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KairoswebTV Pioneers Online PR, Social Media Communication Platform in Nigeria

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KairoswebTV, the proprietary and sole online-TV network in Nigeria, on Tuesday unveiled its online PR and social media communication platform, DigitalPR-Wire (www.digitalprwire.com), which has been specifically designed for online press release distribution, monitoring, analytics and social media communication enterprise solutions.

DigitalPR-Wire is a web-based, hosted media intelligence solution designed to distribute, socially amplify and push press releases and news stories across 250+ online media outlets and influencers with a potential reach of 80 million within 24 hours.

It enables users monitor all news story, media and influencer pick-ups and gives detailed visibility report with links to stories. Media outlets include Yahoo news, CNET, Reuters, CNN, Tech Crunch, CNBC and Brandish.

DigitalPR-Wire was developed by Cihan Group, in cooperation with its award-winning providers of global media intelligence and content publishing partners which include PRNewswire, Sendible, Votigo, Folcon and Agility.

Tailored to meet the requirements of DigitalPR-Wire’s clients, DigitalPR-Wire incorporates elements of its developers’ partners’ technology and KairoswebTV proprietary social media communication solution.

Mr. Ifeanyi Aniagoh, senior special adviser to Governor Willie Obiano on Social Media and special guest at the occasion, congratulated Cihan Group for the innovative platform.

Aniagoh said that the platform was capable of generating digital jobs for teeming young Nigerians, adding that the State was ready to partner the Firm on leveraging the DigitalPR-Wire tools to reach citizens of the State.

“I was highly elated to hear that such innovative platform now exists in Nigeria. We are used to the foreign tools, but today we have this which we can proudly say is made in Nigeria. I urge our people to partners the brains behind this platform. The most interesting part is that you need not spend dollars to get your job done and delivered. It is such a tool needed now.

Speaking on the features of the platform, Mr. Celestine Achi, group managing director of Cihan Group, said DigitalPR-Wire also incorporates real time online monitoring and alerting system, campaign analytics solution to enable users measure and evaluate the success of their communication efforts and run social media contests and social media management to aid publishing of stories across all social media networks at the same time.

The platform can schedule posts in advance, get shortened links, engage with the user’s audience and measure ROI from all-in-one dashboard, as well as live streaming of events that connect with key stakeholders.

Achi, who is also Founder of KairoswebTV (www.kairosweb.tv) and DigitalPR-Wire, further said: “Our new online PR and social communication platform takes DigitalPR-Wire’s service to the next level with its new communication and information intelligence capabilities. Now, more than ever, we can help our clients to ensure that the right information is channelled to the right people in the right format and at the right time. Its intuitive interface makes it very easy to use, while the solution is also quick and easy to implement.”

Always seeking to break new grounds, KairoswebTV also announced the immediate availability of their Start-Your-Own-Online-TV Solution (SYOOTS) for content providers, broadcasters, publishers and entrepreneurs who are constantly searching for new ways to reach their audiences and take advantage of the new opportunities the digital video age provides.

According to Achi, the online TV company would maximise the disruptive nature of digitisation. He explained: “We are set to bring the entire structure of conventional television and traditional press crashing down – and you can pick up the pieces.”

The new service, SYOOTS, which will be available to anyone, including brands, religious organisations, political parties, governments and communication agencies, will enable users to launch their own interactive TV channel or network, with a full web-based channel management system available round-the-clock. Users will also have real-time statistics and unique interactive layers added to their content.

Achi further said: “We discovered a gap between TV and online video. The internet is full of independent videos, on-demand solutions but lacks real time TV experience. The traditional television offers no room for countless niche markets, topics or target groups because of the specialised expertise, high costs, and equipment in both broadcasting and content production.”

Describing SYOOTS as the sought-after solution, Achi stated that the service would deliver its technology straight from its cloud. “No more four-storey buildings packed with all kinds of expensive equipment and staff. KairoswebTV SYOOTS makes it easy and cheaper to exploit and manage your own TV channel on the internet,” he assured.

DigitalPR-Wire’s vision is to become the standard on-demand online PR and social media communication platform in Africa.

