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E-Business

Jiji Achieves Increased App Installs with AppsFlyer

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International attribution firm AppsFlyer has announced that it has worked with Nigeria’s leading classifieds marketplace, Jiji to increase installs of its Android and iOS apps from 7,000 a day at the start of 2019 to 22,000 app installs in 2020.

According to a statement Jiji now has over 5 million app installs in Nigeria alone and app traffic has grown twenty-fold since the beginning of the partnership with AppsFlyer.

The companies explain that with home PC ownership being low, the Nigerian marketplace is primarily mobile phone-based.

Jiji’s app has been part of its growth, allowing the free online classified marketplace to connect and engage with customers in a cost effective way. However, limited visibility into marketing performance makes it difficult for many to ascertain where best to spend their budget.

“Before working with AppsFlyer, Jiji found it difficult to know which marketing channels were adding value and which were not. With user acquisition heavily dependent on Facebook and Google Ads, and both ad platforms using different attribution methods, it was very difficult to compare performance between the two.

Jiji also faced the challenge of setting up new ad network partners as many of these partners simply weren’t positioned to deal with the Nigerian marketplace, which made the negotiation, integration, testing and analytics process long and complicated,” the companies explain.

The companies add that working with AppsFlyer, connecting and negotiating with ad networks was easy “as they already understood and trusted AppsFlyer. For the first time, Jiji could rapidly test more than 300 advertising partners and make smarter buying decisions based on their performance.”

Jiji also has the ability to compare performance between its Google and Facebook ad campaigns, helping them save time and money and making it easier to cut back on poor performing campaigns and scale-up successful campaigns.

Daniel Junowicz, MD Latam & Africa, AppsFlyer, said: “In a mobile-first market like Nigeria, a good understanding of what works and what doesn’t can be the difference between success and failure and we are excited to be working with Jiji to drive growth and increase the efficiency of its marketing in this market. Our solutions make it easier for businesses to have an accurate view of their marketing activity so that they can make informed decisions on where and how to invest their budget.

“Jiji has experienced exponential growth in Nigeria by using data to make smarter buying decisions. We look forward to working more closely with them as they explore more opportunities to enable trade in Africa’s largest economy and beyond”.

AppsFlyer has educated Jiji’s marketing team on the mobile analytics and attribution landscape, while also shaping their fraud protection strategy.

Jiji’s trust in AppsFlyer means it is now the sole attribution and analytics platform in their marketing tech stack.

Speaking on the partnership, Vitalii Sharovarov, Chief Marketing Officer at Jiji, said, “AppsFlyer has been an invaluable partner in our success in Nigeria. The AppsFlyer team helped us improve our user acquisition and performance measurement and, as a result, our marketing spend has been more efficient. The technology is great, but without the people to support it, we could still be struggling. They’ve helped us understand our problems in a more technical way.

“AppsFlyer has everything we need to test and understand every source. They help us spend our budget more efficiently and understand what we need to do to grow. We will continue to use the service to drive effective growth among our apps. They were just a great find for us.”


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E-Business

Global Crypto Heists Surge to $2.1Bn in H1 2025 as Digital Assets is Weaponised

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In a sobering revelation of the evolving threat landscape facing the digital asset ecosystem, blockchain intelligence firm TRM Labs has disclosed that over $2.1 billion worth of cryptocurrency was stolen in the first half of 2025 alone, spanning at least 75 high-profile hacks and exploits.

Global Crypto Heists Surge to $2.1Bn in H1 2025 as Digital Assets is Weaponised

This staggering figure marks a 10 per cent surge over the previous first-half record set in 2022 and nearly eclipses the total stolen in all of 2024.

But beyond the monetary scale, the report reveals a deeper concern: a growing trend of state-sponsored cyber aggression weaponising  crypto assets for strategic and geopolitical purposes.

The most devastating breach to date occurred in February when Dubai-based exchange Bybit lost $1.5 billion—the largest  crypto heist in history.

