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Konga Sees Unprecedented Surge Online for Africa’s First Live Auction

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Data collected by Konga, suggested that sales reached all-time record, as the foremost composite e-commerce giant, successfully hosted the first ever live online auction in Africa.

Konga Sees Unprecedented Surge Online for Africa’s First Live Auction

The event tagged Konga Last Price, which was hosted concurrently across Konga’s social media channels and the website attracted over 25,000 bargain-hungry shoppers who participated in the auction.

The first edition which was used by Konga to gauge the appetite of customers and also take stock of areas of improvement recorded encouraging levels of participation.

Equally important, the revolutionary auction, the first ever hosted to be held in Africa by an e-commerce company, was hosted live across Konga’s social media pages including Facebook, Instagram, Twitter and YouTube.

Shoppers also participated in a timed auction on the website –  www.konga.com and flash sales on social media, both of which ran simultaneously with the social media live auction.

The massive traffic led to a deluge of comments from interested bidders, most of whom battled hard to out-bid themselves. As a matter of fact, Konga recorded a few bids which were higher than the set price for the products on offer.

Specifically, intense bids were recorded for household appliances such as refrigerators, TV sets, generators and FMCG products among others, as well as devices such as laptops and smartphones, etc.

The next edition of the Konga Last Price is set to hold on Monday, June 1, 2020 from 12pm to 2pm.

An elated Prince Nnamdi Ekeh, co-CEO, Konga Group, says the success of the debut edition is a sign of better things to come, even as he urged Nigerians to look forward to a better experience with richer product assortment and special pricing during the next edition.

‘‘I want to seize this opportunity to say a big thank you to all who participated in our revolutionary live online auction. I also wish to say congratulations to all who emerged successful with their bids, while also wishing all who lost out better luck next time round.

‘‘This first edition was a success and we are delighted to have made history in hosting the first ever live online auction in Africa. The huge response and participation we witnessed is testimony to the fact that Nigerians are in tune with the exciting innovations we are rolling out to further excite the market. For this, we are grateful. On our own part, we promise to continually up the tempo in order to make Konga Last Price a truly unforgettable experience.’’

Meanwhile, a number of participants have pleaded with the management of Konga to make the live online auction a bi-monthly or fortnightly affair.This, they claimed, would afford many others who lost out in the bidding process a chance to make amends and claim some of the exciting products offered.Nearly 2000 requests were received to this effect.

However, Ajibola Olayiwola, marketing lead, disclosed that the management of Konga will put this into consideration.

‘‘For now, we will retain the Konga Last Price as a monthly event. However, Konga is an organization which takes the satisfaction of its customers very seriously. So, we will be discussing this internally with a view to making it a more regular affair for our customers to benefit from,’’ he concluded.


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Coker Predicts Increased Investment in Digital Infrastructure

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Ayotunde Coker, chief executive officer, Rack Centre has said that Nigeria will see high quality in digital infrastructure because of the realisation of its importance.

He noted that building infrastructure was a long-term project; and that the country had already started from a ‘good place’ with the existence of world-class data centres like Rack Centre.

Coker spoke at the recent BusinessDay Digital Dialogue sponsored by Rack Centre. The dialogue also featured panellists such as Bunmi Akinyemiju, CEO of Venture Garden Group; Omowale David-Ashiru, Vice President, Global Operations at Andela; and Juliet Ehimuah-Chiazor, Country Manager of Google Nigeria.

Bunmi Akinyemiju said it would also depend on how the government responds with policies and regulations.

Bold regulations that are forward-looking and progressive would show the extent of seriousness and how far the country would go in adapting to the new normal in the face of Covid-19 pandemic.

Akinyemiju, also said the pandemic would likely accelerate the implementation of the African Continental Free Trade Area (AfCFTA) and enhance collaboration across the African continent.

Speaking about the opportunities that African countries could draw from the effect of Covid-19, Ehimuah-Chiazor said the virus that is ravaging the entire world, presents an opportunity for businesses to reset their models.

“For businesses to successfully pivot to digital, leaders need to examine their business processes, customer engagement, supply chain management and employee engagement,” Ehimuah-Chiazor said.

