E-Business
Jumia Sees Growth in First Quarter 2022 Results

Jumia Technologies AG (“Jumia” or the “Company”) announced its financial results for the first quarter ended March 31, 2022.

“We kicked off 2022 with very strong growth momentum, closing the first quarter with the highest GMV and Order growth rates of the past 9 quarters, up 27% and 40% year-over-year respectively.
“In parallel with accelerating usage growth, we continued driving platform monetization, with revenue growing by 44% year- over-year, which was also a 9-quarter high,” commented Jeremy Hodara and Sacha Poignonnec, Co-Chief Executive Officers of Jumia.
“We remain focused on taking the business forward on our path to profitability, driving faster usage growth with improved levels of marketing efficiency. Sales & Advertising expense per Order and as % of GMV decreased sequentially, both reaching their lowest levels in the past 4 quarters, at $2.0 per Order and 7.5% of GMV respectively. We are executing on our strategy with discipline and consistency. Our focus continues to be on making Jumia a compelling destination for the everyday needs of African consumers and a growth engine for sellers and businesses in Africa and beyond.”
First Quarter 2022- Business Highlights
- Growth Acceleration Initiatives
In the first quarter of 2022, we continued executing on our growth acceleration strategy building upon the momentum of the second half of 2021, continuing to scale the business towards profitability.
The key levers of our growth acceleration plan remain consistent:
Sustained marketing investments on a multi-channel basis, to drive consumer awareness, adoption and retention.
Enhanced assortment relevance with a focus on everyday product categories.
Improved pricing and shipping policy.
Improved customer experience and convenience through platform enhancements.
We have outlined below relevant developments in the first quarter of 2022 with respect to each one of these levers.
Marketing
- Brand awareness and consideration are core pillars of our marketing strategy and key to foster customer trust. We were pleased to see Jumia ranked #6 in the 2021 Most Influential Brands survey in Egypt released by Ipsos in March 2022. The ‘Most Influential Brands Survey’ is a global Ipsos initiative, covering 14 markets and close to 800 brands worldwide.
2021 was the second edition of the survey in Egypt with 118 brands assessed across 14 categories. In 2021, Jumia progressed from the 7th to the 6th position of the ranking, maintaining its leadership within the digital and e-commerce category of the survey.
Assortment, pricing and shipping
As part of our efforts to become the digital destination in Africa for everyday needs, we are expanding our assortment in the everyday categories and further enhancing our partnerships with sellers and brands.
Between December 31, 2021 and March 31, 2022, we added almost one million SKUs in the FMCG category, the highest number of SKU adds in this category in the past 8 quarters. We also established pan-African partnerships with each of Coca-Cola and Danone across both our e-commerce and food delivery platforms.
Price competitiveness is a key component of the Jumia value proposition for consumers, particularly in a more challenging macro environment that drives increased consumer price sensitivity. We are upgrading our price benchmarking tool into an automated system covering the full product assortment of Jumia, incorporating data from both online and offline channel checks.
The new system leverages machine learning algorithms to match images and product features enhancing the speed and accuracy of screening and matching. It also allows for real-time price adjustment with dedicated modules for margin optimization.
We are rolling out a free shipping program in select countries allowing consumers living in the main cities to benefit from next-day free shipping on Jumia Express items and basket sizes exceeding a minimum threshold. Jumia Express is an end-to-end logistics service provided to sellers where items are stored in our warehouse and picked and packed by Jumia.
We expect the free shipping initiative to drive consumer adoption and overall usage growth. While we will be foregoing consumer shipping fees – booked under Fulfillment revenue – we expect to better monetize the Jumia Express service – booked under Value Added Service revenue – as we expect sellers to benefit from sales uplift as a result of the free shipping roll-out.
Technology: Platform enhancements
We continue to invest in our technology backbone and front-end projects in particular, to make our platforms even more easy-to-use and engaging.
