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Report Finds Finance App Installs Grow Across Africa

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AppsFlyer and Google have launched a new report looking at how mobile apps are transforming finance in Africa. Data reveals a significant increase in finance app installs across the African continent, as people turn to apps and technology as a way of managing finances, navigating economic uncertainty, and moving towards financial freedom.

The report analyzed more than 140 million installs, across 3,000 finance apps, and found that installs across the continent grew 25%.

Ghana, Nigeria, Kenya & South Africa were the main contributors to this rise in finance app installs, with the former largely bolstering this by a massive 200%; followed by Nigeria, which saw an increase by 33%. Kenya’s growth was recorded at 5%, while South Africa witnessed a decline by 11%.

Financial Google search increase in Africa

Google search trends between May 2021 & May 2022 showed that lending and currency conversions dominated in terms of interest related to finance – an indication of exactly how uncertain the economic situation has become for most people on the continent, particularly post-pandemic.

Key countries contributing to this increase include South Africa, who led the way in “grant status” and “loan application searches”, recording 700% & 51% increases in search intent, respectively.

“They also led the way in “payment date” searches, with a 700% increase in search intent. There was also a large increase in South Africans searching for “currency conversions”, with a 74% increase in search intent for “euros to rands conversion rates”.

Nigeria topped the list in terms of “loan app” searches, with an increase in search intent of 68% in the country. In Kenya, the majority of people searched for “currency conversion”, with a 52% increase in search intent for “USD to KSH” searches.

How Marketers are responding

According to the report, app install ad spend for finance represented approximately 87% of total spend across the continent between January 2021 and September 2022, confirming exactly how dominant the finance industry is.

This figure represents the amount of money invested in advertising campaigns aimed at driving users to app stores to download an app.

Indeed, there was a 45% increase in finance app install ad spend across Africa on Android devices between H1 2021 & H2 2022.

Marketers have been forced to up their budgets in order to run marketing campaigns to acquire new customers, as well as re-engage dormant users. As a result of this, installs from remarketing campaigns tailored to re-engage customers surged 55% between H1 2021 and H1 2022.

Commenting on findings gathered from the report, Otávio Tranchesi, Industry Lead Finance, AppsFlyer stated, “Once again, we are thrilled to collaborate with Google, exploring one of the most exciting industries across the continent.

The tech sector in Africa has experienced tremendous growth over the last few years, but one industry that stands out is the financial sector – and with smartphone penetration increasing, mobile is crucial for success. We’re proud to be working alongside so many companies spearheading this growth.”

Lizzie Kondowe, Africa Apps Lead, Google added “When we look at Google’s search trends, it’s clear that financial uncertainty is weighing heavily on many people across the continent.

“We’re seeing more and more apps come to market that aim to solve these problems, and so it’s no surprise to see installs rising. We’re proud to be working alongside AppsFlyer, to bring marketers the insights and tools they need to grow their apps.”


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NBS Unveils Crowd-Sourcing Initiative for Accurate Statistical Data

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National Bureau of Statistics (NBS) has introduced a crowd-sourcing initiative aimed at providing more accurate statistical information and data to policymakers and the general public.

NBS Unveils Crowd-Sourcing Initiative for Accurate Statistical Data

According to a statement issued by Folorunso Alesanmi, head of Public Relations, the initiative, which commenced several months ago, involves compiling daily price data from a wide range of sources.

These include open markets, supermarkets, neighbourhood shops, bulk and discount stores, street outlets, and large retail shops.

Data collection has been conducted across all 36 States, the Federal Capital Territory (FCT), and every senatorial district.

However, the Bureau clarified that price data gathered through crowd-sourcing differs from the data used in computing the Consumer Price Index (CPI).

While CPI data is collected at specific, pre-determined outlets during the second and third weeks of each month, crowd-sourced price data is gathered randomly from different respondents daily.

By leveraging the power of crowd-sourcing, the Bureau has been able to gather a vast amount of data that offers a more nuanced picture of price trends in the economy.

“We are thrilled to release our first price data compiled through crowd-sourcing. This initiative represents a major step forward in our efforts to harness the power of technology and innovation to improve the quality and timeliness of our statistical data,” said Prince Semiu Adeyemi Adeniran, Statistician-General of the Federation and NBS CEO.

The newly released data offers insights into the prices of essential food items commonly consumed by Nigerians, such as local rice, white beans, white maize, garri, yam, and more. It provides a daily snapshot of food costs.

The NBS plans to update this data on a daily basis, offering entrepreneurs, policymakers, and researchers a valuable tool for monitoring price fluctuations and making informed decisions.

The data is accessible to the public through a dedicated dashboard, where users can view, analyze, and download it in real-time—enhancing transparency and accessibility.

“To this end, the agency has implemented a range of quality control measures, including data validation and verification processes, to ensure that the data is reliable and trustworthy,” the statement added.

The release of this crowd-sourced price data underscores the NBS’s commitment to innovation and collaboration.

By working with citizens and embracing technology, the Bureau aims to provide more timely and accurate statistics to drive economic growth and development


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AFC Appoints Ireti Samuel-Ogbu as Chair of Board of Directors

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Africa Finance Corporation (AFC), the continent’s leading instrumental infrastructure solutions provider, has announced the appointment of Mrs Ireti Samuel-Ogbu as Chair of its Board of Directors. She succeeds Mr. Emeka Emuwa who has completed 12 years of meritorious service to the Corporation.

