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Jiji Africa Unveils New Exciting Rebranding Initiative

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Jiji Africa has unveiled a new vision, mission, and brand style in an extensive rebranding initiative.

Jiji, the largest online marketplace in Africa, has completed an extensive rebranding effort to align with accelerated company growth, development, and vision for the future. They aim to strengthen its young, friendly, and extraordinary corporate image.

At the heart of this rebranding is a change of the company’s vision, mission, and position. And that’s what they wanted to reflect in the new tagline and design approach.

A unique design feature — named Ji-spots — has been designed to represent Jiji’s diversity in its service offerings. They also mention that such elements and the new palette best describe the main difference of their classifieds platform from online shops or marketplaces.

The refreshed Jiji brand includes a new tagline, “Because Deals Can Be Easy.” It should represent the ease of using the Jiji platform in whatever service one chooses, whether it’s buying, selling, hiring, renting, swapping, etc.

“We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform,” Valeriia Kupreichuk, Jiji Africa’s Brand Manager.

“The new brand reflects Jiji’s focus on customer satisfaction and ease of online shopping. Our dream is to live in a world where people can afford everything they need. To fulfill this, we created a platform where people can find other people with the right solutions, be it a product, a job, or a service.

“With us, anyone can exchange, sell and buy anything based on their needs, budget, and circumstances. We are for satisfying needs and against frustration,” said Vitalii Sharovarov, Jiji Africa’s CMO.

With a network of five markets across Africa, including Nigeria, Uganda, Tanzania, Kenya, and Ghana, Jiji gets approximately 1.6 Million+ active ads and 2.5 Million buyers monthly. By significantly rebranding, Jiji is looking forward to opening up new levels of making deals between people and building an even stronger community where anyone can feel satisfied and safe.

Anton Volyanski, Jiji Africa’s Founder, says: “We have been planning the rebrand for some time. It coincides with a period of strong growth in our company and a period of unprecedented change in the way e-commerce is marketed, especially with the Post Covid wave.

“We have always tried to be innovative with marketing, and the evolution of our brand underpins this. We wanted a modern and adaptable style but with links to our African heritage. This is important for our clients, and so it is crucial for us.”

“This rebrand represents a significant step in the company’s evolution. We are redefining who we are, driving change, and shaping the future of the e-commerce industry,” said Yuliy Shenfeld, Jiji Nigeria’s Country Manager.

“Our brand ethos has always been built on trust, credibility, and customer-centricity. That’s what’s kept our business running seamlessly for the past year. In addition, we pride ourselves on our ability to connect buyers and sellers in a free classifieds site.”

Since it penetrated the Nigerian Market in 2014, and bought off OLX assets in 2019, Jiji has been raising the bar in the e-commerce industry. It has led the way in innovation, customer-centric features that have increased their site’s traffic and sales.


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E-Business

CAC Urges Users to Secure Accounts after Cyberattack Scare

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Corporate Affairs Commission (CAC) has raised  alarm over a cybersecurity incident involving unauthorised access to parts of its information systems, urging users to update their login credentials as a precaution.

CAC Urges Users to Secure Accounts after Cyberattack Scare

In a public notice yesterday, CAC, informed stakeholders that the Commission is currently reviewing the breach and assessing its potential impact.

According to the Commission, response protocols have been activated, with containment measures already in place to safeguard affected systems.

The CAC stated that it is working closely with the National Information Technology Development Agency (NITDA) and other relevant government agencies and partners to determine the scope of the incident and prevent further compromise.

“Appropriate containment measures have been implemented, and additional safeguards are in place,” the Commission stated, while advising users to monitor activities on the CAC portal and remain cautious of unsolicited communications that may arise from the breach.

Reports online claim that as many as 25 million documents may have been exfiltrated from the Commission’s infrastructure.

The claims, attributed to a cybercrime-tracking account, have not been independently verified, and the CAC has not confirmed the figures or identified any perpetrators.

The development has raised fresh concerns over the security of Nigeria’s corporate registry, particularly given the Commission’s increasing reliance on digital systems.

In February 2026, the CAC disclosed that it processes up to 10,000 business registration requests daily, following the deployment of artificial intelligence across its service delivery platforms.

It also handles an average of 5,000 customer enquiries each day via emails and call centres.

Despite the breach, the Commission reaffirmed its commitment to maintaining the integrity and security of its systems, assuring stakeholders that updates will be provided as investigations progress.

 


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Bridging the Divide: The Fund We Owe Our Children

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By Eric Gumbo, MBS

The writer is a partner at G&A Advocates LLP, a firm with two decades of experience advising on infrastructure, capital markets, and regulatory law across East Africa.

Bridging the divide: The Fund We Owe Our Children

In 1961, John F. Kennedy promised the American people something that, by any rational measure, should have been impossible: that the United States would land a man on the moon and return him safely to earth before the decade was out.

The technology did not yet exist. What existed was the decision to begin. Six decades later, that decision is still paying forward.

On April 1, 2026, NASA’s Artemis II lifted off from Kennedy Space Center in Florida, carrying four astronauts on a ten-day journey around the moon, the first crewed lunar mission in over fifty years.

