Telecom
Konga Yakata: Nigerians Defy Economic Crunch, Target Smarter, Value Deals

Despite the prevailing global economic downturn and associated difficulties in the local economy, Nigerians have turned to Konga Yakata as a fitting avenue to shop great deals at best prices without burning a hole in their pockets this season.
Konga Yakata, as the Black Friday sale of Nigeria’s leading composite e-commerce giant is known, is widely regarded as the biggest sale of the year in the annual shopping calendar in Nigeria.
The 2022 edition of the month-long shopping fiesta, which kicked off on Friday November 11 and will run through Monday, December 12, 2022, has seen shoppers on Konga buck the trend, especially with analysts and market watchers predicting that more people are expected to drastically cut down on spending due to inflation.
Investigations reveal that rather than shy away from shopping, Nigerians have instead chosen to rely on Konga Yakata to shop smarter by targeting value-adding deals.
The development has resulted in a surprising rise in traffic and shopping sessions on www.konga.com within the first 12 days of the campaign as bargain-hungry Nigerians scramble for special offers and best-priced deals at Konga.
On Konga Food, for instance, shoppers are enjoying a 50% discount on meals as well as varied deals, including free delivery or buy-one-get-one-free in select restaurants when they download and place their orders via the Konga Food app.
Shoppers are also taking advantage of the extra 5% discounts on offer for customers who make payment using their KongaPay wallet throughout the Konga Yakata period. KongaPay, a CBN-licensed mobile money platform, was recently rated by Statista, a globally renowned market and consumer data firm, as Nigeria’s leading provider of digital payment services for e-commerce transactions.
This is in addition to the array of other eye-catching offers available on Konga Yakata such as massive discounts, auctions, flash sales, treasure hunt, Happy Hour sales and Budget store, among others.
Also, while the economic crunch has admittedly resulted in a shift in shopping preferences and patterns, Konga Yakata has witnessed increased consumer spending on convenience goods such as Fast-Moving Consumer Goods (FMCG) and groceries, among others, with Mobile Phones, Home & Kitchen Appliances and Electronics not far behind.
Consequently, top selling items on Konga Yakata since the commencement of the month-long sale include items such as cooking oil, rice, pasta, tomato paste, washing/cleaning detergents, non-alcoholic and alcoholic beverages, rechargeable fans, power banks, data dongles, UPS and surge arrestors, electric irons and a variety of smartphones, among several others.
Indications from within Konga equally reveal that online adoption and Average Order Value has been impressive, particularly in view of the current economic situation, with hundreds of thousands of confirmed orders already being processed since Konga Yakata went live.
More importantly, the recent brand ambassadorship deal between the e-commerce giant and superstar artiste, Patoranking, has resulted in a spike in shopping activity on the platform, further justifying the status of Konga Yakata as the biggest sale of the year.
The excitement has also extended to Konga’s physical stores located across Nigeria, with increased foot traffic recorded in major sites including Lagos, Abuja, Port Harcourt, Kano, Owerri, Enugu, Uyo and Warri, among others backed up by a surge in retail sales.
Meanwhile, the excitement is bound to hit greater heights among shoppers on Konga’s platforms as the countdown to the global celebration of Black Friday on Friday November 25, 2022 draws closer.
‘‘It has been an impressive start to this year’s edition of Konga Yakata for us. Despite the undeniable harsh economic conditions, general buying sentiments is way above expectations.
“We have seen a deluge of verified orders and we haven’t even gotten to Black Friday, the 25th yet,’’ disclosed Group Head, Marketing, Anthony Nwabuisi.
Also commenting on how Konga Yakata has remained a pivotal sales campaign for shoppers, he added that consumers understand that they can rely on Konga for value and guaranteed best prices – factors that have become even more relevant in the light of current realities.
‘‘Yes, we are seeing higher order counts and GMV. But the economic situation has affected off-take in general. The situation has also generally affected the Average Order Value because when we compared this year to last year, we are trending at N21k over N26k for last year.
“However, we have seen more people embrace smarter shopping in terms of deals and pricing, with consumers now and actually focusing a bit more on FMCG and Groceries over and above Mobile Phones, Computing etc.
‘‘Nevertheless, adoption is very good. Our online sessions and traffic are high, in fact for us it’s about keeping the platform stable in the light of the spike in traffic and to give our customers the best experience.
“Offline, we have also recorded good impressions from the physical Konga stores nationwide. In fact, retail sales is trending at 64.49%, with an average foot traffic of 2k plus across all our stores,’’ he concluded.
The 2022 edition of Konga Yakata runs from Friday, November 11 till Monday, December 12, 2022.
Telecom
Airtel Africa Foundation Commits to Improving 10 million Lives in Africa by 2030

