Jumia Nigeria Expands E-commerce Access Nationwide as it Kicks Off 2024 Black Friday Campaign

Jumia, Nigeria’s leading e-commerce platform, has launched its highly anticipated Black Friday campaign, running from November 1st to November 30th.

L-R: Robert Awodu, Regional Head of Public Relations and Communications (Sub-Saharan Africa); Richmond Otu, Chief Supply Chain Officer, Jumia Nigeria; and Sunil Natraj, CEO, Jumia Nigeria, at the recent Jumia’s Black Friday roundtable.

This year’s theme, “No Too Calculate,” highlights Jumia’s commitment to creating a simpler, stress-free shopping experience for Nigerians amid economic challenges, allowing consumers to enjoy great savings without budgetary worries.

This year’s Black Friday campaign is supported by Xiaomi as the platinum partner, alongside renowned brands such as Oraimo, Nivea, Infinix, Tecno, Itel, Haier Thermocool, Binatone, Pernod Ricard, Diageo, Bacardi, Hikers, Ecoflow, Skyrun, Glamstar, Ledrop, Unilever, Macallan, LG, and others.

“We are excited to launch another Jumia Black Friday. For us, this campaign is about making e-commerce more accessible to consumers in Nigeria.

“We recognize the current economic situation and have worked closely with our brand partners to offer the best possible deals to consumers during this period.

“Additionally, our expanding network of Pickup Stations ensures that even more consumers, regardless of their location, can benefit from the convenience of online shopping.

“As we grow, our focus remains on creating real value for both our consumers and sellers through our extensive ecosystem,” said Sunil Natraj, CEO, Jumia Nigeria.

The Black Friday campaign serves as a powerful platform for international and local brands as well as SMEs to expand their reach and boost sales.

Furthermore, with Jumia’s extensive logistics network, which partners with hundreds of local logistics service providers, delivery to all corners of Nigeria, including smaller towns and rural areas is guaranteed.

“At Xiaomi, we believe that everyone deserves access to the latest cutting-edge technology. Jumia Black Friday is the perfect opportunity for consumers to experience our innovative products at unbeatable prices.

“Our Black Friday deals reflect our commitment to making advanced, high-quality technology accessible to all.

“Whether you’re upgrading your smartphone or enhancing your smart home, Xiaomi offers products that are not only powerful but also beautifully designed, helping you stay connected in smarter, more efficient ways,” said Xingyu Yang, Country Manager, Xiaomi Nigeria.

Since Jumia introduced Black Friday to Nigeria in 2014, the company has continued to unlock new opportunities for both consumers and businesses. With online shopping in Africa projected to reach $75 billion by 2025, Nigeria will play a pivotal role in this e-commerce growth.

Shoppers can visit Jumia’s website or app starting November 1st to take advantage of these exclusive Black Friday deals.