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KongaFM -103.7 Launches “Shop On Radio”, First in Africa

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For the first time in Africa, radio is no longer just about listening to music and advertisements; it’s added shopping.

KongaFM -103.7 Launches "Shop On Radio”, First in Africa

KongaFM -103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is set to change the way Nigerians buy and sell with the official launch of “Shop On Radio” on Monday, February 24, 2025.

This is a game changer at a time when the NCC approved an increase in data costs by 50%.

This groundbreaking initiative, powered by an innovative partnership between KongaFM and Konga.com, turns live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.

Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio.

Plus, customers in Lagos can benefit from same-day delivery for orders placed before 12 noon.

Shoppers are encouraged to open a wallet with Kongapay.com as stock may be limited and orders shall be treated on a first-come, first-served basis upon payment.

According to Mayowa Oladeji, Communications Lead at KongaFM, this marks a major shift in the e-commerce landscape.

“For the first time in Africa, radio is becoming an interactive shopping destination, bringing together millions of listeners and turning them into instant shoppers.

We urge manufacturers and business owners to seize this opportunity by reaching out via WhatsApp, email, or Konga.com to showcase their products to a ready market.

Thanks to our innovative partnership, customers in Lagos who order during the show will enjoy guaranteed best prices and same-day delivery, while we conclude logistics for same-day delivery in other major cities of Nigeria before the month of June this year, making shopping faster and more convenient than ever.

This is a component of the future of commerce in Africa powered by KongaFM -103.7, streaming globally on kongafm.com 24 hours every day”

How It Works

Listeners can tune in to “Shop On Radio” every morning from 7:00 AM – 8:00 AM and again in the evening from 5:00 PM – 6:00 PM.

Products will be announced live on air, often with exclusive discounts, and customers can place orders instantly via WhatsApp or Konga.com.

A KongaFM representative confirms the order, and for Lagos-based shoppers, delivery is completed the same day; a service made possible by Konga Logistics’ expanded fleet of 140 trucks, buses, and over 120 motorbikes.

Beyond Lagos, Nigerians across the country, and even in the diaspora, can participate by streaming live at kongafm.com, ensuring that no one is left out of this retail revolution.

A Win-Win for Shoppers and Businesses

With high internet costs, trust issues, and logistical inefficiencies still posing challenges to e-commerce in Nigeria, Shop On Radio offers a data-free, fast, and trusted alternative for both buyers and sellers.

For shoppers, this means exclusive deals, quick and easy WhatsApp ordering, and guaranteed same-day delivery in Lagos. For businesses, including manufacturers, distributors, retailers, and SMEs, this is a golden opportunity to reach a massive, engaged audience instantly and boost sales in real time.

Shoppers and merchants beyond Lagos can also seamlessly place orders or advertise their businesses, with Konga Logistics ensuring timely and efficient nationwide delivery.

To further enhance the experience, Konga.com has upgraded its call center to handle increased order volumes, ensuring smooth transactions and customer support.

More Than Just Shopping—A 24/7 Experience

KongaFM is more than a marketplace; it’s a dynamic platform designed to cater to diverse audiences.

The station kicks off each day from 5 – 7 am with Morning Inspiration, featuring the best global gospel music with uplifting words to start your day blessed, captioned -Start your Day with God, and the same All Sundays. It is inspiring for entrepreneurs, students, the unemployed, the employed, and those who are retired. It is unbelievable these contents are domiciled in a Nigerian radio station powered by AI, ensuring a well-rounded listening experience beyond commerce.

KongaFM 103.7, in support of a new economy, is also extending free advertisement to both big, medium, and small businesses to showcase their products.  Interested companies are advised to call 07080635705 or email [email protected]

The future of shopping is here. Don’t just listen. Shop, sell, and save; all on KongaFM -103.7!


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INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

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Prof. Joash Amupitan, chairman, Independent National Electoral Commission (INEC), has urged broadcast organisations in Nigeria to exercise greater responsibility in the dissemination of information as the country prepares for the 2027 general elections.

INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

Amupitan made the call on Wednesday, while addressing participants at the 81st General Assembly of the Broadcasting Organisations of Nigeria (BON), where he highlighted the growing influence of the media in shaping electoral processes.

He noted that the information environment has become increasingly significant in modern elections, warning that the spread of false or misleading information through broadcast channels could undermine public confidence in the electoral system.