Cihan Business Solution is a leading Digital PR consulting firm with special focus on online PR, Social Communication Solutions and Media Intelligence, serving the complete workflow of today’s communications, social media and content marketing professionals.

The Group enables clients to improve their marketing intelligence and strengthen data-driven decision making through intelligent insights. Cihan Group also represents PRNewswire and agility as a publishing partner, Sendible as a solution partner, as well as Votigo and Falcon brands.


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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NCC, AVCNU Set Agenda for Model IP Policy for Nigerian Universities

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The first draft of an Intellectual Property (IP) Policy for Nigerian universities will soon be finalised by Nigerian Copyright Commission (NCC), working with the Association of Vice-Chancellors of Nigerian Universities (AVCNU) and the National Universities Commission (NUC).

Mr. John O. Asein, Director-General of NCC, and Secretary-General of the AVCNU, Professor Yakubu Aboki Ochefu, gave this indication at a consultative meeting during a visit of the executives of AVCNU to the Commission’s Headquarters in Abuja recently.

The Director-General said the Commission would fast-track work on the draft IP Policy with a view to entrenching a credible copyright culture in the nation’s tertiary institutions.

“The adoption and implementation of an IP Policy in universities will guide lecturers, students and librarians on their copyright obligations and address the allocation of rights in our institutions of higher learning,” he stated.

Mr. Asein also noted that implementation of an IP Policy would boost the Commission’s national anti-piracy campaign and enhance research and the use of IP knowledge in Nigerian universities. This, he asserted, has become even more imperative in light of the attitudinal changes brought about in the wake of the COVID-19 pandemic.

He decried the lack of copyright policy guidelines for library users in most Nigerian universities resulting in unregulated photocopying by students to the financial detriment of authors. He, therefore, urged AVCNU to assist in the implementation of the understanding earlier reached between the Reproduction Rights Society of Nigeria (REPRONIG) and the AVCNU on behalf of the Universities.

The Director-General remarked that it was an irony that universities were not eager to obtain licences despite the fact that most of the authors would be among the primary beneficiaries. He also advised REPRONIG to explore ways of ensuring that those universities that signed up for its licence obtained value for money.

In his remarks, the Secretary-General of AVCNU, Professor Yakubu Aboki Ochefu, thanked the NCC DG for assisting with the development of a model IP Policy for Nigerian Universities. He disclosed that the plagiarism detection software, Eaglescan, introduced recently for use in Nigerian Universities has helped to check the incidence of plagiarism and copyright abuses in the universities.

The Secretary-General observed that copyright has become a critical issue in Nigerian universities in view of the increasing relevance of the virtual learning environment occasioned by the Covid-19 pandemic. He expressed concern that many universities in Nigeria have no copyright policy and assured that the AVCNU would support the Commission in the development and adoption of the proposed IP Policy for universities to enrich the academic and research culture.

Professor Ochefu further indicated interest in the operations of the Nigerian Copyright Academy (NCA) and assured the Commission that AVCNU would work with the Academy to promote copyright education and enlightenment in the country, especially in the university system.

The visit of the AVCNU officials to the Commission is a follow up to an earlier visit of the NCC management team to the Association’s secretariat in February this year during which the Director-General of NCC advocated the urgent need for a model IP Policy for Nigerian Universities.


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Extreme E Partners StarTimes to Broadcast Series across Africa

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Electric off-road motor racing series Extreme E has signed a three-year agreement with digital TV operator StarTimes to broadcast the series live across the African continent.

Extreme E Partners StarTimes to Broadcast Series across Africa

The deal will see Extreme E’s five-race series aired live to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages. Season one gets underway in early 2021.

The agreement with StarTimes is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and BTRC (Belarus).

Commenting on the deal, Ali Russell, chief marketing officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions. This broadcast partnership with StarTimes is really important for helping to share our messages across Africa, which is an integral location to the series as Senegal’s Lac Rose plays host to our Ocean stage.”

Kristen Miao, StarTimes sports director, added: “Motorsports are getting more and more popular in Africa and at the same time people are increasingly concerned about climate change issues. With Extreme E, they will see that sustainability can also mean excitement and adrenaline. We are delighted to bring this unique championship into millions of homes across Africa.”

 


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