Broadcasting
Kayode Olowu Appointed to the Loeries Design Jury 2021

Kayode Olowu, founder and Creative Director of Lagos creative agency Onewildcard has been appointed to the design jury of the Loeries Awards for 2021.

Kayode Olowu
The revelation was made on the Loeries official website and Instagram page as part of a series of announcements for this year’s edition of the event.
Olowu trained at the Miami Ad School Europe, where he won several awards including D&AD, ADC, and YGA.
Though a Bachelor’s degree holder in Microbiology from the University of Ibadan, Olowu’s passions were elsewhere and he soon found his way into the creative industry.
Before founding Onewildcard, Olowu spent time at some of the top agencies in Germany, including THEY, Amsterdam; Y & R, Prague; and Geometry Global, Hamburg; where he worked with world-class brands.
During his time at Jung von Matt / Elbe, Hamburg, Olowu was part of a team that developed an idea that won Gold at the TROY awards.
Some of his other awards and recognition include Graphis and Luerzer’s Archive Special (200 Best Packaging Design Worldwide).
Before Olowu’s appointment, only a handful of Nigerians have ever been invited to take up jury duty at the Loeries. With his appointment, Kayode Olowu further stakes a claim as one of an elite class of Nigerian creatives who continue to make a mark beyond the shores of Nigeria.
In 2019, Onewildcard received a total of six nominations at the Lagos Advertising and Ideas Festival [LAIF] out of which the four-year-old Lagos agency carted home three awards. It has since gone on to do even greater things including a finalist spot at the 2020 Loeries award.
Kayode Olowu was appointed alongside Greg Quinton, Chief Creative Officer at SuperUnion, Hyunseo Yoo, Senior Creative (Art & Design) at TikTok Creative Lab METAP, Simone Rossum, Executive Creative Director at Joe Public Shift, Ashraf Majiet, Creative Director at Superunion, and Julia Carew, Interior Designer, Senior Architect at Boogertman.
Others include Kassie Naidoo, Creative Director & Partner at Lampost, Brian Steinhobel, Industrial Designer at Steinhobel Design (Pty) Ltd, Jineil Kandasamy, Executive Creative Director & Partner at Grid, Brian Mtongana, Design Director at Woolworths, Martina Bogusch, Creative Director, Designer at Xfacta, Mikara Naidoo, Senior Architect, Service Designer, Lecturer at Freethinking Business Consultants (EOH), George Rautenbach, Creative Partner at Sunshinegun and Catherine Kruger, Creative Director at HKLM Connect.
The Loeries which first took place in 1978 in Johannesburg, South Africa is a year-round focus on creative inspiration – helping marketers, agencies, and consumers appreciate the value of ideas and fresh thinking.
Its signature event, the Loeries Creative Week brings together Africa’s creative minds to recognize the best work from across Africa and the Middle East. The event features a week of celebration, comedy, remembrance, innovative insights, and networking with industry colleagues.
The Loeries Creative Week 2021 kicks off this October in Cape Town, South Africa.
Broadcasting
Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.
According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”
Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.
The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.
“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.
The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.
As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.
They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.
Broadcasting
Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Steve Babaeko
The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.
That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.
“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”
For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.
With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.
Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.
Broadcasting
Spotify partners Afro Nation Portugal to expand African music experience

Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.

The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.
The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.
Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.
The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.
Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.
“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.
“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.
“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.
According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.
The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.
Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.
“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.
“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.
Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.
The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.
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