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Konga Yakata: Nigerians Defy Economic Crunch, Target Smarter, Value Deals

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Despite the prevailing global economic downturn and associated difficulties in the local economy, Nigerians have turned to Konga Yakata as a fitting avenue to shop great deals at best prices without burning a hole in their pockets this season.

Konga Yakata, as the Black Friday sale of Nigeria’s leading composite e-commerce giant is known, is widely regarded as the biggest sale of the year in the annual shopping calendar in Nigeria.

The 2022 edition of the month-long shopping fiesta, which kicked off on Friday November 11 and will run through Monday, December 12, 2022, has seen shoppers on Konga buck the trend, especially with analysts and market watchers predicting that more people are expected to drastically cut down on spending due to inflation.

Investigations reveal that rather than shy away from shopping, Nigerians have instead chosen to rely on Konga Yakata to shop smarter by targeting value-adding deals.

The development has resulted in a surprising rise in traffic and shopping sessions on www.konga.com within the first 12 days of the campaign as bargain-hungry Nigerians scramble for special offers and best-priced deals at Konga.

On Konga Food, for instance, shoppers are enjoying a 50% discount on meals as well as varied deals, including free delivery or buy-one-get-one-free in select restaurants when they download and place their orders via the Konga Food app.

Shoppers are also taking advantage of the extra 5% discounts on offer for customers who make payment using their KongaPay wallet throughout the Konga Yakata period. KongaPay, a CBN-licensed mobile money platform, was recently rated by Statista, a globally renowned market and consumer data firm, as Nigeria’s leading provider of digital payment services for e-commerce transactions.

This is in addition to the array of other eye-catching offers available on Konga Yakata such as massive discounts, auctions, flash sales, treasure hunt, Happy Hour sales and Budget store, among others.

Also, while the economic crunch has admittedly resulted in a shift in shopping preferences and patterns, Konga Yakata has witnessed increased consumer spending on convenience goods such as Fast-Moving Consumer Goods (FMCG) and groceries, among others, with Mobile Phones, Home & Kitchen Appliances and Electronics not far behind.

Consequently, top selling items on Konga Yakata since the commencement of the month-long sale include items such as cooking oil, rice, pasta, tomato paste, washing/cleaning detergents, non-alcoholic and alcoholic beverages, rechargeable fans, power banks, data dongles, UPS and surge arrestors, electric irons and a variety of smartphones, among several others.

Indications from within Konga equally reveal that online adoption and Average Order Value has been impressive, particularly in view of the current economic situation, with hundreds of thousands of confirmed orders already being processed since Konga Yakata went live.

More importantly, the recent brand ambassadorship deal between the e-commerce giant and superstar artiste, Patoranking, has resulted in a spike in shopping activity on the platform, further justifying the status of Konga Yakata as the biggest sale of the year.

The excitement has also extended to Konga’s physical stores located across Nigeria, with increased foot traffic recorded in major sites including Lagos, Abuja, Port Harcourt, Kano, Owerri, Enugu, Uyo and Warri, among others backed up by a surge in retail sales.

Meanwhile, the excitement is bound to hit greater heights among shoppers on Konga’s platforms as the countdown to the global celebration of Black Friday on Friday November 25, 2022 draws closer.

‘‘It has been an impressive start to this year’s edition of Konga Yakata for us. Despite the undeniable harsh economic conditions, general buying sentiments is way above expectations.

“We have seen a deluge of verified orders and we haven’t even gotten to Black Friday, the 25th yet,’’ disclosed Group Head, Marketing, Anthony Nwabuisi.

Also commenting on how Konga Yakata has remained a pivotal sales campaign for shoppers, he added that consumers understand that they can rely on Konga for value and guaranteed best prices – factors that have become even more relevant in the light of current realities.

‘‘Yes, we are seeing higher order counts and GMV. But the economic situation has affected off-take in general. The situation has also generally affected the Average Order Value because when we compared this year to last year, we are trending at N21k over N26k for last year.

“However, we have seen more people embrace smarter shopping in terms of deals and pricing, with consumers now and actually focusing a bit more on FMCG and Groceries over and above Mobile Phones, Computing etc.

‘‘Nevertheless, adoption is very good. Our online sessions and traffic are high, in fact for us it’s about keeping the platform stable in the light of the spike in traffic and to give our customers the best experience.

“Offline, we have also recorded good impressions from the physical Konga stores nationwide. In fact, retail sales is trending at 64.49%, with an average foot traffic of 2k plus across all our stores,’’ he concluded.

The 2022 edition of Konga Yakata runs from Friday, November 11 till Monday, December 12, 2022.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Subscribers Decry Poor Service Delivery by Telcos, Accuse NCC of Playing the Ostrich

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Telecommunications subscribers have waxed angrily at the Nigerian Communications Commission (NCC) for pretending that everything was fine while subscribers grapple with unreliable internet and call services.

Subscribers Decry Poor Service Delivery by Telcos, Accuse NCC of Playing the Ostrich

They want the regulator could do more by compelling Mobile Network Operators (MNOs), also known as telcos, to improve their service.