Airtel Africa Foundation, the philanthropic arm of Airtel Africa plc, yesterday unveiled its plans to directly improve the lives of 10 million people across the continent by 2030. The strategy will be delivered through targeted initiatives under four core pillars namely Financial Empowerment, Education, Environmental Protection and Digital Inclusion (FEED).
Outlining the ambitious target, Dr. Segun Ogunsanya, Chairman of the Airtel Africa Foundation, stated, “Our 2030 vision is a transformed Africa where over 10 million lives are directly improved through our interventions. We are not just donating resources, we are building a pipeline of talent and fostering innovation to ensure the global digital revolution leaves no African behind. This is a strategic, measurable commitment to unlocking the continent’s demographic dividend.”
The Foundation’s mission will be executed by creating a cycle of empowerment through targeted programmes. These include ‘Connecting Schools’, which provides free connectivity and devices, and the ‘Airtel Africa Fellowship’, offering full undergraduate scholarships in tech and STEM fields, complemented by mentorship and internships.
A key early success underscoring the Foundation’s impact is its ongoing partnership with UNICEF. This collaboration has already connected more than 1,800 schools, benefitted over one million students, and trained more than 17,000 teachers in digital education across the Foundation’s 14 markets of operation.
In addition, the Foundation will leverage its dedicated Employee Volunteer Programme, channelling the skills and passion of its people directly into community initiatives. For the 2025/26 financial year, the Foundation has set specific expansion targets, with programmes now active across all its operating countries, from Nigeria to Zambia, Malawi, Rwanda, and the Democratic Republic of the Congo.
Commenting on the company’s support for the Foundation, Airtel Africa’s Chief Executive Officer, Sunil Taldar, said, “We cannot thrive in a place that is not thriving. This understanding is the very reason the Airtel Africa Foundation was born. It is our vehicle to catalyse transformation, by systematically investing in the pillars that underpin a resilient and dynamic society.
“We have remained dedicated to transforming lives both as a business imperative as well as our overarching philosophy. For us, helping to connect the unconnected, banking the unbanked and enabling businesses and economies to thrive are the three most significant objectives of our business.”
Telecom
FXTM Launches FXTM Edge To Boost Forex Trading Access for Nigerians

FXTM, a leading global online trading firm, has launched FXTM Edge, a mobile-first trading platform designed to make forex and commodity trading more accessible to Nigerian traders.
The platform, unveiled at a media roundtable in Lagos, aims to simplify trading by addressing common barriers such as high entry costs, technical complexity and lack of structured learning support.
Adaeze Uzochukwu, Specialist, Education and Media at FXTM, said FXTM Edge was developed with the Nigerian market in mind, combining affordability, accessibility and education in one package.
“Many Nigerians are interested in trading but are held back by complexity, high costs or lack of experience,” she said. “FXTM Edge was built to remove those barriers and give everyone a chance to participate in global markets confidently.”
With a minimum deposit requirement of $50, compared to the previous $200, the platform lowers the entry threshold for Nigerians looking to trade. It also allows micro-lot trading, enabling users to start small and manage risk effectively
Uzochukwu said the platform offers a user-friendly interface, built-in educational resources and trade inspiration to help beginners build confidence step by step.
For experienced traders, FXTM Edge delivers competitive spreads starting from 1.2, a reward system that covers both lots and units traded, and the option to test strategies at lower cost.
She added that the mobile-first design reflects the growing reliance on smartphones for financial activities in Nigeria, offering speed, convenience and flexibility to traders on the move.
“Trading should not be intimidating. With Edge, beginners can start small, learn with the right support and gradually grow at their own pace,” she said.
Backed by FXTM’s global reputation for reliability and expertise, the new platform is expected to encourage broader participation of Nigerians in global financial markets
Telecom
Airtel Africa Extends $100M Share Buyback Plan

Airtel Africa has extended its $100 million share buyback programme, first launched in December 2024, in partnership with Barclays Capital Securities Limited. The scheme, aimed at improving shareholder returns, has so far returned $34.7 million through the repurchase of 14.2 million shares, with $20.3 million still to be acquired.
The initiative, now running until March 2026, follows the completion of an initial $50 million phase in April 2025 and currently includes a $55 million tranche.
The telecommunications group, listed on the Nigerian Exchange (NGX), is operating within regulations that restrict share buybacks to 15 percent of issued shares over two years. All repurchased shares will be cancelled, reducing the company’s share capital and potentially increasing earnings per share (EPS).
The buyback follows a strong performance in the first quarter of 2025, when Airtel Africa reported a 16-fold increase in EPS to 3.4 cents, supported by higher operating profits and lower foreign exchange losses. The company also raised capital expenditure by 27 percent, investing $737 million in 2024 to expand infrastructure and secure spectrum across its markets.
The extension of the scheme, according to Airtel Africa, also reflects its intention to provide consistent shareholder value while maintaining investment in its network. The partnership with Barclays ensures compliance with regulations during closed trading periods and seeks to limit market disruption.
Airtel Africa has in recent years considered a separate listing of its mobile money business but postponed the initial public offering in 2025, choosing instead to direct capital into shareholder-focused measures such as the buyback.
Industry observers point out that buybacks may improve financial ratios by reducing outstanding shares, but they can also indicate fewer reinvestment options. Airtel Africa has argued that its programme complements long-term growth priorities, pointing to a 29.5 percent increase in mobile money revenue and a 24 percent rise in its customer base.
The company continues to weigh shareholder rewards alongside reinvestment, citing foreign exchange volatility and other economic pressures in its largest market, Nigeria.
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