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Jumia Report sees Increase in Mobile phone Accessibility

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(L-R)Mrs Chioma Okee-Aguguo,Head,South West Zonal Office,NITDA, Juliet Anammah, CEO, Jumia Nigeria, Paul Midu,CMO Jumia Nigeria and Olubayo Adekambi, Chief Transformation Officer, MTN Nigeria at the Launch of Jumia's Annual Mobile week recently in Lagos
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Statistics released yesterday by Jumia shows that the number of Nigerians who visited Jumia Website via their mobile phones increased by 11%, while those who used their desktop computers or laptops dipped to 18% in 2017 compared with 29% in 2016.

 

The report also shows that in 2017, 70% of Nigerians preferred the cash on delivery option, compared to 28% & 12% for credit/debit cards and mobile money options respectively.

 

Juliet Anammah, CEO, Jumia Nigeria, Said this at the launch of the Mobile Report in Lagos, describing the upward shift from desktop to mobile as a positive development.

 

She attributed the increase in the number of mobile phone users to the multiplicity of affordable smartphones, especially the Asian mobile brands which continue to build on their Africa-specific strategy by introducing lower price points’ smartphones adapted to the profiles of African users.

 

She also listed a growing market for second-hand devices and the increasing use of social media sites (active social media users) as contributing factors.

 

Anammah further hinted that “the mobile industry continues to play an increasingly important role in the socio-economic development of the African region.

 

“As Nigeria swiftly becomes a mobile first country, with mobile phone penetration currently at 84% of the population, Jumia is doing its bit to close the gap with sales initiatives such as Jumia Mobile Week.

 

The company said that the stage is set once again for the biggest sale of mobile phones, beginning March 19th through 25th.

 

This is a mobile-phone-only one-week-long sales event dedicated to opening up our customers to a wide range of mobile devices at half the normal prices.

 

We believe that, by end of 2018, at least every Nigerian will have access to a mobile phone,” added Anammah.

 

In his remark, Olubayo Adekambi, Chief Transformation Officer, MTN Nigeria identified “the expansion of E-commerce into a dual business model that blends the physical and the digital to create an ecosystem between brands and consumers across the two worlds”, as among the major factors fueling the increase in adoption of smartphones.

 

In order to ensure rural dwellers have increased access to ICT devices such as smartphones, the National Information Technology Development Agency (NITDA) has created an IT Innovation hub, which has the capacity to produce e-literate groups from low skilled or low paid workers, unemployed people, and those with disabilities who do not have access to these ICTs.

 

Dr. Isa Ali Pantami, Director General NITDA noted that, “NITDA has seen in ICT the potential to change new and old forms of economic activity.

 

“We’ve created e-Learning Centres to further enrich the rural communities’ quest for learning and for continuous after-school reading and learning by both the students and teachers, among other initiative.,

 

The 2018 Mobile Report launch also had other Telecom & IT experts in attendance; as well as a host of Jumia brand partners, such as Techno, Infinix, Samsung etc.

 

 

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture

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ARTHUR MBANEFO
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MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.

ARTHUR MBANEFO

Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.

Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.

He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.

Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.

Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.


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PIN to Empower 20 Million Youths with New Digital Rights Board Game

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Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).

The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.

The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.

Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”

‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.

Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.

The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.

Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.

Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.


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Meta Cracks Down on Fake Accounts, Deletes 10m Profiles

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Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.

The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.

In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”

Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.

The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.

To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.

“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.

Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.

As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.

In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”

Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.


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