According to the INEC chairman, media organisations must ensure strict compliance with the provisions of the Electoral Act 2026, particularly those relating to  political broadcasting. Politics

He explained that the law requires equitable access to broadcast platforms for all registered political parties, stressing that fairness in media coverage is essential to maintaining a level playing field during elections.

“With 22 registered political parties, fairness in airtime allocation and coverage is a legal obligation,” Amupitan said.

The INEC chairman also cautioned broadcasters against airing content that contains abusive, inflammatory, or divisive language capable of inciting ethnic, religious, or sectional tensions.

Such broadcasts, he said, could threaten national unity and disrupt the electoral process if not properly managed.

Amupitan further reminded media organisations about the 24-hour cooling-off period mandated by law before election day, during which all political campaigns and advertisements must cease.

He explained that the measure is intended to provide voters with time to reflect on their choices without being influenced by last-minute campaign messaging.

While acknowledging the constitutional guarantee of freedom of expression, Amupitan emphasised that the right must be exercised within the limits of the law.

He noted that the airwaves are a public resource and must therefore be used responsibly to ensure fairness, balance, and equal access for all political actors.

The INEC chairman also pointed to the collaborative roles of INEC and the National Broadcasting Commission (NBC) in regulating political broadcasting, although he acknowledged that certain challenges persist.

These challenges, he said, include regulatory overlaps, gaps in enforcement, and the increasing convergence of traditional broadcast media with digital platforms, which has made monitoring political communication more complex.

Amupitan also expressed concern over perceived incumbency advantages in state-owned broadcast stations and the growing commercialisation of political airtime, warning that these practices could disadvantage smaller political parties. Politics

To address these concerns, he called for stronger collaboration between regulatory agencies, clearer guidelines on equal access to media platforms, and improved systems for fact-checking and verification.

He also advocated increased transparency in political advertising, including the disclosure of sponsorship and pricing structures.

Amupitan urged broadcasters to prioritise accuracy and professionalism in their operations, encouraging them to verify information before dissemination and play an active role in combating fake news.

He also called on the media to contribute to voter education and civic mobilisation, noting that public participation is vital to strengthening Nigeria’s democratic process.

Reaffirming the commission’s commitment to transparency, the INEC chairman advised media organisations to rely on official INEC communication channels for verified electoral information.

He added that the credibility of the 2027 general elections would depend not only on electoral logistics and technology but also on the integrity of the country’s information environment.


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Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

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Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

The decline is across premium, mid-market and mass segments of its operation.

After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.

MultiChoice’s new leadership under David Mignot, CEO,  hopes to “stop the bleeding and get back to growth”.

The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.

Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.

MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.

 


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Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

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Owners of several television and radio stations have distanced themselves from a recent threat issued by the Independent Broadcast Association of Nigeria (IBAN), which called for a boycott of media engagements involving Nyesom Wike, minister of the Federal Capital Territory (FCT).

Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

Nyesom Wike, minister of the Federal Capital Territory

IBAN had threatened to withdraw coverage of the minister’s activities unless he retracted his comment on Channels Television’s Seun Okinbaloye and issue a public apology.

However, Ambassador Yusufu Mamman, chairman and owner of JKD Television (DSTV Channel 391) and Hamada Radio Networks, has dismissed the association’s statement as baseless.

Describing Ahmed Tijjani Ramalan, chairman, IBAN, as an impostor, Mamman argued that Ramalan has no authority to speak on behalf of broadcast station owners.

Mamman, who operates a television station and four radio stations, stated that he is not affiliated with any group called IBAN and would not support any action against the Minister, especially after Wike had already clarified his remarks.

“My attention has been drawn to an organisation called IBAN led by one Dr Ahmed Tijjani Ramalan, speaking for and Independent Broadcasters threatening to boycott media briefing by the FCT Minister, Nyesom Wike, unless he makes public apology in respect of his recent banters with Channels Television Anchor, Seun Okinbaloye.

“The position of so called IBAN is at best, an opinion of Mr Ramalan, who is never a broadcaster and had no idea of laws, norms, etiquette or professional broadcasting codes.

“Most importantly, Mr Ramalan has constituted himself into a fighting vehicle in courts against many broadcasting organisations and the National Broadcasting Commission.

Therefore, I urge the Minister to ignore his ranting.

“This is more so that on the live television program,  the Minister took time to clarify what he meant and his Spokesperson also issued a statement saying categorically that the Minister’s comment was figurative and didn’t mean any harm,” he said.


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