David-Ashiru said businesses that fail to adapt to the new normal could look forward to becoming part of another company in an acquisition spree that is imminent with post-COVID-19. “Post-COVID-19, there is going to be a lot of acquisitions of businesses that suffered during the crisis,” she said.


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How Cloud Computing Can Drive the Big Data Revolution

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The world is generating more data than ever before. It’s also capturing more of that data than it has in the past. From digital packets running through global networks to information that’s processed by smart devices on the edge of IoT setups, there’s plenty of material being churned out daily.

A report from the year 2019 estimates that about 2.5 quintillion bytes of data are created every day. This number will continue to grow, as IoT becomes commonplace and we increase our dependence on digital technology.

For most people, these figures are mere statistics. But for many organizations, they represent a vast treasure throve that they can leverage to gain unusual insights into their customers, target markets, and industries.

That’s why big data has become a thing.

What is Big Data?

The term big data refers to large amounts of data that companies receive from their various interaction points—client information, customer service, transactions, market prices, engagement on the web and social media platforms, etc.

‘Big data’ could also apply to the large amount of data that is generated by sensors on an oil rig or by smart machines at a factory site.

Companies can gather these sorts of data, analyze them, and see the trends in the crucial variables. This gives them a picture of what’s going on in various aspects of their operations and lets them make intelligent decisions based on that picture.

For instance, let’s say you have access to data on the thousands of sales made by an ecommerce store within a year. You also have information like the days, time of the day, and months in which these sales have been made.

You could analyze this data and find out things like the times of the day, days of the week, and months of the year in which sales were highest and lowest. It may also be possible to tell how these trends change over time.

These details let you know the peak purchase times. Based on this insight, you can allocate resources away from the less active periods and towards the times with higher traffic. Ultimately, you’ll be able to maximize your sales and returns from those periods.

The more dense and complex the data sets are, the more sophisticated the tools you will need to analyze the data. Besides this, you should also possess certain skills if you’re going to work on large volumes of data.

How Cloud Computing Can Help

In the old days, you could store all your data on your premises—because you weren’t generating a whole lot of it anyway. But today, you’re creating and storing more data, and you can’t hold everything at your site anymore.

This is where the cloud comes in. Instead of trying to expand your physical data centers or procure more storage devices, why not just host all that data on a cloud platform?

Any solution that enables big data computing and analysis must cater to the 5Vs of big data:

  • Volume: The large amounts of data you’re dealing with
  • Variety: The assorted types of data available
  • Velocity: Rate at which data is collected and analyzed in your system
  • Value: The importance you attach to the data based on the information that it conveys
  • Veracity: Establishing the quality and credibility of data

A solid, robust cloud platform takes care of all these needs.

Here’s how.

  1. Scalability

We dropped a hint on this earlier in the article.

The cloud is scalable; you can get your capacity jacked up at short notice. All that’s required is that you pay for the extra compute space. And there’s an almost infinite room you can expand into. You can also scale down if you’re past peak usage, and don’t need a lot of capacity anymore.

It’s something you want to have when you’re dealing with vast amounts of data. It lets you maintain a high level of efficiency over time, regardless of the varying volumes of data you have to deal with at  every moment.

  1. Lower Costs

Many companies are wary of the large costs associated with big data analytics. But thanks to cloud computing, they have more leeway as far as costs are concerned.

The scalability of the cloud—and the subscription model that cloud service providers use –means that organizations only need to spend on what they’ll use. They can raise compute powers to take care of a spike in the volume of data they analyze and pay just the commensurate fees.

That’s better for your budget than purchasing storage capacity upfront, only to find that it’s either too small or too much.

  1. Infrastructure that’s Easy to Manage

Instead of devoting large sums to CAPEX for big data storage, you can house your data on third party infrastructure owned by cloud service providers (Infrastructure as a Service, or IaaS).

You don’t have to worry about maintaining infrastructure either; the managed service provider will handle this. If it’s a competent firm, they will have experts who can fix any problems that may arise.

What you do have to watch over is the cloud environment within which you work. Thankfully, some tools can help you strengthen the visibility of your cloud and simplify the management process for you.

