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ITPAN Backs FG’s Moves on Adverts Placement in Foreign Stations

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Lai Mohammed
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Independent Television Producers Association of Nigeria (ITPAN), has described as commendable efforts by Alhaji Lai Mohammed, minister of Information and Culture, and his ministry to refine and ensure compliance to Nigeria Broadcasting code by all players and stakeholders in the nation’s broadcasting landscape.

ITPAN Backs FG’s Moves on Adverts Placement in Foreign Stations

Lai Mohammed

ITPAN, in a statement by Adeyinka Oduniyi, its  president, said the protective activities and actions of the current administration in a global village market will sustain local content quota and make creative economy professionals and various skilled Nigerians thrive and productive.

The Association was reacting to a statement credited to the Minister on the payment of fines for advertisements placed on foreign-owned media channels and production of content abroad by advertisers.

The minister was also quoted to have said that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country and that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts are run.

Backing the Minister’s position, ITPAN said: “It is noteworthy and heartwarming to put on record the determination of this administration, indeed the Ministry of Information and Culture, to ensure compliance by all players and stakeholders in the Nigerian broadcasting landscape with the letters and the spirit of the Nigeria Broadcasting code, particularly with regards to the local content requirement which today is accepted and being implemented globally.

“In this instance, over the last two decades, we watched helplessly and hopelessly, the advert agencies becoming advert placement agencies and the destructive consequences of the decision to outsource advertising material production to foreign producers.

“Or travelling overseas to shoot advertising materials and the attendant loss of enormous opportunity in the creative industry and economy as well as the worsening effect on the business previously enjoyed by local Nigerian television producers and practitioners in allied field.

“Indeed, it has been responsible for the near-collapse of the audio-visual units in most of the advertising agencies in Nigeria.

“Most importantly, if indeed the world has become a global village then it’s worthy of note that protective activities and actions like this one are practised even in the developed world.

“For us, what we see is the government saying is that henceforth and in the spirit of local content quotas as practised globally, advertisers and advertising companies should be law-abiding, by channelling reasonable resources in the creative economy so professionals and various allied skilled Nigerians can thrive and be productive.”


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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