Mrs. Samuel-Ogbu brings a wealth of experience spread over three decades leading and transforming the banking sector in Europe, Middle East, and Africa. Until recently, she led Citi’s institutional businesses in Nigeria and Ghana, with oversight across Banking, Markets and Services.

During this period, she steered the franchise through significant macroeconomic and regulatory headwinds, strengthening its strategic momentum and resilience.

Her international career within Citibank included senior leadership roles across over 50 countries in the Europe, Middle East, and Africa region, during which time she worked in the United Kingdom, Nigeria, and South Africa.

Mrs. Samuel-Ogbu has extensive boardroom experience including Citibank Nigeria where she was a Non-Executive Director for 6 years and Chair of the Risk Committee prior to becoming the Managing Director.

She also served on the board of CHAPS Clearing UK, the high value payment system now operated by the Bank of England and a UK-based charity, Opportunity International.

Her extensive experience and unwavering dedication to the advancement of Africa make her a valuable asset to AFC at a time when the Corporation is more committed than ever to accelerating Africa’s transformation through bold investments, innovative financing models and catalytic partnerships.

AFC recently delivered a record-breaking FY2024 financial performance, with total revenue increasing by 22.8% to US$1.1 billion, surpassing the US$1billion milestone for the first time.

This strong performance was driven by several transformational projects including acting as the Lead Project Developer for the Lobito Corridor, a transformative multi-country transport network connecting Angola, Zambia and the Democratic Republic of Congo (DRC), financing of the expansion of the Kamoa-Kakula Copper Complex in the DRC — one of the world’s highest-grade, low-carbon underground copper mines and financing support for the commissioning of the Dangote Refinery, the largest in Africa.

Speaking on the appointment, Samaila Zubairu, President& CEO of AFC, said: ” We are delighted to welcome Mrs Ireti Samuel-Ogbu as Chair of the Board.

Her wealth of experience, visionary leadership and deep understanding of Africa’s financial landscape will be invaluable as we navigate our next phase of growth- expanding our impact, mobilising urgently needed capital and delivering transformative projects that enable inclusive and sustainable prosperity across the continent.”

Mrs Ireti Samuel-Ogbu commented: “I am honoured to take on the role of Chair at AFC, an institution that serves as a trusted bridge between international capital and Africa’s dynamic growth opportunities.

I look forward to working closely with the board, management, and all stakeholders to advance the Corporation’s mission and strengthen its role as the leading provider of strategic, investment-driven solutions that unlock Africa’s full economic potential.”

 


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NBC Loses Appeal as Tribunal Upholds ₦190m Fine for Misleading Packaging

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Competition and Consumer Protection Tribunal has rejected a proposed settlement between the Nigerian Bottling Company Limited (NBC), also known as Coca-Cola Nigeria Limited, and the Federal Competition and Consumer Protection Commission (FCCPC), while upholding a ₦190 million fine imposed on the company for misleading packaging.

In a judgment delivered on Monday, April 28, a three-member panel led by presiding judge Thomas Okosun dismissed NBC’s application to adopt the settlement terms as judgment, describing it as an “attempt to arrest judgment.” NBC’s counsel, O. Ogunride, had informed the tribunal of a settlement agreement reached with the FCCPC, requesting its adoption as a consent judgment.

The FCCPC’s representative, Abimbola Ojenike, confirmed the existence of the settlement, stating that discussions had been finalised with Akoji Achimugu, the commission’s legal director.

However, the tribunal pointed out that the terms of settlement were filed after judgment had been reserved and both parties had submitted their final written arguments. Okosun ruled that “the notion of arrest of judgment is unknown to Nigerian law,” stressing that entering a settlement at this stage exceeded the FCCPC’s statutory authority and undermined its role as a regulator.

He further criticised the FCCPC’s acceptance of the post-judgment settlement, saying it conflicted with the commission’s regulatory obligations. The tribunal emphasized its constitutional duty to the public, asserting that it could not engage in private compromises between parties.

The panel also criticised the FCCPC’s sudden shift from its earlier position, noting that the proposed settlement declared “there is no penalty,” directly contradicting the commission’s findings from its investigation. Consequently, the tribunal rejected the settlement and proceeded to deliver its final judgment.

Upholding the FCCPC’s five-year investigation, findings, and imposed penalties, the tribunal ruled that NBC’s conduct constituted misleading practices in violation of Nigerian law.

It affirmed that the ₦190 million administrative penalty was consistent with the Federal Competition and Consumer Protection Act (FCCPA) and the 1999 Constitution (as amended). NBC’s appeal was dismissed for lack of merit, and the company was ordered to pay the fine within 60 days.

The case stemmed from an August 2024 announcement by the FCCPC accusing Coca-Cola and NBC of engaging in unfair marketing tactics and misleading consumers. NBC had contested the penalty, arguing that its packaging provided clear information compliant with national regulatory requirements.

The company later acknowledged that mislabeling of its zero-sugar Limca Lime-Lemon variant resulted from a production error at its Abuja facility.

In its revised appeal, NBC maintained that the mislabelling was unintentional and argued that the FCCPC’s conclusions were unfounded and beyond its statutory powers. However, the FCCPC defended its mandate to enforce corporate and consumer protection standards and urged the tribunal to dismiss NBC’s appeal.

The tribunal ultimately ruled in favour of the FCCPC, reinforcing regulatory accountability in the consumer protection landscape.


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