During the first quarter of 2022, we continued working on an overhaul of our homepage and product pages to simplify navigation and product discovery. Key developments included creating stronger hierarchy of content on the homepage and more informative product pages with larger pictures and additional information such as available stock quantity for flash sales and promotions.
We intend to further enhance user experience with incremental improvements to our product search algorithms and filtering modules, while increasing personalization throughout the stages of the user journey.
- JUMIA PAY UPDATE
In April 2022, JumiaPay was granted the Payment Service Solution Provider (“PSSP”) license by the Central Bank of Nigeria, which allows us to process payments on behalf of third-party businesses in Nigeria.
In parallel, we continued expanding the range of everyday digital and financial services available to consumers on the JumiaPay app.
In Nigeria, JumiaPay is working with the CGAP, Consultative Group to Assist the Poor, which is a global partnership of more than 30 leading development organizations, focused on financial inclusion to improve the lives of lower income populations.
As part of this partnership, we are piloting an e-doctor service on the JumiaPay app in collaboration with a third-party service provider, “Meeting Doctors”. The objective of this service is to help workers, sellers and consumers in general access doctors remotely for a monthly subscription fee of around $1. The experiment will help validate the value delivered to our customers and workers and identify a sustainable model to achieve this.
- MONETIZATION UPDATE
Logistics services to third parties
- We are making significant progress on the roll-out of our logistics services to third parties. Packages shipped during the first quarter of 2022 reached a new record of 3.5 million, on behalf of over 1,250 clients, an increase of more than 200 clients compared to the fourth quarter of 2021.
Advertising
Our advertising activity experienced strong momentum during the first quarter of 2022, with 484 advertising campaigns, up 55% year-over-year, on behalf of almost 9,000 advertising clients, a 24% year-over-year increase. Advertising clients during the quarter included high profile brand partners such as Unilever, L’Oréal, Adidas, Danone, Xiaomi, Coca-Cola, Krispy Kreme, Burger King and many more.
We are constantly improving the efficiency of our campaigns to enhance the returns on investment for our advertising clients, through better audience targeting, enhanced personalization and campaign management tools. As a result, advertising campaign performance, measured by the click-through rate on our ads, increased by 56% year-over-year in the first quarter of 2022, supporting sales and return on ad spend for our advertisers.
- IMPACT
Earlier in May 2022, we launched our inaugural ESG report highlighting our sustainability strategy and key themes in alignment with the Sustainability Accounting Standards Board (“SASB”) and the United Nations Sustainable Development Goals (“UN SDGs”). The first edition of this report has been designed as an overview of our sustainability strategy with a mapping of our current sustainability practices.
Our sustainability strategy is fully aligned with our corporate mission and has three main objectives:
– Living our mission: Our mission to “leverage technology to improve everyday lives” holds sustainability at its core. As we execute on this mission, we create jobs, reduce inequality and positively impact our communities.
– Embedding sustainability in our business operations: We aim to make business decisions and conduct our operations with sustainability guidelines and objectives in mind.
– Amplifying our impact through our ecosystem: Our impact is further amplified as we expand our sustainability practices to our ecosystem of partners and stakeholders.
Our sustainability practices today can be grouped under five material themes outlined below. These themes have been developed in line with our understanding of how our business impacts our key stakeholder groups: consumers, partners, employees, investors and our communities.
Environment
- Minimizing environmental impact through the reduction of carbon emissions, waste and offering customers pre-owned and refurbished goods.
Social
Providing convenience, accessibility and affordability to consumers.
Empowering sellers, partners, and communities by lowering the barriers to entry, providing training, access to funding and participating in initiatives to drive economic and social development.
Building an engaged, inclusive, and diverse workforce.
Governance
- Operating with strong governance and ethical standards.
E-Business
AI-Powered Cyber Threats Put Nigerian Banks on Alert

