Connect with us

Uncategorized

AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making

Published

on

Kindly share this post

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform.

The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.

As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.

Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimise return on ad spend (ROAS), media revenue, and retention. By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilise the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.

“The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetization strategies.

“We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

AppsFlyer’s strategic move with the acquisition of oolo aligns with the increasing integration of AI technologies in diverse markets worldwide, particularly in regions like Africa, where AI adoption is gaining momentum.

According to a recent report from Policy Center, AI tech is growing across Africa, with over 2,400 companies specialising in AI, 41% of which are startups, and estimates indicate that the technology could contribute $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are seeking innovative AI-driven solutions to optimize decision-making and drive growth.

AI’s role in Africa’s business landscape presents immense opportunities for AppsFlyer. Leveraging oolo’s advanced AI-powered capabilities, AppsFlyer aims to assist businesses across Africa in navigating the complexities of marketing, growth, and monetization strategies. By tapping into the power of AI, AppsFlyer can offer tailored solutions that address the unique challenges and opportunities within the African market, empowering businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.

“We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region. Africa is one of the fastest-growing regions in the global app market, presenting a huge opportunity for marketers and developers alike.

This move is poised to revolutionise operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.

The impact extends beyond operational enhancements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the deployment of advanced AI solutions” says Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer.

oolo delivers a constantly updated alert system that makes it easy to detect anomalies, identify immediate growth opportunities, prevent and correct inefficiencies that help solve the daily optimization challenges growth marketers face. By using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritises the most urgent, important and granular insights so marketing, growth and monetization teams are able to gain a competitive advantage and achieve better results with less effort.

AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent acquisition of devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first applications within AppsFlyer’s recently launched Privacy Cloud Marketplace, and will enable all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate their services without moving or sharing user data with external parties.

“It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track-record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”

 


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Uncategorized

Henry Naiho Bags Outstanding ICT Solutions, Innovation and Youth Empowerment Personality of the Year Award

Published

on

Kindly share this post

An IT egghead / expert who has contributed immensely to the development of the sector in Nigeria and beyond has emerged winner of outstanding ICT Solutions, Innovation and Youth Empowerment personality of the year award at this year’s Africa’s Beacon of ICT Merit and Leadership Award.

Henry Nwapali Ndidi Naiho emerged winner of the highly coveted African Beacon of ICT Merit and Leadership award of Outstanding ICT Solutions, Innovation and youth Empowerment Personality of the Year award in recognition of his outstanding contributions, mentorship and innovative support and contributions to the ICT space in Africa and Nigeria by African foremost and leading ICT paper.

The event held on Saturday 25th May at Four Points by Sheraton was themed: “Artificial Intelligence: The Good, The Complex and The Anticipated”.

While receiving the award Naiho said: “l dedicates this award to my family and the teeming youths that sees me as their role model and mentor. ‘’Your believe in me, is your calls and shout outs that fire me up the more. He said excitedly.”

Henry Naiho is an experienced technology business leader with strong IT and Telecommunications technical knowledge, UX/UI and entrepreneurial mindset,; he has over 26years cognate experience in ICT, with  high expertise not limited these areas: Project, Programme & Portfolio Management, Customer and User Operations Management, ICT, Transmission, BSS, Software Development etc., Network Planning, Implementation, Operations & Maintenance, Stakeholder Engagement and Management, Team Build, Performance and Management, Business Processes, Analysis & Analytics.

He had an enviable work stint so far, here are some select positions with organizations, he was the Senior Project Manager (IT), Sasol Plant) South Africa, Group Lead, Technology Transformation & Operations, Userlytics Group, South Africa, Regional Operations Manager  (South Africa & Africa Operations): Stratosat Datacom Pty Ltd, South Africa, Quality Management (Projects & Operations).

He was also at Zain Mobile Limited, West Africa (AKA Airtel Africa) as the Regional Manager, Transmission Network implementation & Operations. Regional Transmission Engineer, (Implementation, Operations & Maintenance): Globacom Limited, Nigeria. Naiho’s diverse academic background in physics, Tech-management and vendor-specific certifications, has equipped him with uncommon expertise to provide cutting-edge solutions to clients across various sectors.

His entrepreneurial spirit, driven by a desire to provide solutions to human needs, empower the youths which he said is fire in his bone, has led him to represent top brands like Ericsson, Huawei, Motorola, and Microsoft.

