth and the benefit of all.

“On this occasion of the 2020 World Intellectual Property Day, stay well, keep safe and have a wonderful celebration”, he stated.


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NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

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Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.

Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.

“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.

Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.

He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the

initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.

Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.

He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,

“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.

While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.

Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.

However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.

He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.

“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.

Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.

He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.

 


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NBC Boss Urges Content Ceators to Participate in DSO

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Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, DG, NBC

Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.

“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.

The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.

Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.

Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.

During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.

Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.

Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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