Nigerian banks are increasingly embracing artificial intelligence (AI) to improve customer service, strengthen fraud detection, and streamline operations.

Pic credit….gdprlocal.com
However, the same technology driving innovation could also expose the country’s financial system to unprecedented cyber risks, according to a recent warning from the International Monetary Fund (IMF).
The IMF has cautioned that advanced AI tools are rapidly enhancing the capabilities of cybercriminals, making it easier and faster to identify and exploit vulnerabilities in banking systems, payment infrastructure, and digital platforms.
For Nigeria, where digital banking transactions have surged in recent years and financial institutions are becoming more interconnected, the implications could be significant.
The warning comes at a time when Nigerian banks are investing heavily in digital transformation.
From AI-powered customer support systems to automated fraud monitoring tools and digital lending platforms, financial institutions are relying more than ever on technology to drive growth and improve efficiency.
Yet experts warn that this digital expansion is also widening the attack surface for cybercriminals.
The IMF noted that advanced AI models can dramatically reduce the time and expertise required to discover software vulnerabilities.
This means attackers can launch more sophisticated and coordinated cyberattacks against multiple institutions simultaneously.
For Nigeria’s banking sector, which depends on common payment rails, cloud infrastructure, telecommunications networks, and shared service providers, a major cyber incident could quickly spread across the financial ecosystem.
Nigeria’s financial sector has undergone a remarkable digital revolution over the past decade.
Data from the Central Bank of Nigeria (CBN) show that electronic payments now account for trillions of naira in monthly transactions, driven by mobile banking, instant payments, fintech innovation, and the growing adoption of digital channels.
The success of platforms such as the Nigeria Inter-Bank Settlement System (NIBSS) Instant Payments network has made banking more accessible and efficient.
However, it has also increased dependence on interconnected digital infrastructure.
According to the IMF, this interconnectedness creates systemic vulnerabilities.
A cyberattack targeting a critical service provider, cloud platform, telecommunications network, or payment gateway could disrupt services across multiple banks at the same time.
Unlike traditional bank robberies or isolated cyber incidents, AI-enabled attacks have the potential to trigger widespread operational disruptions, affecting payment processing, customer access to funds, and confidence in the banking system.
The IMF warns that extreme cyber incidents could evolve from operational challenges into broader financial stability concerns.
If multiple banks are simultaneously affected by a cyberattack, customers may experience service outages, delayed transactions, or restricted access to deposits.
Such disruptions could undermine public confidence and create liquidity pressures, especially if panic withdrawals or transaction bottlenecks occur.
The concern is not merely theoretical.
Over the past few years, Nigerian financial institutions have experienced increasing levels of cyber fraud, phishing attacks, identity theft, and ransomware threats.
Although regulators and banks have improved cybersecurity frameworks, AI-driven attacks could significantly raise the sophistication and scale of these threats.
The IMF believes that the growing concentration of technology services could further amplify the risks.
Many Nigerian banks rely on a relatively small number of software vendors, cloud providers, telecommunications operators, and payment infrastructure providers. A successful attack on one critical provider could have cascading effects across the entire banking system.
This concentration risk is becoming more pronounced as financial institutions increasingly adopt AI solutions from a limited number of global technology companies.
Despite the risks, AI is also emerging as one of the most powerful tools available to banks in defending against cyber threats.
E-Business
CSOs Raise Alarm over Nigeria’s Data Protection Crisis

A coalition of civil society organisations has warned that Nigerians’ personal information remains vulnerable to abuse despite existing data protection laws.