Through his brand, Naiho offers a range of services, including business processes, human capital development, business research, technology harnessing, and corporate sustainability solutions. He has continuously updated his skills to ensure his brand remains relevant, meeting and exceeding client needs for best satisfaction and experience. Naiho’s achievements are a testament to his dedication and expertise. He has implemented numerous solutions using technology to streamline business processes, improve efficiencies, and effectiveness.

He attributes his success to his ability to be resilient, tunnel vision, flexible, and adaptable, qualities he believes are essential for thriving in the industry.

According to him, “As a Fibre optics engineer, I have published research papers on Fibre optics resilient and solutions for survivability.

“ I have also obtained 5G certifications, demonstrating my commitment to staying up-to-date with the latest technologies.”

He added that his expertise in process improvements, operations management, and technology has made him a sought-after professional in his field.

His Counsel for Youths seeking a career in ICT: Naiho’s advice to youths seeking a career in this field is straightforward: “Pursue your passion, invest in continuous learning, and seek ways for continuous improvements.

“The industry offers opportunities for growth and development, and with dedication and hard work, you can build a successful career like mine.”

As a role model, Naiho’s career trajectory serves as an inspiration to youths, demonstrating that with hard work and determination, they can achieve their goals and build a successful career in the IT, Telecommunications, Quality, and Operations Management industry.

Speaking at a recent press conference, Naiho emphasized that the adoption of innovative technological solutions is no longer optional but essential for businesses seeking to enhance efficiency and maintain a competitive edge.

“Technology offers a plethora of tools designed to optimize business operations, eliminate bottlenecks, and improve overall efficiency,” said Naiho. “Organizations that fail to integrate these tools into their processes risk falling behind their more tech-savvy competitors.”

Naiho highlighted several key areas where technology can significantly impact business processes, including automation, data analytics, and cloud computing.

Automation, he noted, can take over repetitive tasks, freeing up employees to focus on more strategic activities. “By automating routine tasks, businesses can reduce human error, save time, and increase productivity,” he explained.

Data analytics is another crucial area where technology can drive substantial improvements. “Businesses today generate vast amounts of data. Properly analyzing this data can provide valuable insights into customer behavior, operational inefficiencies, and market trends,” Naiho pointed out.

He added that using advanced analytics tools can help businesses make more informed decisions and tailor their strategies to better meet customer needs and expectations.

Naiho also emphasized the importance of cloud computing in streamlining business processes. “Cloud-based solutions offer flexibility, scalability, and cost-efficiency. They enable businesses to access their data and applications from anywhere, facilitating better collaboration and continuity,” he said.

To maximize the benefits of these technologies, Naiho urged businesses to be adaptable and open to change.

“The key to leveraging technology effectively is to remain flexible and continuously seek ways to improve. This requires a culture that embraces change and encourages innovation,” he stated.

Also, Naiho called on regulatory bodies and the government to support the technological advancement of businesses by creating conducive policies and infrastructure.

“The government and regulators play a crucial role in fostering an environment that supports technological adoption. By engaging with industry stakeholders and aligning policies with technological advancements, they can help businesses thrive,” he remarked.

Naiho’s insights shed light on the imperative for businesses to leverage technology to streamline their operations.

His call to action serves as a timely reminder that embracing technological innovation is critical for achieving operational excellence and long-term success.

With a PhD (in view), Fellow of some prestigious institutions, Post graduate in Business Administration, Strategy, Management and Programme Management, and a B.Sc in Physics garnished with industry specific certifications in SAP, TOGAF Standard 9.2 complete, 5G Technology, Architecture and Protocols, 5G Planning and Design, 5G Open RAN and Private Networks, Design Thinking, User Research, User Experience Management, User Accessibility, Product Management, AWS Solutions Architect , ISO QMS 9001:2015, ISO OHAS 45001: 2018 and lots of other vendor specific (Ericsson, Huawei, Harris etc.).


Kindly share this post
Continue Reading

Uncategorized

Zoho Partners with She Code Africa to Empower and Upskill Women Through Specialised Training on Zoho Creator

Published

on

Kindly share this post

Zoho, a global technology company, is partnering with She Code Africa (SCA), a leading non-profit organisation dedicated to empowering and upskilling African women in tech. With this partnership, Zoho will conduct Train the Trainer sessions for SCA Academy trainers to introduce them to Zoho Creator, the company’s low-code app development platform.

Maryblessing Okolie, Community Manager, She Code Africa (SCA).

