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Konga Boasts of Raking in Over N1.2Bn in Sales During “Yakata 2015

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Konga.com has reiterated its bold statement as the country’s leading e-commerce hub with record breaking sales of over N1.2 billion during the 2015 Yakata promo which held on Thursday, November 26 and continued on Friday, November 27.

Yakata is Konga.com’s version of the globally famous ‘Black Friday’, and during the sales promo, online shoppers were offered tempting unbeatable deals across several items.

Speaking on the success of the promo, Shola Adekoya, Konga.com chief operating officer, said; “We are more than pleased with the success we recorded with the recent Yakata sales. The success is not for Konga alone, it is for a myriad of small and medium sized businesses across Nigeria that are selling on Konga’s trusted platform today. This is also a reflection of the outstanding team of people we have here and the support from our customers.”

“Konga is becoming more and more of a positive force to be reckoned with in the Nigerian economy and we are grateful to all Nigerians that have chosen us as their trusted ecommerce platform.”

Adekoya stated that sales peaked at 1million naira per minute: a growth of 113percent compared to 2014 sales.

Other major highlights during the two days as stated by Adekoya were: at it’s peak, Konga had 25,000 users concurrently engaged on the platform; mobile was the dominant channel, contributing 58 percent of visits, with 42% from desktop; and 40 percent of day 1 orders shipped within 24 hours, with customers tweeting proof of received orders even before the sale promo was over.

Sim Shagaya, Konga.com CEO, revealed that buyer traffic more than doubled from what was recorded a year ago, and over N110,000,000 worth of orders were placed during the first 4 hours of Konga’s Yakata,.

He noted that most of these transactions were completed through the company’s new online payment solution, KongaPay.

Some of Konga.com’s merchants also testified to the massive orders received during the Yakata sales as shown by various tweets during the sales promo; some are quoted below:

“I have shipped over 107 generators so far. I still have about 300 generators to ship going to different locations” – Estendo Power, tweeted

Seolak Company Limited, another merchant on the Konga platform tweeted “Orders were unexpectedly massive. I worked all night, received 499 orders. I have shipped 246 so far.”

“I sold 110 laptops yesterday. I normally sell about 10 a day… That was a huge jump. Thank you Konga” tweeted another merchant, Maxitech Global.

It will be recalled that during Yakata 2014, Konga.com recorded sales of more than N600 million while delivering revenue in excess of N200 million for its merchants daily. This year, the company processed sales in excess of N50 million per hour during the peak periods of the two days of the sales promo.

Konga.com is Nigeria’s largest online mall. The company launched in July 2012 with a mission, ‘To Become the Engine of Commerce and Trade in Africa’.

The company has recorded very rapid growth and in just 3 years, konga.com has built an operation that leads the market in customer satisfaction, merchandise shipped and innovation.

Konga began operations as a first party retailer investing in inventory and infrastructure to support the birth of ecommerce in the region.

The company has now evolved to become Nigeria’s most vibrant online marketplace with close to 30,000 merchants registered and selling on the platform.

With over 200,000 products listed on the site, spanning various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more; konga is Nigeria’s largest online marketplace.

Konga has offices in Lagos, hubs in South Africa and China; with warehouses and distribution centers all over Nigeria.


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E-Business

NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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OmniRetail Emerges First in Financial Times’ Ranking of Africa’s Fastest-Growing Companies

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Omniretail, a B2B enablement platform focusing on digital infrastructure in Sub-Saharan Africa, is proud to announce it has secured the top position in the Financial Times (FT) ranking of Africa’s Fastest-Growing Companies for 2024.

The ranking, now in its third year, continues to highlight the dynamism and growth of companies in sectors including fintech, renewable energy, healthcare, e-commerce, and agriculture.

The FT presents Africa’s Fastest Growing Companies list comprising innovative, modern, companies growing at scale, that are the driving force of the international economy in the 21st century.

The Financial Times partners with Statista, to produce similar rankings for companies in Europe, Asia, and America. The inclusion of OmniRetail as part of this prestigious list is a testament to its success and exceptional performance.

Similar to the ranking for other markets, the Africa list places companies by their compound annual growth rate (CAGR) in revenue between 2019 and 2022. OmniRetail has grown by 772.39% over these 3 years, making it Africa’s fastest-growing company in 2024.

Launched in 2019, OmniBiz is the flagship product of OmniRetail, a distribution platform that digitises the supply chain from distributors to retailers by embracing a retailer-first, asset-light approach.

OmniBiz enables retailers to place orders directly from manufacturers. These orders are fulfilled by partner distributors, who specialise in warehousing, while transportation responsibilities are delegated to third-party logistics providers, ensuring delivery to retailers within 24 hours.

OmniRetail is building a collaborative platform that includes other innovative tools like OmniPay and Mplify, which equips retailers with essential resources and tools to procure products, build and access credit, and optimise their business for higher profitability and scale. With over 140,000 small retailers and over 200 brands onboarded, OmniRetail aims to redefine the retail industry in Africa.

Deepankar Rustagi, CEO of OmniRetail, said, “We’re proud to enter the FT Africa’s fastest-growing list for the first time and even more so to be at the top of the list.

This is a tribute to the hard work and perseverance of everyone at OmniRetail. Africa deserves a robust digital infrastructure layered on top of the existing informal retail sector, and we’re proud of the progress we’ve made so far.

We are equally proud of our work towards empowering and supporting more retailers previously excluded by the financial ecosystem and those experiencing cash flow issues to enhance their supply chain processes.

Through OmniRetail, we help retailers grow through our integrated digital infrastructure providing access to essential goods and capital. We will continue to improve infrastructure for efficient product distribution, envisioning more product variety and efficient distribution to even more remote areas.

As a company, we are on a journey to completely eliminate the inefficiencies of traditional trade by digitising the key stakeholders across the value chain”.

OmniRetail’s business model revolves around the OmniBiz platform, which digitises the supply chain, while OmniPay processes over $50 million in transactions.

This emphasises high-margin product categories and offers structured rebates and incentives.  To optimise delivery van loads, OmniRetail uses an algorithm and operates with a robust model that includes decentralised warehousing.

At least 78% of OmniRetail’s retailers and distributors are women, reflecting robust financial inclusion by providing access to banking services, working capital, and genuine digitisation.

The company works with more than 4800 distributor partners and 1100 committed vehicles and compensates partners based on delivered value. OmniRetail recently achieved profitability, boasting gross margins of 9% and net contribution margins of 5% as of January 2024, with a registered retailer base of 144,000.


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