  1. Virtualization

Virtualization is something that the cloud allows you to achieve. It involves creating virtual machines, operating systems, and servers, which can run on existing hardware. This lets you increase your data processing capacity without expanding your physical infrastructure. And that’s a boon for your big data aspirations.

Another benefit of virtualization is disaster recovery. You could lose a lot of data in the event of a major disruption to your networks. Virtualization allows you to retain virtual copies of that data, so you can carry on with them even if the original forms are lost.

  1. Frees Up Resources for Innovation

Imagine working on large amounts of valuable data for just a fraction of the cost. Also, imagine having more time to do this because you don’t have to worry about cloud infrastructure. These are gains you’ll derive from cloud computing.

These gains open up even more opportunities when they combine. For instance, your team will have more time and resources to be creative with their data analytics. They can find more patterns, design more solutions, and make better decisions based on their analysis.

Find a Cloud Solutions Provider that Supports Your Big Data Aspirations 

Big data analytics is becoming a firm part of the decision making process for organizations. As your company moves in this direction, you’ll want a solution that takes the burden of managing extra infrastructure off your back.

Layer3 gives you this and more. For many years, we have provided businesses and government agencies in Nigeria with services that help them make the most of their data. From virtual data centers to disaster recovery, our products are tailored to scale up your computing capacity and keep you operating at the highest levels of efficiency.

If you would like to discuss your big data plans with experts who can support them, reach out to us here and we’ll take on your concerns.


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BSA Seeks Support for Remote Economy Post-COVID-19

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Business Software Alliance (BSA) has recommended ways in which governments across the globe can support the remote economy now and in the future.

BSA Seeks Support for Remote Economy Post-COVID-19

Chris Uwaje, chairman, Mobile Software Solution

BSA, which is the leading advocate for the global software industry before governments and in the international marketplace, noted that as a result of the COVID-19 pandemic, many people are working, learning, and accessing health services from home for the first time.

It stressed that governments, businesses, and individuals are increasingly relying on software to help their communities thrive in the emerging remote economy.

In its Response & Recovery Agenda, the BSA called for strategic initiatives that power the remote economy, maximize public health and safety, and maintain the services that people depend on to work and live.

Victoria Espinel, president and CEO of BSA, said “BSA’s members create the trusted enterprise technology platforms that power the remote economy. People across the globe rely on software to work, learn, run their business, and stay connected with their loved ones during the COVID-19 pandemic. “Building a resilient, accessible remote economy must be a top priority for policymakers working to address the impacts of COVID-19. This agenda offers concrete recommendations to help governments respond to and recover from the pandemic.”

According to the body, COVID-19 has placed enormous pressure on organizations in every sector. BSA said to mitigate public health and economic crises and ensure business continuity in the short term, governments should, among other things ensure IT services remain available by identifying IT workers as essential during any shelter-in-place orders; help businesses sustain software and cloud services for continued business and government operations; maintain and promote strong privacy and cybersecurity practices, including by supporting robust incident response capacity, and remove impediments to remote services, such as quotas and customs duties.

For the economies to recover, the Software Alliance said an effective and inclusive strategy must among others advance universal, affordable, and secure high-speed Internet access by expanding broadband access and deploying and securing 5G networks.

It pointed out that there is need to remove barriers to cross-border collaboration to advance remote health, work, and education by allowing trusted cross-border data transfers, promoting cross-border connectivity, maintaining a secure, reliable, and predictable ICT supply chain, and growing the size of the digital economy. According to BSA, there is need to promote responsible migration to advanced cloud services.

“To lay a secure foundation for the remote economy, governments should adopt cloud services and modernized IT, establish accessible security guidance for cloud migration, enforce clear and consistent privacy standards, modernize regulations for cloud adoption, and support data interoperability and portability.

“Transform the global workforce with improved access to STEM education, new models to retrain and upskill workers, support for industries to adopt technologies that facilitate remote work, and promotion of smart long-term remote work policies. Together, these policies can help create tech job opportunities outside of traditional hubs,” BSA stated.

Joining this call, Chris Uwaje, chairman, Mobile Software Solution, who stressed the need for improved software ecosystem in Nigeria, said: “Nigerian government should priotised national software ecosystem, which has enormous potentials to create wealth, sustain national development and security of life and property.”


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