Some of the major complaints are connection failures, poor data service, fluctuating network, data roll over challenges, illegal credit deductions and uncompleted calls.

Experts said that the drop in service quality has been attributed to the fact that three out of the four mobile network operators failed to meet the industry standards for network service.

In separate calls; Association of Telephone, CableTv, and Internet Subscribers of Nigeria (ATCIS-Nigeria) and National Association of Telecoms Subscribers of Nigeria (NATCOM) urged the NCC to live up to its responsibility of protecting subscribers.

Sina Bilesanmi, president, ATCIS-Nigeria, accused the NCC of pretending that everything was fine while subscribers groaned.

He said that ATCIS-Nigeria members have not only complained about drop calls and inability to originate calls, but they are also unable to access their airtime balance after recharging.

Bilesanmi argued that now that service quality has nosedived, there was no ground for telcos to justify any demand for a tariff increase.

He said that “ I have been inundated with complaints about low service quality from my members.

“ It is worrisome and the NCC is pretending that all is well. This low service quality is coming at a time when the MNOs are asking for a hike in tariff and our members were beginning to show understanding because, quite frankly, the tariff has remained the same for over a decade.

“The operators should tell us if they have any challenges.”

Elsewhere, Deolu Ogunbanjo, national president, NATCOM, said the service rendered by the MNOs had become  ‘’so bad’ that subscribers now lament openly.

He added that the telcos, on their part,   complained about their constraints to expand capacity.”

He said: “It(service delivery) has been so bad. It was one of the issues raised last Thursday but the telcos complained about their constraint to expand capacity and the need to raise tariff.”

Ogunbanjo said he supported the demand for an increase in tariff because it was overdue.

He, however, said an increase must be marginal in order not to asphyxiate the industry.

 

 


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Meta Disagrees with $220m Fine, Sets for Appeal

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Meta, the parent company of WhatsApp and Facebook, is preparing to appeal a decision by Nigerian regulators to impose a $220 million fine against it for alleged market power abuse and privacy violations.

Meta Disagrees with $220m Fine, Sets for Appeal

The company said that “We disagree with this decision as well as the fine and we are appealing the decision,” a WhatsApp spokesperson said.

The spokesperson did not specify where and when the appeal will be lodged.

It will be recalled that the Federal Competition and Consumer Protection Commission (FCCPC) published the fine last week, capping a three-year investigation.

The inquiry focused on data sharing practices on WhatsApp, the most widely used messaging service in Nigeria.

The commission claimed it found evidence of “multiple and repeated, as well as continuing infringements” of the country’s data protection and competition laws and imposed the fine as a final resolution.

Meta was ordered to “immediately reinstate the rights of Nigerian users to self-determine and control” data sharing, and stop sharing WhatsApp users’ information “with other Facebook companies and third parties” without users’ active consent.

It was also required to pay $35,000 to cover the cost of the commission’s investigation, in addition to the $220 million penalty. Both amounts are to be paid within 60 days from July 18.

Nigeria began looking into WhatsApp, which has an estimated 51 million users in the country, in May 2021.

That was four months after the app updated its global privacy policy on messaging between individuals and businesses, and how users’ data may be shared with Facebook.

Meta began responding to concerns detailed in Nigeria’s report around March this year, pledging to cooperate towards “reaching an amicable resolution,” according to the commission.

A “remedy package” proposed by Meta and sent mid-April proved unsatisfactory to the commission, however, its report said.

It is not clear what this package is — an email for comment to the commission was not responded to. Nigeria still expects Meta to implement it and publish it on WhatsApp’s website within two weeks, in addition to the fines.

Beyond complying with its laws, Nigeria’s aim with the penalties is to get Meta to “cease the exploitation of consumers and their market abuse,” the commission said.

 

 


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WATRA Says Digital Economy Contributes $30Bn Annually to W/African GDP

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The West Africa Telecommunications Regulators Assembly (WATRA) has said that the digital economy currently contributes around $30 billion annually to the region’s Gross Domestic Product (GDP).

WATRA Says Digital Economy Contributes $30Bn Annually to W/African GDP

WATRA also called for lower cost of internet access to enhance the digital economy for the respective countries in the region.

Mr Aliyu Aboki, executive secretary, WATRA, who disclosed this during a virtual press conference at the weekend also said the West African telecommunications market is now valued at $63.17 billion with over 400 million mobile subscribers.

However, Aboki said WATRS is working on initiatives to facilitate infrastructure sharing among West African countries to lower the cost of internet for telecom subscribers across the region.

According to him, infrastructure such as gateways, and data centres are facilities that could be shared by countries in the region.

Admitting that the cost of internet across West African countries is still high, Aboki said a lower cost of internet access would enhance the digital economy for the respective countries in the region and increase the consumption of data by the citizens, which in turn generate more revenue for the telecom operators.

“We are exploring regional initiatives to share infrastructure and reduce cost. For example, we have infrastructures like gateways, data center servers, and so on. These are infrastructures that can be shared and used by different countries without necessarily having everyone building the same infrastructure.

“So, we are collectively looking at these rich regional initiatives that enable us to share infrastructure to bring down the cost of Internet ultimately,” the WATRA scribe said.

 

 


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