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AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making

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AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform.

The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.

As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.

Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimise return on ad spend (ROAS), media revenue, and retention. By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilise the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.

“The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetization strategies.

“We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

AppsFlyer’s strategic move with the acquisition of oolo aligns with the increasing integration of AI technologies in diverse markets worldwide, particularly in regions like Africa, where AI adoption is gaining momentum.

According to a recent report from Policy Center, AI tech is growing across Africa, with over 2,400 companies specialising in AI, 41% of which are startups, and estimates indicate that the technology could contribute $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are seeking innovative AI-driven solutions to optimize decision-making and drive growth.

AI’s role in Africa’s business landscape presents immense opportunities for AppsFlyer. Leveraging oolo’s advanced AI-powered capabilities, AppsFlyer aims to assist businesses across Africa in navigating the complexities of marketing, growth, and monetization strategies. By tapping into the power of AI, AppsFlyer can offer tailored solutions that address the unique challenges and opportunities within the African market, empowering businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.

“We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region. Africa is one of the fastest-growing regions in the global app market, presenting a huge opportunity for marketers and developers alike.

This move is poised to revolutionise operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.

The impact extends beyond operational enhancements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the deployment of advanced AI solutions” says Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer.

oolo delivers a constantly updated alert system that makes it easy to detect anomalies, identify immediate growth opportunities, prevent and correct inefficiencies that help solve the daily optimization challenges growth marketers face. By using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritises the most urgent, important and granular insights so marketing, growth and monetization teams are able to gain a competitive advantage and achieve better results with less effort.

AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent acquisition of devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first applications within AppsFlyer’s recently launched Privacy Cloud Marketplace, and will enable all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate their services without moving or sharing user data with external parties.

“It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track-record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”

 


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US to Deny Applicants Saying they Fear Persecution @ Home Visas

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United States has introduced further restrictions on potential asylum seekers by requiring US visa applicants to confirm they do not fear persecution in their home countries.

US to Deny Applicants Saying they Fear Persecution @ Home Visas

Donald Trump administration’s goal is to prevent individuals from using non-immigrant visas as a means to claim asylum once they reach US soil.

According to a diplomatic notice sent to all embassies and consulates this week, applicants for non-immigrant visas, including tourists, students, and temporary workers, must now affirm their safety at home to be eligible for entry.

This move is part of a broader shift in policies designed to tighten US immigration controls.

New screening procedures

Consular officers have been instructed to ask two specific questions during the application process:

“Have you experienced harm or mistreatment in your country of nationality or last habitual residence?”

“Do you fear harm or mistreatment in returning to your country of nationality or permanent residence?”

“Visa applicants must respond verbally with a ‘no’ to both questions for the consular officer to continue with visa issuance.”

The statement notes, “Consular officers must prevent abuse of the immigration system by visa applicants who misrepresent their purpose of travel, including those who attempt to obtain nonimmigrant visas for the purpose of claiming asylum upon arrival in the United States.”

A State Department spokesperson defended the measure, stating: “Consular officers are the first line of defence for US national security.

The department uses all available tools and resources to determine whether each visa applicant qualifies under US law”.

To qualify for asylum under current law, an individual must be physically present in the US and be fleeing persecution based on race, religion, or political affiliation.

However, immigration experts warn that these new requirements may force vulnerable individuals into dangerous situations.

Camille Mackler, an immigration policy consultant, told CNN that the directive “is going to put people in really bad, terrible positions of having to make choices that ultimately affect their and their family’s safety.”

She added: “I also think this pushes people to unsafer pathways and unsafer routes, because if you need to leave, you leave, and you do whatever you need to do to do that.”

The rule follows other recent measures, including increased vetting for student visas and a temporary suspension of immigrant visa processing for 75 countries earlier this year.


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Fiona Ahimie, MD First Securities Brokers Elected First Female President of the Chartered Institute of Stockbrokers

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The Chartered Institute of Stockbrokers (CIS) has elected Fiona Ahmed Ahimie, Managing Director, First Securities Brokers Limited, a subsidiary of FirstHoldCo Plc., as its 14th President, making her the first woman to be elected President and Chairman of Council in the Institute’s history.

Her emergence is more than a leadership change it is a defining milestone that signals the rising influence of women at the highest levels of Nigeria’s financial services industry and underscores the evolving face of capital market leadership.

With close to two decades of distinguished experience spanning stockbroking, investment banking, private equity, real estate, wealth management and business development, Fiona brings deep market insight, global exposure and a proven track record of delivering growth and market impact.

She began her career at one of Nigeria’s prominent Stockbroking firms, where she built a solid foundation in capital market operations and foreign investor deal flows. She later joined FBN Capital (now FirstCap) as Head of Sales Trading, playing a pivotal role in managing both international and domestic institutional deal flows.

In 2015, she was appointed Managing Director of African Alliance Securities Nigeria, where she drove significant expansion in market share, client base, and cross-border transactions.