In a statement titled “Protected From the State, Not By It: Nigeria’s Data Protection Crisis Is a Crisis of Implementation,” the group said Nigeria developed one of Africa’s largest digital identity databases but failed to adequately protect the information it collects.
The coalition, comprising Media Rights Agenda (MRA), Paradigm Initiative (PIN), Digital Rights Lawyers Initiative (DRLI), Accountability Lab Nigeria, PROMAD Foundation, DigiCivic Initiative and others, noted that the National Identity Management Commission (NIMC) had enrolled more than 121 million Nigerians as of June 2025, while the country also operates under the Nigeria Data Protection Act (NDPA) 2023 and a dedicated Nigeria Data Protection Commission (NDPC).
However, the organisations argued that these safeguards failed to translate into meaningful protection for citizens.
According to the group, recent incidents involving alleged unauthorised access to sensitive government databases have exposed weaknesses in oversight and accountability mechanisms.
They cited reports surrounding the disclosure of voter registration information from the Independent National Electoral Commission (INEC) database and investigations that uncovered the online sale of sensitive identity records, including National Identification Numbers (NINs), for as little as ₦100.
“When the regulator’s own data is not safe, no citizen’s data is. A government that cannot protect its citizens’ data should, at minimum, be cautious about how aggressively it collects and deploys it. Nigeria has done the opposite. Under the NDPA, data controllers are required to undergo compliance audits filed with the NDPC, an obligation enforced against private entities even as public institutions, the largest holders of citizens’ data, face no comparable scrutiny,” the coalition stated.
The organisations also expressed concern about the expansion of state surveillance programmes, arguing that Nigeria lacked a comprehensive legal framework governing public surveillance systems.
They said existing laws did not clearly define the limits of surveillance, provide independent oversight, or require human rights impact assessments before such systems are deployed.
The coalition further criticised the continued use of provisions of the Cybercrimes Act against journalists, bloggers and social media users, despite a 2022 judgment by the ECOWAS Court of Justice declaring aspects of Section 24 of the law arbitrary and repressive.
According to the group, Nigeria’s data governance system currently places citizens in a vulnerable position where personal information is aggressively collected but inadequately protected.
“This is the asymmetry at the heart of the crisis: citizens are under-protected from data abuse and over-exposed to state monitoring and punishment,” the CSOs said.
They called on the Federal Government to strengthen enforcement of the Nigeria Data Protection Act, ensure public institutions are subjected to the same compliance requirements as private organisations, and publish the findings of investigations into alleged breaches involving government databases.
The coalition also urged authorities to establish an independent oversight framework for surveillance systems, amend Section 24 of the Cybercrimes Act, in line with the ECOWAS Court ruling, and strengthen accountability mechanisms across public institutions handling citizens’ data.
It warned that public trust in digital governance would continue to erode unless citizens are assured that their personal data is protected from misuse, unauthorised access and unlawful surveillance.
E-Business
Firm Discovered a New Corporate Phishing Technique using a Popular AI Web Development Platform

Kaspersky has discovered that attackers have begun exploiting another legitimate service for malicious purposes – this time it is Tencent EdgeOne Pages, a platform for creating and hosting web applications.

Attackers are misusing its capabilities to generate phishing emails targeting corporate users. Previously Kaspersky has described similar attacks leveraging Google services and web applications generated by Bubble, an AI-powered app builder, to hunt for corporate credentials.
Employees across multiple industries including the industrial sector, sales, and government are among the targets. The goal of the attack is to steal login credentials for corporate resources. Over the past 30 days, the company’s experts have detected more than 8,000 phishing emails using this tactic, including messages in English, Korean, and Russian.
The Tencent EdgeOne Pages service is positioned as a platform for quickly creating and deploying web applications using AI. Scammers misuse it to generate and publish phishing pages in minutes with virtually no web development skills.
Attackers host phishing pages on EdgeOne’s legitimate cloud infrastructure and use trusted domains. As a result, such sites appear to be established and secure to many protective solutions, complicating the detection of such attacks.
How the attack begins
The user receives an email from the alleged “corporate email support team”. The message states that the account login credentials will expire in 48 hours, and that failure to update them may result in problems receiving or sending emails.
To avoid restrictions, the user is prompted to click a link and enter relevant information. Phishing emails are not limited to this narrative, and could deliver any corporate message, such as a message from the HR department or a notification of a received document that should be downloaded.
Clicking the link in the email opens a page with a form for entering the victim’s name, email address, and password. It is a simple design, with virtually no additional elements.
After the user enters their login and password, the data is transferred to a server controlled by the attackers.
“We are seeing a continuation of the trend in which attackers use AI and no-code platforms as part of their phishing infrastructure. We’ve previously observed a similar scheme using the Bubble platform, and here we have yet another example.
“While the communication used in these phishing attacks is typical and has been used before multiple times, the attack technique itself significantly lowers the barrier to entry for attackers and accelerates the creation of phishing resources.
“Previously this required at least basic web development skills, but now an infrastructure for fraudulent emails can be created in minutes,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
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