TRM Labs attributes the attack to North Korean state actors, noting that the incident alone accounted for nearly 70 percent of total losses during the period and doubled the average hack size to $30 million.

“The Bybit hack redefined the threat landscape,” the report stated.

“It exemplifies how digital asset theft has transcended criminal opportunism and morphed into a tool of statecraft.”

Indeed, North Korea-linked entities were responsible for an estimated $1.6 billion of the total stolen, further entrenching Pyongyang’s status as the most prolific nation-state threat actor in the crypto sphere.

Yet the menace is diversifying. On June 18, Iranian crypto exchange Nobitex was breached for over $90 million by a group reportedly linked to Israel, Gonjeshke Darande (Predatory Sparrow).

Unusually, the stolen funds were routed to unusable vanity addresses, underscoring symbolic and political motives rather than financial gain.

TRM Labs flagged this as a “disturbing shift,” with digital asset theft increasingly deployed as a weapon in asymmetric geopolitical conflict.

The report also found that more than 80 percent of losses stemmed from infrastructure breaches, including private key theft, seed phrase leaks, and front-end compromises— attacks typically ten times costlier than other vectors.

Meanwhile, DeFi exploits such as flash loan manipulations accounted for 12 percent of losses, reflecting persistent smart contract vulnerabilities despite years of scrutiny.

As digital currencies become enmeshed in global rivalries, TRM Labs warns that conventional cybersecurity approaches are now inadequate.

“Massive breaches, often tied to nation-state operations, require a new defence paradigm,” the firm asserted, urging industrywide adoption of advanced safeguards and cross-border collaboration among regulators and law enforcement.


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E-Business

CAC Launches AI-powered Business Registration Portal

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Corporate Affairs Commission (CAC) has inaugurated the pilot take-off of its new Artificial Intelligence (AI)-powered registration portal.

CAC Launches AI-powered Business Registration Portal

A statement issued by the commission explained that Malam Hussaini Magaji, registrar-general of the CAC, made the announcement during the 2025 Stakeholders Forum in Port Harcourt.

According to him, “the initiative is a major milestone in Nigeria’s business facilitation drive.”

The Registrar further explained that the upgraded portal marks a complete overhaul of the Company Registration Portal (CRP), saying that it comes with advanced features designed to simplify and speed up business registration.

The new system, according to him, allows for instant name reservation approvals, likening the ease to creating an email account, and stressing that the AI-powered platform could suggest available alternatives to business names and approve them immediately.

Another innovation, he stated, is the ability to register a business using only the National Identification Number (NIN) of a director or proprietor, pointing out that there is an ambitious target of completing business registration and certificate generation within 30 minutes, subject to real-time NIN validation.


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Bitget Launches Institutional Services to Empower Fintech Innovation

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Bitget has launched its institutional services in Nigeria, offering fintech companies a robust platform to build innovative solutions on top of Bitget’s suite of institutional-grade offerings.

Gracy Chen, CEO, Bitget, in a statement said, “Our goal is to empower Nigerian businesses to innovate and leverage blockchain for wealth creation opportunities, hence, the institutional services empower fintech leaders with tailored solutions, as the offerings designed to cater for the unique operational needs of institutional clients, enabling businesses to embed trading functionalities like spot and futures markets, wallet management, and more, directly into their platforms.

“The Key services include White-label Broker Services which enabled Fintech companies to deploy customized crypto exchanges using Bitget’s infrastructure while managing branding and users independently. There is also API Solutions that can make the Developers to integrate trading functionality via APIs for spot, margin, and derivatives markets, ensuring fast execution and seamless experiences for end users.”

Chen added, “The ND Broker Model provides clients with complete autonomy over user-facing platforms, offering exclusive front-end flexibility while relying on Bitget for back-end market liquidity. Clients are able to employ Protection Fund and Proof of Reserves of over $600million secured in the Bitget Protection Fund and real-time Proof of Reserves, which gives clients assurance of maximum transparency and security.”

 


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