Since joining First Securities Brokers Limited in 2016, she has led a remarkable transformational growth, positioning the firm among Nigeria’s top-tier brokerage houses by 2018 through enhanced execution capabilities and increased global investor participation.

Beyond executive management, Fiona has held several board and board committee roles and currently serves on the boards of First Funds (the private equity arm of FirstHoldCo Group), NGX Real Estate Limited (a subsidiary of NGX Group), Japtini Logistics, and Awabaah (a micro- pensions business). She is also a member of the Statutory Audit Committee of the Central Securities Clearing System (CSCS).

An advocate of continuous learning and thought leadership, Fiona has received executive education from MIT Sloan School of Management (USA), IESE Business School (Spain), and INSEAD (France). She is a Doctorate candidate at Afe Babalola University Business School.

Her professional affiliations include being a Chartered Stockbroker, Chartered Accountant, and Chartered Director, she is also an Honorary Member of the Chartered Institute of Bankers of Nigeria, she also serves on the Curriculum Review Committee of Lagos Business School and has been a mentor on the WIMBIZ Women on Boards Programme for four consecutive years.

Beyond corporate leadership, Fiona is deeply committed to philanthropy, supporting multiple institutions and sponsoring the education of young people reflecting her passion for inclusive growth and generational impact.

Her leadership philosophy is guided by enduring principles, excellence in execution, a refusal to settle for mediocrity, and an unwavering commitment to integrity and fairness.

Fiona’s presidency comes at a pivotal time for Nigeria’s capital market, as it navigates increased global integration, regulatory evolution, and rapid digital innovation. As President, she is poised to advance strategic priorities including deepening the market, strengthening professional standards, enhancing investor confidence, and nurturing the next generation of capital market professionals.

Fiona will assume office on April 30, 2026, with her formal investiture scheduled for June 25, 2026, where key stakeholders across Nigeria’s financial ecosystem are expected to gather to mark this historic leadership transition.


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Hackers Won’t Stop: NDPC Reports 1,500 Attacks, Warns Organisations

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 National Data Protection Commission (NDPC) has revealed that it recorded over 1,500 cyberattack attempts within a short period, exposing critical gaps in Nigeria’s data protection ecosystem.

The National Commissioner of NDPC, Dr. Vincent Olatunji, disclosed this in an interview with the News Agency of Nigeria (NAN) on the sidelines of a data protection training programme in Lagos.

Olatunji said the surge in cyberattacks forced the commission to temporarily shut down its network as a security measure to prevent hackers from breaching its systems.

“This temporary shutdown was a preventive move to stop the attackers from succeeding; it underscores how serious the threats have become,” he said.

Olatunji said cyber threats had become persistent and increasingly sophisticated, requiring organisations to adopt proactive and continuous security measures.

“Cyberattacks are no longer occasional; they are constant. Organisations must monitor their systems round the clock and remain up to date with security protocols,” Olatunji said.

He stressed that entities handling personal and sensitive data must implement robust cybersecurity frameworks, regular audits and incident‑response plans to reduce exposure.

The NDPC commissioner highlighted the acute shortage of qualified Data Protection Officers (DPOs) as a major challenge in Nigeria’s data protection landscape.

He said the Nigeria Data Protection Act mandates organisations to appoint DPOs, creating a surge in demand for certified professionals that the current workforce cannot meet.

“There is a significant gap between demand and supply of skilled personnel. This training is designed to prepare participants not just for certification, but to fill that gap effectively,” he said.

Olatunji said Nigeria’s data protection ecosystem had recorded notable growth under a Public‑Private Partnership (PPP) model, generating over 10 million dollars in value.

He also revealed that the framework had generated more than seven billion naira in government revenue through registration fees and fines.

“Beyond revenue, it has strengthened Nigeria’s global reputation and boosted investor confidence in how data is managed and protected,” he said.

On ransomware attacks, Olatunji warned organisations against paying ransoms, stressing that payment emboldened cybercriminals and encouraged further targeting.

“Once you pay, you empower attackers. The focus should be on strengthening systems to prevent breaches, having backup plans, and responding swiftly when incidents occur,” he said.

He urged both public and private institutions to prioritise resilience over quick fixes when dealing with cyber extortion.

Facilitator Dr. Taiwo Oyeleye said the ongoing training programme was designed to equip participants with both theoretical and practical knowledge of data protection and privacy.

“They will gain a clear understanding of data protection principles, organisational frameworks and technical safeguards required to secure sensitive information,” he said.

Oyeleye expressed confidence that participants would help bridge existing awareness and capacity gaps across sectors such as finance, health, telecommunications and government services.

Another facilitator, Mr. Wole Jacobs, advocated for stronger collaboration between the NDPC and the National Information Technology Development Agency (NITDA) to confront emerging cyber threats.

Jacobs said the training would enhance participants’ capacity to protect data, promote awareness and contribute to Nigeria’s digital‑transformation agenda.

He emphasised the need for continuous learning and adherence to global best practices in cybersecurity and data‑privacy standards.


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