These trainers will subsequently train more students, associated with SCA, to build powerful applications using low-code to solve actual business problems.

The upskilling sessions will be provided as part of the ‘Young Creators Program’ (YCP) run by Zoho Creator. As part of the program, Zoho will host 30 female trainers from the SCA Academy and will conduct a three-day in-depth training session about building enterprise-grade applications with low-code technology.

The training will take place at the Zoho office in Lagos, Nigeria. The trainers will also receive free access to the Creator platform for one year, along with training material.

“At Zoho, we believe in supporting local communities by upskilling and hiring local talent, empowering local businesses with our technology, and promoting responsible and sustainable development.

“Our growth strategy, known as transnational localism, embodies these values. In continuation of this commitment to support progress at the grassroots, we are partnering with She Code Africa to equip Nigerian students with critical tech skills,” said Kehinde Ogundare, Country Head, Zoho Nigeria.

“The ‘Young Creators Program’ aims to bridge the technical skill gap and support talent-building for our youth who will be the next generation of leaders and professionals.

“We are glad to partner with Zoho to help our trainers learn the latest advancements in low-code technology, and then pass on the knowledge to our other students,” said Maryblessing Okolie, Community Manager.

Launched globally in 2022, the Young Creators Program is a training program aimed at equipping future business leaders with advanced digital skills and fostering innovation in technology. The program brings value by providing access to Zoho Creator’s powerful platform to help participants build custom applications in a simple and seamless manner without extensive programming knowledge.

Beyond skill development, the program boosts confidence, fosters personal growth, and opens doors to further opportunities in the technology industry. The program has trained more than 2000+ students on Zoho Creator globally, enabling participants to earn program completion certificates and exciting prizes.


Kindly share this post
Continue Reading

Uncategorized

Defend Your Skin Against Climate Change with QNET’s Revolutionary Visage+ Device

Published

on

Kindly share this post

QNET, a global leader in lifestyle and wellness-focused direct selling, proudly celebrates the success of its groundbreaking Physio Radiance Visage+ Facial Device. This state-of-the-art skincare solution leverages four advanced technologies to combat signs of aging and revitalise the skin, directly addressing the rising concerns over climate change’s impact on skin health.

As global temperatures rise and weather patterns become more extreme, our skin faces unprecedented challenges.

According to studies from the United Nations Environment Programme (UNEP), climate change is altering water availability and humidity levels, crucial factors in maintaining skin hydration and health.

These environmental shifts can lead to increased dryness, sensitivity, and premature ageing of the skin.

The Physio Radiance Visage+ offers a powerful defense against these climate-induced skin issues by integrating four distinct technologies

1. Electrical Muscle Stimulation (EMS): Tightens skin and reduces facial fullness for a more sculpted appearance.

2. Radiofrequency (RF): Stimulates collagen and elastin production, diminishing fine lines and improving firmness.

3. Chromotherapy (Light Therapy): Rejuvenates and repairs skin cells, enhancing overall skin appearance.

4. Galvanic Technology: Deeply purifies and hydrates the skin for a radiant complexion.

Trevor Kuna, Chief of Marketing at QNET, highlights the transformative benefits and timely significance of the Physio Radiance Visage+: “In today’s rapidly changing climate, skincare isn’t just about beauty—it’s about protection and resilience.

“The Physio Radiance Visage+ represents a significant leap forward in addressing both the visible signs of aging and the invisible threats posed by environmental stressors.

“By harnessing four cutting-edge technologies in one device, we’re empowering users to take control of their skin health.

“It’s not just a beauty tool; it’s a shield against the skin-damaging effects of climate change, offering personalized care that adapts to individual needs and environmental conditions.

“With the Visage+, we’re redefining skincare for the modern age, ensuring that radiant, healthy skin is achievable for everyone, regardless of external challenges.”

Climate change has been linked to increased UV radiation exposure, air pollution, and extreme temperature fluctuations, all of which can accelerate skin ageing and damage. The Physio Radiance Visage+ is designed to counteract these effects, offering a comprehensive solution to maintain skin health in the face of environmental challenges.

Its portable design and customisable settings make it an ideal addition to any skincare routine, allowing users to combat environmental stressors and maintain healthy, vibrant skin wherever they go.

By incorporating the Physio Radiance Visage+ into their daily regimen, users can take proactive steps to protect and nurture their skin against the ongoing impacts of climate change.

 


Kindly share this post
Continue Reading

Trending