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Massive Hits Recorded as Konga Flags off 8th Anniversary Sales

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Thousands of eager shoppers stormed the website and offline stores of e-commerce giant, Konga as the company flagged off its 8th anniversary sales on Monday, June 22, 2020.

 

The Konga 8th anniversary sales tagged K8onga Beyond the Hype runs until Tuesday, July 7, 2020.

The e-commerce giant had announced that it would be rolling out the drums to celebrate its customers, even as it revealed that it had put together a number of mouth-watering offers as part of efforts to celebrate its eight years of outstanding innovations and leadership in the Nigerian e-Commerce sector.

Subsequently, Nigerians had thronged the Konga website throughout Monday to be the first to get their hands on the amazing deals and freebies on offer.

Also serving as a source of excitement for many was the opportunity of winning the sum of N100,000 which Konga had equally highlighted as one of its incentives to customers daily throughout the period of the promotion.

Feelers emanating from Konga indicate that traffic started building up on the website from 12am as early-bird shoppers sought to gain first mover advantage over others.

Furthermore, the traffic rose during the day, with a huge number of excited bargain hunters trooping to the e-Commerce site to enjoy unmatched deals and rock-bottom prices across multiple product categories including mobile phones, computing and devices, electronics, FMCG products, kitchen appliances, fashion, wine and spirits, and much more.

Meanwhile, investigations also reveal that many other shoppers chose to storm Konga’s physical stores, defying the downpour witnessed in parts of the country on Monday.

Feedback from Lagos, Abuja, Port Harcourt, Imo, Delta, Kano, Ibadan, Akwa Ibom and many other parts of the country showed that Konga’s physical stores witnessed some significant walk-in traffic, a factor attributed to the store-only deals which formed a major feature of the anniversary sales.

‘‘During my lunch break, I decided to visit the Konga store in Ikeja along with a couple of my colleagues,’’ disclosed Funke Olojede, a copywriter at a marketing communications firm in Lagos.

‘‘It turned out to be a great idea as we were able to grab some heavily discounted products which were only available in-store.

“Throughout the remaining days of the promotion, I will be on the hunt, online and in the stores, for other sweet deals,’’ she revealed.

Also sharing his experience of the first day of the Konga 8th anniversary sales, DanladiInuwa, an entrepreneur, stated that he had been left delighted after visiting a Konga store located at the popular Banex Plaza in Abuja.

‘‘I have always been a regular visitor to that particular store so the staff there had already notified me of the commencement of the discount sales today.

“However, they did not tell me that there would be some specific deals for walk-in customers only. Thank God I went prepared as there were equally other shoppers in the store who were there. But I was able to get some rock-bottom prices on some much-needed items. I say a big thank you and congratulations to Konga.’’

Throughout the anniversary period, beginning from Monday, June 29 to the end of the promo period on July 7, Konga will equally host a daily flash sale at 10am, 2pm, 4pm and 6pm from which lucky customers will win exciting products at highly discounted prices.

This is in addition to the offer of free deliveries for orders which will coincide with the days for the flash sales.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Millions of Cyber Attacks Launched on Nigeria, Others- Reports

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There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.

The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.

These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.

Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.

However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.

They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.

Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.

Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.

Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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Nigeria, Others Facing ‘Millions of Cyber Attacks’ in 2020

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Nigeria, Kenya and South Africa, continues to fall victim to millions of malware attacks and Potentially Unwanted Applications (PUAs), according to the latest research from Kaspersky.

The IT security firm says its security solutions have reported on 28 million malware attacks in 2020 and 102 million detections of PUA (including pornware, adware) accounted for by the beginning of August 2020.

PUAs are programs that are usually not considered to be malicious by themselves, Kaspersky explains. However, they are generally influencing user experience in a negative way.

For instance, adware fills user device with ads; aggressive monetizing software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware, according to Kaspersky.

“Evaluating results over the same seven-month period in Nigeria, there were 3,8 million malware attacks and 16,8 million PUA detections – which is four times as much. Kenyan and South African threat landscapes have been more intense.

In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections. Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances,” the company adds.

These numbers show that it’s not only the malware that attacks users but also the ‘grey zone’ programs that grow in popularity and disturb their experiences, while users might not even know it is there.

While calculating interim results of threat landscape activity in African countries, the researchers noticed that PUAs attack users almost four times more often than traditional malware. They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in seven months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the program is detected, its creators won’t be considered to be cybercriminals.

“The problem with them is that users are not always aware they consented to the installation of such programs on their device and that in some cases, such programs are exploited or used as a disguise for malware downloads. This is why many security solutions, including ours, flags such programs to make sure users are aware of its presence, influence on their device and activity,” says Denis Parinov, a security researcher at Kaspersky.


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