It was a test flight, one rung on a ladder that future missions will continue to climb. The greatest national achievements are rarely completed in a single term. They are built incrementally, passed from one generation to the next.

Kenya is at a similar moment today. Having spent two decades advising on infrastructure and regulatory frameworks across East Africa, I have seen the pattern repeat: the countries that succeed are not those with the most resources at the outset.

They are the ones that build the strongest legal and institutional foundations beneath their ambitions. The Sovereign Wealth Fund framework is Kenya beginning to do exactly that.

The Draft Sovereign Wealth Fund Bill proposes to gather revenues from oil, minerals, privatisations, and strategic investments into a single disciplined framework. Its three purposes are clear: stabilise revenues when commodity prices fall, finance critical infrastructure, and preserve savings for future generations.

With oil reserves estimated at 560 million barrels and resource revenues projected to exceed $1.5 billion annually, Kenya is not a poor country imagining wealth. It is a resourced country deciding whether to spend that wealth on today or invest it in tomorrow.

“A sovereign wealth fund is not a savings account. It is a declaration that we believe our country’s best days are ahead, and that we intend to fund them.”

The wise farmer does not eat all the seed after the harvest. She saves enough for the next planting season, because what she holds today is not just food. It is the future.

Those entrusted with managing this fund must act not as owners, but as caretakers. Nigeria’s oil revenues once promised national transformation; five decades later, the Niger Delta remains among the most underdeveloped regions on the continent, a cautionary tale written in squandered windfalls and weak institutions.

The Santiago Principles, which the draft bill aligns with, exist precisely to prevent that story from repeating. Auditors, parliament, civil society, and the media must be empowered to scrutinise this fund as its guardians, not as obstacles to it.

Kenya is not venturing into unknown territory. Botswana built the Pula Fund from diamond revenues and transformed one of Africa’s smallest economies into one of its most stable. Ghana’s Petroleum Funds have cushioned oil shocks and preserved a heritage for future generations.

Both succeeded not because they struck lucky, but because they built the governance architecture to protect what they found.

From M-Pesa to the 2010 Constitution, Kenya has a documented history of building things others eventually copy. The Sovereign Wealth Fund is the next chapter.

But it must be written with discipline and institutional independence that outlasts any single administration. Visible returns, better hospitals, more schools, jobs funded by resource revenues rather than donor goodwill, are what will determine whether ordinary Kenyans trust this fund across generations.

When we extract minerals from Kenyan soil today, coal from Kitui, rare earth elements from Kwale, gold from Migori, we are drawing down on a balance sheet that does not belong to us alone. It belongs to the Kenyan who will be born twenty years from now, who never had a vote in how we used her inheritance.

As Xi Jinping has put it: “We must act on the responsibility to our ancestors, our generation, and those yet to come.” The Sovereign Wealth Fund is how Kenya answers that responsibility. Not with words, but with architecture that lasts.

 


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Nigeria Needs Some 480,000 Local DPOs for Data Protection

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Nigeria needs some 480,000 data protection officers (DPOs), to develop, implement, and oversee organizations’ data privacy strategy to ensure compliance with laws like the GDPR and the Nigeria Data Protection Act (NDPA).

Nigeria Needs Some 480,000 Local DPOs for Data Protection

Currently only about 10,000 individuals possess the necessary certification highlighting a major skills gap, according Vincent Olatunji, national commissioner, Nigeria Data Protection Commission (NDPC).

Olatunji spoke on Monday at the second edition of its Data Protection Officers training and certification programme in Abuja and Lagos.

He said that the NDPC has domesticated the certification of data protection officers (DPOs) to address the widening gap in certified DPOs, despite steady growth in the number of trained professionals over the past three years.

“At the moment, we have about 10,000 certified DPOs to work in that space. The gap of about 480,000 still exists,” he said.

The shortfall reflects rising demand for data privacy skills as more businesses, government agencies and digital platforms process personal data under the Nigeria Data Protection Act.

Olatunji said the number of certified DPOs has grown from fewer than 1,000 three years ago to over 10,000, while more than 27,000 professionals now operate within Nigeria’s wider data protection ecosystem.

He said the commission is scaling up training and certification efforts to close the gap and position Nigeria as a leading source of data protection talent in Africa.

“Our goal is to make Nigeria the go-to country when it comes to sourcing qualified data protection officers in Africa,” he said, adding that the certification meets global standards.

The NDPC said expanding the talent pool could also support job creation and strengthen trust in Nigeria’s digital economy.

Tolu Fadipe, head of research and development at the commission, said data protection is becoming critical as the country moves deeper into digital systems and emerging technologies.

“As we move towards a digital economy, data becomes central and protecting that data is essential,” she said.

Adeola Sopade, lead trainer, said participants in the programme would be trained on global best practices, including data protection principles, compliance requirements and handling user data requests.

The training also includes practical exposure and internships with organisations to improve job readiness.

Participants said the programme offers opportunities for young Nigerians to build careers in technology and prepare for emerging fields such as artificial intelligence.

 

 


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